{"id":30210,"date":"2024-04-25T12:48:31","date_gmt":"2024-04-25T17:48:31","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=30210"},"modified":"2024-04-25T16:32:06","modified_gmt":"2024-04-25T21:32:06","slug":"how-qa-impacts-shopper-trust-and-purchase-behavior","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/how-qa-boosts-shoppers-confidence-and-conversion-rates\/how-qa-impacts-shopper-trust-and-purchase-behavior\/","title":{"rendered":"How Q&amp;A Impacts Shopper Trust and Purchase Behavior"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30210\" class=\"elementor elementor-30210\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d924acd e-con-full e-flex e-con e-child\" data-id=\"d924acd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2369c6a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2369c6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Impact of Q&A on Conversion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b138f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"80b138f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When a consumer interacts with Q&amp;A on a product page, it boosts their confidence \u2013 and their likelihood of making a purchase. <a href=\"%20https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\">PowerReviews analyzed<\/a> 1.5 million online product pages from 1,200 brand and retail sites and found that there\u2019s a 177.2% lift in conversion among visitors who interact with Q&amp;A. In fact, Q&amp;A is the most powerful form of UGC on conversion!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-959ec11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"959ec11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b3948c\" data-id=\"1b3948c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e6d3c19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6d3c19\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-529f106\" data-id=\"529f106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee4c02b elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ee4c02b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f898a08\" data-id=\"f898a08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f46423 elementor-widget elementor-widget-heading\" data-id=\"0f46423\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">There is an average <b>177.2% lift in conversion<\/b> \n when shoppers interact with Q&amp;A content\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c5038 elementor-widget elementor-widget-heading\" data-id=\"36c5038\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\">Source: How User-Generated Content Impacts Conversion: 2023 Edition<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-82a38d0 e-con-full e-flex e-con e-parent\" data-id=\"82a38d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5705139 elementor-widget elementor-widget-text-editor\" data-id=\"5705139\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re not displaying Q&amp;A on your product pages, you\u2019re leaving money on the table.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5015002 elementor-widget elementor-widget-heading\" data-id=\"5015002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a Lack of Q&A Negatively Impacts Trust<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15befa elementor-widget elementor-widget-text-editor\" data-id=\"e15befa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The presence of Q&amp;A positively impacts conversion. On the flip side, a lack of Q&amp;A can have negative consequences.<\/p>\n<p><span style=\"text-align: var(--text-align);\">Nearly a quarter (24%) of consumers say that if there\u2019s no Q&amp;A section on a product page, it makes them more suspicious about the quality of the product or the brand they\u2019re considering.\u00a0<\/span><span style=\"text-align: var(--text-align);\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-94f725a e-flex e-con-boxed e-con e-child\" data-id=\"94f725a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6ef59bc e-flex e-con-boxed e-con e-child\" data-id=\"6ef59bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e21fa elementor-widget elementor-widget-heading\" data-id=\"19e21fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If a product doesn\u2019t have a Q&A section, does this make you any more suspicious about the quality of the product or brand concerned? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f480fb0 elementor-widget elementor-widget-progress\" data-id=\"f480fb0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tYes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"24\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"24\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70aa7d3 elementor-widget elementor-widget-progress\" data-id=\"70aa7d3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNo\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"39\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"39\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">39%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f822d1 elementor-widget elementor-widget-progress\" data-id=\"0f822d1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMakes no difference\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"37\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"37\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">37%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c259d0 elementor-widget elementor-widget-text-editor\" data-id=\"0c259d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gen Z shoppers are the group most likely to be suspicious of a lack of Q&amp;A content. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607863c elementor-widget elementor-widget-heading\" data-id=\"607863c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Portion of Each Generation That is More Suspicious of the Quality of a Product\/Brand Due to a Lack of Q&A<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ce94b12 e-flex e-con-boxed e-con e-child\" data-id=\"ce94b12\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f3ce5ac e-con-full e-flex e-con e-child\" data-id=\"f3ce5ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-04078a7 e-flex e-con-boxed e-con e-child\" data-id=\"04078a7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c148b7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4c148b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/gen-z\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166cecb elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"166cecb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"29\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"29\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">29%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-75f5c25 e-flex e-con-boxed e-con e-child\" data-id=\"75f5c25\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aeaeaf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1aeaeaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/millennials\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28506 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de7762 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"7de7762\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"24\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"24\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-15c20ee e-flex e-con-boxed e-con e-child\" data-id=\"15c20ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80b04 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4f80b04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/gen-x\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c9beb elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"04c9beb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"22\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"22\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">22%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2ae558c e-flex e-con-boxed e-con e-child\" data-id=\"2ae558c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a515c6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1a515c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/boomers\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fe142 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"25fe142\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa9bf8 elementor-widget elementor-widget-text-editor\" data-id=\"bfa9bf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition, men (30%) are more likely to be suspicious of products with no Q&amp;A than women (23%).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b0d225e e-flex e-con-boxed e-con e-child\" data-id=\"b0d225e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-246609f e-con-full e-flex e-con e-child\" data-id=\"246609f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-03717e9 e-flex e-con-boxed e-con e-child\" data-id=\"03717e9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a500210 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a500210\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/men\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-24x24.png 24w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh.webp 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png\" height=\"286\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh.png 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29657 sp-no-webp\" alt=\"Young black male with beard in blue sweater\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dbc3c elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"41dbc3c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMen\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"30\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"30\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">30%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0fe44fd e-flex e-con-boxed e-con e-child\" data-id=\"0fe44fd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-814cf39 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"814cf39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/womens-2023-holiday-shopping-highlights\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-24x24.png 24w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh.webp 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png\" height=\"287\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh.png 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29658 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4245ed9 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"4245ed9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tWomen\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de2de3 elementor-widget elementor-widget-heading\" data-id=\"7de2de3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a Lack of Q&A Negatively Impacts Purchase Likelihood<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e1485 elementor-widget elementor-widget-text-editor\" data-id=\"d9e1485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If a consumer navigates to a product page and it has no Q&amp;A, it can negatively impact their likelihood of making a purchase. Overall, nearly a quarter (23%) of consumers indicate that a lack of Q&amp;A makes them less likely to purchase a product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d806fb1 e-flex e-con-boxed e-con e-child\" data-id=\"d806fb1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149ed5a elementor-widget elementor-widget-heading\" data-id=\"149ed5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If a product page DOES NOT have a Questions and Answers section, does this make you less likely to buy the product concerned?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9fbfe elementor-widget__width-initial elementor-widget elementor-widget-progress\" data-id=\"3f9fbfe\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tYes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fee11 elementor-widget elementor-widget-progress\" data-id=\"a4fee11\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNo\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26efe9 elementor-widget elementor-widget-progress\" data-id=\"d26efe9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMakes no difference\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"35\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"35\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dd34f38 e-flex e-con-boxed e-con e-parent\" data-id=\"dd34f38\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d647d1 elementor-widget elementor-widget-text-editor\" data-id=\"5d647d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Again, Gen Z\u2019ers are the group most likely to be deterred by a lack of Q&amp;A.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba35266 elementor-widget elementor-widget-heading\" data-id=\"ba35266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Portion of Each Generation That is Less Likely to Purchase a Product if There is No Q&A Available<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ce22772 e-flex e-con-boxed e-con e-child\" data-id=\"ce22772\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b0e264 e-con-full e-flex e-con e-child\" data-id=\"6b0e264\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-247a4b0 e-flex e-con-boxed e-con e-child\" data-id=\"247a4b0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8403cd9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8403cd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/gen-z\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8482d elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"ca8482d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"27\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"27\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">27%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a0bb67d e-flex e-con-boxed e-con e-child\" data-id=\"a0bb67d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-194168e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"194168e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/millennials\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28506 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7391b99 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"7391b99\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"22\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"22\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">22%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6193c01 e-flex e-con-boxed e-con e-child\" data-id=\"6193c01\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc0601 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1dc0601\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/gen-x\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d380ef5 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"d380ef5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"21\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"21\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">21%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7972c16 e-flex e-con-boxed e-con e-child\" data-id=\"7972c16\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2542e9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e2542e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/boomers\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb41ce4 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"bb41ce4\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"22\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"22\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">22%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-900f83d e-flex e-con-boxed e-con e-child\" data-id=\"900f83d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b1406ea e-con-full e-flex e-con e-child\" data-id=\"b1406ea\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f4d49 elementor-widget elementor-widget-text-editor\" data-id=\"58f4d49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Men (29%) are more likely to steer clear of products without Q&amp;A than women (22%)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ca787a1 e-flex e-con-boxed e-con e-child\" data-id=\"ca787a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b603499 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b603499\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/men\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-24x24.png 24w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh.webp 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png\" height=\"286\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh.png 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29657 sp-no-webp\" alt=\"Young black male with beard in blue sweater\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9fd66 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"4b9fd66\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMen\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"29\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"29\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">29%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-94a0ead e-flex e-con-boxed e-con e-child\" data-id=\"94a0ead\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14745f9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"14745f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/womens-2023-holiday-shopping-highlights\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-24x24.png 24w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh.webp 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png\" height=\"287\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh.png 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29658 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2833f35 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"2833f35\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tWomen\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"22\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"22\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">22%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d058832 elementor-widget elementor-widget-heading\" data-id=\"d058832\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section Summary: Brands and Retailers Can\u2019t Afford to Forgo Q&A<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d6835 elementor-widget elementor-widget-text-editor\" data-id=\"63d6835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Q&amp;A is proven to significantly impact conversion. In fact, it\u2019s the type of user-generated content that has the largest impact on conversion.<\/p>\n<p>On the other hand, a lack of Q&amp;A is enough to raise red flags for a significant portion of shoppers \u2013 especially younger ones.<\/p>\n<p>Be sure to incorporate a Q&amp;A section into all of your product pages. It\u2019s a powerful way to boost perception of your brand and products and drive conversion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc271b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0cc271b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Impact of Q&#038;A on Conversion When a consumer interacts with Q&amp;A on a product page, it boosts their confidence \u2013 and their likelihood of making a purchase. PowerReviews analyzed 1.5 million online product pages from 1,200 brand and retail sites and found that there\u2019s a 177.2% lift in conversion among visitors who interact with [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":29978,"parent":30198,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[929,1353,7247,2368,166,619,242,1354,320],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30210"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=30210"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30210\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29978"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=30210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=30210"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=30210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}