{"id":26541,"date":"2021-07-13T14:48:16","date_gmt":"2021-07-13T19:48:16","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26541"},"modified":"2022-03-08T12:08:17","modified_gmt":"2022-03-08T18:08:17","slug":"how-visual-ugc-became-fundamental","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/how-visual-ugc-became-fundamental\/","title":{"rendered":"How User-Generated Visual Content Became Fundamental to Ecommerce"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26541\" class=\"elementor elementor-26541\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0aa033 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0aa033\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33909c2\" data-id=\"33909c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070a9e5 elementor-widget elementor-widget-heading\" data-id=\"070a9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers. <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b642800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b642800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4dfd90\" data-id=\"e4dfd90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75acbc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75acbc4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e64d7c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7977b2e0\" data-id=\"7977b2e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e78f328 elementor-widget elementor-widget-heading\" data-id=\"6e78f328\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ae66d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ae66d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40d3a83\" data-id=\"40d3a83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db52edb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"db52edb\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-photo-video\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abd1e9e\" data-id=\"abd1e9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae549a8 elementor-widget elementor-widget-heading\" data-id=\"ae549a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A growing number of consumers depend on visual content, such as photos and videos, to make informed purchase decisions. \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fb452 elementor-widget elementor-widget-text-editor\" data-id=\"2f5fb452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">Today 100% look for visual content before making a purchase at least sometimes. In 2016, 97% indicated this was the case.<br \/><br \/><\/span><\/li>\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">86% of consumers always or regularly seek out photos and videos prior to purchase, compared to 72% in 2016.<\/span><br \/><b data-stringify-type=\"bold\"><\/b><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b9c6af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9c6af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fac6b48\" data-id=\"fac6b48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d133462 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d133462\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8540cf5\" data-id=\"8540cf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce65b33 elementor-widget elementor-widget-heading\" data-id=\"ce65b33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Increasingly, consumers seek out photos and videos from other consumers -- and value them more than brand or retailer-supplied visual content.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fc7c0 elementor-widget elementor-widget-text-editor\" data-id=\"59fc7c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">Nearly all (99%) of consumers look for photos and videos submitted from other customers at least occasionally. In 2016, 88% did so. <br \/><br \/><\/span><\/li>\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">77% of consumers always or regularly seek out visual content from others who have already purchased a product. This number is even higher among Millennial (84%) and Gen Z (91%) shoppers.<br \/><br \/><\/span><\/li>\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">80% of consumers find photos from other customers more valuable than photos from brands or retailers. This is a significant increase from 2016, when 44% indicated they valued user-generated photos more than brand or retailer supplied visual content.<\/span><br \/><b data-stringify-type=\"bold\"><\/b><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-58189ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58189ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c81a97\" data-id=\"9c81a97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65fa774 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"65fa774\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-cash-register\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45f3f17\" data-id=\"45f3f17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445a96c elementor-widget elementor-widget-heading\" data-id=\"445a96c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The presence (or absence) of user-generated visuals can make or break a sale.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d04eb elementor-widget elementor-widget-text-editor\" data-id=\"13d04eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\n\t<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">85% of shoppers are more likely to buy a product that has reviews that include visual content in addition to written text, up from 72% in 2016.<br \/>\n<br \/>\n<\/span><\/li>\n\t<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">Younger shoppers are especially swayed by visual content; 99% of Gen Z shoppers and 89% of Millennials are more likely to purchase products that have reviews that feature photos and videos.<br \/>\n<br \/>\n<\/span><\/li>\n\t<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">A third of Gen Z consumers and nearly a quarter (21%) of Millennials won\u2019t purchase a product if there are no photos or videos from other consumers who have purchased it.<\/span>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81c325f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c325f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09fed15\" data-id=\"09fed15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718cc3f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"718cc3f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-tshirt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38f1768\" data-id=\"38f1768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355ce4f elementor-widget elementor-widget-heading\" data-id=\"355ce4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">User-generated visual content is valued across myriad product categories.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29b3ed elementor-widget elementor-widget-text-editor\" data-id=\"c29b3ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">Consumers find user-generated photos and videos helpful when purchasing products across a wide range of categories.<br \/><br \/><\/span><\/li>\n<li data-stringify-indent=\"0\"><span style=\"font-size: 16px;\">The top product categories consumers value user-generated visual content include clothing (78%), electronics (70%), appliances (63%), home and garden (62%) and health and beauty (60%). <\/span><br \/><b data-stringify-type=\"bold\"><\/b><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773d81f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773d81f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-016efe5\" data-id=\"016efe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1832c86 elementor-widget elementor-widget-menu-anchor\" data-id=\"1832c86\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contents\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e238c1 elementor-widget elementor-widget-heading\" data-id=\"7e238c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-90e6ebd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90e6ebd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-683d810\" data-id=\"683d810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e5641 elementor-widget elementor-widget-image\" data-id=\"69e5641\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1.png\" class=\"attachment-medium_large size-medium_large wp-image-26545\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff4789 elementor-widget elementor-widget-heading\" data-id=\"eff4789\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH1\">Introduction<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-cf8e786\" data-id=\"cf8e786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ef320 elementor-widget elementor-widget-image\" data-id=\"c9ef320\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH2\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2.png\" class=\"attachment-medium_large size-medium_large wp-image-26546\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1fdb6 elementor-widget elementor-widget-heading\" data-id=\"fa1fdb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH2\">Who We Surveyed<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-08b19cc\" data-id=\"08b19cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0618db0 elementor-widget elementor-widget-image\" data-id=\"0618db0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png\" class=\"attachment-medium_large size-medium_large wp-image-26547\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2e474 elementor-widget elementor-widget-heading\" data-id=\"ae2e474\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH3\">How Dependence on Visual Content is Growing<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1028ee8\" data-id=\"1028ee8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad658bf elementor-widget elementor-widget-image\" data-id=\"ad658bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH4\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4.png\" class=\"attachment-medium_large size-medium_large wp-image-26548\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06356d elementor-widget elementor-widget-heading\" data-id=\"d06356d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH4\">How Visual UGC Impacts Purchase Behavior<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bea62e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bea62e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-98e46de elementor-hidden-phone\" data-id=\"98e46de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-871490b\" data-id=\"871490b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483a8e6 elementor-widget elementor-widget-image\" data-id=\"483a8e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH5\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5.png\" class=\"attachment-medium_large size-medium_large wp-image-26549\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349c85f elementor-widget elementor-widget-heading\" data-id=\"349c85f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH5\">Why Consumers Value User-Generated Visual Content<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-0edd039\" data-id=\"0edd039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0108b4 elementor-widget elementor-widget-image\" data-id=\"a0108b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH6\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6.png\" class=\"attachment-medium_large size-medium_large wp-image-26550\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea02b0 elementor-widget elementor-widget-heading\" data-id=\"eea02b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH6\">When User-Generated Photos and Videos Matter Most\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d84019f\" data-id=\"d84019f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce0c40 elementor-widget elementor-widget-image\" data-id=\"fce0c40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH7\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7.png\" class=\"attachment-medium_large size-medium_large wp-image-26551\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e229158 elementor-widget elementor-widget-heading\" data-id=\"e229158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH7\">6 Tips for Leveraging Visual UGC to Attract & Convert Shoppers<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e79b5c1\" data-id=\"e79b5c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d94dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d94dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e99a1f\" data-id=\"3e99a1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6832af4 elementor-widget elementor-widget-menu-anchor\" data-id=\"6832af4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d309e elementor-widget elementor-widget-spacer\" data-id=\"a1d309e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1139f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1139f5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df42cad\" data-id=\"df42cad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5958812 elementor-widget elementor-widget-image\" data-id=\"5958812\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1.png\" class=\"attachment-medium_large size-medium_large wp-image-26545\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-749015e\" data-id=\"749015e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4588367 elementor-widget elementor-widget-heading\" data-id=\"4588367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c66ebbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c66ebbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd7264d\" data-id=\"cd7264d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233e17b elementor-widget elementor-widget-heading\" data-id=\"233e17b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We\u2019re Living in a Highly Visual World <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1523bd0 elementor-widget elementor-widget-text-editor\" data-id=\"1523bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Photos and videos have become integral to the lives of modern consumers. Photography and videography &#8212; once limited to those with fancy equipment and specialized training &#8212; is now accessible to anyone with a mobile phone.<\/p>\n<p>And channels like Instagram provide a platform for these amateur photographers and videographers to publish their content and share their opinions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10805d1 elementor-widget elementor-widget-heading\" data-id=\"10805d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual Content has Become a Key Component of the Path to Purchase \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f540146 elementor-widget elementor-widget-text-editor\" data-id=\"f540146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The proliferation of photos and videos has also transformed shopping behavior. In the past, consumers found inspiration and discovered new products by visiting brick-and-mortar stores. This still happens, but a growing number of consumers now get inspiration by scrolling through their Instagram feeds.<\/p>\n<p>Then, when they\u2019re evaluating whether to buy a product, they look for photos and videos &#8212; including those taken by other consumers who have already purchased a product &#8212; as they seek to make more informed purchase decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874460 elementor-widget elementor-widget-heading\" data-id=\"a874460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brands and Retailers Must Provide the Visual Content Consumers Seek\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e806367 elementor-widget elementor-widget-text-editor\" data-id=\"e806367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today\u2019s consumers expect to find plenty of visual content for the products they\u2019re considering. And increasingly, they specifically seek out photos and videos taken by other consumers. If shoppers can\u2019t find what they\u2019re looking for, they\u2019re likely to look elsewhere.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands and retailers must make it a priority to showcase both professional photos and videos, as well as visual content from customers. It\u2019s well worth the effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">recent analysis of 1.5MM online product pages from more than 1,200 brand and retailer sites<\/span><\/a><span style=\"font-weight: 400;\"> found that there\u2019s a 91.4% lift in conversion when visitors interact with user-generated photos and videos on a product page. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeedf4d elementor-widget elementor-widget-heading\" data-id=\"eeedf4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">There\u2019s a 91.4% lift in conversion when visitors interact with user-generated photos and videos on a product page.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267cead elementor-widget elementor-widget-heading\" data-id=\"267cead\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understand the Role of Visual Content to Optimize Your Strategy <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69cb44 elementor-widget elementor-widget-text-editor\" data-id=\"c69cb44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to develop effective strategies to collect and display user-generated visual content, brands and retailers must take a step back and understand the role this content plays in the online purchase journey &#8212; and how it influences purchase behavior.<\/p>\n<p>Recently, PowerReviews surveyed more than 7,500 U.S. consumers to better understand how they use both brand provided and consumer-generated visual content when navigating the purchase journey.<\/p>\n<p>We also wanted to understand how the role of visual content has changed since 2016, when we conducted similar research.<\/p>\n<p>We share the results below, before providing six impactful actions brands and retailers can take to better leverage user-generated imagery to drive sales based on the findings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12ef67 elementor-widget elementor-widget-spacer\" data-id=\"b12ef67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-538c657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"538c657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3cdce5\" data-id=\"a3cdce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d31161f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d31161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942e780 elementor-widget elementor-widget-menu-anchor\" data-id=\"942e780\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH2\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773768c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdf9cde\" data-id=\"bdf9cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f0a78 elementor-widget elementor-widget-spacer\" data-id=\"56f0a78\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ecfe7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecfe7b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1b5ea3\" data-id=\"a1b5ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b548ec elementor-widget elementor-widget-image\" data-id=\"2b548ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2.png\" class=\"attachment-medium_large size-medium_large wp-image-26546\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb42c2e\" data-id=\"fb42c2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf6e0d elementor-widget elementor-widget-heading\" data-id=\"bdf6e0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who We Surveyed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dff10dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff10dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7cef48\" data-id=\"d7cef48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c037159 elementor-widget elementor-widget-heading\" data-id=\"c037159\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3432fe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3432fe4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c09d846\" data-id=\"c09d846\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-278fa3a elementor-widget elementor-widget-heading\" data-id=\"278fa3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z  <br>(1997-present)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd5cb8 elementor-widget elementor-widget-image\" data-id=\"8fd5cb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd44f08 elementor-widget elementor-widget-heading\" data-id=\"dd44f08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2d49e4f\" data-id=\"2d49e4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1b529 elementor-widget elementor-widget-heading\" data-id=\"be1b529\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<br>(1981-1996)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d251a48 elementor-widget elementor-widget-image\" data-id=\"d251a48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180652e elementor-widget elementor-widget-heading\" data-id=\"180652e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">50%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6d93814\" data-id=\"6d93814\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dca841 elementor-widget elementor-widget-heading\" data-id=\"7dca841\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X <br>(1965-1980)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81eb9b elementor-widget elementor-widget-image\" data-id=\"c81eb9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5377f elementor-widget elementor-widget-heading\" data-id=\"4f5377f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">36%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3a9a7b7\" data-id=\"3a9a7b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60aa462 elementor-widget elementor-widget-heading\" data-id=\"60aa462\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Baby Boomers <br>(1946-1964)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfc0a0 elementor-widget elementor-widget-image\" data-id=\"5bfc0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4c5fe elementor-widget elementor-widget-heading\" data-id=\"ce4c5fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">13%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b16ae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b16ae9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-412abb8\" data-id=\"412abb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab8ce5a elementor-widget elementor-widget-heading\" data-id=\"ab8ce5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Household Income<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be5b92 elementor-widget elementor-widget-image\" data-id=\"7be5b92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"523\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-income-1024x837.png\" class=\"attachment-large size-large wp-image-26553\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-income-1024x837.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-income-300x245.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-income-768x628.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-income-610x499.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-income.png 1223w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e587df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e587df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5c973\" data-id=\"3d5c973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dee3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d8dee3b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060e33c elementor-widget elementor-widget-menu-anchor\" data-id=\"060e33c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH3\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8c410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8c410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6508459\" data-id=\"6508459\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ae907 elementor-widget elementor-widget-spacer\" data-id=\"34ae907\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0bfac0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bfac0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c93634\" data-id=\"9c93634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a514d9 elementor-widget elementor-widget-image\" data-id=\"5a514d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png\" class=\"attachment-large size-large wp-image-26547\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c67c75\" data-id=\"6c67c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb7635f elementor-widget elementor-widget-heading\" data-id=\"cb7635f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Dependence on Visual Content is Growing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-536179e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"536179e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc6bd5a\" data-id=\"dc6bd5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e918d0 elementor-widget elementor-widget-text-editor\" data-id=\"4e918d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When a consumer is shopping in a brick-and-mortar store, they can see, touch and &#8211; to a degree &#8211; try out a product prior to purchase.<\/p>\n<p>Of course, that\u2019s not possible when shopping online &#8212; which was becoming increasingly common anyway but has become even more so after Covid.<\/p>\n<p>However, many shoppers turn to visual content to bridge this gap.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3aefe elementor-widget elementor-widget-heading\" data-id=\"3d3aefe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nearly All Consumers Seek Out Visual Content \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253e317 elementor-widget elementor-widget-text-editor\" data-id=\"253e317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Visual content has always been important. And it\u2019s getting even more important.<\/p>\n<p>When we surveyed consumers in 2016, 97% indicated they looked for visual content prior to making a purchase at least occasionally. Today, even more consumers &#8212; 100% &#8212; say that\u2019s the case. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb04642 elementor-widget elementor-widget-heading\" data-id=\"cb04642\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Rely More on Visual Content Than They Did Five Years Ago <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7d2d4 elementor-widget elementor-widget-heading\" data-id=\"0d7d2d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When researching a product prior to purchase, how often do you look for visuals, such as photos and videos, of that product?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1eb2aff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eb2aff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9335ff5\" data-id=\"9335ff5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08d1803 elementor-widget elementor-widget-heading\" data-id=\"08d1803\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2016<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d0107 elementor-widget elementor-widget-image\" data-id=\"45d0107\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2016.png\" class=\"attachment-large size-large wp-image-26555\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2016.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2016-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2016-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2016-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2016-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6e1d4e\" data-id=\"b6e1d4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e548084 elementor-widget elementor-widget-heading\" data-id=\"e548084\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf6015 elementor-widget elementor-widget-image\" data-id=\"fcf6015\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2021.png\" class=\"attachment-large size-large wp-image-26554\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2021.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2021-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2021-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2021-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/rely-on-visual-content-2021-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86f7b5 elementor-widget elementor-widget-text-editor\" data-id=\"d86f7b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As expected, younger consumers seek out visual content more frequently than their older counterparts. 95% of Gen Z shoppers and 88% of Millennials seek out visual content regularly or always. In comparison, nearly 85% of Gen X shoppers and 77% of Boomers do so.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9432cb elementor-widget elementor-widget-heading\" data-id=\"e9432cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Often Consumers Seek Out Visual Content Prior to Purchase<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7072bb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7072bb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb85a0c\" data-id=\"eb85a0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ffd212 elementor-widget elementor-widget-heading\" data-id=\"0ffd212\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218f278 elementor-widget elementor-widget-image\" data-id=\"218f278\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"582\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-B-1024x931.png\" class=\"attachment-large size-large wp-image-26556\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-B-1024x931.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-B-300x273.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-B-768x698.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-B-610x555.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-B.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-718232b\" data-id=\"718232b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be407b elementor-widget elementor-widget-heading\" data-id=\"8be407b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a22d72 elementor-widget elementor-widget-image\" data-id=\"6a22d72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"582\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-X-1024x931.png\" class=\"attachment-large size-large wp-image-26557\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-X-1024x931.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-X-300x273.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-X-768x698.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-X-610x555.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-X.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f710f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f710f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5986491\" data-id=\"5986491\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5dfef2 elementor-widget elementor-widget-heading\" data-id=\"f5dfef2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a74db elementor-widget elementor-widget-image\" data-id=\"75a74db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"567\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-M-1024x907.png\" class=\"attachment-large size-large wp-image-26558\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-M-1024x907.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-M-300x266.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-M-768x680.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-M-610x540.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-M.png 1129w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67cd81c\" data-id=\"67cd81c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6cf7f8 elementor-widget elementor-widget-heading\" data-id=\"d6cf7f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99dac1 elementor-widget elementor-widget-image\" data-id=\"b99dac1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"562\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-Z-1024x899.png\" class=\"attachment-large size-large wp-image-26559\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-Z-1024x899.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-Z-300x263.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-Z-768x674.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-Z-610x536.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-Visual-Content-Z.png 1139w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f61491 elementor-widget elementor-widget-heading\" data-id=\"7f61491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Want Authentic Real-Life User-Generated Visual Content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730fcd7 elementor-widget elementor-widget-text-editor\" data-id=\"730fcd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consumers have an appetite for visual content. But not just any photos and videos will satisfy them. That\u2019s because increasingly, shoppers want to find visual content from other shoppers who have already purchased the product in question.<\/p>\n<p>When conducting research prior to purchase, nearly all (99%) of consumers look for photos and videos submitted by other consumers at least occasionally. In 2016, 88% said this was the case.<\/p>\n<p>Those who seek out user-generated visual content are doing so more frequently than they were just five years ago. Today, 77% of consumers always or regularly seek out visual content from others who have already purchased a product, compared to just over a third (39%) in 2016.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9751b59 elementor-widget elementor-widget-heading\" data-id=\"9751b59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Seek Out <em>User-Generated<\/em> Visual Content Prior to Purchase\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-329edc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"329edc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21e1c48\" data-id=\"21e1c48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30e77e elementor-widget elementor-widget-heading\" data-id=\"e30e77e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2016<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c195580 elementor-widget elementor-widget-image\" data-id=\"c195580\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2016.png\" class=\"attachment-large size-large wp-image-26564\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2016.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2016-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2016-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2016-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2016-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe0c1fb\" data-id=\"fe0c1fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe79238 elementor-widget elementor-widget-heading\" data-id=\"fe79238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac998d5 elementor-widget elementor-widget-image\" data-id=\"ac998d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2021.png\" class=\"attachment-large size-large wp-image-26565\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2021.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2021-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2021-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2021-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/Seek-Out-ugc-2021-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc45cd elementor-widget elementor-widget-text-editor\" data-id=\"3cc45cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not surprisingly, younger consumers are more likely to frequently seek out user-generated photos and videos than older ones. 91% of Gen Z shoppers always or regularly seek out user-generated visual content prior to making a purchase, compared to 61% of Boomers. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f38954 elementor-widget elementor-widget-heading\" data-id=\"5f38954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Seek Out <em>User-Generated<\/em> Visual Content Prior to Purchase\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f066ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f066ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0994566\" data-id=\"0994566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5a753 elementor-widget elementor-widget-heading\" data-id=\"ca5a753\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c71551 elementor-widget elementor-widget-image\" data-id=\"4c71551\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"557\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-b-1024x891.png\" class=\"attachment-large size-large wp-image-26569\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-b-1024x891.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-b-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-b-768x668.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-b-610x531.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-b.png 1149w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed01f0d\" data-id=\"ed01f0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-782fddb elementor-widget elementor-widget-heading\" data-id=\"782fddb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85de1c2 elementor-widget elementor-widget-image\" data-id=\"85de1c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"569\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-x-1024x911.png\" class=\"attachment-large size-large wp-image-26568\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-x-1024x911.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-x-300x267.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-x-768x683.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-x-610x543.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-x.png 1124w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee2c46c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee2c46c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c36126\" data-id=\"0c36126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2be3a4 elementor-widget elementor-widget-heading\" data-id=\"c2be3a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65b141 elementor-widget elementor-widget-image\" data-id=\"c65b141\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"613\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-m-1024x980.png\" class=\"attachment-large size-large wp-image-26567\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-m-1024x980.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-m-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-m-768x735.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-m-610x584.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-m.png 1045w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64f18ec\" data-id=\"64f18ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3cde4a elementor-widget elementor-widget-heading\" data-id=\"f3cde4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbed60b elementor-widget elementor-widget-image\" data-id=\"cbed60b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"554\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-z-1024x887.png\" class=\"attachment-large size-large wp-image-26566\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-z-1024x887.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-z-300x260.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-z-768x666.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-z-610x529.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/seek-ugi-z.png 1154w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-004c134 elementor-widget elementor-widget-heading\" data-id=\"004c134\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Value User-Submitted Visual Content Over Brand Provided Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cda7c elementor-widget elementor-widget-text-editor\" data-id=\"b8cda7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brands and retailers invest time and resources to capture great photos and videos of their products. And while professional photos and videos are certainly important, increasingly, consumers value user-generated visual content more.<\/p>\n<p>When contemplating a purchase, 80% of consumers say that a photo from another customer is more valuable than one from a brand or retailer.<\/p>\n<p>In 2016, less than half (44%) felt this way. Clearly, user-generated photos are becoming table stakes as more consumers navigate the online purchase journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600c8b2 elementor-widget elementor-widget-heading\" data-id=\"600c8b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Types of Photos Consumers Value More<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7364bf1 elementor-widget elementor-widget-heading\" data-id=\"7364bf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What kind of product photos are more valuable to you: professional photos supplied by the brand\/retailer, or those supplied by another customer?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-78dcda8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78dcda8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1468f06\" data-id=\"1468f06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97d4e5f elementor-widget elementor-widget-heading\" data-id=\"97d4e5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2016<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a943045 elementor-widget elementor-widget-image\" data-id=\"a943045\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2016.png\" class=\"attachment-large size-large wp-image-26570\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2016.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2016-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2016-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2016-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2016-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f614479\" data-id=\"f614479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e70ed97 elementor-widget elementor-widget-heading\" data-id=\"e70ed97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e8544 elementor-widget elementor-widget-image\" data-id=\"33e8544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2021.png\" class=\"attachment-large size-large wp-image-26571\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2021.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2021-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2021-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2021-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/types-photos-2021-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-413d912 elementor-widget elementor-widget-text-editor\" data-id=\"413d912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Younger consumers are more likely to value user-generated photos over that provided by brands and retailers. 91% of Gen Z shoppers and 85% of Millennials value user-generated photos more than professional ones.<\/p>\n<p>In comparison, 78% of Gen Xers and 68% of Boomers indicate that a photo supplied by another consumer is more valuable than one provided by a brand or retailer.<\/p>\n<p>However, it\u2019s important to remember that the vast majority of each generational group favors user-generated photos. Brands and retailers must make it a priority to collect and display plenty of this content &#8212; regardless of their target demographic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f97021 elementor-widget elementor-widget-heading\" data-id=\"0f97021\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Type of Photos Most Valued by Consumers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c2989 elementor-widget elementor-widget-heading\" data-id=\"b1c2989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What kind of product photos are more valuable to you: professional photos supplied by the brand\/retailer, or those supplied by another customer?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f03c406 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f03c406\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c0eeb5\" data-id=\"2c0eeb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4fc12 elementor-widget elementor-widget-heading\" data-id=\"4c4fc12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd35c elementor-widget elementor-widget-image\" data-id=\"85dd35c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-b.png\" class=\"attachment-large size-large wp-image-26575\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-b.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e4bddc\" data-id=\"2e4bddc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a05d52 elementor-widget elementor-widget-heading\" data-id=\"3a05d52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ea2c0 elementor-widget elementor-widget-image\" data-id=\"13ea2c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-1024x1024.png\" class=\"attachment-large size-large wp-image-26574\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-x-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1ca362 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1ca362\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77ccb47\" data-id=\"77ccb47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d30a6 elementor-widget elementor-widget-heading\" data-id=\"91d30a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a9dfa elementor-widget elementor-widget-image\" data-id=\"36a9dfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-m.png\" class=\"attachment-large size-large wp-image-26573\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-m.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e2febb\" data-id=\"7e2febb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94bd81b elementor-widget elementor-widget-heading\" data-id=\"94bd81b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80158ad elementor-widget elementor-widget-image\" data-id=\"80158ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-z.png\" class=\"attachment-large size-large wp-image-26572\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-z.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/photo-type-z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a250dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a250dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1624e4\" data-id=\"b1624e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8e0b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ae8e0b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79b2c elementor-widget elementor-widget-menu-anchor\" data-id=\"7d79b2c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH4\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-deb1bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb1bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03c0d82\" data-id=\"03c0d82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d807d40 elementor-widget elementor-widget-spacer\" data-id=\"d807d40\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa6e2ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa6e2ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79de6a1\" data-id=\"79de6a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd6b0e1 elementor-widget elementor-widget-image\" data-id=\"dd6b0e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4.png\" class=\"attachment-large size-large wp-image-26548\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f25ec4a\" data-id=\"f25ec4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6515e elementor-widget elementor-widget-heading\" data-id=\"df6515e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Visual UGC Impacts Purchase Behavior<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e33c1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e33c1a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f831d8c\" data-id=\"f831d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8716ec elementor-widget elementor-widget-text-editor\" data-id=\"d8716ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consumers of all ages seek out photos and videos supplied by other consumers. And the presence (or absence) of this content has a significant impact on purchase behavior. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38be59 elementor-widget elementor-widget-heading\" data-id=\"d38be59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User-Generated Imagery Increases Purchase Likelihood\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc066bc elementor-widget elementor-widget-text-editor\" data-id=\"cc066bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">product reviews<\/span><\/a><span style=\"font-weight: 400;\"> have a huge impact on whether or not a consumer purchases a product. The presence of photos and videos within those reviews makes them even more powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">85% of shoppers indicate they\u2019re more likely to buy a product that has reviews that feature photos and videos in addition to written text. In 2016, 72% felt this way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b788ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b788ce3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-902bd02\" data-id=\"902bd02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c58c00 elementor-widget elementor-widget-heading\" data-id=\"6c58c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">I\u2019m More Likely to Buy a Product That Has Reviews that Feature Photos and Videos<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59407a5 elementor-widget elementor-widget-progress\" data-id=\"59407a5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2016\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"72\" aria-valuetext=\"72% (72%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"72\">\n\t\t\t\t<span class=\"elementor-progress-text\">72%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411224c elementor-widget elementor-widget-progress\" data-id=\"411224c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\" aria-valuetext=\"85% (85%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68f595 elementor-widget elementor-widget-text-editor\" data-id=\"f68f595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers of all ages are swayed by the presence of user-generated visual content in reviews. But it\u2019s particularly influential for younger shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">99% of Gen Zers and 89% of Millennials are more likely to purchase products that have reviews that feature photos and videos, compared to 83% of Gen X consumers and 77% of Boomers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2de8c4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2de8c4c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d586040\" data-id=\"d586040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e8fe4e elementor-widget elementor-widget-heading\" data-id=\"8e8fe4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">I\u2019m More Likely to Buy a Product That Has Reviews that Feature Photos and Videos<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8227a elementor-widget elementor-widget-progress\" data-id=\"8f8227a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"77\" aria-valuetext=\"77% (77%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"77\">\n\t\t\t\t<span class=\"elementor-progress-text\">77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e55a69 elementor-widget elementor-widget-progress\" data-id=\"2e55a69\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"83\" aria-valuetext=\"83% (83%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"83\">\n\t\t\t\t<span class=\"elementor-progress-text\">83%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab784b4 elementor-widget elementor-widget-progress\" data-id=\"ab784b4\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"89\" aria-valuetext=\"89% (89%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"89\">\n\t\t\t\t<span class=\"elementor-progress-text\">89%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f0cda elementor-widget elementor-widget-progress\" data-id=\"d2f0cda\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"99\" aria-valuetext=\"99% (99%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"99\">\n\t\t\t\t<span class=\"elementor-progress-text\">99%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ae83140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae83140\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8088b2\" data-id=\"b8088b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7b3d1 elementor-widget elementor-widget-text-editor\" data-id=\"6a7b3d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Clearly, when shoppers see what a product looks like in real life being used by real people, it boosts their confidence and increases their likelihood to buy.<\/p>\n<p><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\">This is in line with our recent analysis<\/a> that found that brands and retailers can experience a 91.4% lift in conversion when visitors engage with user-generated photos and videos (worth noting: the conversion lift is even higher for certain highly visual categories, such as apparel and home and garden).<\/p>\n<p>The impact of visual content on conversion is likely to increase as photography and videography becomes more accessible and widespread.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c9370 elementor-widget elementor-widget-heading\" data-id=\"06c9370\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Absence of User-Submitted Visual Content Can Deter Customers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74eb729 elementor-widget elementor-widget-text-editor\" data-id=\"74eb729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s the risk of <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> displaying photos and videos captured by your customers? Some shoppers simply won\u2019t purchase products if they can\u2019t find this content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true for younger shoppers. A third of Gen Z shoppers and 21% of Millennials won\u2019t purchase a product if there are no photos or videos from others who have bought the product. In comparison, 15% of Gen X shoppers and 14% of Boomers feel this way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-13c0dd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13c0dd8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b9ed5cf\" data-id=\"b9ed5cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c224e6d elementor-widget elementor-widget-heading\" data-id=\"c224e6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">I Will Still Buy Products With No User-Submitted Images\/Videos?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f46bdc elementor-widget elementor-widget-progress\" data-id=\"9f46bdc\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (86%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee19c96 elementor-widget elementor-widget-progress\" data-id=\"ee19c96\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\" aria-valuetext=\"85% (85%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed763d3 elementor-widget elementor-widget-progress\" data-id=\"ed763d3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"79\" aria-valuetext=\"79% (79%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"79\">\n\t\t\t\t<span class=\"elementor-progress-text\">79%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf1cb1 elementor-widget elementor-widget-progress\" data-id=\"8cf1cb1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\" aria-valuetext=\"67% (67%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\">67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d53e6d elementor-widget elementor-widget-text-editor\" data-id=\"5d53e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the majority of shoppers, a lack of user-generated photos isn\u2019t necessarily a barrier to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the presence of this content can inspire shoppers and increase trust, which will then increase their likelihood of making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So make it a priority to collect and prominently display user-generated visual content. It\u2019s well worth the effort as you look for gains that drive bottom line impact.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-743fe65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743fe65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d9d2e\" data-id=\"20d9d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb1c093 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb1c093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c54632 elementor-widget elementor-widget-menu-anchor\" data-id=\"7c54632\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH5\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a27c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a27c98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae81fd\" data-id=\"bae81fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67648b4 elementor-widget elementor-widget-spacer\" data-id=\"67648b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f29308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f29308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53c0867\" data-id=\"53c0867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa52ad elementor-widget elementor-widget-image\" data-id=\"baa52ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5.png\" class=\"attachment-large size-large wp-image-26549\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d13654\" data-id=\"4d13654\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb1eb49 elementor-widget elementor-widget-heading\" data-id=\"bb1eb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Consumers Value User-Generated Visual Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7d400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7d400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-435fb20\" data-id=\"435fb20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5bb9e elementor-widget elementor-widget-text-editor\" data-id=\"8a5bb9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Increasingly, consumers seek out authentic photos and videos submitted by their fellow shoppers. But <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> do consumers find this content so valuable?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4eaf63 elementor-widget elementor-widget-heading\" data-id=\"e4eaf63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Value User-Generated Visual Content for a Variety of Reasons<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f49c357 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49c357\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af85479\" data-id=\"af85479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d2f86f elementor-widget elementor-widget-heading\" data-id=\"9d2f86f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Top Reasons Consumers Value User-Submitted Photos and Videos\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4864f42 elementor-widget elementor-widget-progress\" data-id=\"4864f42\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo see what the product looks like in real life\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (86%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81195ac elementor-widget elementor-widget-progress\" data-id=\"81195ac\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo get a better sense of the size or sizing of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\" aria-valuetext=\"75% (75%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13112df elementor-widget elementor-widget-progress\" data-id=\"13112df\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIt\u2019s more authentic and \u201creal\u201d than standard brand-created imagery\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\" aria-valuetext=\"65% (65%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7adfc5 elementor-widget elementor-widget-progress\" data-id=\"e7adfc5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo understand how the product performs\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\" aria-valuetext=\"58% (58%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\">58%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7ead0 elementor-widget elementor-widget-progress\" data-id=\"cb7ead0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo see if the product fits your own personal need\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\" aria-valuetext=\"56% (56%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4863d3b elementor-widget elementor-widget-progress\" data-id=\"4863d3b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIt creates trust in the product and\/or brand\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\" aria-valuetext=\"42% (42%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b66a3b elementor-widget elementor-widget-text-editor\" data-id=\"9b66a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most popular reason &#8212; selected by 86% of survey respondents &#8212; is that this content allows shoppers to see what the product looks like in real life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While photos and videos produced by a brand show a product in its best light, user-generated content allows shoppers to see a product being used by real people in real situations &#8212; and that gives shoppers more realistic expectations.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three-quarters of shoppers indicate that user-generated visual media helps them get a better sense of the size or sizing of a product. This makes sense, as it\u2019s often difficult to gauge the size of a product &#8212; or select the right size for an item like clothing &#8212; when shopping online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers seek out user-generated photos and videos for a number of reasons. When you showcase this content on your website, you\u2019re equipping these shoppers with an important tool that fuels better decisions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb6bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb6bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3161c6\" data-id=\"c3161c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10df01 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f10df01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57e91e elementor-widget elementor-widget-menu-anchor\" data-id=\"c57e91e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH6\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ca18fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca18fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a519b2\" data-id=\"5a519b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a886a5d elementor-widget elementor-widget-spacer\" data-id=\"a886a5d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fae6821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fae6821\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb2a79d\" data-id=\"bb2a79d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d42a41 elementor-widget elementor-widget-image\" data-id=\"4d42a41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6.png\" class=\"attachment-large size-large wp-image-26550\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5131414\" data-id=\"5131414\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff2456 elementor-widget elementor-widget-heading\" data-id=\"aff2456\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When User-Generated Photos and Videos Matter Most<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d989ed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d989ed9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3a97f8\" data-id=\"a3a97f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f087091 elementor-widget elementor-widget-text-editor\" data-id=\"f087091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, a growing number of consumers seek out user-generated photos and videos. And the presence (or absence) of this content impacts purchase behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But does user-generated visual content matter more for certain product categories than it does for others?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360c16c elementor-widget elementor-widget-heading\" data-id=\"360c16c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User-Generated Visual Media Aids Purchase Decisions Across Many Product Categories <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50d744 elementor-widget elementor-widget-text-editor\" data-id=\"e50d744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As it turns out, consumers value user-generated photos and videos when they\u2019re shopping for a wide array of products. But some categories do rise to the top.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clothing tops the list. Over three-quarters (78%) find user-generated photos and videos valuable when shopping for clothes. Electronics is a close second. 70% of consumers value user-generated visual content when purchasing products in this category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers also value user-generated photos and videos for product categories including appliances (63%), home and garden (62%), health and beauty (60%), shoes (59%), toys (48%), computers (48%) and groceries (30%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that visual content is especially valuable for certain product categories, it\u2019s important to note that a significant number of consumers value this content across all of the product categories included in this survey. Even 30% of those shopping for groceries consider user-generated visual content to be helpful when making purchase decisions!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands and retailers must make it a priority to collect and display user-generated content, regardless of the types of products they sell. Those that don\u2019t risk losing customers to a brand that better meets their expectations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-43000ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43000ea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b751595\" data-id=\"b751595\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dd1a1 elementor-widget elementor-widget-heading\" data-id=\"d8dd1a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Consider User-Generated Visual Content Helpful for Many Product Types<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5689046 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5689046\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-078abc3 elementor-hidden-phone\" data-id=\"078abc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae329e0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ae329e0\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-tshirt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67bc6c6\" data-id=\"67bc6c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4931481 elementor-widget elementor-widget-progress\" data-id=\"4931481\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tClothing\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\" aria-valuetext=\"78% (78%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bcd673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bcd673\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07dcbeb elementor-hidden-phone\" data-id=\"07dcbeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f6de1e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8f6de1e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tv\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33c5e17\" data-id=\"33c5e17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cef12ce elementor-widget elementor-widget-progress\" data-id=\"cef12ce\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tElectronics\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\" aria-valuetext=\"70% (70%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4658f09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4658f09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-302d652 elementor-hidden-phone\" data-id=\"302d652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f2ca elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"207f2ca\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-oven\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04b67e2\" data-id=\"04b67e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-684a8a9 elementor-widget elementor-widget-progress\" data-id=\"684a8a9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAppliances\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"63\" aria-valuetext=\"63% (63%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"63\">\n\t\t\t\t<span class=\"elementor-progress-text\">63%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-09c25f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09c25f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-83ca00e elementor-hidden-phone\" data-id=\"83ca00e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e8a640 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8e8a640\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-home-lg\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-03c7781\" data-id=\"03c7781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de23dc elementor-widget elementor-widget-progress\" data-id=\"6de23dc\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHome & Garden\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"62\" aria-valuetext=\"62% (62%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"62\">\n\t\t\t\t<span class=\"elementor-progress-text\">62%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-70a2f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a2f8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-272ae1e elementor-hidden-phone\" data-id=\"272ae1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d7c0e3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4d7c0e3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-pump-soap\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-823d85d\" data-id=\"823d85d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea9c664 elementor-widget elementor-widget-progress\" data-id=\"ea9c664\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHealth & Beauty\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\" aria-valuetext=\"60% (60%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-129dc77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"129dc77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d296f5 elementor-hidden-phone\" data-id=\"0d296f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e16460 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1e16460\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-boot\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-893fe13\" data-id=\"893fe13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbac50d elementor-widget elementor-widget-progress\" data-id=\"fbac50d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tShoes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"59\" aria-valuetext=\"59% (59%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"59\">\n\t\t\t\t<span class=\"elementor-progress-text\">59%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e3d74b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e3d74b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-edfe3c9 elementor-hidden-phone\" data-id=\"edfe3c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea0995 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ea0995\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-duck\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-37b2834\" data-id=\"37b2834\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff59bc7 elementor-widget elementor-widget-progress\" data-id=\"ff59bc7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tToys\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"48\" aria-valuetext=\"48% (48%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"48\">\n\t\t\t\t<span class=\"elementor-progress-text\">48%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-75a2b8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a2b8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67365ba elementor-hidden-phone\" data-id=\"67365ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f64a0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"14f64a0\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-82751de\" data-id=\"82751de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1622890 elementor-widget elementor-widget-progress\" data-id=\"1622890\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tComputers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"48\" aria-valuetext=\"48% (48%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"48\">\n\t\t\t\t<span class=\"elementor-progress-text\">48%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d776bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d776bd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40c72d6 elementor-hidden-phone\" data-id=\"40c72d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d53ec1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9d53ec1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-steak\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53d9251\" data-id=\"53d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-364aa1f elementor-widget elementor-widget-progress\" data-id=\"364aa1f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGroceries\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"30\" aria-valuetext=\"30% (30%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"30\">\n\t\t\t\t<span class=\"elementor-progress-text\">30%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2f516f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f516f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baa6b2b\" data-id=\"baa6b2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b0998 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53b0998\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e425541 elementor-widget elementor-widget-menu-anchor\" data-id=\"e425541\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH7\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45dbaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45dbaf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224e5c9\" data-id=\"224e5c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a8654 elementor-widget elementor-widget-spacer\" data-id=\"c2a8654\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-da477a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da477a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd8750\" data-id=\"9bd8750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9f923 elementor-widget elementor-widget-image\" data-id=\"5c9f923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7.png\" class=\"attachment-large size-large wp-image-26551\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5de18f3\" data-id=\"5de18f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c809b39 elementor-widget elementor-widget-heading\" data-id=\"c809b39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Tips for Leveraging Visual UGC to Attract & Convert Shoppers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b51d138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51d138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09331ac\" data-id=\"09331ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19d603 elementor-widget elementor-widget-text-editor\" data-id=\"a19d603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Visual content plays a large (and growing) role in the path to purchase. Brands and retailers must make it a priority to collect and showcase user-generated visual content in order to attract and convert the growing number of consumers who seek it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for our six top recommendations, based on the key findings of this report.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca3b7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee0d027\" data-id=\"ee0d027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-69f1e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"69f1e6b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310b430\" data-id=\"310b430\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad410c elementor-widget elementor-widget-heading\" data-id=\"3ad410c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54d0f4b\" data-id=\"54d0f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdd92d2 elementor-widget elementor-widget-heading\" data-id=\"fdd92d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ask for Photos and Videos as Part of Reviews<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c541bcd elementor-widget elementor-widget-text-editor\" data-id=\"c541bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most shoppers (85% to be exact) are more likely to buy a product that has reviews that include photos and videos in addition to written text. <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/\">So be sure to ask your shoppers to submit photos and videos as part of the review process.<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your post purchase emails, make it clear that you want your shoppers to share visual content in their reviews. And make it easy for them to upload this content directly from their computer or mobile device &#8212; or even their social media profiles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, experiment with asking for visual content both before and after shoppers provide reviews. Then, stick with the option that generates the highest volume of user-generated visual content.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c990ff4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c990ff4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53eaee6\" data-id=\"53eaee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bde542 elementor-widget elementor-widget-heading\" data-id=\"8bde542\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Allow Shoppers to Submit Visual Content Independent of Reviews<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29587fe elementor-widget elementor-widget-text-editor\" data-id=\"29587fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consider giving customers the option to submit a photo or video without an accompanying rating and review. It\u2019s an effective way to <a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\">generate a high volume of user-generated visual content &#8212; quickly.<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d93536f\" data-id=\"d93536f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a64777 elementor-widget elementor-widget-heading\" data-id=\"4a64777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a051757 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a051757\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2535234\" data-id=\"2535234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e57c46c elementor-widget elementor-widget-heading\" data-id=\"e57c46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d705362\" data-id=\"d705362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10b572 elementor-widget elementor-widget-heading\" data-id=\"a10b572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Curate Visual Photos and Videos from Social Media<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6eb47 elementor-widget elementor-widget-text-editor\" data-id=\"4b6eb47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chances are, your customers are already posting photos and videos on your products in action on their own social media channels, such as Instagram. <a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ratings-reviews\/social-curation\/\">So start curating this visual content onto your own website.<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbe772e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cbe772e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bab0172\" data-id=\"bab0172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fa5e0 elementor-widget elementor-widget-heading\" data-id=\"75fa5e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Showcase Visual UGC Throughout Your Website<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4351a11 elementor-widget elementor-widget-text-editor\" data-id=\"4351a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">99% of consumers specifically seek out photos and videos submitted by other consumers. So make it easy for your shoppers to find what they\u2019re looking for.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At a minimum, add an image gallery to your product pages that showcases visual content submitted by those who have already purchased the product. Doing so will help shoppers understand what a product looks like in real life. An image gallery will increase shopper confidence &#8212; and those who engage with it will be more likely to convert.<\/span><\/p>\n<p>In addition, consider showcasing user-generated visual content on other parts of your website. For example, <a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ratings-reviews\/image-video\/\">consider adding shoppable user-generated visual content galleries on other key pages, including your homepage<\/a>. These galleries will spark inspiration &#8212; and encourage sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e35ac9a\" data-id=\"e35ac9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9178206 elementor-widget elementor-widget-heading\" data-id=\"9178206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf07afd elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cf07afd\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-279928a\" data-id=\"279928a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b5d6d elementor-widget elementor-widget-heading\" data-id=\"82b5d6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">5<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c8bf07\" data-id=\"9c8bf07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99a5c90 elementor-widget elementor-widget-heading\" data-id=\"99a5c90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Leverage Visual Content in Other Marketing Initiatives<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4254d8 elementor-widget elementor-widget-text-editor\" data-id=\"c4254d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Look for opportunities to enhance your marketing initiatives with photos and videos from your customers. <a href=\"https:\/\/www.powerreviews.com\/blog\/examples-using-reviews-marketing-2021\/\">For example, consider featuring user-generated visual content in email and digital campaigns, as well as on your own social media channels.<\/a> Doing so is a great way to capture the attention of shoppers actively seeking out photos and videos from others like them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e527edb elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e527edb\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a3b94d\" data-id=\"9a3b94d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27006cb elementor-widget elementor-widget-heading\" data-id=\"27006cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analyze Impact and Optimize Accordingly<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf6f60 elementor-widget elementor-widget-text-editor\" data-id=\"bcf6f60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s not enough to simply collect and display user-generated visual content and hope for the best. Instead, <a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ugc-analytics\/\">it\u2019s essential to regularly analyze how this content impacts the purchase behavior of your customers<\/a>. Then, you can use these insights to optimize the ways you collect and display content to drive even better results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f49d6ad\" data-id=\"f49d6ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad24da elementor-widget elementor-widget-heading\" data-id=\"9ad24da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">6<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400311\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f88c5\" data-id=\"33f88c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24ee7e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e24ee7e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers. <\/p>\n","protected":false},"author":12,"featured_media":26542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,325],"tags":[],"yst_prominent_words":[216,30,16,1353,401,391,3580,1133,714,887,715,707,226,206],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/image-survey-300x189.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26541"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26541"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26542"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26541"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}