{"id":28098,"date":"2022-05-24T13:46:01","date_gmt":"2022-05-24T18:46:01","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28098"},"modified":"2022-09-19T13:38:08","modified_gmt":"2022-09-19T18:38:08","slug":"5-innovative-reports-ratings-reviews-program","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/5-innovative-reports-ratings-reviews-program\/","title":{"rendered":"5 Innovative Reports to Level Up Your Ratings &#038; Reviews Program"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28098\" class=\"elementor elementor-28098\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c1eae69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c1eae69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e15fe6\" data-id=\"45e15fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18694e8d elementor-widget elementor-widget-heading\" data-id=\"18694e8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a18eb7b elementor-widget elementor-widget-text-editor\" data-id=\"1a18eb7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review analytics can help brands and retailers boost review collection efforts, improve product marketing, and increase conversion rates.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Five UGC reports, including insights into overall review trends, merchant specific questions, Amazon reviews, and more.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We break down each report and share actionable tips for using the data.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e123d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e123d26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4821756\" data-id=\"4821756\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e4318 elementor-widget elementor-widget-text-editor\" data-id=\"05e4318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nearly 90% of shoppers say they simply won\u2019t buy products without reading reviews first. And when consumers interact with ratings and reviews, the product experiences a <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">120.3% lift in conversion<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The value of reviews is evident. As for how to squeeze more value from reviews\u2026 that\u2019s where things get murkier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there\u2019s something that can help: <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/review-analytics-for-category-managers\/\"><span style=\"font-weight: 400;\">review analytics<\/span><\/a><span style=\"font-weight: 400;\">. Analyzing your reviews can provide answers to questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do your customers care about when it comes to your products?<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why, exactly, are your best-sellers best-sellers?<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What changes can you make to turn your lower-sellers into better sellers?<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which of your review collection strategies generate the most reviews?<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And much more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Regularly analyze your review content, and you\u2019ll get ideas for <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\"><span style=\"font-weight: 400;\">increasing your review collection<\/span><\/a><span style=\"font-weight: 400;\">, improving your product marketing, and selling more products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five very specific reports that will help you level up your entire Ratings and Reviews program, ensuring you optimize for review collection and display &#8211; and in turn conversion &#8211; success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b7f710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b7f710\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fef956\" data-id=\"9fef956\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50dae21 elementor-widget elementor-widget-heading\" data-id=\"50dae21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Review Trends Report: How is your native review collection performing over time?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c378a5d elementor-widget elementor-widget-text-editor\" data-id=\"c378a5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Any Review Trends Report displays a bird\u2019s-eye view of how your review collection efforts are going. On a month-by-month basis, you can see the average star rating across all of your products. How many reviews have you collected? How long are those reviews, on average?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from a PowerReviews customer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b2c57 elementor-widget elementor-widget-image\" data-id=\"66b2c57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"356\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-28101\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-768x427.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-300x167.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-1024x569.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-1536x853.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-2048x1138.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ReviewTrends-Report-610x339.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Review Trends Report Overview<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2634351 elementor-widget elementor-widget-text-editor\" data-id=\"2634351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The report also reveals the same metrics for your highest- and lowest-rated products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b117e elementor-widget elementor-widget-image\" data-id=\"34b117e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"476\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-768x571.png\" class=\"attachment-medium_large size-medium_large wp-image-28102\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-768x571.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-300x223.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-1024x761.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-1536x1142.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-2048x1523.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/highest-lowest-report-610x454.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Review Trends Report Product Comparison<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210b220 elementor-widget elementor-widget-text-editor\" data-id=\"210b220\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reports containing this information can help you spot trends in your native review collection efforts (e.g. the reviews you collect directly onto your website from shoppers who have bought your products). Does review volume stay steady throughout the year, or are there certain months when your review volume slumps or soars?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One potential actionable takeaway: To ensure you maintain a consistent flow of reviews, slower months could be an opportune time to run a review sweepstakes or sampling campaign to ensure recent reviews come in at a steady clip.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consistent review generation is essential to satisfying consumer expectations and keeping them on your product pages. Nearly 80% of consumers \u201calways\u201d or \u201cregularly\u201d consider<\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\"> review volume<\/span><\/a><span style=\"font-weight: 400;\">, and 86% of shoppers feel that recent reviews are more important when considering a product or brand they haven\u2019t purchased before. And just over a third (38%) of shoppers will simply not purchase a product if the only reviews available were published three months ago or more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your products, you can see at a glance which products could use a little TLC. Low-rated products with longer review lengths indicate customers have a lot to complain about. Are there product or manufacturing issues you can fix? For products with longer reviews, what features or benefits do customers speak about? Be sure to call them out in your product description.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d825b elementor-widget elementor-widget-alert\" data-id=\"97d825b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-warning\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\"> Are you relaunching a product after incorporating customer feedback? Boost ratings and review numbers quickly with a sampling campaign. <a href=\"https:\/\/www.powerreviews.com\/success-stories\/loreal-kerastase\/\">When L\u2019Oreal ran a sampling campaign <\/a>for fifteen of their products, they generated over 1,000 reviews with an average 4.46 star rating!<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8fad44b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fad44b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7977263\" data-id=\"7977263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab461c elementor-widget elementor-widget-heading\" data-id=\"6ab461c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Review Form Performance Analytics:\nHow is your review collection form performing?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90520bb elementor-widget elementor-widget-text-editor\" data-id=\"90520bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In some aspects, your review generation efforts hinge on one critical element: <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/how-to-ask-for-reviews\/\"><span style=\"font-weight: 400;\">how you ask for reviews<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s why understanding the performance of your Review collection form is critical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At PowerReviews,\u00a0 we solve for this with our Write-a-Review Report (or WAR Report for short). It shares key details, including your review submission rate, review starts, and review submissions \u2014 both overall and for every single one of your products. If you have significantly fewer review submissions than starts, you may have too many questions on your Write-a-Review form. Are there any non-essential questions you can remove to increase your submission rates?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6452e2 elementor-widget elementor-widget-image\" data-id=\"d6452e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"688\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-768x825.png\" class=\"attachment-medium_large size-medium_large wp-image-28104\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-768x825.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-279x300.png 279w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-953x1024.png 953w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1430x1536.png 1430w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-610x655.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs.png 1458w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Write-a-Review Report<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce9ef1 elementor-widget elementor-widget-text-editor\" data-id=\"dce9ef1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this example you can also see how many reviews you collect per day, on average, as well as your review start and submission rates by device (desktop, mobile, tablet, or other). If certain devices have significantly fewer submissions than starts, that could be a sign that the form or another element on your website is not mobile-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also understand your review submission trends over time. If lower submission rates are becoming a trend, you might try shortening your review form to make it easier to submit a review.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c9137 elementor-widget elementor-widget-alert\" data-id=\"90c9137\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-warning\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Did we mention that all of these reports are downloadable? Impress leadership with your results by emailing them this professional PDF report. \n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57b1566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b1566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d13c37\" data-id=\"4d13c37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb35ad2 elementor-widget elementor-widget-heading\" data-id=\"cb35ad2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Observations Reporting:\nHow much of my review content never makes it to publication?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d247c45 elementor-widget elementor-widget-text-editor\" data-id=\"d247c45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some reviews aren\u2019t fit to publish. They may contain profanity, personally identifiable information, or irrelevant content. At PowerReviews, our four-step <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/combat-fake-reviews-win-consumers-ftc\/\"><span style=\"font-weight: 400;\">content moderation process<\/span><\/a><span style=\"font-weight: 400;\"> filters out this kind of content and tags it for review by our human moderation team. We call these \u201c<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/help.powerreviews.com\/hc\/en-us\/articles\/7275753695259-PowerReviews-Moderation-Policy\">observations<\/a><\/span><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of this content can\u2019t be fixed &#8211; for example, angry reviewers who drop \u201cF\u201d or any other naughty bombs. However, some reviewers may unintentionally include personally identifiable information (PII), and that\u2019s something that <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be fixed with instructions on your review form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the report below (taken as an example from the PowerReviews Observation report), you can see a breakdown of publishable vs. unpublishable content based on observation moderations. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd3a34 elementor-widget elementor-widget-image\" data-id=\"4dd3a34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"708\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1-768x850.png\" class=\"attachment-medium_large size-medium_large wp-image-28105\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1-768x850.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1-271x300.png 271w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1-925x1024.png 925w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1-1387x1536.png 1387w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1-610x675.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/Analytics-New-Reporting-Blog-Google-Docs-1.png 1438w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PowerReviews Observation Report<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7aaae elementor-widget elementor-widget-text-editor\" data-id=\"8c7aaae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you notice a significant number of reviews are moderated with \u201cPII,\u201d you can add helper text to your Write-a-Review form reminding people not to include personal information like names and location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s a high proportion of \u201cirrelevant\u201d content, you can enable review rejection emails to explain why a person\u2019s review couldn\u2019t be published. Once they understand the issue, they may go back and update their review. Either way, they\u2019ll know how to write a publishable review the next time they purchase from you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c9241d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9241d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bece3b\" data-id=\"9bece3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f003f9f elementor-widget elementor-widget-heading\" data-id=\"f003f9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Deeper Review Collection Analytics:\nWhich questions are answered the most on my review form?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad99c5 elementor-widget elementor-widget-text-editor\" data-id=\"dad99c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To make their <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/anatomy-of-a-helpful-review\/\"><span style=\"font-weight: 400;\">reviews more helpful<\/span><\/a><span style=\"font-weight: 400;\"> to customers, many brands and retailers opt to add optional questions to their review form, beyond the standard star rating and blank text box. This is something we always encourage as it improves review quality &#8211; <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">which shoppers value highly<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At PowerReviews, we call these merchant specific questions (or MSQs for short). MSQs can range from questions about size and fit (for apparel or shoe brands) to ideal use cases, pros and cons, and demographic information. Analyzing how these perform can be super valuable to informing future collection efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: the below \u201cMSQ Report\u201d reveals which of these questions are most popular with customers, and the average star rating that corresponds to those questions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03487d elementor-widget elementor-widget-image\" data-id=\"d03487d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"516\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/msq-report-768x619.png\" class=\"attachment-medium_large size-medium_large wp-image-28106\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/msq-report-768x619.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/msq-report-300x242.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/msq-report-1024x825.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/msq-report-610x492.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/msq-report.png 1432w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">MSQ Report<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33194ad elementor-widget elementor-widget-text-editor\" data-id=\"33194ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This data can inform your review collection efforts as well as your product marketing. For example, let\u2019s say you manage reviews for a shoe brand. If a majority of customers say the shoe \u201cfeels narrow\u201d and give it a low star rating, that may be your cue to update the product description with text like \u201cThis shoe runs small.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-80ca470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80ca470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d86cf\" data-id=\"b3d86cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3580208 elementor-widget elementor-widget-heading\" data-id=\"3580208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Amazon Review Performance Report:\nHow are reviews shared to Amazon from my site impacting my performance on Amazon.com and Amazon.co.uk?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f7496 elementor-widget elementor-widget-text-editor\" data-id=\"a9f7496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At PowerReviews, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/help.powerreviews.com\/hc\/en-us\/articles\/7216605954971-Share-to-Amazon\">we enable shoppers to also publish reviews they submit to your site to Amazon<\/a><\/span><span style=\"font-weight: 400;\">. After customers finish writing a review for your website, all they have to do is click this button. They\u2019re taken directly to the corresponding product page on Amazon.com, where they can paste and submit their review.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815d1d9 elementor-widget elementor-widget-image\" data-id=\"815d1d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"505\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/sharereview2amazon.png\" class=\"attachment-medium_large size-medium_large wp-image-24045\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/sharereview2amazon.png 512w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/sharereview2amazon-300x296.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251dafe elementor-widget elementor-widget-text-editor\" data-id=\"251dafe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Share to Amazon Report displays several key metrics related to your Amazon reviews, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The total number of Amazon product pages you have<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The total number of Amazon reviews for your products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The total number of reviews shared from PowerReviews to Amazon<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also see the percentage of reviews shared from your site to Amazon, so you can understand how many customers are using this feature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report even calculates the difference in review length between the two platforms. <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/review-length\/\"><span style=\"font-weight: 400;\">Review length<\/span><\/a><span style=\"font-weight: 400;\"> is something consumers care about, with nearly 70% regularly seeking out longer, more detailed reviews. So this information can help you identify and act on this issue.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-96bf15a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96bf15a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99f1e33\" data-id=\"99f1e33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc3c85e elementor-widget elementor-widget-heading\" data-id=\"dc3c85e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unlock fresh insights with review analytics\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b1d9d elementor-widget elementor-widget-text-editor\" data-id=\"19b1d9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Review collection, display, and promotion are all part of a well-rounded UGC marketing strategy. Add in review analytics, and your efforts will go so much further. You can make smarter decisions, optimize your marketing, and supercharge your review collection efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news if you\u2019re a PowerReviews customer is that you can access these reports now. And even if you\u2019re not, <\/span><a href=\"https:\/\/www.powerreviews.com\/demo\/\"><span style=\"font-weight: 400;\">we\u2019d be happy to show them to you any time<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Here are five very specific reports that will help you level up your entire Ratings and Reviews program, ensuring you optimize for review collection and display &#8211; and in turn conversion &#8211; success.<\/p>\n","protected":false},"author":68,"featured_media":28100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805],"tags":[7810],"yst_prominent_words":[],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/shutterstock_535587406-300x204.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28098"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28098"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28100"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28098"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}