{"id":30062,"date":"2024-02-08T11:37:13","date_gmt":"2024-02-08T17:37:13","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=30062"},"modified":"2024-02-09T15:20:34","modified_gmt":"2024-02-09T21:20:34","slug":"why-consumers-value-user-generated-visual-content","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/ugc-visual-content-shopper-behavior-survey\/why-consumers-value-user-generated-visual-content\/","title":{"rendered":"Why Consumers Value User-Generated Visual Content"},"content":{"rendered":"
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Reasons Consumers Value User-Generated Visual Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Not surprisingly, the top reason consumers value user-generated photos and videos is because it gives them the chance to see what a product looks like in real life. 89% say this is the case.<\/p>\n

Other top reasons are that user-generated visual content gives shoppers a better sense of size or sizing (72%) and helps them understand product quality and performance (70%). <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tTop Reasons Consumers Value User-Submitted Photos and Videos
*Respondents could select all that apply<\/span><\/span>\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tTo see what the product looks like in real life:\t\t\t<\/div>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t89%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTo get a better sense of the size or sizing of the product:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t72%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTo understand product quality\/performance:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tIt\u2019s more authentic and \u201creal\u201d than standard brand-created imagery:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTo see if the product fits your own personal need:\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tIt creates trust in the product and\/or brand:\t\t\t<\/span>\n\t\t\n\t\t
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Section Summary: There are Many Reasons Consumers Value Visual Content from their Peers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Consumers have myriad reasons for seeking out user-generated visual content. Many of those reasons are related to getting a better idea of what they can expect from a product. When consumers know what to expect, they can make better purchase decisions. <\/p>

In addition, user-generated visual content is authentic, which boosts shoppers\u2019 trust. <\/p>

Brands and retailers must make it a priority to collect and display photos from customers. It\u2019s an important way to help future shoppers make more confident, informed purchase decisions. What\u2019s more, it\u2019s a powerful way to build trust with shoppers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reasons Consumers Value User-Generated Visual Content Not surprisingly, the top reason consumers value user-generated photos and videos is because it gives them the chance to see what a product looks like in real life. 89% say this is the case. Other top reasons are that user-generated visual content gives shoppers a better sense of size […]<\/p>\n","protected":false},"author":64,"featured_media":29981,"parent":30084,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[30,391,360,157,4488,1133,715,707,226,206],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30062"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=30062"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30062\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29981"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=30062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=30062"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=30062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}