{"id":27490,"date":"2022-02-02T11:15:42","date_gmt":"2022-02-02T17:15:42","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=27490"},"modified":"2022-10-21T10:19:06","modified_gmt":"2022-10-21T15:19:06","slug":"post-brands","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/post-brands\/","title":{"rendered":"Post Consumer Brands"},"content":{"rendered":"
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Having previously worked at Target.com and BestBuy.com in eCommerce merchandising roles, Melissa Molitor joined Post Consumer Brand\u2019s to grow its ecommerce business two years ago.<\/span><\/p>\n

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One of her first orders of business: ratings and reviews. \u201cWe knew ratings and reviews were table stakes since they contribute to conversion and are rich in consumer insights,\u201d said Molitor. \u201cEven though our ecommerce efforts were just getting started, we quickly understood the value of reviews once we established that 91% of consumers read them before making a purchase. Competing online is just a lot harder if you don\u2019t have ratings and reviews on your site.\u201d<\/span><\/p>\n

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Consumer insights from product reviews were also critical in alerting the company to a problem with Fruity Pebbles, one of the company\u2019s iconic cereal brands. Through incoming negative consumer product reviews, the company could see that consumers disliked a recent ingredient formula change. <\/span>This feedback was invaluable in helping to motivate the internal teams required to return Fruity Pebbles back to its beloved formula to satisfy consumers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t