{"id":29892,"date":"2023-09-08T12:58:15","date_gmt":"2023-09-08T17:58:15","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29892"},"modified":"2023-09-08T13:02:51","modified_gmt":"2023-09-08T18:02:51","slug":"ratings-reviews-snapshot-apparel","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ratings-reviews-snapshot-apparel\/","title":{"rendered":"Ratings &amp; Reviews Snapshot: Apparel"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29892\" class=\"elementor elementor-29892\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5891552 e-flex e-con-boxed e-con e-parent\" data-id=\"5891552\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780d7e6 elementor-widget elementor-widget-heading\" data-id=\"780d7e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You Need to Know in Under 5 Mins\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-086fc54 elementor-widget elementor-widget-text-editor\" data-id=\"086fc54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ratings and reviews can make or break a clothing brand. <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/ugc-apparel\/\"><span style=\"font-weight: 400;\">86% of apparel shoppers<\/span><\/a><span style=\"font-weight: 400;\"> \u201calways\u201d or \u201cregularly\u201d read reviews when shopping for new apparel products. And nearly as many (80%) are less likely to buy an apparel product if it has no reviews, including <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/gen-z-highlights\/\"><span style=\"font-weight: 400;\">89% of Gen Z shoppers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. So, building a great Ratings &amp; Reviews program is important. To do that successfully, you need to understand how you stack up against other brands within your category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5034892 e-flex e-con-boxed e-con e-parent\" data-id=\"5034892\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc7dd8 elementor-widget elementor-widget-heading\" data-id=\"4fc7dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Benchmarks: Apparel\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e8ca5 elementor-widget elementor-widget-text-editor\" data-id=\"90e8ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The following benchmarks come from <\/span><a href=\"https:\/\/www.powerreviews.com\/category-scorecard\/apparel\/\"><span style=\"font-weight: 400;\">a representative analysis of product pages in the Apparel and Accessories category<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2c06551 e-flex e-con-boxed e-con e-parent\" data-id=\"2c06551\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7447be elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"e7447be\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t53.5%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReview Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ec594 elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"81ec594\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star-half-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t4.5\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Star Rating\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c40da elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a2c40da\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t135\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Review Length\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93a2dc elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"d93a2dc\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-barcode-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t279\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReviews per Product\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09306ce elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"09306ce\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-images\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t16.5%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Media Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25f49b elementor-widget elementor-widget-text-editor\" data-id=\"a25f49b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Monitoring the above metrics can help you ensure you\u2019re generating both review quantity and review quality \u2014 the essential cornerstones of any high-impact UGC strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f9df elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"5c4f9df\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-5c4f9df\" data-accordion-id=\"5c4f9df\" data-accordion-type=\"toggle\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"review-coverage-535\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9671\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Review Coverage = 53.5%<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9671\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"review-coverage-535\"><p><p><b>53.5%<\/b><span style=\"font-weight: 400;\"> of the apparel products we analyzed have at least 1 review, which is <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/review-volume\/\"><span style=\"font-weight: 400;\">much lower<\/span><\/a><span style=\"font-weight: 400;\"> than other verticals. One explanation could be that this category has a lot of seasonality to it. Apparel brands are continuously refreshing their product assortment, so you have lots of new products going live without reviews, and fewer products with reviews that are evergreen. Explanations aside, boosting this number is critical to standing out against competitors on the digital shelf. <\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-star-rating-45-stars\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9672\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon far fa-star-half-alt\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star-half-alt\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Star Rating = 4.5 stars<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9672\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"average-star-rating-45-stars\"><p><p><span style=\"font-weight: 400;\">This is just below the sweet spot we recommend for the optimal conversion lift. Our <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/average-rating-impact-on-conversion\/\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> shows that products with ratings between 4.75 \u2013 4.99 stars have the highest conversion rates.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-review-length-135-characters\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9673\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-align-left\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-align-left\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Review Length = 135 characters<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9673\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"average-review-length-135-characters\"><p><p><span style=\"font-weight: 400;\">Longer reviews tend to have higher conversion rates, as they provide richer detail and more relevant information for shoppers. We recommend a <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/review-length\/\"><span style=\"font-weight: 400;\">stretch goal of 500 characters<\/span><\/a><span style=\"font-weight: 400;\"> for the maximum uplift.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"reviews-per-product-279\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-9674\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-barcode-alt\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-barcode-alt\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Reviews Per Product = 279<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9674\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"reviews-per-product-279\"><p><p><span style=\"font-weight: 400;\">The average apparel product in our analysis has 279 reviews. This is excellent, as <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/ugc-apparel\/\"><span style=\"font-weight: 400;\">90% of apparel shoppers<\/span><\/a><span style=\"font-weight: 400;\"> say they are comfortable purchasing a clothing item as long as it has 100\u2013500 reviews or less. Given consumers\u2019 high demands for review volume in the apparel category, brands must be consistently reaching out to customers to collect new reviews.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-media-coverage-165\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-9675\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fa6solid fa6solid-images\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fa6solid fa6solid-images\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Media Coverage = 16.5%<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9675\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"average-media-coverage-165\"><p><p><b>16.5%<\/b><span style=\"font-weight: 400;\"> of the apparel products we analyzed have at least one user-generated product image or a video. This is a good start, but consumers expect to see much more user-generated imagery from apparel brands. <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/gen-z-highlights\/\"><span style=\"font-weight: 400;\">99% of Gen Z shoppers<\/span><\/a><span style=\"font-weight: 400;\"> seek out user-generated imagery at least sometimes when shopping for clothing online. And, increasing this percentage can work wonders for your conversion rates, as visitors who interact with user-generated photos and videos are <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\"><span style=\"font-weight: 400;\">103.9% more likely to convert<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/p><\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-001f158 e-flex e-con-boxed e-con e-parent\" data-id=\"001f158\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5849f7 elementor-widget elementor-widget-heading\" data-id=\"b5849f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Review Volume Impacts Conversion for Apparel Brands\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab29e3 elementor-widget elementor-widget-text-editor\" data-id=\"5ab29e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that you know that 279 reviews per product is the baseline for apparel brands, the question becomes, \u201cHow many more reviews do you need to stand out?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s one thing we\u2019ve learned about ratings and reviews, it\u2019s that the needle is always moving. Today, 279 reviews per product is a good baseline to go after, but to really stand out, you need to always be collecting fresh, detailed reviews for your clothing and accessories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, the more reviews you have, the more likely a shopper is to convert. Just take a look at this chart, which shows the lift in conversion when a customer sees a product page with a certain number of reviews displayed vs. a product page with 0 reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43044c elementor-widget elementor-widget-heading\" data-id=\"e43044c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Review Volume and Conversion Impact<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6723a5 elementor-widget elementor-widget-image\" data-id=\"b6723a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/apparel-Review-Volume-and-Conversion-Impact.webp 761w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/apparel-Review-Volume-and-Conversion-Impact-300x186.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/apparel-Review-Volume-and-Conversion-Impact.png\" height=\"398\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/apparel-Review-Volume-and-Conversion-Impact.png 761w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/apparel-Review-Volume-and-Conversion-Impact-300x186.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29900 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2806 elementor-widget elementor-widget-text-editor\" data-id=\"bfb2806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, there is a direct relationship between review volume and conversion lift. The more reviews a product has, the more likely it is to be purchased.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-62b21b6 e-flex e-con-boxed e-con e-parent\" data-id=\"62b21b6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b81bd elementor-widget elementor-widget-heading\" data-id=\"f8b81bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes a Great Apparel Product Review?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2169cd9 elementor-widget elementor-widget-text-editor\" data-id=\"2169cd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Review volume is important, but so is review quality. Let\u2019s take a look at what makes a great review for a product in the apparel and accessories category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e35a81 elementor-widget elementor-widget-image\" data-id=\"6e35a81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"955\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling-768x1146.png\" class=\"attachment-medium_large size-medium_large wp-image-27604\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling-768x1146.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling-201x300.png 201w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling-686x1024.png 686w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling-1029x1536.png 1029w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling-610x911.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/johnlewisbrand-sampling.png 1106w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b6358 elementor-widget elementor-widget-text-editor\" data-id=\"65b6358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When people are shopping for apparel items, they are looking for lots of very specific information that you only really get once you dig into the review. Apparel shoppers want to understand all the elements that they can\u2019t experience virtually through the online shopping experience. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does the reviewer rate and describe the quality of the material?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was the item a good value for what they paid?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s the fit like?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These questions can be answered by a detailed, high-quality review \u2014 all the more so if the reviewer includes a photo of the item itself! (Did we mention that shoppers who interact with user-generated imagery convert at a rate <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/ugc-apparel\/\"><span style=\"font-weight: 400;\">103.9% higher<\/span><\/a><span style=\"font-weight: 400;\">?) The more information that you capture, the more likely you are to drive conversions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0773c elementor-widget elementor-widget-alert\" data-id=\"0c0773c\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Add a character counter to your reviews! As the reviewer starts typing, a green progress bar cheers them along the way.\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2da3 elementor-widget elementor-widget-heading\" data-id=\"abf2da3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Collect Apparel Reviews That Convert Browsers Into Buyers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590122e elementor-widget elementor-widget-text-editor\" data-id=\"590122e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, how can apparel brands maximize the quality of their reviews, with an eye towards lifting conversions? It all comes down to how you optimize your review form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At PowerReviews, we enable brands to add custom questions to their review forms to zoom in on the most relevant information for their customers. For apparel brands, these questions often speak to the quality, fit, and size of a product. It\u2019s also important to ask questions about the reviewer\u2019s body shape, so that future customers can seek out reviews from people like them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6917c elementor-widget elementor-widget-image\" data-id=\"8b6917c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/altrdstate-war-form-copy.webp 601w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/altrdstate-war-form-copy-205x300.png 205w\" sizes=\"(max-width: 601px) 100vw, 601px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/altrdstate-war-form-copy.png\" height=\"881\" width=\"601\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/altrdstate-war-form-copy.png 601w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/altrdstate-war-form-copy-205x300.png 205w\" sizes=\"(max-width: 601px) 100vw, 601px\" class=\"attachment-medium_large size-medium_large wp-image-29901 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efae0a elementor-widget elementor-widget-text-editor\" data-id=\"0efae0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your goal is to maximize the information you capture from a review, without overwhelming the reviewer so that they give up.\u00a0 We find that 8 questions is the sweet spot and once a form becomes much longer than that, you tend to see a higher rate of abandonment. So, be selective!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These specific questions are particularly important for the Apparel category, even more so than others. Nearly all (92%) of consumers pay attention to <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/apparel-shoppers-reviews\/\"><span style=\"font-weight: 400;\">sizing and fit information<\/span><\/a><span style=\"font-weight: 400;\"> when shopping for clothing, and 94% find it helpful to see measurement information (height, weight, etc.) from reviews for apparel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your review form and display optimized for maximum impact, it\u2019s time to go out and <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\"><span style=\"font-weight: 400;\">collect those reviews<\/span><\/a><span style=\"font-weight: 400;\">! Try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/complete-guide-post-purchase-emails\/\"><span style=\"font-weight: 400;\">post-purchase emails<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking for <\/span><a href=\"https:\/\/www.powerreviews.com\/review-collection-acceleration\/receipt-review-collect\/\"><span style=\"font-weight: 400;\">reviews on receipts<\/span><\/a><span style=\"font-weight: 400;\"> and invoices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including review requests in your product packaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking for reviews via text or social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting a review sweepstakes or contest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering loyalty points in return for a review<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running a <\/span><a href=\"https:\/\/www.powerreviews.com\/products\/product-sampling\/\"><span style=\"font-weight: 400;\">product sampling campaign<\/span><\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbe189 elementor-widget elementor-widget-heading\" data-id=\"4cbe189\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bonus Step: Syndicate Your Reviews for Maximum Impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa114b elementor-widget elementor-widget-text-editor\" data-id=\"faa114b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Collecting reviews for your website is an important first step. To really extend the reach of your reviews \u2014 and boost conversions in the process \u2014 you\u2019ll want to generate high review volumes for your top-priority retail partners, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there\u2019s a super-easy way to do that, and it\u2019s called <\/span><b>Review Syndication. <\/b><span style=\"font-weight: 400;\">Here\u2019s how it works: You collect a review through your website, and then \u2013 through the power of <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions\/ugc-syndication\/\"><span style=\"font-weight: 400;\">UGC Syndication by PowerReviews<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 that review gets pushed to your retailer partners who sell that same product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from The North Face, who turned a single review on their website into 4 reviews for their retail partners.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3651cb0 elementor-widget elementor-widget-image\" data-id=\"3651cb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-768x432.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-300x169.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-1024x576.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-1536x864.png 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples.webp 2008w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-768x432.png\" height=\"360\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-768x432.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-300x169.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-1024x576.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples-1536x864.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/northface-syndication-examples.png 2008w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29902 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b05f3f elementor-widget elementor-widget-text-editor\" data-id=\"8b05f3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Review syndication exponentially increases the value and reach of your review, putting it in front of more eyeballs and increasing your sales volumes at your retail partners. We recommend choosing retailers based on your sales data, as your best-selling retailers are the ones where you\u2019re going to get the biggest uplift from syndication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does your UGC strategy deserve a fashion makeover? <\/span><a href=\"https:\/\/www.powerreviews.com\/\"><span style=\"font-weight: 400;\">Contact PowerReviews today<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how UGC can grow your sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. You need to understand how you stack up against other brands within your category.<\/p>\n","protected":false},"author":12,"featured_media":29895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7807],"tags":[],"yst_prominent_words":[461,3047,930,932,166,619,197,208,176],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/09\/shutterstock_1627245940-e1694196356526-300x178.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29892"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29892"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29895"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=29892"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}