{"id":26579,"date":"2021-07-19T08:07:00","date_gmt":"2021-07-19T13:07:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26579"},"modified":"2022-03-09T10:53:46","modified_gmt":"2022-03-09T16:53:46","slug":"8-email-subject-line-dos-donts","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/8-email-subject-line-dos-donts\/","title":{"rendered":"8 Email Subject Line Dos &#038; Don&#8217;ts for Stronger Review Collection"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26579\" class=\"elementor elementor-26579\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57489476 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57489476\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-167ec1f5\" data-id=\"167ec1f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c732d85 elementor-widget elementor-widget-heading\" data-id=\"6c732d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Power Points:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cefe67c elementor-widget elementor-widget-text-editor\" data-id=\"3cefe67c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails are a key medium for review collection. Between 60% to 90% of all reviews originate from an email request.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PowerReviews review request emails have an average open rate 59% higher than ecommerce benchmarks.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers can optimize email open rates with stronger subject lines. Pro tips include personalizing subject lines, offering an incentive, and A\/B testing.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c9f4c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c9f4c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39186f\" data-id=\"f39186f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-109039d elementor-widget elementor-widget-text-editor\" data-id=\"109039d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a direct relationship between review collection and sales. When retailers add reviews to their product pages, they see an instant bump in traffic and sales. In fact, consumers who <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">interact with ratings and reviews convert at 108.4% the rate of those who don\u2019t<\/span><\/a><span style=\"font-weight: 400;\">. This probably isn\u2019t surprising given reviews are such an important part of the purchase consideration process &#8211; <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">with 99.9% of consumers now claiming they read them<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\"><span style=\"font-weight: 400;\">number of ways<\/span><\/a><span style=\"font-weight: 400;\"> retailers can boost their review collection efforts, but none are more powerful, impactful and widely-used as email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails are a key medium for review collection. According to our data, between 60% to 90% of all reviews originate from an email request. After <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/complete-guide-post-purchase-emails\/\"><span style=\"font-weight: 400;\">implementing review request emails<\/span><\/a><span style=\"font-weight: 400;\">, one of our customers in the home improvement space saw over a 1,000% increase in review volumes the very next month!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6845f41 elementor-widget elementor-widget-image\" data-id=\"6845f41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"263\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-1024x420.png\" class=\"attachment-large size-large wp-image-26581\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-1024x420.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-300x123.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-768x315.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-610x250.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase.png 1090w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">After implementing review request emails, this company's review volumes <strong>increased by 1,042% in one month.<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f46709 elementor-widget elementor-widget-text-editor\" data-id=\"0f46709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the data tells us anything, it\u2019s that if you send a post-purchase email, a review is good as collected. There\u2019s only one thing standing in your way. Customers have to actually open your email.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc0f84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dc0f84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e7eec\" data-id=\"81e7eec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134b435 elementor-widget elementor-widget-heading\" data-id=\"134b435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Quick Review of Email Open Rates\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec8c39 elementor-widget elementor-widget-text-editor\" data-id=\"5ec8c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to Mailchimp\u2019s latest benchmarks for 2021, the average email open rate is <\/span><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">21.33%<\/span><\/a><span style=\"font-weight: 400;\"> across industries. For ecommerce, it\u2019s 15.68%, and for retail, it\u2019s 18.39%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s good news here. At PowerReviews, our open rates for post-purchase review collection emails are all either in-line, or above, Mailchimp\u2019s benchmarks \u2014 suggesting that consumers are even more interested in opening emails that request they share their feedback with a retailer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our overall unique open rate is approximately 25% (which is 17% higher than the average from Mailchimp\u2019s data). Our open rates are 59% higher than Mailchimp\u2019s for ecommerce, and 35% higher for retail. (These figures are based on nearly 175 million emails sent from 600+ merchants, as of June 22, 2021.)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d8a747 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8a747\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e17e1f\" data-id=\"7e17e1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39a59fe elementor-widget elementor-widget-heading\" data-id=\"39a59fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">PowerReviews Lift vs. Average Open Rates in Key Business Areas\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7149d elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"9d7149d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"241\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/pwr-vs-average-open-rates-1024x385.png\" class=\"attachment-large size-large wp-image-26583\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/pwr-vs-average-open-rates-1024x385.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/pwr-vs-average-open-rates-300x113.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/pwr-vs-average-open-rates-768x288.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/pwr-vs-average-open-rates-610x229.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/pwr-vs-average-open-rates.png 1206w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7887aed elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7887aed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ca1cc19\" data-id=\"ca1cc19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-05be5d6\" data-id=\"05be5d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2630d3 elementor-widget elementor-widget-heading\" data-id=\"d2630d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Any Email<br>\n(data from Mailchimp)<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ab7d629\" data-id=\"ab7d629\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aede1e elementor-widget elementor-widget-heading\" data-id=\"0aede1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Percentage Lift of PowerReviews Benchmarks*<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-613a696 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"613a696\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d1a8408\" data-id=\"d1a8408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123aa24 elementor-widget elementor-widget-heading\" data-id=\"123aa24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">All Industries<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e20f62a\" data-id=\"e20f62a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3daec35 elementor-widget elementor-widget-counter\" data-id=\"3daec35\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"21.33\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fdeb181\" data-id=\"fdeb181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a47544 elementor-widget elementor-widget-counter\" data-id=\"2a47544\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"17\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-43f3ad1 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f3ad1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-748987a\" data-id=\"748987a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc92e19 elementor-widget elementor-widget-heading\" data-id=\"fc92e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ecommerce<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f597caf\" data-id=\"f597caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e21a3 elementor-widget elementor-widget-counter\" data-id=\"11e21a3\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"15.68\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3f5901b\" data-id=\"3f5901b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b44f3 elementor-widget elementor-widget-counter\" data-id=\"b7b44f3\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"59\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b680394 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b680394\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ef3fa3f\" data-id=\"ef3fa3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0443b3 elementor-widget elementor-widget-heading\" data-id=\"c0443b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Retail<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e4f9939\" data-id=\"e4f9939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c345a9c elementor-widget elementor-widget-counter\" data-id=\"c345a9c\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"18.39\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e60bed\" data-id=\"4e60bed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352b657 elementor-widget elementor-widget-counter\" data-id=\"352b657\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2176373 elementor-widget elementor-widget-heading\" data-id=\"2176373\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">*Calculated on average open rate of 25% across all emailed review requests sent via PowerReviews technology<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0707e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0707e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9bd724\" data-id=\"f9bd724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-013943c elementor-widget elementor-widget-text-editor\" data-id=\"013943c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The data tells us consumers <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> to write reviews. Earlier this year, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">we surveyed<\/span><\/a><span style=\"font-weight: 400;\"> more than 10,000 active shoppers in the U.S. and nine out of ten reported that they write a review at least once every six months. The better news? 91% of those who do, are motivated by a desire to share a particularly positive experience. All retailers need to do is get them to open their email so they have a chance to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase your email open rates, it all comes down to your subject line. It follows, then, that if you want more reviews, you need to optimize your email subject lines. Here are eight dos and don\u2019ts to help you do just that.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a7787df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7787df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dec25e9\" data-id=\"dec25e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-757f2e1 elementor-widget elementor-widget-heading\" data-id=\"757f2e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Email Subject Line Dos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7676b1b elementor-widget elementor-widget-text-editor\" data-id=\"7676b1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Follow these five email subject line tips to boost your review collection efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa497ed elementor-widget elementor-widget-heading\" data-id=\"aa497ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. DO personalize your subject lines when possible<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b5156 elementor-widget elementor-widget-text-editor\" data-id=\"23b5156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalization is the holy grail of retail marketing. Why? Because consumers are much more likely to respond to something that is highly relevant to them. Customers are 29% more likely to open an email personalized to them, according to <\/span><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/personalized-marketing\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, adding the recipient\u2019s name to your subject line helps your email bypass spam filters (since you\u2019re using their name). Next time, try an email subject line like <\/span><i><span style=\"font-weight: 400;\">\u201cWe want details! How would you rate your recent purchase, [Name]?\u201d<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ed245 elementor-widget elementor-widget-heading\" data-id=\"92ed245\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. DO be descriptive, but keep it short<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296b927 elementor-widget elementor-widget-text-editor\" data-id=\"296b927\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shorter is always better in today\u2019s world of short attention spans. No one wants to read a paragraph. Write shorter email subject lines, and you don\u2019t have to worry about your subject line getting cut off. Aim for around 40 characters, or 7 words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This best practice is especially important if the majority of your customers read email on a mobile device (as <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/best-email-subject-line-length\/\"><span style=\"font-weight: 400;\">most people do nowadays<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c586a elementor-widget elementor-widget-heading\" data-id=\"f8c586a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. DO include a promotion or contest<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee900d0 elementor-widget elementor-widget-text-editor\" data-id=\"ee900d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Predicta<\/span><span style=\"font-weight: 400;\">bly, incentive-based emails get the best open rates (who doesn\u2019t want a chance to win free swag?). However, we&#8217;d recommend exercising caution when running a review promotion because <\/span><span style=\"font-weight: 400;\">ISPs sometimes identify these emails as spam. To avoid your email getting marked as spam, try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing your email with a smaller set of customers before launching the campaign to everyone.<br \/><br \/><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including the contest language in the email header so it shows up in the preview instead of the subject line.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry too much about sounding spammy. If you\u2019ve emailed these shoppers before (which you probably have when you sent their order confirmation emails), their ISP may already recognize you as a trusted sender and send you straight to their inbox anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the top-performing email subject lines we\u2019ve seen:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424e293 elementor-widget elementor-widget-text-editor\" data-id=\"424e293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Your review is worth $1000!<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Review and Earn at [your brand]<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Review and Win!<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Rate your purchase for a chance to win!<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tell us what you think!<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">If you loved it, let us know!\u00a0<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Review Your Purchase and Receive $10 off Your Next Purchase<\/span><\/i><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef57cb3 elementor-widget elementor-widget-text-editor\" data-id=\"ef57cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to our data, emails with subject lines mentioning a contest or gift also consistently top the list for <i>review completion rate<\/i> (meaning that customers actually click through and submit a review after opening the email). One of our apparel clients implemented a review sweepstakes for 45 days and saw a 290% increase in collection rates during that time! They now run it sporadically throughout the year and have more than doubled the amount of user-generated content they collect in a year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbbf32 elementor-widget elementor-widget-alert\" data-id=\"ffbbf32\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\"> Incentivize customers to write a review by managing your own branded promotion. All PowerReviews accounts based in the U.S. that regularly send a follow up email are eligible for a <a href=\"https:\/\/www.powerreviews.com\/sweepstakes\/\">PowerReviews Sweepstakes.<\/a><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610a7d7 elementor-widget elementor-widget-heading\" data-id=\"610a7d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. DO send at the right times<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3569cae elementor-widget elementor-widget-text-editor\" data-id=\"3569cae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can craft the most fantastic, intriguing, ultra-optimized email subject line \u2014 but your effort will be completely wasted if your customers never see it. Make sure to send your emails at the prime time to optimize both open rates and review completion rates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a15967 elementor-widget elementor-widget-heading\" data-id=\"1a15967\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">When should you send your review request email? \n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee39483 elementor-widget elementor-widget-text-editor\" data-id=\"ee39483\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want to give your customers sufficient time to use the product so they feel comfortable leaving a review, without waiting so long that you\u2019re no longer top of mind. We recommend sending your review request email <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/when-to-ask-for-reviews-best-practice-guide\/\"><span style=\"font-weight: 400;\">between 1 to 3 weeks<\/span><\/a><span style=\"font-weight: 400;\"> after the customer purchased the product. Here are the benchmarks we found work best for different types of products:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal items: 7 days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soft goods: 14 Days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perishables: 14 Days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hard goods: 21 Days<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac446c elementor-widget elementor-widget-image\" data-id=\"7ac446c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/when-to-send-email.png\" class=\"attachment-large size-large wp-image-26582\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/when-to-send-email.png 876w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/when-to-send-email-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/when-to-send-email-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/when-to-send-email-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/when-to-send-email-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2180fe elementor-widget elementor-widget-text-editor\" data-id=\"a2180fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If customers don\u2019t open your first email, send them a follow up email 6 to 8 days later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best time of day to send emails is around 10am, 1pm, and 6pm, according to <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email?toc-variant-a=\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">. Those are averages across industries, and across email content. To find the best time to send review request emails for your brand, you can perform A\/B testing, which brings us to our last tip.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9853f elementor-widget elementor-widget-heading\" data-id=\"5b9853f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. DO consider A\/B testing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872a0f6 elementor-widget elementor-widget-text-editor\" data-id=\"872a0f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember that your customers are unique. The \u201caverage\u201d best practice may not apply to them. In addition to testing different send times, test a couple variations of your email subject lines. Track which subject line drives the best results, and iterate from there.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9094b elementor-widget elementor-widget-alert\" data-id=\"8d9094b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Get inspired!<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/www.powerreviews.com\/success-stories\/room-and-board\/\">Room & Board<\/a> regularly tests the design, timing and cadence of their review request emails. One round of optimizations enabled them to increase their review completion rate by 80%!<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e403cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e403cb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cab56c3\" data-id=\"cab56c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ee809 elementor-widget elementor-widget-heading\" data-id=\"31ee809\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Email Subject Line Don\u2019ts\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8a095 elementor-widget elementor-widget-text-editor\" data-id=\"2f8a095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avoid these three email subject line mistakes when sending your post-purchase emails.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d61b7 elementor-widget elementor-widget-heading\" data-id=\"01d61b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. DON'T send from \u201cdo-not-reply\u201d email accounts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f53a4 elementor-widget elementor-widget-text-editor\" data-id=\"87f53a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No-reply email can be a death knell for your email delivery rates. Many ISPs filter emails sent from no-reply addresses as spam. Plus, it provides a frustrating experience for users \u2014 and for you. If there\u2019s a problem with your review collection emails, but customers can\u2019t reply, you\u2019ll never know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, set up a dedicated email address for your review collection efforts, and ensure it\u2019s monitored in case your customers reply.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d321559 elementor-widget elementor-widget-heading\" data-id=\"d321559\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. DON'T include other marketing or sales calls-to-action<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1e51b elementor-widget elementor-widget-text-editor\" data-id=\"ce1e51b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You know how they say, \u201cKeep it simple, stupid\u201d? The same goes for your emails. Don\u2019t confuse your customers. Keep the call-to-action focused on review collection, and review collection alone \u2014 in both your subject lines and the email copy itself. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f35645 elementor-widget elementor-widget-heading\" data-id=\"1f35645\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. DON'T go crazy with hashtags and punctuation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4adc485 elementor-widget elementor-widget-text-editor\" data-id=\"4adc485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Too much punctuation can make your subject line look spammy, especially if you use a lot of special characters (e.g. !!! or $). Hashtags (#) can also be flagged by spam. Stick to normal punctuation, and your email will appeal to customers and ISPs alike.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aff9758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aff9758\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92b930a\" data-id=\"92b930a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8fcc3e elementor-widget elementor-widget-heading\" data-id=\"c8fcc3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get inspired with these top-performing email subject lines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e58c4e elementor-widget elementor-widget-text-editor\" data-id=\"2e58c4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Suffering from email writer\u2019s block? When in doubt, rely on what works. These four examples have driven open rates above 40% (that\u2019s a 61% increase over our average open rate) and review completion rates as high as 10% for brands and retailers we work with.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfcfdc elementor-widget elementor-widget-text-editor\" data-id=\"7cfcfdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cPlease review your [brandname.com] purchase\u201d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cWe\u2019d love to hear what you think\u201d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cReview your recent order!\u201d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cTell us about your new [brand name]\u201d<\/span><\/i><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a24dfa elementor-widget elementor-widget-text-editor\" data-id=\"3a24dfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If we could leave you with one last tip, it\u2019s this. Make the \u2018write a review\u2019 action stand out. Make it clear to customers what you\u2019re asking for, and you shall receive!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If you want to increase your email open rates, it all comes down to your subject line. So if you want more reviews, you need to optimize your email subject lines. Here are eight dos and don\u2019ts to help you do just that.<\/p>\n","protected":false},"author":63,"featured_media":26580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7808],"yst_prominent_words":[610,6187,208,205,6238,6723],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/shutterstock_304818254-300x183.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26579"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26579"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26580"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26579"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}