{"id":29391,"date":"2023-05-26T13:15:11","date_gmt":"2023-05-26T18:15:11","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29391"},"modified":"2023-05-26T16:58:31","modified_gmt":"2023-05-26T21:58:31","slug":"reviews-online-grocery-shopping","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/grocery-cpg-trends-2023\/reviews-online-grocery-shopping\/","title":{"rendered":"How Ratings & Reviews Impact Grocery Shopping Behavior"},"content":{"rendered":"
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Reliance on Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This year, 94% of consumers read ratings and reviews when shopping online for groceries at least occasionally \u2013 up from 90% in 2022.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tDesire for and Availability of Online Grocery Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you read reviews while shopping for groceries online?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2023\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2022\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Does your primary online grocery service provide ratings\/reviews?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2023\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t62%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t47%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Impact of Reviews on Product Discovery \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The presence of reviews has a big impact on whether a consumer decides to explore a product \u2013 or look elsewhere.\u00a0\u00a0<\/span><\/p>\n

63% of online grocery shoppers say they\u2019re more likely to click through to a product page (from the search results, homepage, or elsewhere on the grocery service site) if there are ratings and reviews highlighted there.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tPortion of Consumers Who Say Ratings and Reviews Increase Their Likelihood of Clicking Through to a Product Page <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2023\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t63%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t50%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t47%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Impact of Reviews on Willingness to Try New Products and Brands \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nine in 10 (90%) of consumers are open to trying new or unknown grocery products when shopping online, a topic we discuss in more detail here<\/a>.\u00a0<\/span><\/p>\n

There\u2019s some risk involved with trying new products. Reviews help shoppers mitigate that risk. 90% indicate they\u2019re more likely to purchase a grocery item they\u2019ve never purchased before if there are customer reviews available for it \u2013 up from 83% in 2022.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tPortion of Consumers Who Say Reviews Increase Their Likelihood of Purchasing Unknown Grocery Items\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2023\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t83%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t2017\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t72%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key Takeaway<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ratings and Reviews are a Must for Online Grocery Shoppers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Today, 94% of consumers read ratings and reviews when shopping online for groceries at least occasionally. If they\u2019re not able to find this content, they\u2019re likely to look elsewhere.<\/span><\/p>\n

Make it a priority to collect plenty of ratings and reviews for your grocery products. And be sure to launch any new products with reviews already in place. The presence of this content will boost shoppers\u2019 confidence \u2013 and their likelihood of giving your new products a try.\u00a0\u00a0<\/span><\/p>\n

In addition, be sure to showcase reviews so they\u2019re easy to find and consume from any device. At a minimum, prominently display reviews on your product pages. Also, consider adding this content to other parts of your website \u2013 including category and home pages. Seeing reviews in these places entices shoppers to click through to learn more about your products offerings.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This research is taken from our Grocery and CPG: Key Shopping Trends in 2023, a survey of 17,683 US consumers fielded in April 2023.

Check out the survey hub for further insights.\n<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reliance on Reviews This year, 94% of consumers read ratings and reviews when shopping online for groceries at least occasionally \u2013 up from 90% in 2022.\u00a0 Desire for and Availability of Online Grocery Reviews Do you read reviews while shopping for groceries online? 2023 94% 2022 90% 2021 82% Does your primary online grocery service […]<\/p>\n","protected":false},"author":39,"featured_media":27745,"parent":29377,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[913,923,534,912,1215,197,2435],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29391"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29391"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29391\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/27745"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29391"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}