{"id":26958,"date":"2021-09-20T17:15:34","date_gmt":"2021-09-20T22:15:34","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26958"},"modified":"2022-09-19T14:18:09","modified_gmt":"2022-09-19T19:18:09","slug":"ugc-holiday-best-practices-2021","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ugc-holiday-best-practices-2021\/","title":{"rendered":"UGC Holiday Best Practices"},"content":{"rendered":"
\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

If you\u2019re like us, you\u2019re savoring every last minute of summer. But we all know the holidays are just around the corner, and it\u2019s time to start planning. There are emails to draft, product catalogs to update, and sales to promote.<\/span><\/p>\n

If you work in ecommerce, you are likely bracing for what\u2019s to come in the rest of the year. Keeping your head above water may be your primary concern.<\/span><\/p>\n

Clearly, prioritizing your efforts in line with what will have the biggest revenue impact will be critical.<\/span><\/p>\n

But considering <\/span>99.9% read reviews before making an online purchase<\/span><\/a>, those who read them <\/span>convert at 120.3% of those who don\u2019t<\/span><\/a> and <\/span>70% say access to reviews before purchase makes them less likely to return an item<\/span><\/a>, your holiday UGC strategy should undoubtedly be on that list.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

UGC in the Holiday Season<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

And UGC will be even as important as ever this Holiday season.<\/span><\/p>\n

Our Holiday Survey<\/span><\/a> conclusively backs this up. Nearly all (99%) of consumers will do at least a portion of their holiday shopping digitally this year (50% will do most of their holiday shopping online, and 13% will do all of it online). 41% of consumers plan to do more holiday shopping online this year than last (when we asked the same question last year, <\/span>the comparative figure was 37%<\/span><\/a>\u00a0 – for context, that was right at the heart of the pandemic pre-vaccine availability).<\/span><\/p>\n

Bottom line: how you show up online will be crucial to how your Holiday 2021 shakes out.<\/span><\/p>\n

In this environment, ratings and reviews will be critical to converting browsers to buyers. In fact, our Holiday survey highlights how it\u2019s second only to price in enabling consumers to determine whether to follow through with a purchase – with 71% saying they have an impact when considering gifts for others and 68% when buying Holiday items for themselves.<\/span><\/p>\n

You need to be ready for this. In order to maximize your share of dollars for the Holiday and thereafter, UGC will be absolutely critical.<\/span><\/p>\n

But – although this is undoubtedly the case – the Holidays also represent a fantastic opportunity to enhance your existing program. Make sure you\u2019re doing the right things now, and reap the rewards in 2022 and beyond.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Get ready for Holiday 2021\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

As someone who works with leading brands and retailers on their UGC strategies day-in day-out (and has worked through my fair share of holiday seasons), I wanted to share some helpful recommendations for optimizing your ratings and reviews program at this time of year.\u00a0<\/span><\/p>\n

Given you are likely to have a bunch of competing priorities for the Holiday season, we have tried to focus purely on four things you can realistically achieve for this blog.<\/span><\/p>\n

Consider this a checklist to make sure you are doing the right things. If not, consider making some tweets. Because a few small adjustments can really go a long way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\tPre-Holiday Season<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t