{"id":28916,"date":"2022-12-06T17:20:44","date_gmt":"2022-12-06T23:20:44","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28916"},"modified":"2022-12-06T17:20:57","modified_gmt":"2022-12-06T23:20:57","slug":"web-retailer-presence-seo-metrics","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/web-retailer-presence-seo-metrics\/","title":{"rendered":"Web\/Retailer Presence (SEO) & Reviews: 7 Metrics to Optimize"},"content":{"rendered":"
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Ratings and reviews are a key indicator of how consumers feel about your brand and your product. They also have a huge impact on conversion, with shoppers who interact with ratings and reviews converting at <\/span>more than double the rate<\/span><\/a> of those who don\u2019t.\u00a0<\/span><\/p>\n

In addition to boosting conversions, user-generated content (UGC) also<\/span> increases web traffic volumes you drive to your product pages.<\/span><\/a> Our research shows that product detail pages (PDPs) with no reviews account for 60% of all PDPs across the Internet. But these pages only capture 12% of all web traffic. By contrast, PDPs with more than 100 reviews account for 5% of all PDPs. But these pages capture 33% of web traffic.<\/span><\/p>\n

Factors like review volumes and average rating of course improve traffic volumes. But – in addition – there are some incredibly meaningful nuggets of information you can extract from your review content to further boost SEO and – in turn – eyeballs on your product pages.<\/span><\/p>\n

Beyond these immediate benefits, analyzing your UGC can also yield valuable insights into how to improve your SEO even further. Insights like:<\/span><\/p>\n