{"id":26948,"date":"2021-09-20T12:47:42","date_gmt":"2021-09-20T17:47:42","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26948"},"modified":"2022-12-01T14:35:25","modified_gmt":"2022-12-01T20:35:25","slug":"definitive-guide-sampling-reviews-2021","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/definitive-guide-sampling-reviews-2021\/","title":{"rendered":"The Definitive Guide to Product Sampling for Reviews"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26948\" class=\"elementor elementor-26948\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57489476 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57489476\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-167ec1f5\" data-id=\"167ec1f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c732d85 elementor-widget elementor-widget-heading\" data-id=\"6c732d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Power Points:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cefe67c elementor-widget elementor-widget-text-editor\" data-id=\"3cefe67c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product sampling is a common tactic brands and retailers rely on to generate quality review content quickly<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers love it because it makes them feel special and exclusive<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But a phenomenal product sampling campaign will always incorporate specific key elements &#8211; all of which are covered here<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Due to the complexity, brands and retailers often rely on vendors to manage these campaigns for them<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c9f4c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c9f4c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39186f\" data-id=\"f39186f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-109039d elementor-widget elementor-widget-text-editor\" data-id=\"109039d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By now, the majority of brands and retailers recognize the huge role ratings and reviews play in the purchase journey. But in case you still need convincing, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">a recent survey<\/span><\/a><span style=\"font-weight: 400;\"> found that ratings and reviews have actually become the top factor impacting purchase decisions, surpassing other elements including price, free shipping and brand. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b4cdb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b4cdb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62ecd3a\" data-id=\"62ecd3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-366c839 elementor-widget elementor-widget-heading\" data-id=\"366c839\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Top Factors Impacting Purchase Decisions <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0094f0f elementor-widget elementor-widget-progress\" data-id=\"0094f0f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRatings & Reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\" aria-valuetext=\"94% (94%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e698c elementor-widget elementor-widget-progress\" data-id=\"07e698c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrice of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (91%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">91%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c756c elementor-widget elementor-widget-progress\" data-id=\"65c756c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFree shipping\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\" aria-valuetext=\"78% (78%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f463c elementor-widget elementor-widget-progress\" data-id=\"80f463c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBrand of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\" aria-valuetext=\"65% (65%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed76841 elementor-widget elementor-widget-progress\" data-id=\"ed76841\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecommendation from friends\/family\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\" aria-valuetext=\"60% (60%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec62950 elementor-widget elementor-widget-progress\" data-id=\"ec62950\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by people who have previously purchased the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\" aria-valuetext=\"52% (52%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\">52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ea6c1 elementor-widget elementor-widget-progress\" data-id=\"09ea6c1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by the brand or retailer\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\" aria-valuetext=\"46% (46%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5b8de elementor-widget elementor-widget-text-editor\" data-id=\"7c5b8de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s more, the presence of ratings and reviews is proven to drive bottom line results. Recently, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">we analyzed 1.5MM product pages across more than 1,200 brand and retailer sites<\/span><\/a><span style=\"font-weight: 400;\"> throughout the entire year of 2020 and found there was a 120.3% lift in conversion when visitors interacted (think clicking, searching, filtering and sorting) with ratings and reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers have high expectations when it comes to reviews. For starters, they want plenty of reviews available for the products they\u2019re considering. A third of consumers say that ideally, a given product should have more than 100 reviews!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers want to find fresh, recently-written reviews. Nearly three-quarters (71%) consider recency when reading reviews. And 51% say they\u2019d be less likely to buy a product if all the reviews were over a year old.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e62f0 elementor-widget elementor-widget-heading\" data-id=\"10e62f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Older Reviews Hold Less Weight for Half of Consumers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe82cf4 elementor-widget elementor-widget-heading\" data-id=\"fe82cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If all reviews for a product were over a year old, would you be less likely to purchase it?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92405f1 elementor-widget elementor-widget-image\" data-id=\"92405f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-1024x764.png\" class=\"attachment-large size-large wp-image-26195\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-1024x764.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-300x224.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-768x573.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-1536x1146.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-2048x1528.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-610x455.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbafe57 elementor-widget elementor-widget-text-editor\" data-id=\"cbafe57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands and retailers must make it a priority to continuously generate a high volume of reviews for the products in their catalogs. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0474c23 elementor-widget elementor-widget-heading\" data-id=\"0474c23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Samples Motivate Consumers to Write Reviews  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9525694 elementor-widget elementor-widget-text-editor\" data-id=\"9525694\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although most consumers &#8212; 99.9% to be exact &#8212; read reviews when shopping online (and 57% do so when shopping in a physical store location), far fewer write them on a regular basis. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/why-do-consumers-provide-product-ratings-reviews\/\"><span style=\"font-weight: 400;\">A recent survey focused on what motivates consumers to contribute user-generated content<\/span><\/a><span style=\"font-weight: 400;\"> found that just over half of consumers write reviews more than once per month. The remainder submit this content far less frequently &#8212; if ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is, there are certain strategies that can motivate more consumers to write reviews. One of those strategies is product sampling. In fact, 86% of consumers indicate that receiving a free sample would motivate them to write a review. That\u2019s probably not terribly surprising. After all, who doesn\u2019t like receiving things for free?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d412046 elementor-widget elementor-widget-heading\" data-id=\"d412046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Product Sampling for Reviews Works \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054b981 elementor-widget elementor-widget-text-editor\" data-id=\"054b981\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The concept of product sampling isn\u2019t a new one. In fact, it\u2019s an age-old strategy employed by brands and retailers to get people to try a product &#8212; with the hope they\u2019ll love it so much they\u2019ll purchase it on their own when the sample runs out. For example, pre-COVID, a beverage brand might distribute free samples of a new product at the grocery store. Or a CPG brand may mail out samples of a new laundry detergent to try to get consumers hooked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product sampling for reviews is a similar concept &#8212; with a different end goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand sends out free samples of a product to a specific audience. The product can be as small as a travel-size toothpaste or as large as a vacuum cleaner. And it doesn\u2019t have to be the product itself; it could also be a coupon or gift card that the consumer redeems for a free product in a store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the consumers have had a chance to try out the product, they\u2019re asked to share their honest opinion by writing a review. Those consumers can also include a photo or video of the product in action as part of their reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a relatively simple strategy &#8212; but it works. Here at PowerReviews, we\u2019ve found that 85% of our consumer community &#8211; BzzAgents to give them their proper brand name &#8211; that receive a free sample go on to write a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while some may be concerned that the reviews are poor quality, this simply isn\u2019t the case. We\u2019ve found that reviews that result from a <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/product-sampling\/#\"><span style=\"font-weight: 400;\">product sampling campaign<\/span><\/a><span style=\"font-weight: 400;\"> are actually 83% longer than those captured via other methodologies. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18dd3dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18dd3dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb5f154\" data-id=\"bb5f154\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdd2c03 elementor-widget elementor-widget-heading\" data-id=\"bdd2c03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 9 Key Elements of a Great Product Sampling Campaign\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e207eb elementor-widget elementor-widget-text-editor\" data-id=\"5e207eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, simply sending out product samples doesn\u2019t guarantee a high volume of reviews (or visual content, if that\u2019s what you\u2019re after). Instead, there are certain elements that are essential to a successful product sampling campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ac1e44d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac1e44d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e7d34\" data-id=\"88e7d34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134b435 elementor-widget elementor-widget-heading\" data-id=\"134b435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. A Solid Goal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0de52 elementor-widget elementor-widget-text-editor\" data-id=\"ce0de52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step of any product sampling campaign is to determine your goal. Without a clear goal, it\u2019ll be impossible to execute a successful campaign &#8212; and measure its success or failure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, think about what you hope to accomplish with a product sampling campaign. Here are a few goals we see frequently from our customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1cdfd57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cdfd57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d4bb070\" data-id=\"d4bb070\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e17c4b elementor-widget elementor-widget-heading\" data-id=\"7e17c4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Example Goal #1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201f47e elementor-widget elementor-widget-heading\" data-id=\"201f47e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Generate Reviews Prior to a Product Launch<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88646f6 elementor-widget elementor-widget-text-editor\" data-id=\"88646f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When new products are launched, brands typically invest heavily in digital marketing to drive traffic to the product pages. But if a shopper lands on a product page and there\u2019s no user-generated content available, they\u2019re a lot less likely to convert. In fact, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">nearly half of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> won\u2019t purchase a product if there aren\u2019t any ratings or reviews for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With product sampling, you can collect reviews prior to a launch. That way, reviews will be pre-populated when the product officially hits store (and digital) shelves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re launching a product that\u2019s highly visual in nature (think cosmetics, apparel or home goods), you might also want to ask samplers to submit photos or videos of the product alongside their reviews. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">Research tells us<\/span><\/a><span style=\"font-weight: 400;\"> that 85% of shoppers are more likely to purchase a product that has user-generated visual content, in addition to written text.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c133d41 elementor-widget elementor-widget-image\" data-id=\"c133d41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"379\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery-1024x607.png\" class=\"attachment-large size-large wp-image-26260\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery-1024x607.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery-300x178.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery-768x455.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery-1536x910.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery-610x361.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/janie-jack-gallery.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e85ebe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e85ebe5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-528c697\" data-id=\"528c697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a9b83 elementor-widget elementor-widget-heading\" data-id=\"a0a9b83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Example Goal #2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed27d9 elementor-widget elementor-widget-heading\" data-id=\"3ed27d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Generate More Reviews for Targeted, Existing Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263b857 elementor-widget elementor-widget-text-editor\" data-id=\"263b857\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are likely products in your catalog that could benefit from additional review coverage. For example, you might have product pages with high traffic, but low conversion rates. Displaying more reviews can help boost shoppers\u2019 confidence &#8212; and increase the likelihood that they\u2019ll convert.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85253b3 elementor-widget elementor-widget-image\" data-id=\"85253b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"374\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-768x449.png\" class=\"attachment-medium_large size-medium_large wp-image-26954\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-768x449.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-300x176.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-1024x599.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-1536x899.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-2048x1198.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/predictive-sampling-610x357.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cbb02 elementor-widget elementor-widget-text-editor\" data-id=\"81cbb02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Or, you might have products with significantly fewer reviews than similar products from a competitor. A higher volume of reviews might be just the ticket to getting more consumers to choose your products over that of your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: a third of consumers think that a given product should have more than 100 reviews. When you collect and display more reviews, shoppers are more likely to find content that\u2019s relevant to their own unique needs.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a16bcf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a16bcf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e0e1bb\" data-id=\"5e0e1bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360bf59 elementor-widget elementor-widget-heading\" data-id=\"360bf59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Example Goal #3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a650d elementor-widget elementor-widget-heading\" data-id=\"04a650d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Generate Fresh Reviews for Target Products <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9503a54 elementor-widget elementor-widget-text-editor\" data-id=\"9503a54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You might have a product with a ton of reviews. But the thing is, all of the reviews were written months &#8212; or even years ago. That\u2019s a problem, as a third of shoppers want to find reviews that are between a week and a month old. And 21% want to read reviews posted within the last week!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b04ad elementor-widget elementor-widget-heading\" data-id=\"38b04ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\"How recently would you like to see review content was left on a product you're considering?\"<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9186820 elementor-widget elementor-widget-image\" data-id=\"9186820\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"532\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-768x638.png\" class=\"attachment-medium_large size-medium_large wp-image-26196\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-768x638.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-300x249.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-1024x851.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-1536x1276.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-2048x1701.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-610x507.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c28c0 elementor-widget elementor-widget-text-editor\" data-id=\"a6c28c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product sampling is a great way to \u201cfreshen up\u201d reviews for targeted products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a56ae05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a56ae05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09a9895\" data-id=\"09a9895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4c56e7 elementor-widget elementor-widget-heading\" data-id=\"b4c56e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. The Right Number of Samples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0302286 elementor-widget elementor-widget-text-editor\" data-id=\"0302286\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re considering a product sampling campaign, you\u2019re likely wondering how many samples you need to send out. There\u2019s no \u201cone-size-fits-all\u201d answer here. It really depends on your campaign goal, as well as your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you\u2019ve got to determine the number of reviews (or pieces of visual content) you want from a given campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, perhaps you want to generate 500 reviews prior to launching a new makeup product. Then, consider how many of your samplers will actually go on to write a review (here at PowerReviews, our sampling campaigns yield a 85% average review submission rate. That means out of every 10 samples sent, a brand or retailer can expect about 8.6 reviews. This is far higher than competitors, whose review submission rates are typically in the 40-60% range). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f112d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f112d28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-129cc69\" data-id=\"129cc69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3486e6 elementor-widget elementor-widget-heading\" data-id=\"d3486e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. The Right Audience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d58fd9 elementor-widget elementor-widget-text-editor\" data-id=\"0d58fd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s not an effective approach to send samples to a random group of consumers. For example, you don\u2019t want to spend money sending makeup samples to consumers who don\u2019t wear (and have absolutely no interest in) cosmetics. You\u2019re better off throwing the samples into the trash!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you\u2019ve got to ensure your samples go to the right audience. A great way to do that is to send a survey to potential samplers with questions relevant to the product to determine if they\u2019re a good fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re doing a sampling campaign for a baby monitor, you\u2019ll likely start by targeting adults aged 30-40. But don\u2019t stop there! Instead, send these consumers a survey to determine whether they have a young child. If they don\u2019t, they\u2019ll have no use for your product &#8212; and probably won\u2019t write a review (at least, not a relevant one).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with the right product sampling vendor is the best way to ensure your product samples get into the right hands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These vendors typically have curated databases of consumers that represent a wide range of demographics (including age, gender and geographic location, among others) and niches (such as foodies and beauty enthusiasts).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, you can get your products into the hands of shoppers that meet your specific criteria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some product sampling partners will tout the size of their database. But be sure to ask them how engaged the consumers in their database are. A large database of consumers is meaningless if they\u2019re not engaged and actively writing reviews!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bacc332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bacc332\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d00411b\" data-id=\"d00411b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995d03e elementor-widget elementor-widget-heading\" data-id=\"995d03e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. A Means for Fulfillment and Distribution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fe06f elementor-widget elementor-widget-text-editor\" data-id=\"34fe06f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you\u2019ve determined how many samples you\u2019ll send and who you\u2019ll send them to, it\u2019s time to get those samples in the mail. Sounds simple enough, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is, manually distributing product samples is inefficient and time consuming when you handle it internally. This is especially true if you\u2019re planning a high volume sampling campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A better approach might be to partner with a product sampling partner who is equipped to handle your entire campaign &#8212; including distribution. Your only \u201cto-do\u201d as far as distribution goes should be to send a shipment of samples to the vendor; they handle the rest.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-42d28b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42d28b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc27401\" data-id=\"cc27401\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3be17d6 elementor-widget elementor-widget-heading\" data-id=\"3be17d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. The Right Communication Cadence<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73010f0 elementor-widget elementor-widget-text-editor\" data-id=\"73010f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The ultimate goal of a product sampling campaign is to generate as many reviews (or visual content) as possible. Of course, there will be some consumers who will submit content soon after receiving their sample. But that won\u2019t be the case for everyone.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-66343d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66343d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec54a9a\" data-id=\"ec54a9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e3551 elementor-widget elementor-widget-text-editor\" data-id=\"c3e3551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, be sure to send regular communications to your samplers to ensure the highest collection rate possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For starters, include a letter in the product sampling package that reminds consumers to submit a product review &#8212; and details how to do so. Then, send reminder emails to those who haven\u2019t yet submitted their review.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46d4cf9\" data-id=\"46d4cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf2bf4 elementor-widget elementor-widget-image\" data-id=\"2cf2bf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"512\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-26952\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-768x614.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-300x240.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-1024x818.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-1536x1228.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-2048x1637.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzzagent-inserts-e1632149962286-610x488.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c87ee76 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c87ee76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bab2336\" data-id=\"bab2336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ad048 elementor-widget elementor-widget-image\" data-id=\"d5ad048\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"650\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzz-sampling-reminder-email.jpg\" class=\"attachment-medium_large size-medium_large wp-image-26953\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzz-sampling-reminder-email.jpg 414w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/bzz-sampling-reminder-email-191x300.jpg 191w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-648ef42\" data-id=\"648ef42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e917fbc elementor-widget elementor-widget-text-editor\" data-id=\"e917fbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And don\u2019t be afraid to send more than one reminder email. <a href=\"https:\/\/www.powerreviews.com\/insights\/why-do-consumers-provide-product-ratings-reviews\/\">Nearly a third of consumers indicate they need to be asked two or even three times before they write a review.<\/a><\/span><\/p>\n<p>In all of your communications, make it extremely clear exactly what you want the consumer to do. For example, if you want them to submit photos or a video alongside their written review, spell it out for them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0a05ca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a05ca3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e3dc2a\" data-id=\"7e3dc2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af46c5 elementor-widget elementor-widget-heading\" data-id=\"5af46c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Tools to Measure Campaign Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed52f79 elementor-widget elementor-widget-text-editor\" data-id=\"ed52f79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measuring the performance of your product sampling campaign is essential. If you don\u2019t, there\u2019s no way to determine if your campaign actually achieved what you set out to do. It\u2019ll also be impossible to understand where your campaign fell flat &#8212; and identify ways to improve future campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t wait until the campaign has wrapped up to measure your performance. Instead, check your progress throughout the campaign. That way, you can make real-time adjustments as needed to improve outcomes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re working with a product sampling vendor, be sure to ask what tools they provide to allow you to continuously measure campaign performance. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcf026 elementor-widget elementor-widget-image\" data-id=\"6dcf026\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify.webp 986w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify-300x242.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify-768x619.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify-610x492.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify.png\" height=\"516\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify.png 986w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify-300x242.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify-768x619.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/sampling-shopify-610x492.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24712 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9b1c504 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b1c504\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d5e2f\" data-id=\"83d5e2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c3c2d elementor-widget elementor-widget-heading\" data-id=\"71c3c2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Tools to Identify Actionable Insights<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b45713 elementor-widget elementor-widget-text-editor\" data-id=\"6b45713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews generated from product sampling campaigns give brands and retailers unique insight into what consumers love (and don\u2019t love) about a given product. These insights can be used to improve products and customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say a beauty brand is launching a new face cream in the next few months. The brand executes a pre-launch sampling campaign so there are plenty of reviews in place when the product hits the shelves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand analyzes the reviews and notices that there are several written by consumers with sensitive skin that indicate the product caused a rash. Armed with these insights, the brand reworks the product description to make it clear that the product isn\u2019t a good fit for consumers with sensitive skin. And, the product development team gets to work creating a similar product for sensitive skin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are a treasure trove of actionable insights. But the thing is, combing through each individual review to identify trends and uncover insights isn\u2019t exactly effective or efficient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to ask your product sampling partner about the reports and analytics that are available to you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b9f0df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9f0df1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-560dc5e\" data-id=\"560dc5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af427a elementor-widget elementor-widget-heading\" data-id=\"3af427a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Authenticity and Transparency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f55a5 elementor-widget elementor-widget-text-editor\" data-id=\"41f55a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers trust reviews because this content comes from others like them. In order to preserve that trust, brands and retailers executing product sampling campaigns must make authenticity and transparency a priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s important to moderate reviews that result from product sampling campaigns to ensure the content is authentic, written about the correct product, and free of slander and profanity. But reviews should never, ever be filtered out simply because they\u2019re negative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Negative reviews are an important tool that helps shoppers make better purchase decisions. In fact, 96% of consumers specifically seek out negative reviews at least sometimes. This content allows shoppers to easily identify the worst case scenario of a product &#8212; and then decide whether they can live with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the presence of negative reviews actually helps you boost trust with shoppers. After all, nearly half (46%) of shoppers say they\u2019re suspicious of products with a perfect five star rating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, be sure to display a badge or a small print disclosure alongside reviews that are generated as the result of a product sampling campaign. It\u2019s an important way to maintain transparency &#8212; and meet FTC guidelines. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdc26d elementor-widget elementor-widget-image\" data-id=\"2fdc26d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/skippy-sampling.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/skippy-sampling.gif\" height=\"427\" width=\"640\" class=\"attachment-large size-large wp-image-26270 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca1d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca1d28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e163fb1\" data-id=\"e163fb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e15fd4 elementor-widget elementor-widget-heading\" data-id=\"0e15fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. The Right Product Sampling Partner<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363579b elementor-widget elementor-widget-text-editor\" data-id=\"363579b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s certainly possible to plan and execute a product sampling campaign on your own. But a great product sampling campaign has a lot of moving parts. And managing these moving parts is time consuming, with a lot of room for error.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vendors you\u2019re considering should have extensive expertise with product sampling, as well as the ability (and experience) to manage your entire campaign end-to-end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to generate the best results, be sure to find a partner that has a highly engaged community and a high average submission rate. Also, ensure your chosen partner can execute quickly. Ideally, you should have reviews rolling in within four weeks of a project kickoff call. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a0cc9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0cc9fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b59f03\" data-id=\"2b59f03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783373e elementor-widget elementor-widget-heading\" data-id=\"783373e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Generating More Reviews with Product Sampling  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f002194 elementor-widget elementor-widget-text-editor\" data-id=\"f002194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More than ever before, consumers depend on reviews to make informed purchase decisions. In fact, a whopping 99.9% of consumers read reviews when shopping online at least sometimes. And 57% do so when shopping in brick-and-mortar stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that consistently collect and display reviews are better positioned to meet customer expectations &#8212; and drive bottom line results. The pressure\u2019s on to collect and display as many high quality reviews as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for an effective strategy to generate more reviews, consider product sampling. It\u2019s a simple, proven way to generate a high volume of high quality content &#8212; fast.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.<\/p>\n","protected":false},"author":12,"featured_media":28890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,325],"tags":[7808,7804],"yst_prominent_words":[216,966,30,166,426,823,959,197,176,118,435,960,524],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/beauty-sample-1-300x188.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26948"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26948"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28890"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26948"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}