{"id":29345,"date":"2023-05-16T15:06:58","date_gmt":"2023-05-16T20:06:58","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29345"},"modified":"2023-05-16T15:49:40","modified_gmt":"2023-05-16T20:49:40","slug":"ugc-best-practices-getting-started-for-retailers","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ugc-best-practices-getting-started-for-retailers\/","title":{"rendered":"UGC Best Practices: Getting Started for Retailers"},"content":{"rendered":"
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Today, <\/span>eight in ten consumers<\/span><\/a> specifically seek out websites with product reviews. Just as many (80%) place a <\/span>higher value<\/span><\/a> on consumer-generated photos than those supplied by the brand or retailer.<\/span><\/p>\n

It\u2019s undeniable that user-generated content (UGC) makes a huge impact on conversions, website traffic, and customer trust for both brands and retailers. However, consistently generating fresh reviews requires slightly different strategies for brands vs. retailers.<\/span><\/p>\n

For retailers specifically, there are some critical and proven best practices for getting started with UGC and reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Initial Set-Up & Implementation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Getting off to a good start is crucial – regardless of who you partner with on your program or if you\u2019re going alone.<\/span><\/p>\n

When you onboard with PowerReviews, you will be assigned a dedicated account team who is with you every step of the way, from implementation to success planning (and beyond).\u00a0<\/span><\/p>\n

Once the technical piece is out of the way, your implementation team will hand you over to your dedicated Account Manager (AM)Customer Success Manager (CSM). These two folks will be your main point of contact moving forward. In addition to answering your day-to-day questions, they\u2019ll catch you up on the latest best practices, and be in touch regularly with new research, insights, and ideas to optimize and generally focus on how to help your UGC program succeed. You will also be assigned a Technical Support Analyst (TSA) for any technical issues that should arise.\u00a0<\/span><\/p>\n

Beyond sharing best practices for your own websites, your AM and CSM will also offer guidance for empowering your brands to engage and build relationships with their customers, so they can send more review content your way.\u00a0<\/span><\/p>\n

Your AM and CSM are passionate about making your UGC strategy a success, so give them all the tools you can, including:<\/span><\/p>\n