{"id":30208,"date":"2024-04-25T07:10:06","date_gmt":"2024-04-25T12:10:06","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=30208"},"modified":"2024-04-25T16:31:18","modified_gmt":"2024-04-25T21:31:18","slug":"why-consumers-read-qa","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/how-qa-boosts-shoppers-confidence-and-conversion-rates\/why-consumers-read-qa\/","title":{"rendered":"Why Consumers Read Q&A"},"content":{"rendered":"
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Key Reasons Consumers Read Q&A Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are many reasons why shoppers read Q&A on product pages, but a couple rise to the top. Nearly eight in 10 (79%) read this content to understand product performance. 69% do so to understand if a product will fit their unique needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Top Reasons Consumers Read Q&A<\/span><\/font><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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*Respondents could select all that apply.<\/i><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTo better understand how the product performs:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t79%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTo see if the product fits your own personal need:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t69%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tIt\u2019s more specific than a typical customer product review: \t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tIt\u2019s more authentic and \u201creal\u201d than standard brand-created information:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t49%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Information Consumers Seek When Reading Q&A<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Of course, online shoppers read product descriptions to learn more about the ins and outs of a product. Many read Q&A to get even more product information.<\/p>\n

What topics do consumers want information about when reading Q&A? Product quality (84%) and product experience (75%) top the list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Top Topics Consumers Look for in Q&A<\/span><\/font><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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*Respondents could select all that apply.<\/i><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tProduct quality:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t84%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tProduct experience:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOverall service\/experience when buying the product: \t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tProduct warranty:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t30%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tShipping:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t26%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Section Summary: Consumers Read Q&A to Make Better Purchase Decisions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Q&A provides shoppers with another layer of insight about the products they\u2019re considering. These insights help them find the products that are the best fit for their needs.<\/p>\n

Consumers seek many different types of information when reading Q&A content. Be sure to incorporate features into your Q&A display \u2013 including a Q&A search bar \u2013 that make it as easy as possible for shoppers to find the content that\u2019s relevant to their needs and interests. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Key Reasons Consumers Read Q&A Content There are many reasons why shoppers read Q&A on product pages, but a couple rise to the top. Nearly eight in 10 (79%) read this content to understand product performance. 69% do so to understand if a product will fit their unique needs. Top Reasons Consumers Read Q&A *Respondents […]<\/p>\n","protected":false},"author":64,"featured_media":12965,"parent":30198,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[30,2321,16,449,3514,1862,4488,572,1617],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30208"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=30208"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30208\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/12965"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=30208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=30208"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=30208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}