{"id":29677,"date":"2023-08-09T14:01:41","date_gmt":"2023-08-09T19:01:41","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29677"},"modified":"2023-08-11T13:42:04","modified_gmt":"2023-08-11T18:42:04","slug":"ugc-apparel","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/ugc-apparel\/","title":{"rendered":"The Importance of UGC for Apparel Shoppers"},"content":{"rendered":"
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The Importance of User-Generated Content for Clothing Shoppers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clothing shoppers seek out many types of information when making a purchase decision (a topic we explore in more detail here<\/a>). User-generated content ranks high on the list \u2013 only behind price.<\/span><\/p>\n

Now, we take a closer look at the importance of different types of UGC for those shopping for clothing products. If you\u2019re interested in exploring the importance of UGC specifically for those shopping for footwear products, head here<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Consumption of Ratings and Reviews When Shopping for Clothing\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nearly all shoppers \u2013 99% read ratings and reviews at least sometimes when shopping for clothing online. 86% always or regularly do so.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tHow Often Consumers Read Ratings and Reviews When Shopping for Clothing Online \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHow often do you read ratings and reviews when shopping for CLOTHING online?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ideal and Minimum Review Quantity for Clothing Shoppers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A key finding from another section of this report<\/a> is that 66% of apparel (clothing or footwear) shoppers consider the volume of reviews available for a product when determining whether or not to buy it online.\u00a0<\/span><\/p>\n

But how many reviews is enough \u2013 specifically when shopping for clothing products?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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of online apparel shoppers consider the volume of reviews available for the product when determining whether or not to buy it. <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The largest portion of shoppers \u2013 21% \u2013 say that in an ideal world, there would be between 51 and 100 reviews available for a given clothing product. Nearly four in 10 (39%) would ideally be able to find 101 or more reviews for a clothing product they were considering.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tIdeal Number of Reviews for Clothing Products \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tWhat is the IDEAL number of customer reviews a CLOTHING item should have in your opinion?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While clothing shoppers would like to find a high volume of reviews, many are willing to settle for less.<\/span><\/p>\n

The largest portion (35%) of consumers say the minimum number of reviews a clothing item needs to have falls between one and 25. However, a significant portion \u2013 23% \u2013 say their minimum is 101 or more.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tMinimum Number of Reviews Clothing Shoppers Will Settle For\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tWhat is the minimum number of reviews a CLOTHING item needs to have for you to feel comfortable purchasing it?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The message is clear: clothing brands and retailers<\/span> must<\/span><\/i> make it a priority to generate a high volume of reviews across their entire product catalog.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Consumption of User-Generated Visual Content When Shopping for Clothing \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We know from a previous section of this report<\/a> that many online clothing shoppers seek out photos and videos from consumers who have already purchased a product they\u2019re considering. But how often do they turn to this content?\u00a0<\/span><\/p>\n

The vast majority \u2013 96% \u2013 of consumers seek out photos and videos from other consumers when shopping for clothing online. 77% do so regularly or always.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tHow Often Consumers Seek Out User-Generated Visual Content When Shopping for Clothing Online \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHow often do you seek out images and videos submitted by customers who previously bought the product while shopping for CLOTHING online?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A <\/span>recent analysis<\/span><\/a> found that there\u2019s a 103.9% lift in conversion among site visitors who interact with user-generated visual content. Clearly, you can\u2019t afford <\/span>not <\/span><\/i>to collect and display this content!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reliance on Q&A When Shopping for Clothing \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers shopping for clothing in a brick-and-mortar store can ask questions of a store associate. Online shoppers don\u2019t have this luxury. But many leverage the questions and answers (Q&A) portion of product pages to get answers to their purchase-blocking questions.<\/span><\/p>\n

Nearly all (97%) of consumers read Q&A when shopping for clothing online at least sometimes. 64% do so regularly or always.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tHow Often Online Clothing Shoppers Consult Q&A\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHow often do you read Q&A (questions submitted by other shoppers and answered by the brand and\/or other shoppers) when shopping for CLOTHING items online?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s imperative to provide online shoppers with a means to browse existing questions and answers \u2013 and ask their own questions. It\u2019s a powerful way to remove purchase barriers \u2013 and increase conversion.<\/span><\/p>\n

In fact, a <\/span>recent analysis<\/span><\/a> found site visitors who interact with Q&A convert at a rate that\u2019s more than 177% higher than average!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Importance of User-Generated Content for Footwear Shoppers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers seek out many different types of information when they\u2019re shopping for footwear \u2013 a topic we explore in more detail here<\/a>. User-generated content ranks high on the list.\u00a0<\/span><\/p>\n

Read on as we more closely examine the importance of different types of UGC for footwear shoppers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reliance on Ratings and Reviews When Shopping for Footwear\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Almost all (98%) of consumers read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tHow Often Online Shoe Shoppers Read Ratings and Reviews \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHow often do you read ratings and reviews when shopping for FOOTWEAR online?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clearly, online shoe shoppers rely on ratings and reviews to help guide their purchase decisions.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ideal and Minimum Review Quantity for Footwear\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elsewhere in this report<\/a>, we shared a key finding that 66% of apparel (both clothing and footwear) shoppers consider the number of reviews available for a product when deciding whether or not to buy it.\u00a0<\/span><\/p>\n

But how many reviews are enough for footwear shoppers?<\/span><\/p>\n

The largest quantity (21%) of consumers say that ideally, they\u2019d like to find between 51 and 100 reviews for a given footwear product.\u00a0<\/span>However, many consumers want far more reviews.<\/span><\/p>\n

Four in 10 say that in an ideal world, they\u2019d be able to find 101 or more reviews for a footwear product they were considering. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tIdeal Number of Reviews for Footwear Products \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tWhat is the IDEAL number of customer reviews a FOOTWEAR item should have in your opinion?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ideally, shoppers want to find a high volume of reviews for footwear products. Yet, many are willing to settle for less.\u00a0<\/span><\/p>\n

The largest portion (34%) of shoppers say the minimum number of reviews a footwear item needs before they\u2019ll feel comfortable purchasing it lies between one and 25. That said, a significant portion \u2013 22% \u2013 say their minimum is 101 or more.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tMinimum Number of Reviews Footwear Shoppers Will Settle For\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tWhat is the minimum number of reviews a FOOTWEAR item needs to have for you to feel comfortable purchasing it?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In today\u2019s competitive marketplace, brands and retailers must meet shoppers\u2019 expectations. Generating and displaying a high volume of reviews for footwear products is essential.<\/span><\/p>\n

Brands and retailers who do so are rewarded. A <\/span>recent analysis<\/span><\/a> found there\u2019s more than a 108% conversion lift among website visitors who interact with ratings and reviews on product pages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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lift in conversion among shoppers who interact with ratings and reviews on product pages.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: 2023 UGC Conversion Impact Report<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Consumption of User-Generated Visual Content When Shopping for Shoes\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand-provided photos and videos are important. But increasingly, shoe shoppers seek out photos and videos from real customers who have already purchased a given product.\u00a0<\/span><\/p>\n

95% of consumers seek out user-generated visual content at least sometimes when shopping for footwear online. 71% do so regularly or always.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tFrequency With Which Online Footwear Shoppers Seek out User-Generated Visual Content \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHow often do you seek out images and videos submitted by customers who previously bought the product while shopping for FOOTWEAR online?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collecting and displaying user-generated visual content is a key way to meet footwear shoppers\u2019 expectations. What\u2019s more, doing so is proven to boost conversion. <\/span>A <\/span>recent analysis<\/span><\/a> found there\u2019s a nearly 104% lift in conversion when consumers interact with user-generated visual content on product pages.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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lift in conversion among shoppers who interact with user-generated visual content on product pages.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: 2023 UGC Conversion Impact Report<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reliance on Q&A When Shopping for Footwear\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When a consumer is shopping for footwear in a brick-and-mortar store and they have a question, they can ask a sales associate. Online footwear shoppers also have questions \u2013 and many turn to the Q&A portion of product pages to get answers.\u00a0<\/span><\/p>\n

96% of consumers read Q&A at least sometimes when shopping for footwear online. 62% do so regularly or always.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tHow Often Online Footwear Shoppers Read Q&A\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHow often do you read Q&A (questions submitted by other shoppers and answered by the brand and\/or other shoppers) when shopping for FOOTWEAR items online?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you don\u2019t have a Q&A section on your footwear product pages, now\u2019s the time to add it. Doing so can help shoppers overcome purchase blockers \u2013 and increase their likelihood of converting. <\/span>Recent research<\/span><\/a> found that site visitors who interact with Q&A convert at a rate that\u2019s more than 177% higher than average.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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lift in conversion among shoppers who interact with Q&A on product pages.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: 2023 UGC Conversion Impact Report<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Key Takeaway 1<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Online Shoppers Depend on Ratings and Reviews When Shopping for Clothing\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A staggering 99% of those shopping for clothing online read ratings and reviews at least sometimes. And 86% regularly or always read this content.<\/span><\/p>\n

When it comes to reviews, quantity matters. The largest portion of consumers (21%) want to be able to find between 51 and 100 reviews for a product they\u2019re considering. 39% want to be able to find 101 or more.<\/span><\/p>\n

Yet, many consumers shopping for clothing are willing to settle for less than their ideal number of reviews.\u00a0<\/span><\/p>\n

Now\u2019s the time to amp up your review collection strategy. By collecting a steady stream of ratings and reviews for your clothing products, shoppers will always be able to find plenty of fresh, relevant content to increase their confidence \u2013 and their likelihood of making a purchase. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 2<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Clothing Shoppers, User-Generated Visual Content is Essential<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A given item of clothing looks different on every person who wears it. Seeing photos and videos from real customers wearing a product can help a shopper determine if an item will (or won\u2019t) work for them, too.<\/span><\/p>\n

So it\u2019s no wonder why 96% of consumers seek out user-generated photos and videos when shopping for clothing online.\u00a0<\/span><\/p>\n

If you haven\u2019t already, start collecting user-generated photos and videos \u2013 both as part of reviews and through social media. Then, showcase this imagery on your product pages and elsewhere on your website. Doing so is a key way to boost shopper confidence \u2013 and conversion rates. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 3<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Q&A Empowers Shoppers to Overcome Purchase Blockers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If an in-store shopper has a question, they can ask a store associate. Online shoppers can\u2019t. Instead, many are turning to the Q&A portion of product pages. 97% of consumers read Q&A at least sometimes when shopping for clothing online.\u00a0<\/span><\/p>\n

If you haven\u2019t already, add a Q&A section to your product pages. Make it as easy as possible for shoppers to browse existing questions and answers \u2013 and pose their own. Providing fast answers to these purchase blocking questions is key to boosting conversion. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 4<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Footwear Shoppers Depend on Ratings and Reviews \u2013 and They Want a Lot of Them<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nearly all (98%) of consumers turn to ratings and reviews at least sometimes when shopping for shoes online. And 85% do so always or regularly.<\/span><\/p>\n

The more reviews, the better. 40% of consumers say ideally, they\u2019d be able to find 101 or more reviews for a given footwear product.<\/span><\/p>\n

However, footwear shoppers are generally willing to settle for less than their ideal number of reviews.\u00a0<\/span><\/p>\n

With that said, it\u2019s still important to focus on consistently generating a high volume of quality reviews across all of your footwear products. That way, shoppers will always be able to find plenty of fresh, relevant content for any footwear products they\u2019re considering. This will boost their confidence \u2013 and their likelihood of making a purchase. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 5<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increasingly, Shoe Shoppers Seek out Photos and Videos from Others Like Them<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand-provided imagery has a role to play. But increasingly, footwear shoppers want to see photos and videos of footwear products being used by real people in real life.<\/span><\/p>\n

In fact, 95% of online footwear shoppers seek out user-generated photos and videos at least sometimes, and 71% do so regularly or always.<\/span><\/p>\n

If you\u2019re not already, now\u2019s the time to start collecting photos and videos from your shoppers. You can collect this content natively as part of reviews \u2013 as well as through social media. Then, prominently showcase this imagery throughout your website to attract shoppers\u2019 attention and increase their likelihood of conversion.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 6<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Q&A Empowers Shoe Shoppers to Overcome Purchase Barriers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In-store shoppers can ask a sales associate their pressing questions. Online shoppers can\u2019t. However, they often use Q&A to bridge the gap.<\/span><\/p>\n

96% of online shoe shoppers read Q&A at least sometimes. 62% do so regularly or always.\u00a0<\/span><\/p>\n

Be sure to incorporate a Q&A section onto your product pages. This allows visitors to browse questions that have already been asked and answered and pose their own. By providing timely answers, you\u2019ll eliminate purchase blockers \u2013 and increase the shopper\u2019s likelihood of making a purchase. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This research is taken from Apparel Shopping Trends in 2023, a survey of 25,452 US consumers fielded in June 2023.\n

\nCheck out the survey hub for further insights.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The Importance of User-Generated Content for Clothing Shoppers Clothing shoppers seek out many types of information when making a purchase decision (a topic we explore in more detail here). User-generated content ranks high on the list \u2013 only behind price. Now, we take a closer look at the importance of different types of UGC for […]<\/p>\n","protected":false},"author":39,"featured_media":27506,"parent":29648,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[5552,391,197,572,707],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29677"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29677"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29677\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/27506"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29677"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}