{"id":28872,"date":"2022-11-29T13:00:02","date_gmt":"2022-11-29T19:00:02","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28872"},"modified":"2022-12-05T11:38:49","modified_gmt":"2022-12-05T17:38:49","slug":"browsers-to-buyers-customer-journey","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/browsers-to-buyers-customer-journey\/","title":{"rendered":"Browsers to Buyers: Key Influences on the Customer Journey"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28872\" class=\"elementor elementor-28872\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b89d555 e-flex e-con-boxed e-con e-parent\" data-id=\"b89d555\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c54c31 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9c54c31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to get shoppers from start to finish \u2013browsing to conversion.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150cf4f elementor-widget elementor-widget-text-editor\" data-id=\"150cf4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Like a game of chutes and ladders, the modern customer journey is full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of ~13,000 US consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ffbe5fe e-flex e-con-boxed e-con e-parent\" data-id=\"ffbe5fe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c90582 elementor-widget elementor-widget-hotspot\" data-id=\"6c90582\" data-element_type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;_id&quot;:&quot;daa9b69&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;far fa-arrow-circle-down&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;div&gt;&lt;strong&gt;Brand site lacks review coverage.&lt;\\\/strong&gt;&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;86% of shoppers won\\u2019t purchase products online without reading reviews.&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;&lt;a href=\\&quot;https:\\\/\\\/www.powerreviews.com\\\/insights\\\/top-10-must-haves-pdp-conversion\\\/\\&quot;&gt;&lt;span style=\\&quot;color: #999999; font-size: 12px;\\&quot;&gt;&lt;em&gt;Source: Top Must-Haves for Product Detail Pages that Convert&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/a&gt;&lt;\\\/div&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:33,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;far fa-arrow-circle-down&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;div&gt;&lt;strong&gt;Lack of customer pictures and videos.&lt;\\\/strong&gt;&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;49% consider customer-generated imagery when viewing a product page.&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;&lt;a href=\\&quot;https:\\\/\\\/www.powerreviews.com\\\/research\\\/key-digital-physical-influences-customer-journey\\\/\\&quot;&gt;&lt;span style=\\&quot;color: #999999; font-size: 12px;\\&quot;&gt;&lt;em&gt;Source: From Discovery to Purchase: Key Digital &amp; Physical Influences on the Customer Journey&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/a&gt;&lt;\\\/div&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:33,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:27,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;29063b0&quot;,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;far fa-arrow-circle-up&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;div&gt;&lt;strong&gt;Infusing digital marketing with promotions, as well as ratings and reviews content.&lt;\\\/strong&gt;&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;76% of customers click on ads with discounts and promotions, and 47% click on ones showcasing positive reviews.&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;&lt;a href=\\&quot;https:\\\/\\\/www.powerreviews.com\\\/research\\\/key-digital-physical-influences-customer-journey\\\/\\&quot;&gt;&lt;span style=\\&quot;color: #999999; font-size: 12px;\\&quot;&gt;&lt;em&gt;Source: From Discovery to Purchase: Key Digital &amp; Physical Influences on the Customer Journey&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/a&gt;&lt;\\\/div&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:78,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:66,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:54,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:59,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;a8cc750&quot;,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;far fa-arrow-circle-up&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;div&gt;&lt;strong&gt;Having review coverage across retailers.&lt;\\\/strong&gt;&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;89% of shoppers begin their product search on Google, 88% on Amazon.&lt;\\\/div&gt;\\n&lt;div&gt;\\u00a0&lt;\\\/div&gt;\\n&lt;div&gt;&lt;a href=\\&quot;https:\\\/\\\/www.powerreviews.com\\\/research\\\/key-digital-physical-influences-customer-journey\\\/\\&quot;&gt;&lt;span style=\\&quot;color: #999999; font-size: 12px;\\&quot;&gt;&lt;em&gt;Source: From Discovery to Purchase: Key Digital &amp; Physical Influences on the Customer Journey&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/a&gt;&lt;\\\/div&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:47,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:87,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:96,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;b99cfc2&quot;,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null}],&quot;tooltip_trigger&quot;:&quot;mouseenter&quot;,&quot;hotspot_sequenced_animation&quot;:&quot;no&quot;,&quot;tooltip_position&quot;:&quot;top&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-in-out&quot;}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1055\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-768x1266.png\" class=\"attachment-medium_large size-medium_large wp-image-28873\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-768x1266.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-182x300.png 182w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-621x1024.png 621w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-932x1536.png 932w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-1243x2048.png 1243w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-daa9b69  e-hotspot--position-left e-hotspot--position-top   e-hotspot--icon\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"far fa-arrow-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<div><strong>Brand site lacks review coverage.<\/strong><\/div>\n<div>\u00a0<\/div>\n<div>86% of shoppers won\u2019t purchase products online without reading reviews.<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"https:\/\/www.powerreviews.com\/insights\/top-10-must-haves-pdp-conversion\/\"><span style=\"color: #999999; font-size: 12px;\"><em>Source: Top Must-Haves for Product Detail Pages that Convert<\/em><\/span><\/a><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-29063b0  e-hotspot--position-left e-hotspot--position-top   e-hotspot--icon\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"far fa-arrow-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<div><strong>Lack of customer pictures and videos.<\/strong><\/div>\n<div>\u00a0<\/div>\n<div>49% consider customer-generated imagery when viewing a product page.<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\"><span style=\"color: #999999; font-size: 12px;\"><em>Source: From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey<\/em><\/span><\/a><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-a8cc750  e-hotspot--position-left e-hotspot--position-top   e-hotspot--icon\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"far fa-arrow-circle-up\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<div><strong>Infusing digital marketing with promotions, as well as ratings and reviews content.<\/strong><\/div>\n<div>\u00a0<\/div>\n<div>76% of customers click on ads with discounts and promotions, and 47% click on ones showcasing positive reviews.<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\"><span style=\"color: #999999; font-size: 12px;\"><em>Source: From Discovery to Purchase: Key Digital &amp; Physical Influences on the Customer Journey<\/em><\/span><\/a><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-b99cfc2  e-hotspot--position-left e-hotspot--position-top   e-hotspot--icon\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"far fa-arrow-circle-up\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<div><strong>Having review coverage across retailers.<\/strong><\/div>\n<div>\u00a0<\/div>\n<div>89% of shoppers begin their product search on Google, 88% on Amazon.<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\"><span style=\"color: #999999; font-size: 12px;\"><em>Source: From Discovery to Purchase: Key Digital &amp; Physical Influences on the Customer Journey<\/em><\/span><\/a><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-400c2f9 e-flex e-con-boxed e-con e-parent\" data-id=\"400c2f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f308e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f308e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the Full Report<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of 13,000 US consumers.<\/p>\n","protected":false},"author":12,"featured_media":28873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805],"tags":[7808,7809],"yst_prominent_words":[5659,674],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/chutes-ladders-182x300.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28872"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28872"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28873"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28872"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}