{"id":29395,"date":"2023-05-26T15:01:30","date_gmt":"2023-05-26T20:01:30","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29395"},"modified":"2023-07-12T15:52:40","modified_gmt":"2023-07-12T20:52:40","slug":"reviews-brick-mortar-grocery","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/grocery-cpg-trends-2023\/reviews-brick-mortar-grocery\/","title":{"rendered":"The Role of Ratings and Reviews in Brick-and-Mortar Grocery"},"content":{"rendered":"
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Interest in Accessing Grocery Product Reviews in-Store \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When considering a new grocery product in a brick-and-mortar grocery store, 90% of consumers are at least somewhat interested in accessing product ratings and reviews. In comparison, 81% felt this way in 2022.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tPortion of Consumers Interested in Accessing Ratings and Reviews When Considering a New Grocery Product in a Brick and Mortar Store \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2023\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2022\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t81%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t83%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\tLevel of Interest in Accessing Ratings and Reviews When Considering a New Grocery Product in a Brick-and-Mortar Store<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t2023<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t2022<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Impact of Reviews on In-Store Purchase Decisions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers are unlikely to read reviews when purchasing their tried-and-true products in-store. But this content can help shoppers overcome the risk of purchasing a new or unknown grocery product.\u00a0<\/span><\/p>\n

When shopping in a physical store, 77% of consumers are more likely to buy a new or unknown grocery item if they have the opportunity to read customer reviews first. This is up significantly from 2022, when 58% of consumers felt this way.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tPortion of Consumers Who are More Likely to Purchase a New\/Unknown Grocery Item In-Store After Reading Customer Reviews for the Product\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2023\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2022\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t58%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Where In-Store Grocery Shoppers Want to Access Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s important to provide in-store shoppers with access to ratings and reviews. But where do they want to find this content?\u00a0<\/span><\/p>\n

Most commonly, they want to access ratings and reviews through the store\u2019s app (58%) or on their mobile phone while in the store (52%).<\/span><\/p>\n

However, there is significant interest in finding reviews elsewhere, including via store signage and within other marketing initiatives.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tWhere Consumers Want to Find Reviews When Shopping for Groceries<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tThrough the store\u2019s app\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t58%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOn your mobile phone while in the store\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tThe shelf tag (cooler door for fresh goods\/shelf for dry goods by price label)\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t39%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tSocial media (e.g. Instagram and Facebook posts etc)\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOn the packaging of the actual item\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t31%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOn store displays, like in the lobby or on ends of aisles\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t27%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tWithin emails you receive from the store\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tWithin mailed ads and other promotional materials you receive like a weekly sales flier\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t22%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tLarge display boards as you shop around the store\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t19%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key Takeaway 1<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In-store Grocery Shoppers Value Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ratings and reviews help in-store grocery shoppers make informed purchase decisions \u2013 especially when they\u2019re considering products they\u2019ve never purchased before. Nine in ten consumers are at least somewhat interested in being able to read product reviews when shopping in-store for a new (or new to them) grocery product.<\/span><\/p>\n

At a minimum, be sure ratings and reviews are easy to access via your mobile app and when consumers are browsing your website on their mobile phones. These are the places consumers are most interested in reading reviews. But also look for opportunities to incorporate ratings and reviews into your store signage and other marketing initiatives. It\u2019s a powerful way to capture shoppers\u2019 interest and ultimately, convince them to convert.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 2<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ratings and Reviews are a Must-Have for New Products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The presence of ratings and reviews can convince shoppers to give a new product a try. In fact, over three-quarters (77%) of in-store grocery shoppers are more likely to buy a product they\u2019ve never tried before if they have the chance to read customer reviews first.<\/span><\/p>\n

If you\u2019re planning on launching new products in the coming year, consider doing a pre-launch sampling campaign. This involves distributing free samples \u2013 and then asking those who try the samples to write a review. That way, you\u2019ll have reviews in place prior to launch. This content will give shoppers the confidence they need to give your new products a try.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This research is taken from our Grocery and CPG: Key Shopping Trends in 2023, a survey of 17,683 US consumers fielded in April 2023.

Check out the survey hub for further insights.\n<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Interest in Accessing Grocery Product Reviews in-Store When considering a new grocery product in a brick-and-mortar grocery store, 90% of consumers are at least somewhat interested in accessing product ratings and reviews. In comparison, 81% felt this way in 2022.\u00a0 Portion of Consumers Interested in Accessing Ratings and Reviews When Considering a New Grocery Product […]<\/p>\n","protected":false},"author":39,"featured_media":739,"parent":29377,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[476,913,923,1360,922,166,197,448],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29395"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29395"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29395\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29395"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}