{"id":28455,"date":"2022-08-03T15:13:03","date_gmt":"2022-08-03T20:13:03","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28455"},"modified":"2022-08-03T15:19:26","modified_gmt":"2022-08-03T20:19:26","slug":"visual-ugc-interactor-impression-conversion","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/","title":{"rendered":"Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28455\" class=\"elementor elementor-28455\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24ddfa7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ddfa7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefbb6e\" data-id=\"fefbb6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3549e elementor-widget elementor-widget-heading\" data-id=\"6d3549e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d33c453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33c453\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-458e4e0\" data-id=\"458e4e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b23d626 elementor-widget elementor-widget-text-editor\" data-id=\"5b23d626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<h3>Key Findings:<\/h3>\n<p><!-- \/wp:heading --><!-- wp:list {\"style\":{\"typography\":{\"fontSize\":\"16px\"}}} --><\/p>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When site visitors interact with visual UGC (user-generated images and videos), the product experiences a 114.4% conversion lift, on average.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product verticals with the highest conversion lift when visitors interact with visual UGC are Automotive &amp; Motor Sport (161.3%); Luggage &amp; Bags (157.7%); and Apparel &amp; Accessories (151%).<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even a Visual UGC impression has a mildly positive impact on conversion, lifting it by 2.5%.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The verticals with the highest Visual UGC impression conversion lift were Office Supplies; Shoes; and Department\/Multi-Category Retail.\u00a0<\/span><\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5dd8e elementor-widget elementor-widget-image\" data-id=\"3a5dd8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks-768x630.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks-300x246.png 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks.webp 930w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks-768x630.png\" height=\"525\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks-768x630.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks-300x246.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/visualugc-conversion-benchmarks.png 930w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28458 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Methodology: Analysis of consumer UGC interaction across 25.4MM+ online product pages on 3,600+ brand and retailer sites in the previous 12 month period prior to June 28, 2022. Conversion data based on visits (i.e. subsequent conversion action took place 24 hours after the interaction or impression was recorded).<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6226f elementor-widget elementor-widget-heading\" data-id=\"be6226f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pictures (and videos) paint a thousand words<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d61aa elementor-widget elementor-widget-text-editor\" data-id=\"57d61aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews can paint a picture, but there\u2019s a reason they say an image is worth a thousand words. Visual UGC brings your product to life. It allows customers to see how your product looks, how it can be used, and who is using it \u2014 all of which makes them feel more confident about their purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That confidence is key and it is a huge factor in why consumers overwhelmingly prefer photos from other customers over photos provided by the brand. Pictures taken by real people, in real settings, feel more trustworthy. Today, a majority (80%) of consumers find <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">photos from other customers<\/span><\/a><span style=\"font-weight: 400;\"> more valuable than photos from brands or retailers, a number that has nearly doubled in the past five years (this same number was 44% in 2016).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, visual media is simply another input for customers. So &#8211; while for some it will be a positive &#8211; for others, it will give them the information they need to move onto another product. This explains why the impression uplifts are relatively modest while the interaction (which implies a deeper interest in the product) uplifts are significant.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5139afa elementor-widget elementor-widget-heading\" data-id=\"5139afa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Measured\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78be840 elementor-widget elementor-widget-text-editor\" data-id=\"78be840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In our analysis, we looked at both the conversion lift by <\/span><b>visitor<\/b><span style=\"font-weight: 400;\"> (those who merely saw visual UGC on the product page they visited) and by <\/span><b>interactor<\/b><span style=\"font-weight: 400;\"> (those who interacted with visual UGC on the product page they visited). We\u2019ve also shared the average conversion rate for each vertical as a baseline.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed6442 elementor-widget elementor-widget-heading\" data-id=\"3ed6442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modest Visual UGC Impression Uplift\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9502fb3 elementor-widget elementor-widget-text-editor\" data-id=\"9502fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The mere presence of visual UGC had a slight, but positive, impact on conversion, at an average conversion lift of 2.5% across verticals. However, some categories benefited much more from the presence of visual UGC on their product pages. These included Office Supplies (+14.6%), Shoes (+8.2%), and Department\/Multi-Category Retail (+5.3%).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-badc0ae elementor-widget elementor-widget-heading\" data-id=\"badc0ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Significant Visual UGC Interaction Uplift<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67892f elementor-widget elementor-widget-text-editor\" data-id=\"b67892f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When site visitors actually interact with visual UGC \u2013 e.g. clicking on an image, browsing a gallery, or watching a video \u2013 the conversion lift is much, much higher. Across verticals, interacting with visual UGC resulted in an average conversion lift of 114.4%. Even the vertical with the lowest media interactor conversion lift \u2013 Office Supplies \u2013 experienced a significant lift of 30.1%, showing just how powerful visual UGC can be when it comes to converting customers. The verticals that enjoyed the highest media interactor conversion lift included Automotive &amp; Motor Sport (+161.3%), Luggage &amp; Bags (+157.7%), and Apparel &amp; Accessories (151.0%).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bc1ba elementor-widget elementor-widget-text-editor\" data-id=\"54bc1ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h2>Five Snackable Data-Backed Visual UGC Tips<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li><b>Enable easy media collection through your review form.<\/b><span style=\"font-weight: 400;\"> 85% of shoppers indicate they\u2019re more likely to buy a product that has reviews that feature photos and videos in addition to written text. Make sure you have plenty of media on-hand by asking for it in your review form.<br \/><br \/><\/span><\/li>\n<li><b>Collect more content from social media. <\/b><span style=\"font-weight: 400;\">A third of Gen Zers and nearly a quarter of Millennials simply won\u2019t purchase a product if there are no photos or videos from others who have purchased it. If you need to beef up your visual UGC, use your customers\u2019 <\/span><a href=\"https:\/\/www.powerreviews.com\/products\/ratings-reviews\/social-curation\/\"><span style=\"font-weight: 400;\">social media posts<\/span><\/a><span style=\"font-weight: 400;\"> as an additional resource.\u00a0<br \/><br \/><\/span><\/li>\n<li><b>Display customer media in a visual content gallery. <\/b><span style=\"font-weight: 400;\">Our research found there\u2019s a <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">110.7% conversion lift<\/span><\/a><span style=\"font-weight: 400;\"> among shoppers who click on any image within such a gallery.\u00a0<br \/><br \/><\/span><\/li>\n<li><b>The more, the merrier: Create an extensive gallery.<\/b><span style=\"font-weight: 400;\"> People like being able to easily browse through a gallery of customer-generated photos and videos. And, the ones who do are around <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">twice more likely<\/span><\/a><span style=\"font-weight: 400;\"> to convert.<br \/><br \/><\/span><b><\/b><\/li>\n<li><b>Make reviews containing images easily findable. <\/b><span>Consumers that seek out this additional context about a product have a demonstrably bigger intent to buy. In fact, our research shows that shoppers who sort for reviews containing images <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span>have a 89.3% conversion lift<\/span><\/a><span>.<\/span><\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4465bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4465bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72b54a7\" data-id=\"72b54a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c27945 elementor-widget elementor-widget-image\" data-id=\"6c27945\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"785\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-768x942.png\" class=\"attachment-medium_large size-medium_large wp-image-27702\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-768x942.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-244x300.png 244w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-834x1024.png 834w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-1252x1536.png 1252w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-610x749.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay.png 1444w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f103a3\" data-id=\"7f103a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02efc16 elementor-widget elementor-widget-heading\" data-id=\"02efc16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/inspiration-station\/\">Ready to do more with reviews? Visit our Inspiration Station to see how brands and retailers are leveraging PowerReviews solutions to collect more and better content and create beautiful displays that convert.<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8cb1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4d8cb1d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.powerreviews.com\/inspiration-station\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Inspired!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-89fa6a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fa6a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a66e37\" data-id=\"9a66e37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2468e29 elementor-widget elementor-widget-heading\" data-id=\"2468e29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Benchmarks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383f442 uael-posts-thumbnail-ratio uael-post__arrow-outside elementor-widget elementor-widget-uael-posts\" data-id=\"383f442\" data-element_type=\"widget\" data-settings=\"{&quot;card_slides_to_show&quot;:2,&quot;card_slides_to_show_tablet&quot;:2,&quot;card_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.card\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-post__header\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__body\">\r\n\t\t\t\r\n\t\t\r\n\t\t<div class=\"uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"28455\" data-skin=\"card\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\r\n\t\t\t\r\n<div class=\"uael-post-wrapper   consumer-research ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\" title=\"UGC Benchmarks: Review Influence on Online Traffic to Product Pages\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg\" height=\"427\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28486 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\">\r\n\t\t\t\tUGC Benchmarks: Review Influence on Online Traffic to Product Pages\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>More Reviews and Stronger Average Ratings Increase Product Page Visits<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\" aria-labelledby=\"uael-post-28484\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28484>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" title=\"Q&#038;A: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"888\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png\" class=\"attachment-medium_large size-medium_large wp-image-28140\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-216x300.png 216w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-737x1024.png 737w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1106x1536.png 1106w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1475x2048.png 1475w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-610x847.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tQ&#038;A: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>A Q&#038;A Impression Lifts Conversion by 51%, While a Q&#038;A Interaction Lift Conversion 138%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28325\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28325>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\" title=\"Ratings &#038; Reviews: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"553\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop.png\" class=\"attachment-medium_large size-medium_large wp-image-12482\" alt=\"SEO Lamp Search Results with star ratings on PLAs\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop.png 665w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\">\r\n\t\t\t\tRatings &#038; Reviews: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\" aria-labelledby=\"uael-post-28318\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28318>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\" title=\"Ratings &#038; Reviews Benchmarks: Visual UGC\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-610x378.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408.webp 775w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg\" height=\"397\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-610x378.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408.jpg 775w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28074 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\">\r\n\t\t\t\tRatings &#038; Reviews Benchmarks: Visual UGC\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\" aria-labelledby=\"uael-post-28072\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28072>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__footer\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion<\/p>\n","protected":false},"author":12,"featured_media":28456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7807],"tags":[7861],"yst_prominent_words":[3047,7247,400],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28455"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28455"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28456"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28455"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}