{"id":26284,"date":"2021-06-15T12:47:15","date_gmt":"2021-06-15T17:47:15","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26284"},"modified":"2022-03-09T10:55:36","modified_gmt":"2022-03-09T16:55:36","slug":"review-volume-conversion-impact","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/review-volume-conversion-impact\/","title":{"rendered":"The Impact of Review Volume on Conversion: Is More Really Better?"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26284\" class=\"elementor elementor-26284\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-27906e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27906e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d20287\" data-id=\"6d20287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995c3da elementor-widget elementor-widget-heading\" data-id=\"995c3da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b965e89 elementor-widget elementor-widget-text-editor\" data-id=\"b965e89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>99.9% of consumers read reviews<\/strong>, and 98% consider them an essential step on the consumer path to purchase.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The more reviews a brand has, the better. Shoppers who visit a product page with 1-10 reviews are <strong>52.2% more likely to convert<\/strong> than those who visit pages without any reviews.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the risk of stating the obvious, more reviews equals more conversions and sales, regardless of product type. However, review volume has the highest impact on conversion rate for shoppers in the <strong>electronics, CPG, furniture, and luxury goods<\/strong> categories.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b4d548d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4d548d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f7fc62\" data-id=\"7f7fc62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b20f6 elementor-widget elementor-widget-text-editor\" data-id=\"c2b20f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are a few truisms we can rely on in this life.<\/span><\/p>\n<p>Cat videos will never get old, taking vacation is always a good idea, and people will always consult reviews when making a purchase.<\/p>\n<p>Our latest analysis of consumer activity during more than 4.5B visits, across more than 1.5MM online product pages from more than 1,200 retail and brand sites has revealed new insights. Some aren\u2019t so surprising, like the fact that people trust reviews more than ever. Others are a bit more surprising, like the impact of review <i>volume<\/i> on customer conversion rates.<\/p>\n<p>Below we recap our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b93deb elementor-widget elementor-widget-heading\" data-id=\"6b93deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Power of Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259c6a1 elementor-widget elementor-widget-text-editor\" data-id=\"259c6a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First, let\u2019s review the impact of reviews in general (see what we did there?).<\/span><\/p>\n<p><a href=\"https:\/\/www.powerreviews.com\/insights\/growing-power-of-reviews\/\"><span style=\"font-weight: 400;\">Back in 2018<\/span><\/a><span style=\"font-weight: 400;\">, we asked consumers what role reviews played in their purchase journey. At the time, 97% reported consulting reviews, and 89% considered reviews an essential part of the purchase journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those numbers were impressive enough. But they\u2019ve only grown bigger since. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">Nearly all (99.9%) of today\u2019s consumers read reviews<\/span><\/a><span style=\"font-weight: 400;\">, and nearly as many (98%) consider them essential. In a world where it\u2019s hard to know what to trust, shoppers know they can rely on reviews to be authentic and unbiased, empowering them to make an informed purchase decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, consumer trust in reviews is so high that 86% of online shoppers say they won\u2019t even buy products without reading reviews first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And indeed, reviews are driving shoppers to purchase. Our <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">2021 UGC Conversion Impact Analysis<\/span><\/a><span style=\"font-weight: 400;\"> found that when a shopper interacts with ratings and reviews on a product page, it lifts their conversion rate by 120.3%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7070fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7070fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-761baa0\" data-id=\"761baa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b1f088 elementor-widget elementor-widget-heading\" data-id=\"8b1f088\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Reviews on Conversion \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e983ce7 elementor-widget elementor-widget-progress\" data-id=\"e983ce7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tEcommerce UGC Page Visitor Overall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"34\" aria-valuetext=\"34% (3.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"34\">\n\t\t\t\t<span class=\"elementor-progress-text\">3.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2878c36 elementor-widget elementor-widget-progress\" data-id=\"2878c36\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion for Those Who Interact with Reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"76\" aria-valuetext=\"76% (7.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"76\">\n\t\t\t\t<span class=\"elementor-progress-text\">7.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbc247 elementor-widget elementor-widget-heading\" data-id=\"ffbc247\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">120.3% conversion lift when visitors interact with reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92ed64 elementor-widget elementor-widget-text-editor\" data-id=\"e92ed64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ratings and reviews are now so critical to making purchasing decisions that they\u2019ve edged out price as the most important factor for shoppers. 94% of shoppers say ratings and reviews are the most important factor in their decision, compared with 91% who said price (Source: <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">Ever-Growing Power of Reviews<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab6300c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab6300c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d013726\" data-id=\"d013726\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5976f78 elementor-widget elementor-widget-heading\" data-id=\"5976f78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Top Factors Impacting Purchase Decisions <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894e79e elementor-widget elementor-widget-progress\" data-id=\"894e79e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRatings & Reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\" aria-valuetext=\"94% (94%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b331ffd elementor-widget elementor-widget-progress\" data-id=\"b331ffd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrice of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (91%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">91%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9c422 elementor-widget elementor-widget-progress\" data-id=\"2f9c422\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFree shipping\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\" aria-valuetext=\"78% (78%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76312b elementor-widget elementor-widget-progress\" data-id=\"c76312b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBrand of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\" aria-valuetext=\"65% (65%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66a4a1 elementor-widget elementor-widget-progress\" data-id=\"e66a4a1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecommendation from friends\/family\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\" aria-valuetext=\"60% (60%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977c4b6 elementor-widget elementor-widget-progress\" data-id=\"977c4b6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by people who have previously purchased the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\" aria-valuetext=\"52% (52%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\">52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12112ac elementor-widget elementor-widget-progress\" data-id=\"12112ac\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by the brand or retailer\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\" aria-valuetext=\"46% (46%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-859db46 elementor-widget elementor-widget-heading\" data-id=\"859db46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Power of Review <em>Volume<\/em><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be22a41 elementor-widget elementor-widget-text-editor\" data-id=\"be22a41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are table stakes for business today. If reviews are so essential, does it follow that more reviews are even better?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recently commissioned some new analysis exploring this question. To accurately assess the impact of review volume on the shopper journey, we calculate the visitor conversion rate based on the product page visited with the most reviews during a site visit (counted as all interactions with a specific site in a 24 hour period). The benefit of this consumer-centric evaluation method is that it focuses on the shopper and the impact that exposure to reviews has on likelihood to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our data from the past twelve months (5\/12\/2020-5\/14\/2021) reveals the incredible impact of review volume on conversion.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a shopper is exposed to a product page with <\/span><b>1 or more reviews<\/b><span style=\"font-weight: 400;\">, conversion lifts by <\/span><b>52.2%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoppers visiting product pages that have 11 to 30 reviews have conversion rates that are <\/span><b>over 2x higher <\/b><span style=\"font-weight: 400;\">than those who visit product pages with 0 reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When products reach the holy grail of 101 reviews or more, we see shopper conversion rate increase of <\/span><b>over 250%<\/b><span style=\"font-weight: 400;\">!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The takeaway is clear: <\/span><b>the more reviews you have, the better.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf04372 elementor-widget elementor-widget-image\" data-id=\"bf04372\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-1024x334.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-300x98.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-768x251.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-1536x501.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-610x199.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM.webp 1741w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-1024x334.png\" height=\"209\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-1024x334.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-300x98.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-768x251.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-1536x501.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM-610x199.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-11.21.58-AM.png 1741w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26292 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">There\u2019s a direct, linear relationship between the number of reviews a shopper is exposed to on a product page and the lift in conversion rate.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cb903 elementor-widget elementor-widget-text-editor\" data-id=\"77cb903\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The influence of review volume on a customer\u2019s decision to purchase makes a lot of sense, when you take a step back to think about it. As University of South Carolina marketing professor Dr. Sungsik Park recently told the <\/span><a href=\"https:\/\/www.wsj.com\/articles\/how-initial-consumer-reviews-can-affect-future-ones-11621605611\"><span style=\"font-weight: 400;\">Wall Street Journal<\/span><\/a><span style=\"font-weight: 400;\">, \u201cIt\u2019s all about sample size. The more reviews, the more likely the comments will reflect the product\u2019s true quality.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As important as review volume is, the consumer appetite for reviews still isn\u2019t being met by brands and retailers. Over half (53%) of shoppers consult up to 10 reviews when buying a product, but 68% say that in an ideal world, a product would have at least 26 reviews for them to consider. Given the insatiable consumer demand for reviews, there\u2019s a clear opportunity for brands to increase their review volume.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The impact of review volume extends beyond individual products. Nearly six in ten shoppers say they\u2019re more likely to buy a product that has no reviews if other products from the same brand have high overall ratings. So, good reviews for one product generate a halo effect that extends to other products. This just goes to show the power of social proof and how reviews help establish trust and credibility for a brand overall.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39da66f elementor-widget elementor-widget-heading\" data-id=\"39da66f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What About Your Industry?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64cf9e elementor-widget elementor-widget-text-editor\" data-id=\"b64cf9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are impactful irrespective of industry, but the extent of this impact does vary across verticals. Which product categories see the highest impact from reviews?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e935533 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e935533\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46182c7\" data-id=\"46182c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-534bd20 elementor-widget elementor-widget-heading\" data-id=\"534bd20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of shoppers who indicate reviews are helpful, by category<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9786055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9786055\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a35472f\" data-id=\"a35472f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdcc118 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cdcc118\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c5e1dc5\" data-id=\"c5e1dc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fdabc elementor-widget elementor-widget-progress\" data-id=\"75fdabc\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tElectronics\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"95\" aria-valuetext=\"95% (95%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"95\">\n\t\t\t\t<span class=\"elementor-progress-text\">95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-63c32f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c32f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-da8c3ef\" data-id=\"da8c3ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9039a8c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9039a8c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-pump-soap\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c794a91\" data-id=\"c794a91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7cfd2 elementor-widget elementor-widget-progress\" data-id=\"9f7cfd2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHealth &amp; Beauty\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"83\" aria-valuetext=\"83% (83%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"83\">\n\t\t\t\t<span class=\"elementor-progress-text\">83%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e0fe036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0fe036\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-109ed4e\" data-id=\"109ed4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48e3343 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"48e3343\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-tshirt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1181e41\" data-id=\"1181e41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e95f26c elementor-widget elementor-widget-progress\" data-id=\"e95f26c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tClothing\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\" aria-valuetext=\"75% (75%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f1e726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f1e726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d85b43\" data-id=\"0d85b43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d11bd13 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d11bd13\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-boot\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5ca62f\" data-id=\"d5ca62f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc3e305 elementor-widget elementor-widget-progress\" data-id=\"cc3e305\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tShoes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"68\" aria-valuetext=\"68% (68%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"68\">\n\t\t\t\t<span class=\"elementor-progress-text\">68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f4a22f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f4a22f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d421d4b\" data-id=\"d421d4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0564508 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0564508\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-home\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed87aa4\" data-id=\"ed87aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b0104 elementor-widget elementor-widget-progress\" data-id=\"63b0104\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHome &amp; Garden\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\" aria-valuetext=\"67% (67%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\">67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f65184 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f65184\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0c5de6\" data-id=\"c0c5de6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d163568 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d163568\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-basketball-ball\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4aa4e1c\" data-id=\"4aa4e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-611d025 elementor-widget elementor-widget-progress\" data-id=\"611d025\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tToys\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"54\" aria-valuetext=\"54% (54%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"54\">\n\t\t\t\t<span class=\"elementor-progress-text\">54%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f00f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f00f90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70fb46d\" data-id=\"70fb46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a77d471 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a77d471\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-apple-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-494866a\" data-id=\"494866a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3cacc elementor-widget elementor-widget-progress\" data-id=\"bc3cacc\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGroceries\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\" aria-valuetext=\"42% (42%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8507520 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8507520\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b5d507\" data-id=\"0b5d507\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1b153d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d1b153d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-baby-carriage\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a8fb039\" data-id=\"a8fb039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ff9d3 elementor-widget elementor-widget-progress\" data-id=\"90ff9d3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBaby\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"40\" aria-valuetext=\"40% (40%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"40\">\n\t\t\t\t<span class=\"elementor-progress-text\">40%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7f73c5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f73c5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16b726a\" data-id=\"16b726a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d35f8 elementor-widget elementor-widget-heading\" data-id=\"39d35f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Electronics & Computers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34e92f elementor-widget elementor-widget-text-editor\" data-id=\"f34e92f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">95% of consumers state reviews are helpful when shopping for electronics. In the consumer appliances &amp; electronics category:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a shopper visits a product page with between 1 and 10 reviews, there is a conversion lift of <\/span><b>70.5% <\/b><span style=\"font-weight: 400;\">(compared to visitors to product pages with 0 reviews)<\/span><b>.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a shopper visits a product page with between 31-50 reviews, their conversion lift increases to <\/span><b>224.7%.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">81% of consumers state reviews are helpful when shopping for computers.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a shopper visits a product page in the computer &amp; software category with between 1-10 reviews, there is a conversion lift of <\/span><b>115.2% <\/b><span style=\"font-weight: 400;\">vs. a product page with 0 reviews.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a shopper visits a page with between <\/span><b>11 to 30 reviews<\/b><span style=\"font-weight: 400;\">, the conversion lift is <\/span><b>255.4% <\/b><span style=\"font-weight: 400;\">(vs a product page with 0 reviews).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At <\/span><b>31 to 50 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>314.6%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reach <\/span><b>51 to 100 reviews<\/b><span style=\"font-weight: 400;\">, and shopper conversions lift by a giant <\/span><b>378.0%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf52b5 elementor-widget elementor-widget-image\" data-id=\"3bf52b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-1024x403.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-300x118.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-768x302.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-1536x605.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-610x240.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM.webp 1692w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-1024x403.png\" height=\"252\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-1024x403.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-300x118.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-768x302.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-1536x605.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM-610x240.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.47.54-PM.png 1692w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26299 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15913e elementor-widget elementor-widget-image\" data-id=\"b15913e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/giphy-2.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/giphy-2.gif\" height=\"250\" width=\"339\" class=\"attachment-large size-large wp-image-26289 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a984bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a984bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-134b06b\" data-id=\"134b06b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f9f41 elementor-widget elementor-widget-heading\" data-id=\"76f9f41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Health and Beauty\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6def7 elementor-widget elementor-widget-text-editor\" data-id=\"df6def7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">83% of consumers stated that reviews are helpful when shopping for Health and Beauty products. In this category in particular, volume is king.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a shopper visits a Health and Beauty product page with 1-10 reviews, the conversion lift is <\/span><b>22.1%.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But when a shopper visits a product page with 101+ reviews, their conversion lift reaches <\/span><b>275.7%.\u00a0<\/b><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dcdcf64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcdcf64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a862680\" data-id=\"a862680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26fd16a elementor-widget elementor-widget-heading\" data-id=\"26fd16a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clothing & Accessories<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1927d52 elementor-widget elementor-widget-text-editor\" data-id=\"1927d52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">75% of consumers find reviews helpful when shopping for clothing and 68% when shopping for shoes.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a shopper is exposed to an item in the Clothing &amp; Accessories category with 1-10 reviews, the conversion lift is <\/span><b>33.6%.\u00a0\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>11-30 reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>67.6%.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>31-50 reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>98.6%.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>51 to 100 reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>107.5%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>101 or more reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>162.8%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a17355f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a17355f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3068431\" data-id=\"3068431\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707d63c elementor-widget elementor-widget-heading\" data-id=\"707d63c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grocery & Consumer Packaged Goods (CPG)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e323cb elementor-widget elementor-widget-text-editor\" data-id=\"1e323cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When a CPG shopper visits a product page with 1-10 reviews, their conversion rate nearly doubles &#8211; with a conversion lift of <\/span><b>194.5%<\/b><span style=\"font-weight: 400;\"> (in comparison to visitors to pages from the same product category without any reviews)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>11 to 30 reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>286.2%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>31 to 50 reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>474.4%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>51 to 100 reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>579.5%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a shopper who visits a product page with <\/span><b>101 or more reviews<\/b><span style=\"font-weight: 400;\">, their conversion lift is <\/span><b>686.2%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843ed77 elementor-widget elementor-widget-image\" data-id=\"843ed77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-1024x322.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-300x94.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-768x241.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-1536x482.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-610x192.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM.webp 1758w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-1024x322.png\" height=\"201\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-1024x322.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-300x94.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-768x241.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-1536x482.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM-610x192.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.46.37-PM.png 1758w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26298 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f3514 elementor-widget elementor-widget-text-editor\" data-id=\"39f3514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite a slower ramp up, we see a similar pattern in Food and Beverage. Put simply, the more reviews a shopper is exposed to, the higher the lift in conversion rate in this category.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>11 to 30 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>74.4%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>31 to 50 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>160.3%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>51 to 100 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>211.0%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>101 or more reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>270.3%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c0d72 elementor-widget elementor-widget-image\" data-id=\"30c0d72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-1024x335.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-300x98.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-768x251.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-1536x503.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-610x200.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM.webp 1821w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-1024x335.png\" height=\"209\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-1024x335.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-300x98.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-768x251.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-1536x503.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM-610x200.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.45.14-PM.png 1821w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26297 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d07fff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d07fff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ceef1\" data-id=\"46ceef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272b485 elementor-widget elementor-widget-heading\" data-id=\"272b485\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Home and Garden<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471e764 elementor-widget elementor-widget-text-editor\" data-id=\"471e764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">67% of consumers state reviews are helpful when shopping for home and garden products. When a shopper visits a product page in this vertical with between 1 and 10 reviews, there is a conversion lift of <\/span><b>44.7% <\/b><span style=\"font-weight: 400;\">(in comparison to a visitor to product pages in this category without any reviews).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this category, more than 30 reviews appears to be the sweet spot as we don\u2019t see a material lift as review volumes rise beyond this level.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>11 to 30 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>142.8%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>31 to 50 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>211.6%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>51 to 100 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>213.3%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the furniture category, there is a <\/span><b>56%<\/b><span style=\"font-weight: 400;\"> lift when a shopper visits product pages with 1-10 reviews vs. those with zero. After that, the lift is exponential.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>11 to 30 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>346%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>31 to 50 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>564%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>51 to 100 reviews<\/b><span style=\"font-weight: 400;\">, the shopper conversion lift is <\/span><b>838%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With <\/span><b>101+ reviews, <\/b><span style=\"font-weight: 400;\">the shopper conversion lift is <\/span><b>1,326% !<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89d3bb elementor-widget elementor-widget-image\" data-id=\"b89d3bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-1024x331.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-300x97.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-768x248.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-1536x497.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-610x197.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM.webp 1759w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-1024x331.png\" height=\"207\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-1024x331.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-300x97.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-768x248.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-1536x497.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM-610x197.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.43.44-PM.png 1759w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26296 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb9452c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb9452c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7203b03\" data-id=\"7203b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1e808b elementor-widget elementor-widget-heading\" data-id=\"d1e808b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jewelry and Watches<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3843f elementor-widget elementor-widget-text-editor\" data-id=\"5c3843f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">80% of consumers say that the more expensive a product is, the more they read reviews. It\u2019s no surprise then, that conversion lifts for shoppers visiting luxury goods product pages (such as jewelry and watches) reach <\/span><b>147%<\/b><span style=\"font-weight: 400;\"> if they have 1-10 reviews on them (in comparison to product pages in this category without any reviews):<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7013adf elementor-widget elementor-widget-image\" data-id=\"7013adf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-1024x339.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-300x99.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-768x254.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-1536x509.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-610x202.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM.webp 1776w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-1024x339.png\" height=\"212\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-1024x339.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-300x99.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-768x254.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-1536x509.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM-610x202.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-15-at-12.39.12-PM.png 1776w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26294 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0b7743e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b7743e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-162a07a\" data-id=\"162a07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0044858 elementor-widget elementor-widget-heading\" data-id=\"0044858\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32cbc0 elementor-widget elementor-widget-text-editor\" data-id=\"d32cbc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The key takeaway from all this? Reviews matter. Like <\/span><i><span style=\"font-weight: 400;\">really <\/span><\/i><span style=\"font-weight: 400;\">matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies of all shapes and sizes scrutinize the ROI of each and every investment &#8211; which is standard practice and simple common sense. When it comes to product ratings and reviews, the ROI is very clear and is not even remotely difficult to justify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across all of the key categories we studied: the more reviews a product has, the higher the likelihood it has of converting a shopper to purchase. This is just a simple universal truth of ecommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for you? 1. You need to make collecting high volumes of ratings and reviews a priority and 2. When you do, you need to make sure you display this content in a way that it will have maximum impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may sound simple but the honest truth is ratings and reviews are often an afterthought for brands and retailers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you adequately prioritize both these strategies, you will stand out from your competition. And who wouldn\u2019t get excited about that?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e75f2a elementor-widget elementor-widget-image\" data-id=\"3e75f2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/1451098938_FJ6DTMr1.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/1451098938_FJ6DTMr1.gif\" height=\"210\" width=\"400\" class=\"attachment-large size-large wp-image-26295 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c2a837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c2a837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f886f\" data-id=\"58f886f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fccb2e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fccb2e7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e0909 elementor-widget elementor-widget-heading\" data-id=\"a7e0909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Alyson Fischer<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-94ed866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ed866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4209105\" data-id=\"4209105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b54d3 elementor-widget elementor-widget-image\" data-id=\"74b54d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512.webp 512w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512.png\" height=\"512\" width=\"512\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512.png 512w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/T029R6CL9-U01SKPB0CN6-266353ab72e7-512-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" class=\"attachment-large size-large wp-image-26118 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0ceba2\" data-id=\"c0ceba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04919c1 elementor-widget elementor-widget-text-editor\" data-id=\"04919c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Alyson Fischer is our Product Marketing Manager, obsessed with using data-driven storytelling to deliver a best-in-class customer experience and inspire dynamic engagement across channels. When she\u2019s not agonizing over writing this bio, you can find her exploring Chicago with her furry sidekick or watching a true crime documentary on Netflix.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc01e0 elementor-widget elementor-widget-heading\" data-id=\"6fc01e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Audrey Zuckerman<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-55536fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55536fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df03738\" data-id=\"df03738\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5470c5 elementor-widget elementor-widget-image\" data-id=\"a5470c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman.webp 318w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman-150x150.jpg 150w\" sizes=\"(max-width: 318px) 100vw, 318px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman.jpg\" height=\"318\" width=\"318\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman.jpg 318w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/AudreyZuckerman-150x150.jpg 150w\" sizes=\"(max-width: 318px) 100vw, 318px\" class=\"attachment-large size-large wp-image-26287 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15c9b2d\" data-id=\"15c9b2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2927453 elementor-widget elementor-widget-text-editor\" data-id=\"2927453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"text-body-medium break-words\">Audrey is a Business Intelligence Analyst at PowerReviews \u2013 passionate about empowering users with data. When she isn&#8217;t building reports or writing SQL, you can probably find her hiking the greenbelt in Austin, TX or playing with her dog at Zilker Park.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.<\/p>\n","protected":false},"author":12,"featured_media":26288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327,7806],"tags":[7809,7804],"yst_prominent_words":[3047,619],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/review-volume-300x182.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26284"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26284"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26288"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26284"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}