{"id":29106,"date":"2023-10-27T15:04:08","date_gmt":"2023-10-27T20:04:08","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=29106"},"modified":"2023-10-27T15:04:10","modified_gmt":"2023-10-27T20:04:10","slug":"mary-kay","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/mary-kay\/","title":{"rendered":"Mary Kay"},"content":{"rendered":"
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Mary Kay Amplifies its Brand Power and Global Reach Through User-Generated Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For 60 years, Mary Kay has empowered its independent business consultants to serve its customer base around the globe. When stay-at-home mandates went into effect in 2020, the company had to adapt to and find new ways of serving its customers. Mary Kay immediately began working with its sales force to take their unique personal shopping experience online.\u00a0<\/span><\/p>\n

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\u201cIn Mary Kay Europe, we had to double-down on amplifying our online sales model very quickly,\u201d said Monica Haverkamp, Senior Manager, Integrated Marketing Communications – Europe Region at\u00a0Mary Kay\u00a0Inc. \u201cWe said: \u2018Let\u2019s do this.\u2019 We encouraged our business consultants to host virtual parties and make connections online, there was a very concentrated focus on growing our social media presence,\u201d said Haverkamp.\u00a0\u00a0<\/span><\/p>\n

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While the company launched new digital offerings, including a new interactive product catalog and its \u201cMirror Me\u201d virtual try-on app, it focused on\u00a0 achieving a hybrid online and offline customer journey that married channels seamlessly.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t