{"id":28197,"date":"2022-06-24T16:50:09","date_gmt":"2022-06-24T21:50:09","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28197"},"modified":"2022-06-24T17:02:49","modified_gmt":"2022-06-24T22:02:49","slug":"top-10-must-haves-pdp-conversion","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/top-10-must-haves-pdp-conversion\/","title":{"rendered":"Top Must-Haves for Product Detail Pages that Convert"},"content":{"rendered":"
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Are Your PDPs Built for Conversion?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to <\/span>Digital Commerce 360<\/span><\/a>, more than 20% of consumer spending in the first quarter of 2022 occurred online. Even in-store shoppers are doing plenty of online research before making a purchase decision.<\/span><\/p>\n

At the same time, brands and retailers face steep competition \u2013 regardless of category. Brands and retailers must work hard (and smart) to attract and convert shoppers who have more choices than ever before.<\/span><\/p>\n

If you\u2019re like most brands and retailers, you likely invest plenty in SEO and digital initiatives to drive more traffic to your dot com. But what happens when someone clicks through and lands on one of your product pages?\u00a0<\/span><\/p>\n

While click-through is an important metric, conversion is the ultimate goal. Brands and retailers, therefore, need to ensure their product details pages provide all of the information shoppers need to make confident purchase decisions \u2013 regardless of the device they\u2019re using to shop.\u00a0<\/span><\/p>\n

In this guide, we\u2019ll discuss why it\u2019s critical to continuously optimize product details pages \u2013 as well as the 10 key ingredients of PDPs that convert (with real-life examples of these ingredients in action). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PDPs: The Starring Character in the Conversion Story\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Typically, a consumer doesn\u2019t start the purchase journey on a PDP. Instead, they might start their search on Google, see a digital ad while scrolling through their favorite website or social media channel or do a search on a brand or retailer\u2019s website.<\/span><\/p>\n

Once the consumer clicks through, it\u2019s the PDP that makes or breaks the sale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Great Product Pages Increase Conversion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the downsides of online shopping is that consumers can\u2019t see and touch a product prior to purchase. Instead, they depend on the PDP to get an accurate picture of what to expect from a product. Great PDPs give shoppers all the information they need. This increases their confidence \u2013 and their likelihood of making a purchase.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Great Product Pages Decrease Returns\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Returns are a thorn in the side of all brands and retailers. However, returns are especially common when merchandise is purchased online. In fact, <\/span>CNBC reports<\/span><\/a> that the average return rate for online purchases is nearly 21%.<\/span><\/p>\n

A great product page sets realistic expectations. That way, there are no surprises when the item arrives in the mail. And that means customers are less likely to make returns.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Great PDPs are Table Stakes \u2013 But Many Businesses are Falling Short\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The best PDPs equip shoppers with the information they need to make confident purchase decisions. But the harsh reality is, many PDPs are falling short. <\/span>According to Baymard research<\/span><\/a>, a mere 18% of the 141 top-grossing US and European ecommerce sites have what they deem to be \u201cgood\u201d or \u201cacceptable\u201d product page UX performance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Ideal PDP\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PDP optimization must be a top priority for any brand or retailer that sells online. But what exactly does an \u201cideal\u201d PDP look like?<\/span><\/p>\n

The short answer is, there is no single PDP formula that\u2019ll work for every brand and retailer. Instead, it depends on a lot of factors including the product type and industry, among others.\u00a0<\/span><\/p>\n

That said, there <\/span>are<\/span><\/i> certain commonalities across all of the best product details pages. Here\u2019s a bird\u2019s eye view of what \u201cgood\u201d looks like.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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