{"id":29617,"date":"2023-08-01T11:54:11","date_gmt":"2023-08-01T16:54:11","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29617"},"modified":"2023-08-01T14:06:16","modified_gmt":"2023-08-01T19:06:16","slug":"ratings-reviews-snapshot-toys","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ratings-reviews-snapshot-toys\/","title":{"rendered":"Ratings &amp; Reviews Snapshot: Toys"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29617\" class=\"elementor elementor-29617\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5891552 e-flex e-con-boxed e-con e-parent\" data-id=\"5891552\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780d7e6 elementor-widget elementor-widget-heading\" data-id=\"780d7e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You Need to Know in Under 5 Mins\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-086fc54 elementor-widget elementor-widget-text-editor\" data-id=\"086fc54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you\u2019re managing marketing for a toy brand, you need to know where you stand among the competition. Enter: ratings and reviews, a treasure trove of customer insights regarding your toys and those of your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are also a powerful tool for driving more traffic to product pages and then converting that traffic at a higher rate \u2014 if you know how to use them to stand out from the competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Got 5 minutes? Perfect. Watch the video below or read on to learn what you need to know about ratings and reviews for the toys category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a469b2 elementor-widget elementor-widget-video\" data-id=\"7a469b2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/850666083?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5034892 e-flex e-con-boxed e-con e-parent\" data-id=\"5034892\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc7dd8 elementor-widget elementor-widget-heading\" data-id=\"4fc7dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Benchmarks: Toys\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e8ca5 elementor-widget elementor-widget-text-editor\" data-id=\"90e8ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The following benchmarks come from an analysis of Toy product pages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2c06551 e-flex e-con-boxed e-con e-parent\" data-id=\"2c06551\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7447be elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"e7447be\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t71.6%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReview Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ec594 elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"81ec594\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star-half-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t4.7\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Star Rating\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c40da elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a2c40da\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t112\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Review Length\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93a2dc elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"d93a2dc\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-barcode-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t59\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReviews per Product\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09306ce elementor-view-stacked elementor-widget-mobile__width-initial elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"09306ce\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-images\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t42.7%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAverage Media Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25f49b elementor-widget elementor-widget-text-editor\" data-id=\"a25f49b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Monitoring the above metrics can help you ensure you\u2019re generating both review quantity and review quality \u2014 the essential cornerstones of any high-impact UGC strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f9df elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"5c4f9df\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-5c4f9df\" data-accordion-id=\"5c4f9df\" data-accordion-type=\"toggle\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"review-coverage-716\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9671\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Review Coverage = 71.6%<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9671\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"review-coverage-716\"><p><p><b>71.6%<\/b><span style=\"font-weight: 400;\"> of the toy products we analyzed have at least 1 review. This is a great starting point, but given the <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\"><span style=\"font-weight: 400;\">conversion lift<\/span><\/a><span style=\"font-weight: 400;\"> of having just 1 review (see the next section), it is critical that brands strive to collect reviews for all the products on their site.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-star-rating-47-stars\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9672\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon far fa-star-half-alt\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-star-half-alt\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Star Rating = 4.7 stars<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9672\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"average-star-rating-47-stars\"><p><p><span style=\"font-weight: 400;\">This is just below the sweet spot we recommend for the optimal conversion lift. Our <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/average-rating-impact-on-conversion\/\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> shows that products with ratings between 4.75 \u2013 4.99 stars have the highest conversion rates.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-review-length-112-characters\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9673\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-align-left\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-align-left\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Review Length = 112 characters<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9673\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"average-review-length-112-characters\"><p><p><span style=\"font-weight: 400;\">Longer reviews tend to have higher conversion rates, as they provide richer detail and more relevant information for shoppers. We recommend a <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/review-length\/\"><span style=\"font-weight: 400;\">stretch goal of 500 characters<\/span><\/a><span style=\"font-weight: 400;\"> for the maximum uplift.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"reviews-per-product-59\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-9674\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-barcode-alt\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-barcode-alt\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Reviews Per Product = 59<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9674\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"reviews-per-product-59\"><p><p><span style=\"font-weight: 400;\">The average toy in our analysis has 59 reviews. Consumers are split on the ideal number of reviews per product, with 57% being okay with a product having a review count in this range. But, 43% want to see <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">more than 100 reviews<\/span><\/a><span style=\"font-weight: 400;\"> per product. The bottom line? Consumers are always looking for more reviews.<\/span><\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"average-media-coverage-427\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-9675\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fa6solid fa6solid-images\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fa6solid fa6solid-images\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Average Media Coverage = 42.7%<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9675\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"average-media-coverage-427\"><p><p><b>42.7%<\/b><span style=\"font-weight: 400;\"> of the toys we analyzed have at least one user-generated product image or a video. It\u2019s wonderful to see shoppers sharing their child playing with your toys! Increasing this percentage can work wonders for your conversion rates, as visitors who interact with user-generated photos and videos are <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/how-ugc-impacts-conversion-2023\/\"><span style=\"font-weight: 400;\">103.9% more likely to convert<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/p><\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-001f158 e-flex e-con-boxed e-con e-parent\" data-id=\"001f158\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5849f7 elementor-widget elementor-widget-heading\" data-id=\"b5849f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Review Volume Impacts Conversion for Toy Brands\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab29e3 elementor-widget elementor-widget-text-editor\" data-id=\"5ab29e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands always ask us, \u201cHow many reviews does a brand <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> need on all of their products?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short answer is, \u201cAs many as possible.\u201d And it\u2019s for one simple (but powerful reason): the more reviews a product has, the more likely it is to be purchased.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this chart, which shows the lift in conversion when a customer sees a product page with a certain number of reviews displayed vs. a product page with 0 reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43044c elementor-widget elementor-widget-heading\" data-id=\"e43044c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Review Volume and Conversion Impact<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6723a5 elementor-widget elementor-widget-image\" data-id=\"b6723a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-8.webp 450w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-8-300x233.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-8.png\" height=\"349\" width=\"450\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-8.png 450w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/unnamed-8-300x233.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" class=\"attachment-medium_large size-medium_large wp-image-29619 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2806 elementor-widget elementor-widget-text-editor\" data-id=\"bfb2806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, there is a direct relationship between review volume and conversion lift. 59 reviews per product is the benchmark for the Toy category and a great number to work towards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, once you reach 59 reviews, you\u2019ll want to keep on going. There\u2019s a big lift once you pass 100 reviews. And once you pass 1,000 reviews, the conversion lift skyrockets. So, take a cue from Buzz Lightyear and shoot for infinity and beyond!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-62b21b6 e-flex e-con-boxed e-con e-parent\" data-id=\"62b21b6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b81bd elementor-widget elementor-widget-heading\" data-id=\"f8b81bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes a Great Toy Product Review?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2169cd9 elementor-widget elementor-widget-text-editor\" data-id=\"2169cd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Review volume is important, but so is review quality. Let\u2019s take a look at what makes a great review for a toy.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e35a81 elementor-widget elementor-widget-image\" data-id=\"6e35a81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-768x903.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-255x300.png 255w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-871x1024.png 871w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review.webp 1162w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-768x903.png\" height=\"753\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-768x903.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-255x300.png 255w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review-871x1024.png 871w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-crashapult-review.png 1162w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29620 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b6358 elementor-widget elementor-widget-text-editor\" data-id=\"65b6358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This review answers a lot of questions potential customers may have, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does this toy do?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the pros and cons of this toy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does it work with other toys?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who is the reviewer, and who did they purchase the product for?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That last question touches on one of the major trends we see in the toy category: gift buying. The toy category is unique in that, often, the reviewer is not the end user of the product. Many of the people who are purchasing your toys may not be at all familiar with your product, or even your brand, so they\u2019re looking for guidance on what to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is precisely why review quality is so important for the toy category. Reviews can educate your customers on how a toy works, what kinds of children will like playing with it, and more. The depth of a review \u2014 both in featured information like the \u201cPros\u201d and \u201cBest For\u201d elements as well as the review itself \u2014 is hugely important for toy shoppers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2da3 elementor-widget elementor-widget-heading\" data-id=\"abf2da3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Collect Toy Reviews That Convert Browsers Into Buyers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590122e elementor-widget elementor-widget-text-editor\" data-id=\"590122e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that you know the kind of feature-rich reviews you want for your toys, the question is, how do you go about collecting them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At PowerReviews, we recommend including <\/span><b>custom questions<\/b><span style=\"font-weight: 400;\"> on your review forms to maximize the actionability and relevancy of the type of information collected. We call these Merchant-Specific Questions, or MSQs. We\u2019ve found that questions like \u201cWho did you purchase this for?\u201d and \u201cWhat occasion did you purchase this for?\u201d can be particularly helpful for the toy category and all the parents, grandparents, aunts, uncles, family friends, and more who are buying toys for the little ones in their lives.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6917c elementor-widget elementor-widget-image\" data-id=\"8b6917c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-768x1045.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-221x300.png 221w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-753x1024.png 753w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-1129x1536.png 1129w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods.webp 1316w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-768x1045.png\" height=\"871\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-768x1045.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-221x300.png 221w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-753x1024.png 753w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods-1129x1536.png 1129w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/Write-Review-Uncommon-Goods.png 1316w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29621 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efae0a elementor-widget elementor-widget-text-editor\" data-id=\"0efae0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When designing your review collection form, be thoughtful and intentional about what kind of data you want to include so your customers can access all of the information they need to make an informed purchase. Be careful not to make the forms too long, though. We find that 8 questions is the sweet spot. Once a form becomes much longer than that, we see a higher rate of abandonment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, think about how you can display this information to help shoppers who are reading the review. For example, you might elevate the pros\/cons list higher up on your product page, in order to give people a quick glance and invite them to read more of your reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to add a <\/span><a href=\"https:\/\/www.powerreviews.com\/events\/why-we-built-the-review-meter\/\"><span style=\"font-weight: 400;\">character counter<\/span><\/a><span style=\"font-weight: 400;\"> to cheer people on toward leaving longer, more detail-rich reviews!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ab4ba elementor-widget elementor-widget-image\" data-id=\"96ab4ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-toy-reviewmeter.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/learningresources-toy-reviewmeter.gif\" height=\"610\" width=\"510\" class=\"attachment-medium_large size-medium_large wp-image-29623 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"236b1c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you have your review form and display optimized for maximum impact, it\u2019s time to go out and <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\"><span style=\"font-weight: 400;\">collect those reviews<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/complete-guide-post-purchase-emails\/\"><span style=\"font-weight: 400;\">post-purchase email<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking for <\/span><a href=\"https:\/\/www.powerreviews.com\/review-collection-acceleration\/receipt-review-collect\/\"><span style=\"font-weight: 400;\">reviews on receipts<\/span><\/a><span style=\"font-weight: 400;\"> and invoices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including review requests in your product packaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2023\/#ch2-2\"><span style=\"font-weight: 400;\">Asking for reviews via text or social media<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting a review sweepstakes or contest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering loyalty points in return for a review<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Running a <a href=\"https:\/\/www.powerreviews.com\/products\/product-sampling\/\">product sampling campaign<\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbe189 elementor-widget elementor-widget-heading\" data-id=\"4cbe189\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bonus Step: Syndicate Your Reviews for Maximum Impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa114b elementor-widget elementor-widget-text-editor\" data-id=\"faa114b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019ve collected loads of great reviews, and they\u2019re all on your website. That\u2019s great if you\u2019re a strictly D2C toy merchant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, if you sell through more channels than just your website, then you need to make sure your reviews show up in all the places your customers are shopping, from Amazon to Target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where review syndication comes in. Your customers write a review once, and then \u2014 through the magic of <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions\/ugc-syndication\/\"><span style=\"font-weight: 400;\">UGC Syndication by PowerReviews<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 your review appears on multiple retail websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With syndication, one product review can easily turn into two, three, four, or more! When setting up review syndication, think about the retailers that are going to have the biggest impact for you \u2014 e.g. the highest traffic sites where you tend to make the most sales \u2014 as those are the ones where you\u2019re going to enjoy the biggest returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it this way: there is a huge amount of traffic on your biggest retailer sites &#8211; potentially many times more than your lower impact retailers. So it follows that you should focus on optimizing your presence there &#8211; both from a review volume and a review quality perspective &#8211; to ensure you stand out in an environment where competition is likely fierce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to have fun with reviews? Help consumers discover your toys with the power of ratings and reviews. Contact <\/span><a href=\"https:\/\/www.powerreviews.com\/\"><span style=\"font-weight: 400;\">PowerReviews<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how UGC can grow your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re managing marketing for a toy brand, you need to know where you stand among the competition.<\/p>\n","protected":false},"author":12,"featured_media":29618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7807],"tags":[],"yst_prominent_words":[],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/shutterstock_112342205-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29617"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29617"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29618"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=29617"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}