{"id":28072,"date":"2022-04-27T12:54:13","date_gmt":"2022-04-27T17:54:13","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28072"},"modified":"2022-04-29T11:40:25","modified_gmt":"2022-04-29T16:40:25","slug":"visual-ugc","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/visual-ugc\/","title":{"rendered":"Ratings &#038; Reviews Benchmarks: Visual UGC"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28072\" class=\"elementor elementor-28072\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24ddfa7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ddfa7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefbb6e\" data-id=\"fefbb6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3549e elementor-widget elementor-widget-heading\" data-id=\"6d3549e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d33c453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33c453\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-458e4e0\" data-id=\"458e4e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b23d626 elementor-widget elementor-widget-text-editor\" data-id=\"5b23d626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<h3>Key Findings:<\/h3>\n<p><!-- \/wp:heading --><!-- wp:list {\"style\":{\"typography\":{\"fontSize\":\"16px\"}}} --><\/p>\n<ul style=\"font-size: 16px;\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Across verticals, products had <\/span><b>12.8 images and\/or videos<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">, on average.<br \/><br \/><\/span><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">The verticals with <\/span><b>the most media coverage overall<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> were Toys, Games &amp; Video games; Travel; Financial Services*; and Baby.<br \/><br \/><\/span><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">The verticals with <\/span><b>the most media per product<\/b><span style=\"font-weight: 400;\"> included Financial Services*; Medical Components\/Supplies; Consumer Appliances &amp; Electronics; and Health &amp; Beauty.<\/span><\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5dd8e elementor-widget elementor-widget-image\" data-id=\"3a5dd8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-768x1392.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-165x300.png 165w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-565x1024.png 565w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-847x1536.png 847w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-1130x2048.png 1130w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-610x1106.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc.webp 1603w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-768x1392.png\" height=\"1160\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-768x1392.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-165x300.png 165w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-565x1024.png 565w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-847x1536.png 847w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-1130x2048.png 1130w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc-610x1106.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/Industry-Vertical-visualugc.png 1603w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28075 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Methodology: Analysis of lifetime Ratings and Reviews submitted across 25.4MM+ online product pages on 3,600+ brand and retailer sites (Qualifier: Activity had to be recorded on the page in the previous 12 month period prior to March 7, 2022). Average rating recorded is the average rating at time of data extraction on March 7, 2022.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d61aa elementor-widget elementor-widget-text-editor\" data-id=\"57d61aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">99% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> look for photos and videos submitted from other customers at least sometimes; 77% do so always or regularly. Visual UGC is especially important to <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">younger consumers<\/span><\/a><span style=\"font-weight: 400;\">, with 91% of Gen Z\u2019ers and 84% of Millennials always or regularly seeking it out. Given the high value consumers place on visual UGC, we analyzed media coverage (percentage of products with at least one user-submitted image or video displayed) and average volume of media per product in a given vertical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The verticals with the most media coverage overall were Toys, Games &amp; Videogames (68.7%), Travel (58.5%), Financial Services (58.2%), and Baby (52.8%). The verticals with the highest average media per product included Financial Services (58.1), Medical Components\/Supplies (31.9), Consumer Appliances &amp; Electronics (26.3), and Health &amp; Beauty (23.3).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across verticals, there is an average of 12.8 images and\/or video per product. The average overall media coverage was 37.0%. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab021d elementor-widget elementor-widget-heading\" data-id=\"1ab021d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Marketing Validation to Conversion Booster: The Rise of Visual UGC <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a388d elementor-widget elementor-widget-text-editor\" data-id=\"87a388d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">User-generated visual content has become increasingly important to consumers. Today, 80% of consumers say photos from other customers are <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">more valuable<\/span><\/a><span style=\"font-weight: 400;\"> than those provided by brands or retailers. Five years ago, only 44% felt this way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual UGC is not only important to consumers; it increases their likelihood of conversion. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">More than half of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say imagery provided by previous purchasers is a top factor influencing their purchase decision. When people interact with visual UGC, the conversion rate <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">nearly doubles from 3.4% to 6.6%<\/span><\/a><span style=\"font-weight: 400;\"> (an increase of 91.4%). For some verticals, such as Apparel and Home &amp; Garden, the conversion lift is even higher \u2014 at 119.1% and 149.9%, respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the same token, a lack of visual UGC can deter purchases. A <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">third of Gen Z shoppers<\/span><\/a><span style=\"font-weight: 400;\"> and nearly a quarter (21%) of Millennials won\u2019t purchase a product if there is no visual content from people who previously bought it. Visual media is so important to consumers that 65% of shoppers rate images as the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">most valuable part of any individual review<\/span><\/a><span style=\"font-weight: 400;\">, even above the review length, title, and aggregated pros and cons lists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual media has a powerful impact on conversions because it provides context beyond the typical ecommerce product photo carousel. Consumers can see how a shirt looks on the body of someone who isn\u2019t a model, maybe even someone who has a body just like them. They can see how the color looks in different types of lighting. Visual UGC also invites shoppers to visualize using the product in real life. They can see other customers using your milk frother, styling your accessories, or building your desk furniture. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bc1ba elementor-widget elementor-widget-text-editor\" data-id=\"54bc1ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h2>Five Snackable Data-Backed Visual UGC Collection Tips<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Incentivize shoppers to provide photo and video:<\/strong> A large swatch of consumers \u2014 <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/why-do-consumers-provide-product-ratings-reviews\/\"><span style=\"font-weight: 400;\">as many as 85%<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 need to be incentivized to leave a review. Make it worth their while. Run a product sampling campaign, host a review sweepstakes, or make visual UGC a point-earning activity in your rewards program.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Mine social media for visual UGC:<\/strong> There\u2019s no need to reinvent the wheel. If shoppers have already posted about your products on social media, repost their content to your site, too. Using this strategy, PowerReviews customer Shure Incorporated was able to quickly <\/span><a href=\"https:\/\/www.powerreviews.com\/success-stories\/shure-incorporated\/\"><span style=\"font-weight: 400;\">collect over 1,200 images<\/span><\/a><span style=\"font-weight: 400;\">.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Syndicate images to retailer partners:<\/strong> This can not only help lift conversion rates on partner websites, but can also encourage those customers who you don\u2019t have a direct line of contact with (e.g. email) to add media content to their review. When people see others doing something, they\u2019ll often follow in their footsteps.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Include filters so customers can easily find images and video: <\/strong><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">Over three-quarters (77%) of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> find filtering options useful when browsing review content. The number is even higher among younger consumers. In addition to filters for star rating or \u201chelpful\u201d votes, include one for whether the review includes visual content.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Make it easy to submit visual UGC:<\/strong> Be clear about what\u2019s required for an upload to be accepted (file format, size, etc.). Ensure your review form and media upload form is mobile-friendly, so customers can upload it on the fly. Allow people to link to photos from Facebook or Instagram as well, increasing the social proof factor.\u00a0<\/span><\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7956b98 elementor-widget elementor-widget-heading\" data-id=\"7956b98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">*Financial services organizations tend to have an atypical use case for ratings and reviews (e.g. rating of credit card or call center interactions). Specifically, they tend to generate high volumes of reviews on a limited number of products, hence the high volumes of visual media evident here.\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-89fa6a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fa6a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a66e37\" data-id=\"9a66e37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2468e29 elementor-widget elementor-widget-heading\" data-id=\"2468e29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Benchmarks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383f442 uael-posts-thumbnail-ratio uael-post__arrow-outside elementor-widget elementor-widget-uael-posts\" data-id=\"383f442\" data-element_type=\"widget\" data-settings=\"{&quot;card_slides_to_show&quot;:2,&quot;card_slides_to_show_tablet&quot;:2,&quot;card_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.card\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-post__header\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__body\">\r\n\t\t\t\r\n\t\t\r\n\t\t<div class=\"uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"28072\" data-skin=\"card\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\r\n\t\t\t\r\n<div class=\"uael-post-wrapper   consumer-research ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\" title=\"UGC Benchmarks: Review Influence on Online Traffic to Product Pages\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg\" height=\"427\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28486 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\">\r\n\t\t\t\tUGC Benchmarks: Review Influence on Online Traffic to Product Pages\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>More Reviews and Stronger Average Ratings Increase Product Page Visits<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\" aria-labelledby=\"uael-post-28484\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28484>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\" title=\"Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28456\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tVisual UGC Benchmarks: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28455\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28455>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" title=\"Q&#038;A: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"888\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png\" class=\"attachment-medium_large size-medium_large wp-image-28140\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-216x300.png 216w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-737x1024.png 737w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1106x1536.png 1106w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1475x2048.png 1475w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-610x847.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tQ&#038;A: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>A Q&#038;A Impression Lifts Conversion by 51%, While a Q&#038;A Interaction Lift Conversion 138%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28325\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28325>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\" title=\"Ratings &#038; Reviews: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"553\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop.png\" class=\"attachment-medium_large size-medium_large wp-image-12482\" alt=\"SEO Lamp Search Results with star ratings on PLAs\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop.png 665w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\">\r\n\t\t\t\tRatings &#038; Reviews: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\" aria-labelledby=\"uael-post-28318\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28318>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__footer\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%<\/p>\n","protected":false},"author":12,"featured_media":28074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7807],"tags":[7861],"yst_prominent_words":[209,226,1498],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28072"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28072"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28074"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28072"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}