{"id":30086,"date":"2024-02-08T20:49:01","date_gmt":"2024-02-09T02:49:01","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=30086"},"modified":"2024-02-09T15:23:54","modified_gmt":"2024-02-09T21:23:54","slug":"gen-x-highlights","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/ugc-visual-content-shopper-behavior-survey\/gen-x-highlights\/","title":{"rendered":"Gen X User-Generated Visual Content Highlights"},"content":{"rendered":"
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Gen X\u2019s Increasing Dependence on User-Generated Visual Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These days, Gen X\u2019ers frequently seek out visual content from other shoppers.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tHow Often Gen X'ers Seek Out Visual Content From Other Customer<\/u><\/i>s<\/i><\/u> <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tAlways\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRegularly\t\t\t<\/span>\n\t\t\n\t\t
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Of Gen X\u2019ers value photos from other customers above those from brands, retailers, or influencers. <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Say a video from another customer is more valuable than one from a brand, retailer, or influencer.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Believe user-generated videos are a necessary source of information when considering different products.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why Gen X\u2019ers Seek Out User-Generated Photos and Videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why do Gen X\u2019ers look for photos and videos from other customers? While there are many reasons, a few rise to the top.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tTop 3 Reasons Gen X\u2019ers Value User-Generated Visual Content\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t1. To see what the product looks like in real life\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2. To understand product quality\/performance\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t3. To get a better sense of the size or sizing of the product\t\t\t<\/span>\n\t\t\n\t\t
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How User-Submitted Visual Content Influences Gen X\u2019s Purchase Behavior <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gen X\u2019ers seek out user-generated visual content. The presence of this content positively impacts purchase behavior.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Of Gen X\u2019ers are more likely to purchase a product if there are reviews for it that include photos and videos, in addition to text.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
Of Gen X\u2019ers won\u2019t purchase a product if there is no user-generated visual content available for it.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Products Which User-Generated Visual Content Matters Most to Gen X\u2019ers <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gen X\u2019ers seek out user-generated photos and videos when shopping for all sorts of products. However, a few categories rise to the top.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tTop Categories for Which Gen X\u2019ers Value User-Generated Visual Content\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tClothing\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tShoes\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tHealth & Beauty\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t69%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tElectronics\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tAppliances\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Where Gen X\u2019ers Want to See User-Supplied Photos and Videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gen X\u2019ers want to find user-generated photos and videos on product pages, throughout ecommerce websites, and incorporated into other marketing initiatives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tWhere Gen X\u2019ers Seek out User-Generated Visual Content<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tProduct pages on a website\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tProduct category or search pages (when comparing products and deciding which to click through to)\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t53%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tSocial media posts\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t47%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tHomepage of a website\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t39%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tEmails sent to you promoting product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This research is taken from The Role and Impact of User-Generated Visual Content on Shopper Behavior,<\/span>\u00a0a survey completed by 15,870 US consumers during December 2023.\u00a0<\/span><\/p>\n

Check out the survey hub for further insights.<\/span>
<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Gen X\u2019s Increasing Dependence on User-Generated Visual Content These days, Gen X\u2019ers frequently seek out visual content from other shoppers.\u00a0 How Often Gen X’ers Seek Out Visual Content From Other Customers Always 40% Regularly 42% Occasionally 3% Sometimes 14.5% Never 0.5% 0 % Of Gen X\u2019ers value photos from other customers above those from brands, […]<\/p>\n","protected":false},"author":64,"featured_media":25541,"parent":30084,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[391,3580,887,715,707,206],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30086"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=30086"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30086\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/25541"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=30086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=30086"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=30086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}