{"id":26344,"date":"2021-07-01T07:21:00","date_gmt":"2021-07-01T12:21:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26344"},"modified":"2022-03-09T10:54:10","modified_gmt":"2022-03-09T16:54:10","slug":"examples-using-reviews-marketing-2021","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/examples-using-reviews-marketing-2021\/","title":{"rendered":"21 Real-Life Examples of Brands &#038; Retailers Using Reviews in Their Marketing for 2021"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26344\" class=\"elementor elementor-26344\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60758fef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60758fef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5885d5c9\" data-id=\"5885d5c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167ec615 elementor-widget elementor-widget-heading\" data-id=\"167ec615\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1567e073 elementor-widget elementor-widget-text-editor\" data-id=\"1567e073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews are made to be read, on your product pages and anywhere else they can help you sell.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repurpose your reviews, and you can enjoy more engagement, more clicks, and more sales.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-541d304 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"541d304\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e9f270\" data-id=\"0e9f270\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dace8b0 elementor-widget elementor-widget-text-editor\" data-id=\"dace8b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reviews &#8211; by their very nature &#8211; are immensely powerful validation of a product or service from someone who has actually used it. They therefore typically have way more credibility than any marketing in your own words.<\/p>\n<p>As a result, brands and retailers are increasingly recognizing the conversion value of review content above and beyond the product page.<\/p>\n<p>In fact, customer reviews are commonly now used in marketing emails, social media posts, throughout company websites \u2014 and even on in-store displays and product packaging.<\/p>\n<p>Which &#8211; at the risk of repeating myself &#8211; makes a ton of sense given the inherent credibility and validity that comes with feedback from your customers in their own words.<\/p>\n<p>If you\u2019re not currently using review content left by customers in your marketing, this article is for you. But even if you are, read on to see how other brands and retailers are doing it to perhaps get your creative juices flowing.<\/p>\n<p>Plus, it\u2019s highly likely that at least some of these ideas will be brand new to you. Many of the brands and retailers we work with are getting super creative with how they use reviews in their marketing, and they\u2019re enjoying tons of positive customer feedback as a result.<\/p>\n<p>So, without further ado, here are 21 fresh ways to use reviews in your marketing this year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f628e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f628e2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9758a25\" data-id=\"9758a25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2225703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2225703\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2dd0062\" data-id=\"2dd0062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b09a597 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b09a597\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-envelope\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2cc3836\" data-id=\"2cc3836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acf2a06 elementor-widget elementor-widget-heading\" data-id=\"acf2a06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-111b065 elementor-widget elementor-widget-text-editor\" data-id=\"111b065\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.powerreviews.com\/blog\/complete-guide-post-purchase-emails\/\"><span style=\"font-weight: 400;\">Emails and reviews<\/span><\/a><span style=\"font-weight: 400;\"> go together like PB&amp;J. Here are five of the best real-world examples of using reviews in email campaigns that we\u2019ve seen recently.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f106da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f106da1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00feec5\" data-id=\"00feec5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1065d5f elementor-widget elementor-widget-image\" data-id=\"1065d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/lobstergram-email-396x1024.png\" class=\"attachment-large size-large wp-image-26346\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/lobstergram-email-396x1024.png 396w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/lobstergram-email-116x300.png 116w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/lobstergram-email-594x1536.png 594w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/lobstergram-email-610x1576.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/lobstergram-email.png 623w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0c45e8\" data-id=\"b0c45e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a4561 elementor-widget elementor-widget-heading\" data-id=\"a6a4561\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Use reviews to hype holiday promotions\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11161e1 elementor-widget elementor-widget-text-editor\" data-id=\"11161e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Which is more interesting: A generic email telling you about a holiday promotion, or one that features a review from a real customer raving about what a great gift your product was?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We love this example from LobsterGram because they use the review as the sales copy for a holiday email promotion. This is a super-efficient approach because not only do you save your marketing team the trouble of creating new copy, you probably end up being more persuasive as a result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The holidays are coming, so now is an ideal time to start thinking about how you can repurpose reviews in your holiday content. And remember, you can use this technique for any holiday \u2014 back to school, Halloween, New Year\u2019s \u2014 you name it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-24f534c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f534c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac205b3\" data-id=\"ac205b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a887a9 elementor-widget elementor-widget-heading\" data-id=\"6a887a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Support your latest product launch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a8fa5 elementor-widget elementor-widget-text-editor\" data-id=\"b9a8fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Incorporating reviews in your product launch is a great way to get buy-in. Get customers excited about your new product by telling them what other people think, like this example from Banana Republic.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7e9785\" data-id=\"a7e9785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e471a83 elementor-widget elementor-widget-image\" data-id=\"e471a83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1004\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/banana-email-review-653x1024.png\" class=\"attachment-large size-large wp-image-26347\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/banana-email-review-653x1024.png 653w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/banana-email-review-191x300.png 191w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/banana-email-review-768x1204.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/banana-email-review-610x956.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/banana-email-review.png 795w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-437e7a7 elementor-widget elementor-widget-heading\" data-id=\"437e7a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Make reviews the main event\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6dd7d0 elementor-widget elementor-widget-text-editor\" data-id=\"e6dd7d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Need some inspiration for your next email campaign? Elevate reviews to be the star of the show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example from At Home is one of our favorites. They sent out an email with a subject line that read <\/span><i><span style=\"font-weight: 400;\">\u201cYou rated and reviewed; we rounded up your faves.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Talk about building intrigue! The call-to-action-based subject line invites people to open the email and take a look. The email itself featured top-rated products with star ratings and snippets from 5-star reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8f8dde2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f8dde2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d61e24b\" data-id=\"d61e24b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e96803 elementor-widget elementor-widget-image\" data-id=\"7e96803\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-630x1024.png\" class=\"attachment-large size-large wp-image-26348\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-630x1024.png 630w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-185x300.png 185w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-610x991.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email.png 738w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7e44bd\" data-id=\"b7e44bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea136c4 elementor-widget elementor-widget-image\" data-id=\"ea136c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-products-566x1024.png\" class=\"attachment-large size-large wp-image-26349\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-products-566x1024.png 566w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-products-166x300.png 166w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-products-610x1104.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/at-home-email-products.png 655w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b8589 elementor-widget elementor-widget-alert\" data-id=\"b0b8589\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Review-focused emails like this one can be a clever way to reignite interest in your brand \u2014 especially if you sell the kind of products that people only shop for occasionally, like furniture.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dba3d elementor-widget elementor-widget-heading\" data-id=\"33dba3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Add to cart abandonment emails\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292b38d elementor-widget elementor-widget-text-editor\" data-id=\"292b38d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The average cart abandonment rate <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><span style=\"font-weight: 400;\">hovers around 70%<\/span><\/a><span style=\"font-weight: 400;\">. Bring that number down by including reviews in your <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/cart-abandonment\/\"><span style=\"font-weight: 400;\">cart abandonment emails<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some shoppers, a visual reminder of the items they had in their cart might be enough to convince them to come back and buy. But many shoppers will need something more persuasive \u2014 like a 5-star review from a real customer. Here\u2019s an example from Bowflex.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2015772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2015772\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7882502\" data-id=\"7882502\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebec498 elementor-widget elementor-widget-image\" data-id=\"ebec498\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"397\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email.png\" class=\"attachment-large size-large wp-image-26351\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email.png 613w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-300x194.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-610x395.png 610w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-517eaa1\" data-id=\"517eaa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d49d88d elementor-widget elementor-widget-image\" data-id=\"d49d88d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"617\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-review.png\" class=\"attachment-large size-large wp-image-26352\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-review.png 614w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-review-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-review-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bowflex-email-review-610x613.png 610w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60236ed elementor-widget elementor-widget-heading\" data-id=\"60236ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Augment broader campaigns and messaging\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32d7c2 elementor-widget elementor-widget-text-editor\" data-id=\"a32d7c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do your emails feel like they\u2019re missing something? If you\u2019ve got some extra space, include a recent positive review in your marketing emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the perfect opportunity to highlight something positive about one of your products, build a sense of community among your customers, and, of course, remind people to leave their own reviews! Here\u2019s an example from Saje: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b58cca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b58cca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-385709c\" data-id=\"385709c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65e1154 elementor-widget elementor-widget-image\" data-id=\"65e1154\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"817\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-802x1024.png\" class=\"attachment-large size-large wp-image-26353\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-802x1024.png 802w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-235x300.png 235w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-768x980.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-610x778.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email.png 822w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa33789\" data-id=\"fa33789\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceaa2aa elementor-widget elementor-widget-image\" data-id=\"ceaa2aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"806\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-review.png\" class=\"attachment-large size-large wp-image-26354\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-review.png 747w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-review-238x300.png 238w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Saje-email-review-610x768.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-83ff6e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83ff6e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58689a1\" data-id=\"58689a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b0f0d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b0f0d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8528d93\" data-id=\"8528d93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1b9aeb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f1b9aeb\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-294194b\" data-id=\"294194b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08cd41a elementor-widget elementor-widget-heading\" data-id=\"08cd41a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5b377 elementor-widget elementor-widget-text-editor\" data-id=\"ea5b377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews don\u2019t deserve to be siloed on your product pages. Feel free to repurpose them throughout your website. Here are four ideas to try.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b4b89 elementor-widget elementor-widget-heading\" data-id=\"47b4b89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Add reviews to your homepage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9970aa5 elementor-widget elementor-widget-text-editor\" data-id=\"9970aa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your homepage is a centerpiece of your entire marketing strategy. Your messaging and presentation of that message needs to be highly impactful but also attention-grabbing and succinct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customers are generally more persuasive than your marketing team and often talk in blunter terms that are more likely to directly resonate. Take a cue from Suja and highlight snippets from your reviews on the homepage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fc8d2 elementor-widget elementor-widget-image\" data-id=\"a7fc8d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"324\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/suja-homepage-1024x518.png\" class=\"attachment-large size-large wp-image-26355\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/suja-homepage-1024x518.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/suja-homepage-300x152.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/suja-homepage-768x389.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/suja-homepage-610x309.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/suja-homepage.png 1245w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e8d7a elementor-widget elementor-widget-heading\" data-id=\"97e8d7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Turn reviews into headlines\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19dd588 elementor-widget elementor-widget-text-editor\" data-id=\"19dd588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your website is no doubt made up of a ton of headlines across category pages, product pages, landing pages, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Struggling to come up with something that hits the mark?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turn to your reviews like Molekule did. We love this approach because it\u2019s unique, and it brings a sense of authenticity to the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you have a small marketing team or you just need a little inspiration, look to your reviews to see if you can pull anything from there.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54be8b1 elementor-widget elementor-widget-image\" data-id=\"54be8b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"343\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/molekule-homepage-1024x548.png\" class=\"attachment-large size-large wp-image-26356\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/molekule-homepage-1024x548.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/molekule-homepage-300x161.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/molekule-homepage-768x411.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/molekule-homepage-610x326.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/molekule-homepage.png 1383w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf70c9c elementor-widget elementor-widget-heading\" data-id=\"bf70c9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Include review snippets in sliders\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7c62d elementor-widget elementor-widget-text-editor\" data-id=\"1f7c62d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Traditional Medicinals features reviews in their image carousels (this example is taken from the homepage). We love this example because not only do they show the star rating with the review, but they also include a call-to-action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the person is a new shopper, they can click to read more. If they\u2019re a returning customer, there\u2019s a subtle reminder to write their own review.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379d3aa elementor-widget elementor-widget-image\" data-id=\"379d3aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"276\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Traditional-Medicinals-homepage-1024x441.png\" class=\"attachment-large size-large wp-image-26357\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Traditional-Medicinals-homepage-1024x441.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Traditional-Medicinals-homepage-300x129.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Traditional-Medicinals-homepage-768x331.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Traditional-Medicinals-homepage-610x263.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Traditional-Medicinals-homepage.png 1415w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9d6ec elementor-widget elementor-widget-heading\" data-id=\"fc9d6ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Transform reviews into images\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8526974 elementor-widget elementor-widget-text-editor\" data-id=\"8526974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re starting to see clients utilize reviews as an alternate image in product photo galleries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pop your best reviews into your favorite graphic design tool and transform them into a graphic. You can use them as graphics in your own product gallery as well as on other retailer websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two examples from Soylent:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734e839 elementor-widget elementor-widget-image\" data-id=\"734e839\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-1024x584.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-300x171.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-768x438.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-610x348.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review.webp 1181w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-1024x584.png\" height=\"365\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-1024x584.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-300x171.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-768x438.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review-610x348.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/soylent-review.png 1181w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25436 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac7bf9 elementor-widget elementor-widget-image\" data-id=\"4ac7bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"403\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon-1024x644.png\" class=\"attachment-large size-large wp-image-26358\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon-1024x644.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon-300x189.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon-768x483.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon-1536x966.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon-610x384.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/soylent-amazon.png 1749w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c0aab24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0aab24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-434d14b\" data-id=\"434d14b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4997986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4997986\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ab1d3d\" data-id=\"1ab1d3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb2f43d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bb2f43d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-hashtag\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e8faff\" data-id=\"5e8faff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1530992 elementor-widget elementor-widget-heading\" data-id=\"1530992\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-01dd88a elementor-widget elementor-widget-text-editor\" data-id=\"01dd88a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media is all about conversation. Why not use this marketing channel to promote all the wonderful things customers have to say about your brand? Here are five ways to get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0184e4a elementor-widget elementor-widget-heading\" data-id=\"0184e4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Include reviews in your Instagram Stories\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e946cd elementor-widget elementor-widget-text-editor\" data-id=\"3e946cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s tough to think up new Instagram Stories content daily \u2014 let alone multiple times a day. Give yourself a break and showcase your customers\u2019 voices, like Continental Tires does.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da88427 elementor-widget elementor-widget-image\" data-id=\"da88427\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"401\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/continental-tires-instagram-1024x641.png\" class=\"attachment-large size-large wp-image-26359\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/continental-tires-instagram-1024x641.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/continental-tires-instagram-300x188.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/continental-tires-instagram-768x481.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/continental-tires-instagram-610x382.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/continental-tires-instagram.png 1306w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc58d7 elementor-widget elementor-widget-alert\" data-id=\"8bc58d7\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Include shoppable links for each reviewed product to drive conversions. Here\u2019s an example from Osprey Packs:<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33937d elementor-widget elementor-widget-image\" data-id=\"a33937d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"312\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram-1024x499.png\" class=\"attachment-large size-large wp-image-26360\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram-1024x499.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram-300x146.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram-768x374.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram-1536x748.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram-610x297.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-instagram.png 1757w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1975e elementor-widget elementor-widget-heading\" data-id=\"9a1975e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Add them to your Instagram Story Highlights\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee85623 elementor-widget elementor-widget-text-editor\" data-id=\"ee85623\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After you share the reviews in your Instagram Stories, save them to your Story Highlights so customers can see them forever. Here\u2019s what to do:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a Story Highlight and name it \u201cReviews.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, whenever you post Stories featuring reviews, save the Story to this Highlight.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Check out how Osprey Packs and Shindigz are doing it: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c69da9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c69da9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ce711ad\" data-id=\"ce711ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b38e9e elementor-widget elementor-widget-image\" data-id=\"1b38e9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-insta-reviews-577x1024.png\" class=\"attachment-large size-large wp-image-26361\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-insta-reviews-577x1024.png 577w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-insta-reviews-169x300.png 169w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-insta-reviews-610x1083.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/osprey-insta-reviews.png 672w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2028da5\" data-id=\"2028da5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09f7397 elementor-widget elementor-widget-image\" data-id=\"09f7397\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Shindigz-insta-review-e1624915565768-575x1024.png\" class=\"attachment-large size-large wp-image-26362\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Shindigz-insta-review-e1624915565768-575x1024.png 575w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Shindigz-insta-review-e1624915565768-168x300.png 168w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Shindigz-insta-review-e1624915565768-610x1087.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Shindigz-insta-review-e1624915565768.png 671w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fedddf7 elementor-widget elementor-widget-heading\" data-id=\"fedddf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Feature reviews in your social media posts\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0085734 elementor-widget elementor-widget-text-editor\" data-id=\"0085734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can also show off your reviews in your traditional social media posts, like Healthy Choice does. We love how they paired the review with a delicious photo of one of their meals!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0247186 elementor-widget elementor-widget-image\" data-id=\"0247186\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/healthychoice-insta-567x1024.png\" class=\"attachment-large size-large wp-image-26363\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/healthychoice-insta-567x1024.png 567w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/healthychoice-insta-166x300.png 166w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/healthychoice-insta-610x1102.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/healthychoice-insta.png 623w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c89f4e elementor-widget elementor-widget-heading\" data-id=\"8c89f4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. Give your ads a boost\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b845021 elementor-widget elementor-widget-text-editor\" data-id=\"b845021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews sell, so why not include them in the content you\u2019re creating specifically to sell? (We\u2019re talking about social media ads.) Saje Wellness shows how it\u2019s done:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c12a5 elementor-widget elementor-widget-image\" data-id=\"87c12a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"464\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/saje-insta-1024x742.png\" class=\"attachment-large size-large wp-image-26364\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/saje-insta-1024x742.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/saje-insta-300x217.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/saje-insta-768x556.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/saje-insta-610x442.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/saje-insta.png 1227w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4dc48 elementor-widget elementor-widget-heading\" data-id=\"fe4dc48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">14. Highlight reviews on LinkedIn\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e00732 elementor-widget elementor-widget-text-editor\" data-id=\"9e00732\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">That\u2019s right. You can even use reviews on LinkedIn. Just take a cue from The Hartford.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insurance can be a dry topic, but they keep it interesting by using reviews in their social media posts. They replace the auto-generated thumbnails for their LinkedIn posts with a positive customer review instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The five gold stars capture attention on the busy news feed and get people to read their reviews. Brilliant!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2e4b1 elementor-widget elementor-widget-image\" data-id=\"2a2e4b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"610\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/hartford-linkedin-1024x976.png\" class=\"attachment-large size-large wp-image-26365\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/hartford-linkedin-1024x976.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/hartford-linkedin-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/hartford-linkedin-768x732.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/hartford-linkedin-610x582.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/hartford-linkedin.png 1114w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3943877 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3943877\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56ee60\" data-id=\"d56ee60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-38f240f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f240f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aeba3c0\" data-id=\"aeba3c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-303e124 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"303e124\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-comment-dots\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d938e29\" data-id=\"d938e29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b238f elementor-widget elementor-widget-heading\" data-id=\"96b238f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other marketing communication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e350c elementor-widget elementor-widget-text-editor\" data-id=\"e9e350c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our clients have even found creative ways to leverage reviews in their other marketing communications, including print communications and product packaging. Check it out.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e510876 elementor-widget elementor-widget-heading\" data-id=\"e510876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15. Go from online to offline<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c43242 elementor-widget elementor-widget-text-editor\" data-id=\"3c43242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer reviews offer more context to your product descriptions. Consider how you can incorporate them into your print catalogs and marketing materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example from Trek Bikes is fantastic because it leverages social proof in two forms: industry awards and customer reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba30073 elementor-widget elementor-widget-image\" data-id=\"ba30073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog-819x1024.jpg\" class=\"attachment-large size-large wp-image-26366\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog-819x1024.jpg 819w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog-240x300.jpg 240w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog-768x960.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog-1229x1536.jpg 1229w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog-610x763.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Trek-Bikes-catalog.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23750ce elementor-widget elementor-widget-heading\" data-id=\"23750ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">16. Add reviews to product packaging\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59db3c3 elementor-widget elementor-widget-text-editor\" data-id=\"59db3c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Make your product packaging multipurpose: highlight customer satisfaction while also <a href=\"https:\/\/www.powerreviews.com\/blog\/review-volume-conversion-impact\/\">boosting review volumes at the same time<\/a>. Here\u2019s an example from Derma E.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the front side of their product insert, they include a QR code asking recipients to leave a review. On the flipside, they feature a positive review alongside instructions for using the product. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cc8a34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cc8a34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-049dc79\" data-id=\"049dc79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac40508 elementor-widget elementor-widget-image\" data-id=\"ac40508\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-qr.png\" class=\"attachment-large size-large wp-image-26367\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-qr.png 929w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-qr-300x200.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-qr-768x512.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-qr-610x406.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed71f7a\" data-id=\"ed71f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06963dc elementor-widget elementor-widget-image\" data-id=\"06963dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"441\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-packaging-review.png\" class=\"attachment-large size-large wp-image-26368\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-packaging-review.png 909w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-packaging-review-300x207.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-packaging-review-768x529.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/dermae-packaging-review-610x420.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-091364e elementor-widget elementor-widget-heading\" data-id=\"091364e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">17. Augment with more specific directional detail\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e074e75 elementor-widget elementor-widget-text-editor\" data-id=\"e074e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you have extra space, give customers additional information to guide them in their research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hook them in with glowing review content, and then provide specific detail to help them identify whether the product is right for them (e.g. key specs like product dimensions or top-rated use cases). Here\u2019s an example from Topo Athletic. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125c20e elementor-widget elementor-widget-image\" data-id=\"125c20e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"674\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/topo-athletic-product-review-973x1024.png\" class=\"attachment-large size-large wp-image-26369\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/topo-athletic-product-review-973x1024.png 973w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/topo-athletic-product-review-285x300.png 285w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/topo-athletic-product-review-768x809.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/topo-athletic-product-review-610x642.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/topo-athletic-product-review.png 1097w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e69a413 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e69a413\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fce22c\" data-id=\"0fce22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-811478d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"811478d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8594401\" data-id=\"8594401\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd5069b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"dd5069b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-store-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1aec7a8\" data-id=\"1aec7a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c659a80 elementor-widget elementor-widget-heading\" data-id=\"c659a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In-store<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-81eb267 elementor-widget elementor-widget-text-editor\" data-id=\"81eb267\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/the-retail-revolution-report\/\"><span style=\"font-weight: 400;\">70% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> want to access product ratings and reviews while they\u2019re in store? Here\u2019s how to give the people what they want.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffc8387 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffc8387\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38dbcd7\" data-id=\"38dbcd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d09b7a elementor-widget elementor-widget-image\" data-id=\"0d09b7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1004\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display-653x1024.jpg\" class=\"attachment-large size-large wp-image-26370\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display-653x1024.jpg 653w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display-191x300.jpg 191w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display-768x1204.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display-980x1536.jpg 980w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display-610x956.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/nyx-target-store-display.jpg 981w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0030d58\" data-id=\"0030d58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b187716 elementor-widget elementor-widget-heading\" data-id=\"b187716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">18. Stand out in the product aisle\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9bffee elementor-widget elementor-widget-text-editor\" data-id=\"b9bffee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NYX Cosmetics includes star ratings in their standup display at a Target. The star icons arrest attention, and instantly convey that your product is trusted by shoppers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bb002 elementor-widget elementor-widget-heading\" data-id=\"48bb002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">19. Display reviews on the shelf <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0577cf elementor-widget elementor-widget-text-editor\" data-id=\"c0577cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instead of listing out product benefits generated by their marketing team, Benefit Cosmetics displays stats generated from real people, like \u201c94% said eyes look more wide open\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fc62c elementor-widget elementor-widget-image\" data-id=\"35fc62c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"294\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display-1024x471.png\" class=\"attachment-large size-large wp-image-26371\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display-1024x471.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display-300x138.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display-768x354.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display-1536x707.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display-610x281.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/benefit-store-display.png 1605w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8253d6d elementor-widget elementor-widget-alert\" data-id=\"8253d6d\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">If you\u2019re short on space, try squeezing in a quick review in the shelf pricing label, like Bliss does.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbbfb52 elementor-widget elementor-widget-image\" data-id=\"cbbfb52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"935\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bliss-store-display.png\" class=\"attachment-large size-large wp-image-26372\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bliss-store-display.png 608w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bliss-store-display-195x300.png 195w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-633b800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"633b800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25cd93e\" data-id=\"25cd93e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9f2585 elementor-widget elementor-widget-heading\" data-id=\"f9f2585\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">20. Use a QR code\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4db9c elementor-widget elementor-widget-text-editor\" data-id=\"fb4db9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can only fit so many reviews on a shelf display. Invite shoppers to read more reviews by scanning a QR code. Just follow this example from Sensodyne.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7623b86\" data-id=\"7623b86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11daf38 elementor-widget elementor-widget-image\" data-id=\"11daf38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"624\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/sensodyne-qr-review.png\" class=\"attachment-large size-large wp-image-26373\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/sensodyne-qr-review.png 979w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/sensodyne-qr-review-300x293.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/sensodyne-qr-review-768x749.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/sensodyne-qr-review-610x595.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0439f6 elementor-widget elementor-widget-heading\" data-id=\"f0439f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">21. The product itself<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e64ee elementor-widget elementor-widget-text-editor\" data-id=\"06e64ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally, you can always include reviews in the spot that\u2019s so obvious you might have missed it \u2014 the product itself! Here\u2019s an example from Yeti:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f75a9 elementor-widget elementor-widget-image\" data-id=\"64f75a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/yeti-package-review-1024x768.png\" class=\"attachment-large size-large wp-image-26375\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/yeti-package-review-1024x768.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/yeti-package-review-300x225.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/yeti-package-review-768x576.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/yeti-package-review-610x457.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/yeti-package-review.png 1163w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2517333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2517333\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aeecb97\" data-id=\"aeecb97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2263a3e elementor-widget elementor-widget-text-editor\" data-id=\"2263a3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This example I found in a post by Surabu Pokhriyal, Global Head of Ecommerce at Colgate Palmolive, on LinkedIn. This was from her own personal shopping experience in Costco &#8211; she actually provides a super interesting take on this in terms of the blurring of store and digital channels and how they work together in the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But from a reviews perspective, I love the way the packaging cites 40,000 reviews from a range of different locations. This builds exceptional credibility.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd6c2e6\" data-id=\"bd6c2e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15af2f7 elementor-widget elementor-widget-image\" data-id=\"15af2f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package-593x1024.png\" class=\"attachment-large size-large wp-image-26374\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package-593x1024.png 593w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package-174x300.png 174w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package-768x1326.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package-890x1536.png 890w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package-610x1053.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/casper-linkedin-package.png 1091w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Check out these real-world examples of clients who successfully repurposed reviews in email, social media, website, product displays and packaging, and other marketing communications.<\/p>\n","protected":false},"author":65,"featured_media":26350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7809],"yst_prominent_words":[216,1294,476,3501,289,166,6463,242,208,400,176,584],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/shutterstock_1961952811-300x207.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26344"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26344"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26350"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26344"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}