{"id":26242,"date":"2021-05-26T07:20:00","date_gmt":"2021-05-26T12:20:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26242"},"modified":"2022-03-08T12:12:45","modified_gmt":"2022-03-08T18:12:45","slug":"googles-products-review-update-2021","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/googles-products-review-update-2021\/","title":{"rendered":"What Google\u2019s Products Review Update Means for Brands and Retailers"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26242\" class=\"elementor elementor-26242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-27906e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27906e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d20287\" data-id=\"6d20287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995c3da elementor-widget elementor-widget-heading\" data-id=\"995c3da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b965e89 elementor-widget elementor-widget-text-editor\" data-id=\"b965e89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Google product reviews update does not impact the kind of reviews you have on your website, i.e. individual product reviews written by verified customers.<br \/><br \/><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The update targets affiliate-style blogs that review products, or lists of products, in a long-form article format. For example, articles with titles like \u201cBest Drip Coffee Makers of 2021\u201d or \u201c2021\u2019s Best Top Load Washing Machines, Reviewed.\u201d<br \/><br \/><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\">At PowerReviews, we are focused on ensuring that the user-generated content we help you collect is authentic and helpful.\u00a0<br \/><br \/><\/span><\/li>\n<li>Learn how our review displays are already engineered to satisfy Google\u2019s requirements for useful, thoughtful, and detailed review content.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b4d548d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4d548d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f7fc62\" data-id=\"7f7fc62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b20f6 elementor-widget elementor-widget-text-editor\" data-id=\"c2b20f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know you\u2019ve probably heard about a recent Google update concerning product reviews. It\u2019s totally normal to get nervous whenever Google makes a big announcement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, if you\u2019re a PowerReviews customer, there is no need to panic with this update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s product reviews update is targeting the kind of generic, unhelpful information you find in affiliate blogs and listicles, so that true product reviews \u2014 like what you have on your website \u2014 can come to the spotlight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on as we break down what you need to know about Google\u2019s product reviews update, how it impacts search and page rank, and how PowerReviews products are already set up to help you take advantage of this change.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b93deb elementor-widget elementor-widget-heading\" data-id=\"6b93deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is the Google Product Reviews Update?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259c6a1 elementor-widget elementor-widget-text-editor\" data-id=\"259c6a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/product-reviews-update\"><span style=\"font-weight: 400;\">Google product reviews update<\/span><\/a><span style=\"font-weight: 400;\"> targets affiliate-style blogs that review products, or lists of products, in a long-form article format. It is <\/span><b>not<\/b><span style=\"font-weight: 400;\"> targeting individual product reviews written by verified customers, like the kind you have on your website. That\u2019s the key takeaway you need to know.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is an affiliate blog, you may be wondering? Let us explain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affiliate blogs include links to all the products they review, with unique identifiers that help the retailer identify which clicks and purchases came from that blog. If a reader clicks on a link and buys the product, the company rewards the affiliate with cash. That\u2019s why these blogs almost always have something vaguely positive to say about all of the products featured; it\u2019s the best way for them to make money!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think back to the last time you researched online to buy an important purchase, like a new TV or coffee maker. You may have been looking for an expert\u2019s opinion on the top options out there. You may have found yourself reading an affiliate blog. The blog may have talked vaguely about what to look for when you compared products, and all the products kind of sounded the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve all found ourselves reading one of these affiliate review blogs. They\u2019re typically only somewhat helpful. In fact, many of them share the same information you\u2019d find on a retailer\u2019s website, which you could have found yourself!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly the kind of the content Google\u2019s looking to catch with this product reviews update. Instead of promoting <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/product-reviews-update\"><span style=\"font-weight: 400;\">\u201cthin content that simply summarizes a bunch of products,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> Google is changing up their ranking algorithms to ensure that the affiliate blogs they feature were written by people who have actually used the products and can speak to them knowledgeably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google always aims to share the most up-to-date, helpful information with its users, which is why it rewards sites that have richer, more freshly updated content with higher rankings in the search results. (This is why <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/how-reviews-improve-seo\/\"><span style=\"font-weight: 400;\">reviews are so good for SEO<\/span><\/a><span style=\"font-weight: 400;\">!)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-efb152c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efb152c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-68aaa84\" data-id=\"68aaa84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-758233e elementor-widget elementor-widget-heading\" data-id=\"758233e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">INCREASE RANKINGS<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a9c0e elementor-widget elementor-widget-counter\" data-id=\"25a9c0e\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">More than 35% of customers begin the purchase journey on a search engine.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6f7dad2\" data-id=\"6f7dad2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89ddc3d elementor-widget elementor-widget-heading\" data-id=\"89ddc3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">BOOST ORGANIC TRAFFIC\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7563db2 elementor-widget elementor-widget-counter\" data-id=\"7563db2\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"108\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">Organic product page traffic increases on average by 108% when going from zero to at least one review.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b52da74\" data-id=\"b52da74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a3e224 elementor-widget elementor-widget-heading\" data-id=\"2a3e224\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">GENERATE MORE CONTENT\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e852d elementor-widget elementor-widget-counter\" data-id=\"f5e852d\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"88\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">Product pages going from zero to at least one answer see an average traffic increase by 88%.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a245a elementor-widget elementor-widget-text-editor\" data-id=\"28a245a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>The bottom line: <\/b><span style=\"font-weight: 400;\">Google\u2019s goal with this update is to ensure that when people look up blogs and review articles online, the content they find is written by experts who have deep knowledge of the industry, and have actually held the products they\u2019re reviewing in their hands and used them. Google is <\/span><b>not<\/b><span style=\"font-weight: 400;\"> targeting user reviews of individual products like those found on your product landing pages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b5e0877 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5e0877\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d4ff74\" data-id=\"8d4ff74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5efa56 elementor-widget elementor-widget-heading\" data-id=\"d5efa56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Ensure Authenticity and Helpfulness at PowerReviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffcde74 elementor-widget elementor-widget-text-editor\" data-id=\"ffcde74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even though Google\u2019s product reviews update has <\/span><b>no impact<\/b><span style=\"font-weight: 400;\"> on the types of review content we support here at PowerReviews, we\u2019re vigilant about ensuring that the user-generated content we help you collect is authentic and helpful. We\u2019re always brainstorming new ways to ensure your reviews convey a level of thoughtfulness and detail that give people actionable information. In other words \u2014 the kind of content that Google\u2019s working to protect and promote.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all starts with our <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/how-to-display-reviews-to-boost-conversions\/\"><span style=\"font-weight: 400;\">Review Displays<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019ve designed them to be flexible, so we can easily adapt them to precisely fit the needs of your customer base. You can add different filters and review fields, from the pros and cons for a product to identifying information about the reviewer.\u00a0 This level of detail allows your brand to provide what we call <\/span><b>contextual reviews<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf82286 elementor-widget elementor-widget-heading\" data-id=\"cf82286\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Are Contextual Reviews?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6655959 elementor-widget elementor-widget-text-editor\" data-id=\"6655959\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Contextual reviews enable shoppers to hone in on the reviews from people just like them. They can find a review and say to themselves, \u201cHey, this person sounds just like me! That gives me more confidence that the product will work for me!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what that looks like in action, using Estee Lauder\u2019s Repair Serum as an example. This product has over 15,000 reviews. That\u2019s certainly impressive, but it\u2019s also way too many for shoppers to read. Fortunately, with just a few clicks, they can use the filters to narrow down to just a handful of reviews that are hyper-relevant to them:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2494a7f elementor-widget elementor-widget-image\" data-id=\"2494a7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/estee-lauder-filter.gif\" class=\"attachment-large size-large wp-image-26246\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f998c3 elementor-widget elementor-widget-heading\" data-id=\"9f998c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google\u2019s Product Reviews Update vs. PowerReviews: <br>Do We Pass the Test?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a716f43 elementor-widget elementor-widget-text-editor\" data-id=\"a716f43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google\u2019s product reviews update targets affiliate-style blogs that review products or lists of products, not the customer reviews found on a retailer\u2019s website. But, just for the heck of it, let\u2019s see how our PowerReviews review display stacks up against Google\u2019s guidelines, shall we?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In their announcement, Google challenged affiliate blogs to question whether their reviews satisfied the following guidelines. Here\u2019s what they asked, and how PowerReviews passed (spoiler alert: we passed with flying colors!)\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-155f544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"155f544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-528d870\" data-id=\"528d870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f65556 elementor-widget elementor-widget-icon-box\" data-id=\"4f65556\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews express expert knowledge about products where appropriate?\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>You know it!<\/strong> \nWe ask reviewers to describe themselves (in terms of their preferences, demographics and so on), so customers can determine how much weight they should put behind a person\u2019s reviews. For example, Sonos reviewers can identify as audiophiles (someone who\u2019s clearly an expert in sound) or simply a casual listener.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2813037 elementor-widget elementor-widget-image\" data-id=\"2813037\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-demographic.png\" class=\"attachment-large size-large wp-image-26248\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-demographic.png 1015w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-demographic-300x210.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-demographic-768x537.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-demographic-610x427.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-459a214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459a214\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af666e4\" data-id=\"af666e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9be3a8 elementor-widget elementor-widget-icon-box\" data-id=\"a9be3a8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews show what the product is like physically, or how it is used, with unique content beyond what\u2019s provided by the manufacturer?\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Check! <\/strong>\nOur Review Displays allow customers to upload multiple images and add captions. In the example below from REI, shoppers can clearly see the reviewer is an avid hiker, thanks to the caption she added about the mountain she hiked.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93887f elementor-widget elementor-widget-image\" data-id=\"f93887f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"446\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc-1024x714.png\" class=\"attachment-large size-large wp-image-26249\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc-1024x714.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc-300x209.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc-768x535.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc-1536x1071.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc-610x425.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-ugc.png 1541w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148cef3 elementor-widget elementor-widget-alert\" data-id=\"148cef3\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">We strongly recommend adding image and video content to your reviews. 88% of shoppers specifically look for user-generated photos and videos before they decide to make a purchase, and those who interact with user-generated image galleries are nearly <a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\">twice as likely to convert. <\/a><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2783ab4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2783ab4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b769580\" data-id=\"b769580\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ffe395 elementor-widget elementor-widget-icon-box\" data-id=\"3ffe395\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews provide quantitative measurements about how a product measures up in various categories of performance?\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Yes again! <\/strong>\nYou can invite customers to list the best use cases for a product. Then, at a glance, customers can view tallies of how many reviewers ranked a product for a particular use case. Sonos shoppers can see that this speaker shines at multi-room audio: \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b6a9c elementor-widget elementor-widget-image\" data-id=\"b0b6a9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"363\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses-1024x580.png\" class=\"attachment-large size-large wp-image-26250\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses-1024x580.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses-300x170.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses-768x435.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses-1536x870.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses-610x345.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-uses.png 1701w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bf11a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf11a49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe707f\" data-id=\"afe707f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce79a5 elementor-widget elementor-widget-icon-box\" data-id=\"3ce79a5\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews explain what sets a product apart from its competitors? \t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>You betcha. <\/strong>\nCustomers can use the open-ended review field to rave about what makes your product stand out. Canyon Bakehouse has won over gluten-free fans for making their bread taste like bread. Unlike other GF breads, it can be prepared various ways and always tastes great:\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336e134 elementor-widget elementor-widget-image\" data-id=\"336e134\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"194\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-1024x311.png\" class=\"attachment-large size-large wp-image-26251\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-1024x311.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-300x91.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-768x233.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-1536x466.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-610x185.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review.png 1793w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed78a1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed78a1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec81e76\" data-id=\"ec81e76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e2a3c elementor-widget elementor-widget-icon-box\" data-id=\"e7e2a3c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews cover comparable products to consider, or explain which products might be best for certain uses or circumstances? \t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Check! <\/strong>\nReviewers can discuss their favorite product, and compare and contrast it with your other products to help others find the best one for their needs. For a health shake like Vega, shoppers can also identify whether they prefer having theirs as a daily smoothie, on the go, or pre- or post-workout:  \n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16ca2 elementor-widget elementor-widget-image\" data-id=\"1d16ca2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"438\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display-1024x701.png\" class=\"attachment-large size-large wp-image-26252\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display-1024x701.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display-300x205.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display-768x526.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display-1536x1051.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display-610x418.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/vega-display.png 1892w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-20bd81c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20bd81c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b21ebd0\" data-id=\"b21ebd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995ac01 elementor-widget elementor-widget-icon-box\" data-id=\"995ac01\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews discuss the benefits and drawbacks of a particular product, based on research into it? \t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Yes, yet again. <\/strong>\nReviewers can select from a list of pros and cons, so shoppers can see at a glance how well a product stacks up on everything that matters to them: \n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d00f1 elementor-widget elementor-widget-image\" data-id=\"a5d00f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-873x1024.png 873w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-256x300.png 256w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-768x901.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-1309x1536.png 1309w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-610x716.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot.webp 1522w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-873x1024.png\" height=\"751\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-873x1024.png 873w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-256x300.png 256w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-768x901.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-1309x1536.png 1309w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot-610x716.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/pga-snapshot.png 1522w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25083 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c9bb2bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9bb2bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18879ae\" data-id=\"18879ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-472bb92 elementor-widget elementor-widget-icon-box\" data-id=\"472bb92\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Absolutely. <\/strong>\nThis is what Q&A was made for! Use your Q&A to respond to people\u2019s questions and help them understand the best product for their needs, like Duraflame does: \n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d746c91 elementor-widget elementor-widget-image\" data-id=\"d746c91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-1024x867.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-300x254.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-768x651.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-1536x1301.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-610x517.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa.webp 1589w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-1024x867.png\" height=\"542\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-1024x867.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-300x254.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-768x651.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-1536x1301.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa-610x517.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/duraflame-qa.png 1589w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24946 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00555af elementor-widget elementor-widget-alert\" data-id=\"00555af\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Q&A is the most impactful type of user-generated content, even more so than reviews. When people interact with Q&A, they are <a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\">157.1% more likely to convert. <\/a>Add Q&A to your site, and watch your conversion rates skyrocket.\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cc8b616 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc8b616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9bed85\" data-id=\"a9bed85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e015050 elementor-widget elementor-widget-icon-box\" data-id=\"e015050\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews identify key decision-making factors for the product's category and how the product performs in those areas?\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>100%. <\/strong>\nNot all review displays need to show the same information. For example, the review display for an apparel brand will look quite different than that for a food & beverage brand. We will work with you to create a review display that fits your needs. <br><br>\nBonobos apparel shoppers can not only filter the reviews by the exact variation they\u2019re considering, but they can also filter them by their size, height, and weight \u2014 allowing them to narrow in on reviews from people who look just like them.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2d8d2 elementor-widget elementor-widget-image\" data-id=\"dc2d8d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"337\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/bonobos-filters.gif\" class=\"attachment-large size-large wp-image-26247\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0ed3316 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ed3316\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b07af3\" data-id=\"2b07af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c62667 elementor-widget elementor-widget-icon-box\" data-id=\"1c62667\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDo your reviews describe key choices in how a product has been designed and their effect on the users  beyond what the manufacturer says? \t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Yes!<\/strong>\nThis is the power of contextual reviews. Reviewers can quickly provide information that allows other shoppers to determine how much weight they should give their review: Are the pros listed the same features that are most important to me? Do the use cases line up with how I intend to use the product? Does this person sound like me? <br><br>\nThen, shoppers can read the review to glean even more information, like how this Sonos reviewer describes exactly where he uses his Sonos speaker:\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc156b elementor-widget elementor-widget-image\" data-id=\"6dc156b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"519\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-1024x831.png\" class=\"attachment-large size-large wp-image-26253\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-1024x831.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-300x243.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-768x623.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-1536x1247.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display-610x495.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/sonos-display.png 1667w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-776ba5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"776ba5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53a5982\" data-id=\"53a5982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1928747 elementor-widget elementor-widget-heading\" data-id=\"1928747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Worry, Be Happy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed9d88 elementor-widget elementor-widget-text-editor\" data-id=\"0ed9d88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If we haven\u2019t drummed it into you yet, there\u2019s no need to worry about the Google product reviews update. And even if you were worried (which you don\u2019t need to be), our review displays are already engineered to satisfy Google\u2019s requirements for useful, thoughtful, and detailed review content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re always on top of Google updates here at PowerReviews. You can rely on us to be working behind the scenes to make sure we\u2019re always setting you up for success in the search results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how our review displays are already engineered to satisfy Google\u2019s requirements for useful, thoughtful, and detailed review content.<\/p>\n","protected":false},"author":61,"featured_media":26244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327,326],"tags":[],"yst_prominent_words":[166,359,176],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shutterstock_435142129-300x185.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26242"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26242"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26244"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26242"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}