{"id":29637,"date":"2023-08-04T09:09:32","date_gmt":"2023-08-04T14:09:32","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29637"},"modified":"2023-08-04T09:15:43","modified_gmt":"2023-08-04T14:15:43","slug":"ratings-reviews-snapshot-cpg","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ratings-reviews-snapshot-cpg\/","title":{"rendered":"Ratings &#038; Reviews Snapshot: CPG"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29637\" class=\"elementor elementor-29637\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5891552 e-flex e-con-boxed e-con e-parent\" data-id=\"5891552\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780d7e6 elementor-widget elementor-widget-heading\" data-id=\"780d7e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You Need to Know in Under 5 Mins\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-086fc54 elementor-widget elementor-widget-text-editor\" data-id=\"086fc54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A major challenge for CPG brands is determining how to stand out among their competitors on the digital shelf. Understanding what it takes in your category is a critical element to success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With ratings and reviews being the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2023\/\"><span style=\"font-weight: 400;\">single-most important factor<\/span><\/a><span style=\"font-weight: 400;\"> impacting purchase decisions, user-generated content can be the key to unlocking ecommerce success \u2014 particularly in a crowded category like CPG.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Got 5 minutes? Perfect. Watch the video below or read on to learn what you need to know about ratings and reviews for the CPG category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a469b2 elementor-widget elementor-widget-video\" data-id=\"7a469b2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/850968772?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5034892 e-flex e-con-boxed e-con e-parent\" data-id=\"5034892\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc7dd8 elementor-widget elementor-widget-heading\" data-id=\"4fc7dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Benchmarks: CPG<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e8ca5 elementor-widget elementor-widget-text-editor\" data-id=\"90e8ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The following benchmarks come from an analysis of product pages on PowerReviews client sites in the CPG category. We chose these benchmarks because they speak to both review <\/span><b>quantity<\/b><span style=\"font-weight: 400;\"> and <\/span><b>quality<\/b><span style=\"font-weight: 400;\"> \u2013 the two things brands should focus on to deliver a high impact UGC strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2c06551 e-flex e-con-boxed e-con e-parent\" data-id=\"2c06551\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7447be elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"e7447be\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t80.8%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReview Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ec594 elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"81ec594\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star-half-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t4.6\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Star Rating\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c40da elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a2c40da\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t201\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Review Length\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93a2dc elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"d93a2dc\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-barcode-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t235\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReviews per Product\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09306ce elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"09306ce\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-images\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t30.3%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Media Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f9df elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"5c4f9df\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-5c4f9df\" data-accordion-id=\"5c4f9df\" data-accordion-type=\"toggle\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"review-coverage-808\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9671\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Review Coverage = 80.8%<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9671\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"review-coverage-808\"><p><p><b>80.8%<\/b><span style=\"font-weight: 400;\"> of the CPG products we analyzed have at least 1 review. This positions CPG brands ahead of many other verticals, but given the <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\"><span style=\"font-weight: 400;\">conversion lift<\/span><\/a><span style=\"font-weight: 400;\"> of having just 1 review (see the next section), it is critical that brands strive to collect reviews for all the products on their site.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-star-rating-46-stars\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9672\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon far fa-star-half-alt\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star-half-alt\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Star Rating = 4.6 stars<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9672\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"average-star-rating-46-stars\"><p><p><span style=\"font-weight: 400;\">This is just below the sweet spot we recommend for the optimal conversion lift. Our <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/average-rating-impact-on-conversion\/\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> shows that products with ratings between 4.75 \u2013 4.99 stars have the highest conversion rates.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-review-length-201-characters\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9673\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-align-left\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-align-left\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Review Length = 201 characters<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9673\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"average-review-length-201-characters\"><p><p><span style=\"font-weight: 400;\">Longer reviews tend to have higher conversion rates, as they provide richer detail and more relevant information for shoppers. For the maximum uplift, we recommend a <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/review-length\/\"><span style=\"font-weight: 400;\">stretch goal of 500 characters<\/span><\/a><span style=\"font-weight: 400;\"> per review (around the length of this and the previous bullet combined).<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"reviews-per-product-235\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-9674\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-barcode-alt\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-barcode-alt\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Reviews Per Product = 235<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9674\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"reviews-per-product-235\"><p><p><span style=\"font-weight: 400;\">The average CPG product in our analysis has 235 reviews. This is wonderful, as nearly half (43%) of consumers want to see <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">more than 100 reviews<\/span><\/a><span style=\"font-weight: 400;\"> per product. Having said that, there is a linear relationship between review volume and conversion rates (again, see the next section), so more reviews is always better.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-media-coverage-303\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-9675\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fa6solid fa6solid-images\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fa6solid fa6solid-images\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Media Coverage = 30.3%<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9675\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"average-media-coverage-303\"><p><p><b>30.3%<\/b><span style=\"font-weight: 400;\"> of the CPG products we analyzed have at least one user-generated image or a video. Increasing this percentage can work wonders for your conversion rates, as visitors who interact with user-generated photos and videos are <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\"><span style=\"font-weight: 400;\">103.9% more likely<\/span><\/a><span style=\"font-weight: 400;\"> to convert.<\/span><\/p><\/p><\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a221bc elementor-widget elementor-widget-text-editor\" data-id=\"6a221bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These benchmarks are pretty high in comparison to what we typically see for other categories. But when you consider what makes the CPG category unique, it makes sense. The CPG category carries a lot of replenishment purchases. These are the products that people are buying again and over again, so it\u2019s entirely possible that there\u2019s a larger customer base from which to draw reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands with a solid UGC strategy, that can be an advantage: with more people to ask for reviews, the more reviews they can consistently generate to persuade others to purchase \u2014 leading to more online traffic and dollars. For brands without a UGC strategy, however, it only makes the category that much more competitive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-001f158 e-flex e-con-boxed e-con e-parent\" data-id=\"001f158\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5849f7 elementor-widget elementor-widget-heading\" data-id=\"b5849f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Review Volume Impacts Conversion for CPG Brands\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab29e3 elementor-widget elementor-widget-text-editor\" data-id=\"5ab29e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While the average CPG product in our analysis has 235 reviews, we hinted in the above section that more is always better. Here\u2019s why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chart below shows the lift in conversion when a customer sees a product page with a certain number of reviews displayed vs. a product page with 0 reviews. You can see there is a direct relationship between review volume and conversion lift. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43044c elementor-widget elementor-widget-heading\" data-id=\"e43044c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Review Volume and Conversion Impact<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6723a5 elementor-widget elementor-widget-image\" data-id=\"b6723a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-768x249.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-300x97.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-1024x332.png 1024w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9.webp 1485w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-768x249.png\" height=\"208\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-768x249.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-300x97.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9-1024x332.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-9.png 1485w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29640 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2806 elementor-widget elementor-widget-text-editor\" data-id=\"bfb2806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, more is more when it comes to reviews. There is a significant uplift in conversion when a product goes from having fewer than 1,000 reviews to more than 1,000. At the same time, 1 review is better than none, so don\u2019t be afraid to just get started!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-62b21b6 e-flex e-con-boxed e-con e-parent\" data-id=\"62b21b6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b81bd elementor-widget elementor-widget-heading\" data-id=\"f8b81bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes a Great CPG Product Review?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2169cd9 elementor-widget elementor-widget-text-editor\" data-id=\"2169cd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s important to have a lot of reviews, but those reviews also need a certain depth to them in order to help buyers make buying decisions. When shoppers arrive on your product page, they\u2019re right at the end of the purchase funnel. They are looking for information that is a bit deeper in level of detail to nudge them toward clicking that \u201cAdd to Cart\u201d button. That\u2019s where review quality comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what makes a quality review for a CPG product? Let\u2019s take a look at this example from La Colombe Coffee Roasters.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e35a81 elementor-widget elementor-widget-image\" data-id=\"6e35a81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-768x754.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-300x294.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-1024x1005.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-48x48.png 48w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool.webp 1188w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-768x754.png\" height=\"628\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-768x754.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-300x294.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-1024x1005.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/lacolombe-onlyafool.png 1188w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29641 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b6358 elementor-widget elementor-widget-text-editor\" data-id=\"65b6358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not only does this review make a bold statement that is persuasive on its own (\u201cOnly a Fool Would Not Buy This Product\u201d), but it contains a lot of personality and information about who bought this product and who is enjoying it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The review display also highlights a lot of key information outside of the block of text, such as the reviewer\u2019s coffee preferences (e.g. \u201cPreferred Roast Level\u201d), a \u201cVerified Buyer\u201d badge to build trust, and the bottom line on whether they would purchase this product again (in this case, a resounding yes). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2da3 elementor-widget elementor-widget-heading\" data-id=\"abf2da3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Collect CPG Reviews That Convert Browsers Into Buyers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590122e elementor-widget elementor-widget-text-editor\" data-id=\"590122e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To succeed at UGC, you need to capture reviews that are deep and rich in detail. How do you do that? It\u2019s all about asking the right questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the standard review box, we recommend adding custom questions to your review forms to maximize the actionability of the information you collect. At PowerReviews, we call these Merchant Specific Questions, or MSQs. By adding MSQs, you can squeeze additional information out of reviewers that future shoppers will find useful, such as the best use case for a product, pros and cons, or taste preferences. Plus, by making these MSQs clickable options, as opposed to an open-text field, they are less burdensome on the reviewer to answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid adding too many MSQs, though. We find that 8 questions is the sweet spot and once a form becomes much longer than that, we see a higher rate of abandonment. So, choose wisely, and be intentional about what kind of data you want to include on your product display pages to provide your customers with all of the information they need to make an informed purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For MSQ inspiration, take a look at this review form from La Colombe Coffee Roasters. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6917c elementor-widget elementor-widget-image\" data-id=\"8b6917c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"835\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-768x1002.png\" class=\"attachment-medium_large size-medium_large wp-image-27283\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-768x1002.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-230x300.png 230w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-785x1024.png 785w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-1177x1536.png 1177w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-610x796.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform.png 1209w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"236b1c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La Colombe obviously knows their customer, and they know the types of things their customers look for, so they\u2019re looking to elevate that information in the data they capture and display on their product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have optimized your review form, it\u2019s time to go out and <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\"><span style=\"font-weight: 400;\">collect those reviews<\/span><\/a><span style=\"font-weight: 400;\">! Try asking for reviews via your:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/complete-guide-post-purchase-emails\/\"><span style=\"font-weight: 400;\">post-purchase email<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking for <\/span><a href=\"https:\/\/www.powerreviews.com\/review-collection-acceleration\/receipt-review-collect\/\"><span style=\"font-weight: 400;\">reviews on receipts<\/span><\/a><span style=\"font-weight: 400;\"> and invoices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including review requests in your product packaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking for reviews via text or social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting a review sweepstakes or contest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering loyalty points in return for a review<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running a <\/span><a href=\"https:\/\/www.powerreviews.com\/products\/product-sampling\/\"><span style=\"font-weight: 400;\">product sampling campaign<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbe189 elementor-widget elementor-widget-heading\" data-id=\"4cbe189\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bonus Step: Syndicate Your Reviews for Maximum Impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa114b elementor-widget elementor-widget-text-editor\" data-id=\"faa114b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Soon you\u2019ll be collecting lots of detail-rich reviews on your website, and in high volumes, too. Congratulations! But the work\u2019s not <\/span><i><span style=\"font-weight: 400;\">quite<\/span><\/i><span style=\"font-weight: 400;\"> over just yet. To truly maximize the value of those reviews, you need to ensure that those reviews are showing up in all the same places your shoppers are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For CPG brands, that often includes retailers like Albertsons, Walmart, Target, and Amazon. Enter: <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions\/ugc-syndication\/\"><span style=\"font-weight: 400;\">UGC Syndication by PowerReviews<\/span><\/a><span style=\"font-weight: 400;\">. When you set up review syndication, your customers only have to write a review once. Then that review gets posted not only to your website, but to your biggest retail partners as well!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7937944 e-flex e-con-boxed e-con e-parent\" data-id=\"7937944\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90ef7ec elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"90ef7ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-768x510.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-300x199.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-1024x680.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-1536x1020.png 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM.webp 1605w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-768x510.png\" height=\"425\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-768x510.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-300x199.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-1024x680.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM-1536x1020.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-10-at-3.12.55-PM.png 1605w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29642 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a366cc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"5a366cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-768x919.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-251x300.png 251w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-856x1024.png 856w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM.webp 1099w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-768x919.png\" height=\"766\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-768x919.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-251x300.png 251w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM-856x1024.png 856w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-07-14-at-2.48.35-PM.png 1099w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29643 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d147f1 elementor-widget elementor-widget-text-editor\" data-id=\"0d147f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When setting up review syndication, the key is to focus on the biggest traffic websites that will have the biggest upside for you. You can find these using your sales data. You\u2019ll likely ultimately get a bigger boost in revenue by maximizing your review footprint on one of these higher-traffic websites than a less-trafficked, lower-impact website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to beat your competition and help more consumers discover your CPG products?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact <\/span><a href=\"https:\/\/www.powerreviews.com\/\"><span style=\"font-weight: 400;\">PowerReviews<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how UGC can grow your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A major challenge for CPG brands is determining how to stand out among their competitors on the digital shelf. Understanding what it takes in your category is a critical element to success. <\/p>\n","protected":false},"author":12,"featured_media":29638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7807],"tags":[],"yst_prominent_words":[930,6214,166,208,176],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/shutterstock_273234263-300x188.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29637"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29637"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29638"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=29637"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}