{"id":29662,"date":"2023-08-04T13:34:29","date_gmt":"2023-08-04T18:34:29","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29662"},"modified":"2023-08-11T14:02:03","modified_gmt":"2023-08-11T19:02:03","slug":"key-purchase-considerations","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/key-purchase-considerations\/","title":{"rendered":"Clothing Spend and Key Purchase Considerations"},"content":{"rendered":"
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Volume of Clothing Purchased \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For starters, we looked at how many clothing items consumers are adding to their wardrobes each year. As expected, it varies quite a bit.\u00a0<\/span><\/p>\n

The largest portion \u2013 24% \u2013 of consumers say they purchased between 11 and 20 items of clothing in the last year. Another 23% purchased between 21 and 30. Over a third (34%) indicate they\u2019ve purchased more than 30 items in the last 12 months.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tClothing Item Quantity\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Approximately how many items of clothing did you buy in the last year?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Total Monthly Clothing Spend\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We know how many clothing items consumers are purchasing each year. But what does that equate to in terms of monthly spending?<\/span><\/p>\n

Nearly a quarter (24%) spent between $51 and $100 each month on clothing items. Another 24% spend between $101 and $200.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tOverall (Online + In-Store) Monthly Clothing Spend\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roughly how much money do you spend MONTHLY on CLOTHING products?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Online Clothing Spend\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecommerce continues to grow across all product sectors \u2013 including apparel. As such, we also wanted to understand how much consumers are spending online on clothing products.\u00a0<\/span><\/p>\n

The largest portion (25%) spend between $51 and $100 each month on clothing items. 23% spend between $101 and $200 online, and another 23% spend $50 or less.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tMonthly Online Clothing Spend\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roughly how much money do you spend MONTHLY ONLINE on CLOTHING products?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Purchase Considerations for Clothing Shoppers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers weigh many factors when considering whether to purchase a clothing item. However, some factors rise to the top.<\/span><\/p>\n

Size and fit is #1 on the list; 92% of consumers consider this when considering a clothing purchase. 86% consider comfort, and 78% feel overall quality is important. Nearly three-quarters (74%) want to understand what a product looks like on people in real life.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tTop Considerations When Purchasing Clothing\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When considering CLOTHING, which of the following do you pay attention to?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tFit\/sizing\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t92%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tComfort\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOverall quality of product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tWhat a product looks like on a person in real life\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tMaterial\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tDurability\t\t\t<\/span>\n\t\t\n\t\t
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It\u2019s important to note that many of these factors are hard to access when shopping online. To bridge the gap, many clothing shoppers seek out user-generated content to learn about the experiences other customers have had with the product in question. We take a closer look at the importance of UGC for clothing shoppers here<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Information Sought Out by Clothing Shoppers \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clothing shoppers seek out different types of information to inform their purchase decisions. Not surprisingly, price tops the list. 83% of clothing shoppers say they look for pricing information to determine whether or not to purchase a clothing item.\u00a0<\/span><\/p>\n

User-generated content (UGC) is next on the list. Over three-quarters (77%) look for ratings and reviews when deciding whether or not to purchase an item of clothing, and 59% seek out photos and videos from others who have purchased the product in question.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tInformation Consumers Look When Determining Whether or Not to Purchase a Clothing Product\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which of the following do you look for when deciding whether or not to purchase a CLOTHING product?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tPrice of the product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t83%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRatings and reviews\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tImagery provided by people who have purchased the product in question\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t59%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tFavorable returns\/exchange policy\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t53%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tImagery provided by the brand or retailer\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tFast shipping\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t49%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tBrand of the product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t48%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRetailer\/store purchased from\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t39%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRecommendations from family\/friends\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t34%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key Takeaway 1<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers Continue to Spend on Clothing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We may be in the midst of economic uncertainty. But many shoppers continue to spend on clothing.<\/span><\/p>\n

Nearly a quarter (24%) have added between 11 and 20 clothing items to their wardrobes in the last 12 months; 23% have added between 21 and 30.\u00a0<\/span><\/p>\n

Clearly, there\u2019s opportunity for clothing brands and retailers. However, it\u2019s a crowded market. Brands and retailers must understand consumers\u2019 expectations and what influences their behavior \u2013 and then adjust their strategies accordingly. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 2<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More Clothing is Being Purchased Online<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecommerce is growing across all categories. Clothing is no exception. In fact, our survey respondents are spending the majority of their clothing budgets online.\u00a0<\/span><\/p>\n

Clothing brands and retailers must deliver winning digital experiences to the growing portion of consumers shopping for clothing online.\u00a0<\/span><\/p>\n

That said, brick-and-mortar isn\u2019t dead. As such, the most successful brands will be those that deliver seamless, connected experiences across channels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 3<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clothing Shoppers Consider Many Factors \u2013 Many of Which Can Be Addressed with UGC<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clothing shoppers weigh myriad factors when making purchase decisions. Sizing, comfort and overall product quality top the list.<\/span><\/p>\n

These factors can be difficult to assess when shopping online. While brand-provided content is important, most consumers also seek out unbiased feedback from those who have actually purchased and used the product in question.<\/span><\/p>\n

It\u2019s essential to prominently showcase user-generated content \u2013 including ratings and reviews, photos, and videos on your product pages and throughout your website. That way, consumers can get feedback on those hard-to-assess factors that can make or break a sale.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 4<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ratings and Reviews are Second Only to Price in Terms of Importance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clothing shoppers seek out many different types of information when deciding whether or not to purchase a given product. Not surprisingly (especially in today\u2019s economy), price tops the list. However, ratings and reviews are a close second, followed by user-generated imagery.<\/span><\/p>\n

Those shopping for clothing actively seek out user-generated feedback. If they come up short, they\u2019re likely to look elsewhere. As such, it\u2019s essential to ensure you have plenty of this content available for all of your clothing products. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This research is taken from Apparel Shopping Trends in 2023, a survey of 25,452 US consumers fielded in June 2023.

Check out the survey hub for further insights.<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Volume of Clothing Purchased For starters, we looked at how many clothing items consumers are adding to their wardrobes each year. As expected, it varies quite a bit.  The largest portion \u2013 24% \u2013 of consumers say they purchased between 11 and 20 items of clothing in the last year. Another 23% purchased between 21 […]<\/p>\n","protected":false},"author":39,"featured_media":9379,"parent":29648,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[216,166,197],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29662"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29662"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29662\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/9379"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29662"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}