{"id":26081,"date":"2021-04-21T11:42:48","date_gmt":"2021-04-21T16:42:48","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26081"},"modified":"2022-09-19T14:27:08","modified_gmt":"2022-09-19T19:27:08","slug":"2021-ugc-conversion-impact-analysis","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/2021-ugc-conversion-impact-analysis\/","title":{"rendered":"The Conversion Impact of User-Generated Content: A Complete Breakdown"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26081\" class=\"elementor elementor-26081\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-774c107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"774c107\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-081e8c7\" data-id=\"081e8c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e658e8 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3e658e8\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-038b286\" data-id=\"038b286\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e7c61 elementor-widget elementor-widget-heading\" data-id=\"32e7c61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\">An updated version of this report is now available <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0699f26 elementor-widget elementor-widget-heading\" data-id=\"0699f26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\">The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0aa033 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0aa033\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33909c2\" data-id=\"33909c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070a9e5 elementor-widget elementor-widget-heading\" data-id=\"070a9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b642800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b642800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4dfd90\" data-id=\"e4dfd90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75acbc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75acbc4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e64d7c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7977b2e0\" data-id=\"7977b2e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e78f328 elementor-widget elementor-widget-heading\" data-id=\"6e78f328\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fb452 elementor-widget elementor-widget-text-editor\" data-id=\"2f5fb452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\n<li data-stringify-indent=\"0\">Consumers who interact with Ratings &amp; Reviews convert at 120.3% the rate of those who don\u2019t; respective figure for Q&amp;A is 157.1% and imagery is 91.4%<br \/><br \/><\/li>\n<li data-stringify-indent=\"0\">Consumers who click the \u201cHelpful Yes\u201d button within individual reviews convert at the highest rate of review interactors (314.7% conversion lift), followed by those who click \u201cFoot Page Previous\u201d (288.2% conversion lift)<br \/><br \/><\/li>\n<li data-stringify-indent=\"0\">When it comes to star filtering, 62.4% of star interactors filter on 1 star reviews (compared to 30.3% for 5 star reviews, the next most commonly filtered). These consumers still convert at 120.3% the rate of typical web visitors<br \/><br \/><\/li>\n<li data-stringify-indent=\"0\">Consumers who click the \u201cShow More Answers\u201d button convert at 164.7% the rate of general web visitors, making it the most impactful Q&amp;A display interaction feature<br \/><br \/><\/li>\n<li data-stringify-indent=\"0\"><b data-stringify-type=\"bold\">Become outcome obsessed: Become data-led and conversion-first by analyzing your own data and optimizing your UGC strategy accordingly<\/b><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773d81f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773d81f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-016efe5\" data-id=\"016efe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1832c86 elementor-widget elementor-widget-menu-anchor\" data-id=\"1832c86\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contents\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e238c1 elementor-widget elementor-widget-heading\" data-id=\"7e238c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-90e6ebd elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90e6ebd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-683d810\" data-id=\"683d810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e5641 elementor-widget elementor-widget-image\" data-id=\"69e5641\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1.png\" class=\"attachment-medium_large size-medium_large wp-image-26087\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff4789 elementor-widget elementor-widget-heading\" data-id=\"eff4789\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH1\">Introduction<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cf8e786\" data-id=\"cf8e786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ef320 elementor-widget elementor-widget-image\" data-id=\"c9ef320\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH2\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2.png\" class=\"attachment-medium_large size-medium_large wp-image-26088\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1fdb6 elementor-widget elementor-widget-heading\" data-id=\"fa1fdb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH2\">The Overall Impact of UGC on Conversion <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-08b19cc\" data-id=\"08b19cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0618db0 elementor-widget elementor-widget-image\" data-id=\"0618db0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png\" class=\"attachment-medium_large size-medium_large wp-image-26089\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2e474 elementor-widget elementor-widget-heading\" data-id=\"ae2e474\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH3\">How Review Interactions Drive Purchase Behavior <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bea62e elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bea62e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-98e46de\" data-id=\"98e46de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866118f elementor-widget elementor-widget-image\" data-id=\"866118f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH4\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png\" class=\"attachment-medium_large size-medium_large wp-image-26090\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c97cb elementor-widget elementor-widget-heading\" data-id=\"d6c97cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH4\">How Q&A Interactions Lift Conversion <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0edd039\" data-id=\"0edd039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0108b4 elementor-widget elementor-widget-image\" data-id=\"a0108b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH5\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5.png\" class=\"attachment-medium_large size-medium_large wp-image-26091\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea02b0 elementor-widget elementor-widget-heading\" data-id=\"eea02b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH5\">The Role of Imagery in Conversion\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d84019f\" data-id=\"d84019f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce0c40 elementor-widget elementor-widget-image\" data-id=\"fce0c40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH6\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-medium_large size-medium_large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e229158 elementor-widget elementor-widget-heading\" data-id=\"e229158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH6\">4 Tips for Boosting Conversion with UGC\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b9240b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b9240b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6662ee1\" data-id=\"6662ee1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47fc86d elementor-widget elementor-widget-image\" data-id=\"47fc86d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1.png\" class=\"attachment-medium_large size-medium_large wp-image-26087\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229fae0 elementor-widget elementor-widget-heading\" data-id=\"229fae0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH1\">Introduction<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-94b01de\" data-id=\"94b01de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25de8f2 elementor-widget elementor-widget-image\" data-id=\"25de8f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH2\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2.png\" class=\"attachment-medium_large size-medium_large wp-image-26088\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f4257 elementor-widget elementor-widget-heading\" data-id=\"08f4257\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH2\">The Overall Impact of UGC on Conversion <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-11b2807\" data-id=\"11b2807\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b602815 elementor-widget elementor-widget-image\" data-id=\"b602815\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png\" class=\"attachment-medium_large size-medium_large wp-image-26089\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf4e23 elementor-widget elementor-widget-heading\" data-id=\"bdf4e23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH3\">How Review Interactions Drive Purchase Behavior <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7a3523c\" data-id=\"7a3523c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a271617 elementor-widget elementor-widget-image\" data-id=\"a271617\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH4\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png\" class=\"attachment-medium_large size-medium_large wp-image-26090\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb60d2c elementor-widget elementor-widget-heading\" data-id=\"bb60d2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH4\">How Q&A Interactions Lift Conversion <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6161ecd elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6161ecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b3efe6\" data-id=\"2b3efe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f98e7b elementor-widget elementor-widget-image\" data-id=\"4f98e7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH5\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5.png\" class=\"attachment-medium_large size-medium_large wp-image-26091\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ded3e elementor-widget elementor-widget-heading\" data-id=\"91ded3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH5\">The Role of Imagery in Conversion\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9fc6ee\" data-id=\"a9fc6ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a82ae8 elementor-widget elementor-widget-image\" data-id=\"7a82ae8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH6\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-medium_large size-medium_large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a591b4e elementor-widget elementor-widget-heading\" data-id=\"a591b4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH6\">Four Tips for Boosting Conversion with UGC\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d94dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d94dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e99a1f\" data-id=\"3e99a1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6832af4 elementor-widget elementor-widget-menu-anchor\" data-id=\"6832af4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d309e elementor-widget elementor-widget-spacer\" data-id=\"a1d309e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1139f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1139f5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df42cad\" data-id=\"df42cad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5958812 elementor-widget elementor-widget-image\" data-id=\"5958812\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1.png\" class=\"attachment-medium_large size-medium_large wp-image-26087\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-749015e\" data-id=\"749015e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4588367 elementor-widget elementor-widget-heading\" data-id=\"4588367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Introduction<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c66ebbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c66ebbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd7264d\" data-id=\"cd7264d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233e17b elementor-widget elementor-widget-heading\" data-id=\"233e17b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User-Generated Content Benefits Consumers and Businesses Alike  \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1523bd0 elementor-widget elementor-widget-text-editor\" data-id=\"1523bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today\u2019s shoppers have come to depend on user-generated content (UGC), including ratings, reviews, Q&amp;A, photos and videos &#8212; regardless of the type of product they\u2019re shopping for. And if they don\u2019t find the content they\u2019re looking for on a brand or retailer site, they won\u2019t hesitate to shop elsewhere.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d1ffbb elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1ffbb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-629c14e\" data-id=\"629c14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cd4138 elementor-widget elementor-widget-counter\" data-id=\"8cd4138\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"97\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of consumers typically read product ratings and reviews before making a purchase.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fcd9385\" data-id=\"fcd9385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d172764 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d172764\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-star-half\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bdf0f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bdf0f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57a33bc\" data-id=\"57a33bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8930308 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"8930308\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-shopping-cart\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db45cc6\" data-id=\"db45cc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d095f8 elementor-widget elementor-widget-counter\" data-id=\"9d095f8\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"55\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of shoppers abandon their online purchases if they can\u2019t find quick answers to their questions.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-41abfcf elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41abfcf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-469a7d0\" data-id=\"469a7d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622caf1 elementor-widget elementor-widget-counter\" data-id=\"622caf1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"88\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of shoppers specifically look for photos and videos provided by other consumers before committing to a purchase.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-857f0b3\" data-id=\"857f0b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb7f49 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"cbb7f49\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-images\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25b2ef elementor-widget elementor-widget-text-editor\" data-id=\"d25b2ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the other hand, businesses that <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> provide shoppers with the content they depend on to make smart purchase decisions are rewarded. Collecting and displaying UGC is proven to drive traffic, conversion and sales, while also providing brands with actionable insights they can use to improve products and experiences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10805d1 elementor-widget elementor-widget-heading\" data-id=\"10805d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Focus on What\u2019s Important\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f540146 elementor-widget elementor-widget-text-editor\" data-id=\"f540146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The positive impact of UGC is no longer debatable. As such, a growing number of customer-centric brands and retailers now make collecting and displaying plenty of this content integral to their ecommerce shopping experience.\u00a0<\/span><\/p>\n<p><b>But all too often, businesses become so focused on creating brand-aligned, visually appealing UGC displays that they lose sight on what really matters: driving conversion.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s the difference between a great review display that positively impacts conversion &#8212; and one that doesn\u2019t?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874460 elementor-widget elementor-widget-heading\" data-id=\"a874460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Myriad UGC Features Impact Conversion <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e806367 elementor-widget elementor-widget-text-editor\" data-id=\"e806367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each UGC display is unique and consists of different features and functionality. For example, while some review displays include a review \u201cfaceoff\u201d highlighting the most helpful positive and negative reviews about a particular product, others don\u2019t. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2735274 elementor-widget elementor-widget-image\" data-id=\"2735274\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-1024x864.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-300x253.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-768x648.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-610x515.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display.webp 1516w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-1024x864.png\" height=\"540\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-1024x864.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-300x253.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-768x648.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display-610x515.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/biglots-colgate-display.png 1516w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25850 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f470003 elementor-widget elementor-widget-text-editor\" data-id=\"f470003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But how are consumers interacting with all of these features? And are these interactions impacting conversion?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PowerReviews analyzed consumer activity during the entire year of 2020 across more than<\/span> <span style=\"font-weight: 400;\">1.5MM online product pages from more than 1,200 brand and retail sites to find out. Throughout this report, we\u2019ll explore how user-generated content drives conversion for these brands and retailers. And we\u2019ll drill it down all the way to the feature level.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267cead elementor-widget elementor-widget-heading\" data-id=\"267cead\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure and Optimize Your UGC Display to Drive Bottom Line Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69cb44 elementor-widget elementor-widget-text-editor\" data-id=\"c69cb44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember: There\u2019s no magic, \u201cone size fits all\u201d display that\u2019ll drive conversion across all brands. A feature that\u2019s particularly impactful for one brand or category might not be as effective for others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, it\u2019s important to continuously measure the performance of different components of your own UGC display. You can then use that data to drive optimizations that\u2019ll positively impact your bottom line.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e74cbd elementor-widget elementor-widget-alert\" data-id=\"9e74cbd\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-warning\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Your UGC provider should make it easy for you to regularly measure the impact of UGC -- and how different display elements impact conversion.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12ef67 elementor-widget elementor-widget-spacer\" data-id=\"b12ef67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd23382 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd23382\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f1c28b\" data-id=\"3f1c28b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd8623 elementor-widget elementor-widget-heading\" data-id=\"dcd8623\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Defining Conversion for this Report\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a769496 elementor-widget elementor-widget-heading\" data-id=\"a769496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Before diving deep into the data, it\u2019s important to level set how we define the different metrics cited.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fe9a6 elementor-widget elementor-widget-toggle\" data-id=\"d1fe9a6\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Time period for analysis<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2201\"><div>All analysis is taken for the period January 1, 2020 thru December 31, 2020.<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2202\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2202\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Websites analyzed<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2202\"><div>Analysis is based on activity on Product Detail Pages (PDPs) from 1,200 ecommerce websites (totalling more than 1.5 million PDPs in total). These ecommerce websites exist across the full gamut of ecommerce categories.\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2203\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2203\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Visitor Conversion<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2203\"><div>The visitor conversion metric we use as a baseline for this report is calculated based on conversions from individual visitors in a 24 hour period. In other words, a new visitor session will start after every 24 hours with all accompanying downstream implications on the conversion metric.<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2204\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2204\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Ecommerce UGC Page Visitor Overall<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2204\"><div>Calculated for any consumer visiting a Product Detail Page running PowerReviews UGC technology. This means that page will display Ratings &#038; Reviews in at least some format. The overwhelming majority of these highlight Ratings &#038; Reviews for the product concerned (e.g. an average rating summary).\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2205\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2205\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">UGC Impression<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2205\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2205\"><p>Calculated based on unique visitors who have scrolled the page enough to be served an impression of at least one type of UGC (review, image\/video or Q&amp;A). We EXCLUDE what we call our review snippet (the UGC element typically used at the top of PDPs to display a summary of the rating distribution, average rating and so on) from the UGC Impression metric. Throughout this report, we also use this metric to examine the different forms of UGC, specifically reviews, Q&amp;A and visual media (i.e. video or imagery).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2206\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2206\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">UGC Interaction<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2206\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2206\"><div>Calculated based on visitors who interact with UGC. Examples of interactions include clicking &#8220;read more&#8221; on a review, Q&amp;A comment, opening a user-submitted image or using the search option to search review content. A full list of what we define as interactions can be found <a href=\"https:\/\/help.powerreviews.com\/hc\/en-us\/articles\/7595079080859-Site-Analytics-Overview\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-538c657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"538c657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3cdce5\" data-id=\"a3cdce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d31161f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d31161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942e780 elementor-widget elementor-widget-menu-anchor\" data-id=\"942e780\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH2\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773768c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdf9cde\" data-id=\"bdf9cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f0a78 elementor-widget elementor-widget-spacer\" data-id=\"56f0a78\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ecfe7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecfe7b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1b5ea3\" data-id=\"a1b5ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b548ec elementor-widget elementor-widget-image\" data-id=\"2b548ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2.png\" class=\"attachment-medium_large size-medium_large wp-image-26088\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb42c2e\" data-id=\"fb42c2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf6e0d elementor-widget elementor-widget-heading\" data-id=\"bdf6e0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Overall Impact of UGC on Conversion <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f441808 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f441808\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2026425\" data-id=\"2026425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26afd3e elementor-widget elementor-widget-text-editor\" data-id=\"26afd3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before we dive into the individual features of UGC displays, let\u2019s take a step back and look at the overall impact of UGC on conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435c9c8 elementor-widget elementor-widget-heading\" data-id=\"435c9c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Presence of UGC Positively Impacts Conversion Rates<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c64fab elementor-widget elementor-widget-text-editor\" data-id=\"3c64fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During 2020, 3.4% of site visitors converted on the 1,200 sites we analyzed using PowerReviews UGC\/Ratings and Reviews technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is above typical benchmark conversion rates of the Product Detail Pages (PDP) you may have seen from other sources. There are two main reasons for this.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How we calculate conversion rate: we base conversion on visitors rather than sessions (see above for our specific methodology).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assuming the PDP is built this way, which the overwhelming majority of them are &#8211; all shoppers in the data we analyzed are served some form of UGC above the fold (typically, a summary of rating distribution and average rating at the very least). Again, see above for more information on what we classify as a UGC impression or UGC interaction.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Regardless, when visitors scroll a page to the point they are served some form of UGC OR interact with UGC, they are <\/span><b>MUCH<\/b><span style=\"font-weight: 400;\"> more likely to convert.<\/span><\/p>\n<p>There\u2019s a 4.3% lift in conversion when a visitor is served at least one type of UGC (i.e. our Analytics platform records a visitor UGC impression as per the above definition, which excludes our top-of-page review snippet summary). And there\u2019s a 108.4% conversion lift when a visitor interacts with UGC. We\u2019ll go into more details about the different ways a visitor can interact with UGC later on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d522655 elementor-widget elementor-widget-heading\" data-id=\"d522655\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Impact of UGC on Conversion<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6710b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6710b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ca7ec66\" data-id=\"ca7ec66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-437d9db elementor-widget elementor-widget-progress\" data-id=\"437d9db\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tEcommerce UGC Page Visitor Overall Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"34\" aria-valuetext=\"34% (3.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"34\">\n\t\t\t\t<span class=\"elementor-progress-text\">3.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2d019 elementor-widget elementor-widget-progress\" data-id=\"6c2d019\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Impression Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"36\" aria-valuetext=\"36% (3.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"36\">\n\t\t\t\t<span class=\"elementor-progress-text\">3.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da72f51 elementor-widget elementor-widget-heading\" data-id=\"da72f51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4.3% conversion lift from UGC Impression<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79aaf6b elementor-widget elementor-widget-progress\" data-id=\"79aaf6b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Interaction Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"72\" aria-valuetext=\"72% (7.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"72\">\n\t\t\t\t<span class=\"elementor-progress-text\">7.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f930e64 elementor-widget elementor-widget-heading\" data-id=\"f930e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">108.4% conversion lift from UGC Interaction<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ad250 elementor-widget elementor-widget-text-editor\" data-id=\"27ad250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The message here is quite clear: displaying UGC including reviews, Q&amp;A and visual content in itself has a notable impact on conversion. But consumer interaction with UGC has a transformational effect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But does presenting this information in different formats make a difference? Let\u2019s take a closer look at how different features of each type of UGC can make a difference.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e587df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e587df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5c973\" data-id=\"3d5c973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dee3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d8dee3b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060e33c elementor-widget elementor-widget-menu-anchor\" data-id=\"060e33c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH3\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8c410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8c410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6508459\" data-id=\"6508459\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ae907 elementor-widget elementor-widget-spacer\" data-id=\"34ae907\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0bfac0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bfac0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c93634\" data-id=\"9c93634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a514d9 elementor-widget elementor-widget-image\" data-id=\"5a514d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png\" class=\"attachment-large size-large wp-image-26089\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c67c75\" data-id=\"6c67c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb7635f elementor-widget elementor-widget-heading\" data-id=\"cb7635f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Review Interactions Drive Purchase Behavior <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-536179e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"536179e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc6bd5a\" data-id=\"dc6bd5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e918d0 elementor-widget elementor-widget-text-editor\" data-id=\"4e918d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As previously mentioned, 97% of consumers read product ratings and reviews before making a purchase. And as it turns out, when a shopper consumes this content, it significantly impacts their likelihood to purchase.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3aefe elementor-widget elementor-widget-heading\" data-id=\"3d3aefe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Double Conversion Rates\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253e317 elementor-widget elementor-widget-text-editor\" data-id=\"253e317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Purchasing a new product is risky. Even if a shopper reads all of the details provided by the brand or retailer, it\u2019s impossible to know with certainty that a product will meet their needs. But when consumers read reviews written by others like them, this feedback often gives them the confidence they need to convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, there\u2019s a <\/span><span style=\"font-weight: 400;\">120.3%<\/span><span style=\"font-weight: 400;\"> lift in conversion when a shopper interacts with ratings and reviews on a product page.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb04642 elementor-widget elementor-widget-heading\" data-id=\"cb04642\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Reviews on Conversion \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9fe71b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fe71b8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-05cceec\" data-id=\"05cceec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647ea1f elementor-widget elementor-widget-progress\" data-id=\"647ea1f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tEcommerce UGC Page Visitor Overall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"34\" aria-valuetext=\"34% (3.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"34\">\n\t\t\t\t<span class=\"elementor-progress-text\">3.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532e166 elementor-widget elementor-widget-progress\" data-id=\"532e166\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion for Those Who Interact with Reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"76\" aria-valuetext=\"76% (7.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"76\">\n\t\t\t\t<span class=\"elementor-progress-text\">7.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3258752 elementor-widget elementor-widget-heading\" data-id=\"3258752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">120.3% conversion lift when visitors interact with reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff0b486 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff0b486\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f1299\" data-id=\"41f1299\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f61491 elementor-widget elementor-widget-heading\" data-id=\"7f61491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Different Review Features Boost Customer Confidence -- and Conversion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730fcd7 elementor-widget elementor-widget-text-editor\" data-id=\"730fcd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each review display a consumer comes across consists of different features. Let\u2019s examine how some of these key features positively impact a shopper\u2019s likelihood of converting.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9751b59 elementor-widget elementor-widget-heading\" data-id=\"9751b59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Various Review Features on Conversion<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c0a5f elementor-widget elementor-widget-heading\" data-id=\"70c0a5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion lift among visitors that engaged with each ratings and reviews feature (in comparison to standard conversion figures for the same pages)<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-05ef8c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05ef8c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84793ac\" data-id=\"84793ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9391373 elementor-widget elementor-widget-progress\" data-id=\"9391373\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHelpful Yes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (314.7%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">314.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7caa7ef elementor-widget elementor-widget-progress\" data-id=\"7caa7ef\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFooter Page Previous\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"92\" aria-valuetext=\"92% (288.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"92\">\n\t\t\t\t<span class=\"elementor-progress-text\">288.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb30b9e elementor-widget elementor-widget-progress\" data-id=\"fb30b9e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFilter Merchant Specific Questions\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (270.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">270.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af4eb7 elementor-widget elementor-widget-progress\" data-id=\"2af4eb7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Search\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"64\" aria-valuetext=\"64% (202.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"64\">\n\t\t\t\t<span class=\"elementor-progress-text\">202.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea7b6f elementor-widget elementor-widget-progress\" data-id=\"aea7b6f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHelpful No\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\" aria-valuetext=\"58% (182.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\">182.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5535a1 elementor-widget elementor-widget-progress\" data-id=\"d5535a1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFooter Page Next\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\" aria-valuetext=\"58% (182.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\">182.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1aeb01 elementor-widget elementor-widget-progress\" data-id=\"f1aeb01\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFaceoff Positive\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"44\" aria-valuetext=\"44% (138.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"44\">\n\t\t\t\t<span class=\"elementor-progress-text\">138.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b82edd\" data-id=\"6b82edd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c40479f elementor-widget elementor-widget-progress\" data-id=\"c40479f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Snippet\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"41\" aria-valuetext=\"41% (129.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"41\">\n\t\t\t\t<span class=\"elementor-progress-text\">129.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a822c0 elementor-widget elementor-widget-progress\" data-id=\"6a822c0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFooter Back to Top\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"41\" aria-valuetext=\"41% (129.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"41\">\n\t\t\t\t<span class=\"elementor-progress-text\">129.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9a175 elementor-widget elementor-widget-progress\" data-id=\"9a9a175\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFaceoff Negative\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"38\" aria-valuetext=\"38% (120.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"38\">\n\t\t\t\t<span class=\"elementor-progress-text\">120.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d3556 elementor-widget elementor-widget-progress\" data-id=\"84d3556\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFilter Stars\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"36\" aria-valuetext=\"36% (111.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"36\">\n\t\t\t\t<span class=\"elementor-progress-text\">111.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c2874 elementor-widget elementor-widget-progress\" data-id=\"29c2874\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"35\" aria-valuetext=\"35% (109.7%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"35\">\n\t\t\t\t<span class=\"elementor-progress-text\">109.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e928d1 elementor-widget elementor-widget-progress\" data-id=\"4e928d1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMore Details\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"34\" aria-valuetext=\"34% (105.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"34\">\n\t\t\t\t<span class=\"elementor-progress-text\">105.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145d248 elementor-widget elementor-widget-progress\" data-id=\"145d248\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFilter Tag\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"17\" aria-valuetext=\"17% (35.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"17\">\n\t\t\t\t<span class=\"elementor-progress-text\">35.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-50d9a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50d9a9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ca58a14\" data-id=\"ca58a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c854f1b elementor-widget elementor-widget-heading\" data-id=\"c854f1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Helpful Votes\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46ad93 elementor-widget elementor-widget-text-editor\" data-id=\"c46ad93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When a shopper reads a review, they can indicate that the content was helpful (or not) by clicking on the thumbs up or thumbs down icons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversion rate increases by <\/span><span style=\"font-weight: 400;\">314.7% among <\/span><span style=\"font-weight: 400;\">visitors who click the \u201chelpful\u201d icon. And interestingly, there\u2019s a <\/span><span style=\"font-weight: 400;\">182.4% conversion lift among <\/span><span style=\"font-weight: 400;\">those who click the \u201cunhelpful icon\u201d.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f8f12 elementor-widget elementor-widget-image\" data-id=\"f5f8f12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"463\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display-1024x741.png\" class=\"attachment-large size-large wp-image-26094\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display-1024x741.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display-300x217.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display-768x556.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display-1536x1111.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display-610x441.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/target-skechers-helpful-display.png 1830w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8eacebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eacebe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e2d515c\" data-id=\"e2d515c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa61ab7 elementor-widget elementor-widget-heading\" data-id=\"aa61ab7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Footer Page \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6946d46 elementor-widget elementor-widget-text-editor\" data-id=\"6946d46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the bottom of a review display, visitors can typically take a few different actions. They can navigate to the next page of reviews, go back to the previous one or return to the top.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f378510 elementor-widget elementor-widget-image\" data-id=\"f378510\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1024x609.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-300x179.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-768x457.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1536x914.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-610x363.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav.webp 1665w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1024x609.png\" height=\"381\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1024x609.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-300x179.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-768x457.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1536x914.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-610x363.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav.png 1665w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26095 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91298de elementor-widget elementor-widget-text-editor\" data-id=\"91298de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s the conversion lift for shoppers that take each of these actions over those who do not:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-dcfa9e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcfa9e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00a7ce7\" data-id=\"00a7ce7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f07618 elementor-widget elementor-widget-progress\" data-id=\"1f07618\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrevious\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (288.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">288.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6575fce elementor-widget elementor-widget-progress\" data-id=\"6575fce\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNext\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"63\" aria-valuetext=\"63% (182.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"63\">\n\t\t\t\t<span class=\"elementor-progress-text\">182.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dec17 elementor-widget elementor-widget-progress\" data-id=\"a1dec17\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBack to Top\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\" aria-valuetext=\"45% (129.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\">129.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9981b35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9981b35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e725a0\" data-id=\"4e725a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ff2df0 elementor-widget elementor-widget-heading\" data-id=\"5ff2df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Merchant Specific Question Filtering<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7322d9 elementor-widget elementor-widget-text-editor\" data-id=\"f7322d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some brands and retailers ask merchant-specific questions in their \u201cwrite a review\u201d forms. For example, a beauty brand might ask a reviewer to include information about their skin type and beauty routine in a review for foundation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, brands also allow shoppers to filter reviews based on the answers to these questions. For example, a visitor can filter reviews to only see content written by those with dry skin.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e56202 elementor-widget elementor-widget-image\" data-id=\"8e56202\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"626\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-1024x1002.png\" class=\"attachment-large size-large wp-image-26097\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-1024x1002.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-300x294.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-768x752.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-1536x1503.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-610x597.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values.png 1689w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8eff8 elementor-widget elementor-widget-text-editor\" data-id=\"bf8eff8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers who filter by these merchant specific questions end up converting at a rate that\u2019s <\/span><b>270.6% higher than general visitors to the same Product Detail Pages!<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-934ee56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"934ee56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c5bc04c\" data-id=\"c5bc04c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419ad6 elementor-widget elementor-widget-heading\" data-id=\"e419ad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Search\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ea0d1 elementor-widget elementor-widget-text-editor\" data-id=\"84ea0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many review displays allow shoppers to search for reviews that include specific terms relevant to their needs. For example, a shopper might seek out a vacuum cleaner that\u2019ll effectively clean up her pet cat\u2019s hair.\u00a0<\/span>They can type \u201ccat\u201d into the search feature and see all reviews that mention cats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74634b elementor-widget elementor-widget-image\" data-id=\"d74634b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-1024x640.png\" class=\"attachment-large size-large wp-image-26098\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-1024x640.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-300x188.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-768x480.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-1536x960.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-2048x1280.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-610x381.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ef697 elementor-widget elementor-widget-text-editor\" data-id=\"92ef697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once the shopper finds reviews relevant to their use case, they\u2019re more likely to make a purchase. In fact, there\u2019s a <\/span><span style=\"font-weight: 400;\">202.9% conversion lift among visitors who use the search feature (over general visitors to the same page).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c6c087 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c6c087\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f3bafb5\" data-id=\"f3bafb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf87e38 elementor-widget elementor-widget-heading\" data-id=\"bf87e38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Faceoff\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaefa4 elementor-widget elementor-widget-text-editor\" data-id=\"6aaefa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A review \u201cfaceoff\u201d shows the most liked positive review alongside the most liked negative one. It\u2019s a great way for shoppers to quickly understand the positives and the negatives of the product that have been most helpful for other shoppers to learn about.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484c973 elementor-widget elementor-widget-image\" data-id=\"484c973\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"171\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-1024x273.png\" class=\"attachment-large size-large wp-image-25492\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-1024x273.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-300x80.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-768x205.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-1536x410.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-2048x547.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-610x163.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91f0b1 elementor-widget elementor-widget-text-editor\" data-id=\"a91f0b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a <\/span><span style=\"font-weight: 400;\">138.2% conversion lift for those who expand the positive review in the faceoff over general visitors to the same Product Detail Page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And interestingly, there\u2019s a 120.6% conversion increase among shoppers who click to expand the negative review. This once again proves the value of negative reviews in empowering shoppers to make informed purchase decisions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd059a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd059a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e4d00be\" data-id=\"e4d00be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb51c2 elementor-widget elementor-widget-heading\" data-id=\"0eb51c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Snippet\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d793427 elementor-widget elementor-widget-text-editor\" data-id=\"d793427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many brands and retailers display a review \u201csnippet\u201d at the top of the product page. The snippet provides an overview of the reviews available for that product, and typically includes the average star rating, as well as the number of reviews that have been written for that product.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a shopper interacts with the snippet (aka they click within it), they\u2019re taken to the full review display to get more details. In fact, there\u2019s a <\/span><span style=\"font-weight: 400;\">129.4% conversion lift for those who do. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c987f elementor-widget elementor-widget-image\" data-id=\"26c987f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1024x744.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1536x1116.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-610x443.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip.webp 1715w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1024x744.png\" height=\"465\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1024x744.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1536x1116.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-610x443.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip.png 1715w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26099 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbdcc2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbdcc2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-25f6ed0\" data-id=\"25f6ed0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0b3da elementor-widget elementor-widget-heading\" data-id=\"3d0b3da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Star Filters \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b6a69 elementor-widget elementor-widget-text-editor\" data-id=\"53b6a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many review displays provide a breakdown of how many reviews have been written for each star rating. Shoppers can then click on any of the bars to see only reviews of a certain star rating. There\u2019s a <\/span><span style=\"font-weight: 400;\">111.8% conversion lift among those who do (in comparison to those who visit the same page and do not).\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b9f91 elementor-widget elementor-widget-image\" data-id=\"e4b9f91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.webp 996w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-610x530.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.png\" height=\"556\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.png 996w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-610x530.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25460 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7d1b3 elementor-widget elementor-widget-text-editor\" data-id=\"2a7d1b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here\u2019s an even closer look at how many shoppers filter reviews by specific star ratings &#8212; and how that behavior impacts conversion.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73bd589 elementor-widget elementor-widget-heading\" data-id=\"73bd589\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Conversion Lift by Star Filtering<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c90d7e elementor-widget elementor-widget-image\" data-id=\"9c90d7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"381\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-1024x609.png\" class=\"attachment-large size-large wp-image-26107\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-1024x609.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-300x178.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-768x457.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-1536x913.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-2048x1218.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Conversion-Lift-by-Star-Filtering-610x363.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be09046 elementor-widget elementor-widget-text-editor\" data-id=\"be09046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of note, choosing to see only one-star content is the most common way shoppers filter by star rating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s worth noting that visitors who take this action <\/span><span style=\"font-weight: 400;\">still convert at a rate that\u2019s 108.8% higher than average<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Negative reviews are an important tool shoppers depend on to make informed purchase decisions. This content allows them to understand the worst possible scenario &#8212; and determine if they can live with it. And clearly, many don\u2019t let the occasional negative review stand in the way of making a purchase. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-75e34b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e34b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c439082\" data-id=\"c439082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ece246b elementor-widget elementor-widget-heading\" data-id=\"ece246b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Sorting \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b86968 elementor-widget elementor-widget-text-editor\" data-id=\"6b86968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, visitors can sort review content in a number of ways. For example, a visitor can sort reviews by recency &#8212; or they can choose to display reviews that include images first.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687735d elementor-widget elementor-widget-image\" data-id=\"687735d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-642x1024.png.webp 642w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-188x300.png.webp 188w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-768x1225.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-963x1536.png.webp 963w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-610x973.png.webp 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review.webp 994w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-642x1024.png\" height=\"1021\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-642x1024.png 642w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-188x300.png 188w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-768x1225.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-963x1536.png 963w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review-610x973.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/room-board-recent-review.png 994w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25408 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf4c09 elementor-widget elementor-widget-text-editor\" data-id=\"4bf4c09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Among those who sort reviews, there\u2019s a <\/span><span style=\"font-weight: 400;\">109.7% increase in conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at how different types of sorting behavior impact conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b76e5 elementor-widget elementor-widget-heading\" data-id=\"28b76e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Conversion Lift by Review Sorting Behavior <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e520f83 elementor-widget elementor-widget-heading\" data-id=\"e520f83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">(Compared to General Visitors to the Same Page) <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa01d79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa01d79\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0dd9df8\" data-id=\"0dd9df8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-724d610 elementor-widget elementor-widget-progress\" data-id=\"724d610\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort Most Helpful\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (200%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">200%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5be5 elementor-widget elementor-widget-progress\" data-id=\"52e5be5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort Images\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\" aria-valuetext=\"85% (170.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\">170.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9550516 elementor-widget elementor-widget-progress\" data-id=\"9550516\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort Highest\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\" aria-valuetext=\"80% (158.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"80\">\n\t\t\t\t<span class=\"elementor-progress-text\">158.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77974ed elementor-widget elementor-widget-progress\" data-id=\"77974ed\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort Oldest\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"55\" aria-valuetext=\"55% (108.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"55\">\n\t\t\t\t<span class=\"elementor-progress-text\">108.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5e756 elementor-widget elementor-widget-progress\" data-id=\"db5e756\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort Lowest\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\" aria-valuetext=\"52% (102.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\">102.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9d7cd elementor-widget elementor-widget-progress\" data-id=\"9d9d7cd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort Most Recent\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"37\" aria-valuetext=\"37% (73.5%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"37\">\n\t\t\t\t<span class=\"elementor-progress-text\">73.5%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f928173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f928173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-858ab0c\" data-id=\"858ab0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffd34c elementor-widget elementor-widget-heading\" data-id=\"1ffd34c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">More Details\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3889bf4 elementor-widget elementor-widget-text-editor\" data-id=\"3889bf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once a shopper has zeroed in on a specific review, they can often expand that review even more to get additional details. For example, when a shopper clicks \u201cmore details\u201d on this review for a jacket, they can see the pros and cons of the product, as well as more information about the fit and use cases.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b665b92 elementor-widget elementor-widget-image\" data-id=\"b665b92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/northface-more-details.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/northface-more-details.gif\" height=\"450\" width=\"600\" class=\"attachment-large size-large wp-image-26100 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90fee6 elementor-widget elementor-widget-text-editor\" data-id=\"b90fee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Based on our analysis, <\/span><span style=\"font-weight: 400;\">there\u2019s an average 105.9% conversion lift for shoppers who click to get more details compared to visitors to the same pages who don\u2019t do so.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1d6640 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1d6640\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4f5aca3\" data-id=\"4f5aca3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-565dcf5 elementor-widget elementor-widget-heading\" data-id=\"565dcf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tag Filtering \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e953dbe elementor-widget elementor-widget-text-editor\" data-id=\"e953dbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some businesses ask reviewers to select the pros, cons and best uses for a specific product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba47f4 elementor-widget elementor-widget-image\" data-id=\"1ba47f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-1024x592.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-768x444.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-610x352.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses.webp 1156w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-1024x592.png\" height=\"370\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-1024x592.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-768x444.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-610x352.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses.png 1156w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26102 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3f415 elementor-widget elementor-widget-text-editor\" data-id=\"5a3f415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Future shoppers can then filter review content by specific best uses. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6091b95 elementor-widget elementor-widget-image\" data-id=\"6091b95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-300x291.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1536x1488.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-610x591.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter.webp 1702w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png\" height=\"620\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-300x291.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1536x1488.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-610x591.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter.png 1702w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26101 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079a13b elementor-widget elementor-widget-text-editor\" data-id=\"079a13b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a <\/span><span style=\"font-weight: 400;\">35.3% increase in conversion among <\/span><span style=\"font-weight: 400;\">visitors who take this action. Although this is a notable increase, it\u2019s far less impactful than the 120.3% lift in conversion for all review interactors.<\/span><\/p>\n<p><b>This once again highlights the importance of building your review display according to what the data tells you.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a61c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a61c92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fba4bf4\" data-id=\"fba4bf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004c134 elementor-widget elementor-widget-heading\" data-id=\"004c134\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boost Trust (and Conversion) with Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cda7c elementor-widget elementor-widget-text-editor\" data-id=\"b8cda7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews drive a <\/span><span style=\"font-weight: 400;\">120.3%<\/span><span style=\"font-weight: 400;\"> lift in conversion. And certain review features can impact conversion even more. Be sure you\u2019re measuring the effectiveness of your review display regularly &#8212; and use the insights you uncover to make improvements that\u2019ll drive conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a250dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a250dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1624e4\" data-id=\"b1624e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8e0b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ae8e0b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79b2c elementor-widget elementor-widget-menu-anchor\" data-id=\"7d79b2c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH4\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-deb1bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb1bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03c0d82\" data-id=\"03c0d82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d807d40 elementor-widget elementor-widget-spacer\" data-id=\"d807d40\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa6e2ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa6e2ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79de6a1\" data-id=\"79de6a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd6b0e1 elementor-widget elementor-widget-image\" data-id=\"dd6b0e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png\" class=\"attachment-large size-large wp-image-26090\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f25ec4a\" data-id=\"f25ec4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6515e elementor-widget elementor-widget-heading\" data-id=\"df6515e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Q&A Interactions Lift Conversion \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e33c1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e33c1a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f831d8c\" data-id=\"f831d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8716ec elementor-widget elementor-widget-text-editor\" data-id=\"d8716ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No matter how comprehensive your product descriptions, some shoppers will still have questions. When this happens, a shopper is likely to navigate to the Q&amp;A portion of your product page to see if a fellow shopper has gotten an answer to a similar question. And if that\u2019s not the case, the shopper can submit their own question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when shoppers interact with Q&amp;A, it has a big impact on their purchase behavior.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38be59 elementor-widget elementor-widget-heading\" data-id=\"d38be59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q&A is the Most Impactful Type of UGC\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc066bc elementor-widget elementor-widget-text-editor\" data-id=\"cc066bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of all the different types of UGC we analyzed for this report, Q&amp;A is the most impactful. In fact, there\u2019s a 157.1% conversion lift when shoppers interact with the Q&amp;A on a product page!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c58c00 elementor-widget elementor-widget-heading\" data-id=\"6c58c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Impact of Q&A on Conversion \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b788ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b788ce3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-902bd02\" data-id=\"902bd02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59407a5 elementor-widget elementor-widget-progress\" data-id=\"59407a5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall Visitor Conversion\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"34\" aria-valuetext=\"34% (3.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"34\">\n\t\t\t\t<span class=\"elementor-progress-text\">3.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411224c elementor-widget elementor-widget-progress\" data-id=\"411224c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion for Those Who Interact with Q&A\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"88\" aria-valuetext=\"88% (8.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"88\">\n\t\t\t\t<span class=\"elementor-progress-text\">8.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921fa35 elementor-widget elementor-widget-heading\" data-id=\"921fa35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">157.1% lift in conversion when visitors interact with Q&A<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd67e71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd67e71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b658657\" data-id=\"b658657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f477c elementor-widget elementor-widget-heading\" data-id=\"19f477c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Various Q&A Interactions Impact Purchase Likelihood <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e6dc3 elementor-widget elementor-widget-text-editor\" data-id=\"49e6dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, let\u2019s take a look at some examples of different Q&amp;A features shoppers engage with &#8212; and how each of these features drive purchase behavior.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2733bfd elementor-widget elementor-widget-heading\" data-id=\"2733bfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Q&A Features on Shopper Behavior\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d881ae3 elementor-widget elementor-widget-heading\" data-id=\"d881ae3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion lift among visitors that engaged with each Q&A feature<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8072174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8072174\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c2fd1d\" data-id=\"2c2fd1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15557f7 elementor-widget elementor-widget-progress\" data-id=\"15557f7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tShow More Answers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (164.7%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">164.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578e3cd elementor-widget elementor-widget-progress\" data-id=\"578e3cd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tClick Read Answers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"96\" aria-valuetext=\"96% (158.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"96\">\n\t\t\t\t<span class=\"elementor-progress-text\">158.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fd71a elementor-widget elementor-widget-progress\" data-id=\"97fd71a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAnswer Helpful\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\" aria-valuetext=\"85% (141.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\">141.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-912f1c4\" data-id=\"912f1c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c09800 elementor-widget elementor-widget-progress\" data-id=\"4c09800\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAsk Question Snippet\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"83\" aria-valuetext=\"83% (137.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"83\">\n\t\t\t\t<span class=\"elementor-progress-text\">137.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee93da elementor-widget elementor-widget-progress\" data-id=\"0ee93da\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAnswer Question\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"68\" aria-valuetext=\"68% (111.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"68\">\n\t\t\t\t<span class=\"elementor-progress-text\">111.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11bccea elementor-widget elementor-widget-progress\" data-id=\"11bccea\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAsk Question Header\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"48\" aria-valuetext=\"48% (79.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"48\">\n\t\t\t\t<span class=\"elementor-progress-text\">79.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec1585e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec1585e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ab3b68\" data-id=\"3ab3b68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f769d43 elementor-widget elementor-widget-heading\" data-id=\"f769d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Show More Answers\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39287bf elementor-widget elementor-widget-text-editor\" data-id=\"39287bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A certain number of questions and answers appear on the product page for a given product. If there are more available, the shopper must click on the text that reads \u201cShow more Q&amp;A\u201d to access them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4296c50 elementor-widget elementor-widget-image\" data-id=\"4296c50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-1024x939.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-300x275.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-768x705.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-610x560.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more.webp 1381w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-1024x939.png\" height=\"587\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-1024x939.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-300x275.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-768x705.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-610x560.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more.png 1381w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26103 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cc118 elementor-widget elementor-widget-text-editor\" data-id=\"32cc118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A shopper that scrolls through this additional Q&amp;A content is obviously committed to learning as much as they can about a product. And these shoppers convert at a higher rate than typical. There\u2019s a <\/span><span style=\"font-weight: 400;\">164.7% conversion lift when shoppers click \u201cshow more answers.\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-58a6ec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a6ec0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-89f0679\" data-id=\"89f0679\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86410d0 elementor-widget elementor-widget-heading\" data-id=\"86410d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Click Read Answers<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20de16a elementor-widget elementor-widget-text-editor\" data-id=\"20de16a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, a single answer is automatically displayed for a question submitted via Q&amp;A. If there are multiple responses (for example, an official brand response as well as one from a previous customer), the shopper must click \u201cshow 1 more answer\u201d to see it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e89132 elementor-widget elementor-widget-image\" data-id=\"4e89132\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-1024x733.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-300x215.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-768x550.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-610x437.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa.webp 1508w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-1024x733.png\" height=\"458\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-1024x733.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-300x215.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-768x550.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa-610x437.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/briogeo-qa.png 1508w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25481 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4079d7 elementor-widget elementor-widget-text-editor\" data-id=\"d4079d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a <\/span><span style=\"font-weight: 400;\">158.8% conversion lift among those who take this action.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b81e063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b81e063\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bc69e49\" data-id=\"bc69e49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba6a43 elementor-widget elementor-widget-heading\" data-id=\"1ba6a43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Answer Helpful<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9987e1 elementor-widget elementor-widget-text-editor\" data-id=\"a9987e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When a shopper reads an answer that\u2019s been provided to a customer question, they can tap or click the thumbs up icon to indicate the answer was helpful to them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f283a08 elementor-widget elementor-widget-image\" data-id=\"f283a08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-993x1024.png 993w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-291x300.png 291w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-768x792.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-610x629.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa.webp 1278w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-993x1024.png\" height=\"660\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-993x1024.png 993w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-291x300.png 291w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-768x792.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-610x629.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa.png 1278w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24947 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d182d elementor-widget elementor-widget-text-editor\" data-id=\"32d182d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Those who do convert at a level that\u2019s <\/span><span style=\"font-weight: 400;\">141.2% higher than average for the page.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5791dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5791dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2fdc7a2\" data-id=\"2fdc7a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5d7ec1 elementor-widget elementor-widget-heading\" data-id=\"c5d7ec1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ask Question Snippet\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f419d83 elementor-widget elementor-widget-text-editor\" data-id=\"f419d83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some brands and retailers display a \u201csnippet\u201d at the top of product pages that gives visitors a high level overview of the UGC available for that product &#8212; and provides a link they can click to ask their own product question.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc07c5 elementor-widget elementor-widget-image\" data-id=\"1fc07c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-831x1024.png 831w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-244x300.png 244w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-768x946.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-610x751.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip.webp 993w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-831x1024.png\" height=\"789\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-831x1024.png 831w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-244x300.png 244w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-768x946.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip-610x751.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/briogeo-qa-snip.png 993w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26104 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41abd75 elementor-widget elementor-widget-text-editor\" data-id=\"41abd75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is a 137.1% increase in conversion among shoppers who click \u201cask a question\u201d in the UGC snippet.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb8d3dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb8d3dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1764c95\" data-id=\"1764c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11bcdf7 elementor-widget elementor-widget-heading\" data-id=\"11bcdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Answer Question<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f0436 elementor-widget elementor-widget-text-editor\" data-id=\"b3f0436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some brands and retailers allow different experts to answer the questions submitted via Q&amp;A &#8212; including existing customers. A visitor can answer an existing question by clicking on the \u201cadd your answer\u201d text.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed4285 elementor-widget elementor-widget-image\" data-id=\"8ed4285\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-1024x831.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-300x243.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-768x623.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-610x495.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa.webp 1474w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-1024x831.png\" height=\"519\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-1024x831.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-300x243.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-768x623.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa-610x495.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/nutrisystem-qa.png 1474w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25480 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e1e35 elementor-widget elementor-widget-text-editor\" data-id=\"91e1e35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is a <\/span><span style=\"font-weight: 400;\">111.8% conversion lift <\/span><span style=\"font-weight: 400;\">among shoppers who take this action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-de7eea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de7eea6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4537724\" data-id=\"4537724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b2489 elementor-widget elementor-widget-heading\" data-id=\"d6b2489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ask Question Header<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e049b3 elementor-widget elementor-widget-text-editor\" data-id=\"0e049b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another way shoppers can ask questions is to click on the \u201cask a question\u201d button of the Q&amp;A header.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1e278 elementor-widget elementor-widget-image\" data-id=\"1b1e278\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1024x1001.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-300x293.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-768x751.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1536x1502.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-610x596.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa.webp 1841w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1024x1001.png\" height=\"626\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1024x1001.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-300x293.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-768x751.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1536x1502.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-610x596.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa.png 1841w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24702 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc21cf5 elementor-widget elementor-widget-text-editor\" data-id=\"bc21cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is a <\/span><span style=\"font-weight: 400;\">79.4% increase in conversion when page visitors do this.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ae83140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae83140\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8088b2\" data-id=\"b8088b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06c9370 elementor-widget elementor-widget-heading\" data-id=\"06c9370\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Empower Shoppers to Ask Purchase Blocking Questions\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74eb729 elementor-widget elementor-widget-text-editor\" data-id=\"74eb729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Q&amp;A is the most impactful form of user-generated content, driving a 157.1% lift in conversion. If you\u2019re not already, add Q&amp;A to your product pages. Being able to get quick answers to questions (and reading answers to questions that have already been asked) will give your visitors the confidence they need to convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: analyze the performance of your Q&amp;A features &#8212; and use the data to make impactful optimizations that\u2019ll increase conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-78da9d3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78da9d3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b11c5d\" data-id=\"8b11c5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f1c18c elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"32f1c18c\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cFrom my perspective, implementing Question & Answer functionality is one of the most worthwhile things anyone in ecommerce can implement. Answer a question and it converts. We call that a \u2018lay-up\u2019.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Tim Lakin<\/span><span class=\"elementor-testimonial__title\">Ecommerce Merchandising Manager, Skechers<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/testimonial_maesa_TimLakin-300x300.png\" alt=\"Tim Lakin\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cea08a6\" data-id=\"cea08a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-838f12c elementor-widget elementor-widget-heading\" data-id=\"838f12c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Find out how Skechers achieves a conversion rate of 80%+ for customers who have their questions answered by Q&A.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce03917 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ce03917\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.powerreviews.com\/success-stories\/skechers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-743fe65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743fe65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d9d2e\" data-id=\"20d9d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb1c093 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb1c093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c54632 elementor-widget elementor-widget-menu-anchor\" data-id=\"7c54632\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH5\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a27c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a27c98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae81fd\" data-id=\"bae81fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67648b4 elementor-widget elementor-widget-spacer\" data-id=\"67648b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f29308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f29308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53c0867\" data-id=\"53c0867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa52ad elementor-widget elementor-widget-image\" data-id=\"baa52ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5.png\" class=\"attachment-large size-large wp-image-26091\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d13654\" data-id=\"4d13654\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb1eb49 elementor-widget elementor-widget-heading\" data-id=\"bb1eb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Role of Imagery in Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7d400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7d400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-435fb20\" data-id=\"435fb20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5bb9e elementor-widget elementor-widget-text-editor\" data-id=\"8a5bb9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many shoppers look for photos and videos of a product before making a purchase. And increasingly, they\u2019re seeking out this content from others like them. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/report-snapshot-for-ecommerce\/\"><span style=\"font-weight: 400;\">88% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> specifically look for images and videos provided by other consumers before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as it turns out, consuming this content positively impacts purchase behavior.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4eaf63 elementor-widget elementor-widget-heading\" data-id=\"e4eaf63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Who Interact with Imagery are More Likely to Convert \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a35a9 elementor-widget elementor-widget-text-editor\" data-id=\"e1a35a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The overall conversion rate across the brand and retailer sites we analyzed was 3.4%. But when a site visitor interacts with user-generated photos and videos on a product page, the conversion rate goes up to 6.6%. That\u2019s a 91.4% lift in conversion!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2f86f elementor-widget elementor-widget-heading\" data-id=\"9d2f86f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Impact of User-Generated Imagery on Conversion <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f49c357 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49c357\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af85479\" data-id=\"af85479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4864f42 elementor-widget elementor-widget-progress\" data-id=\"4864f42\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall Visitor Conversion\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"34\" aria-valuetext=\"34% (3.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"34\">\n\t\t\t\t<span class=\"elementor-progress-text\">3.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81195ac elementor-widget elementor-widget-progress\" data-id=\"81195ac\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion for Those Who Interact with Imagery\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"66\" aria-valuetext=\"66% (6.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"66\">\n\t\t\t\t<span class=\"elementor-progress-text\">6.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11004db elementor-widget elementor-widget-heading\" data-id=\"11004db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">91.4% lift in conversion when visitors interact with imagery<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b66a3b elementor-widget elementor-widget-text-editor\" data-id=\"9b66a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of note, visual content has an even larger impact when a consumer is shopping for products in certain categories that are more visual in nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, there\u2019s a 119.1% conversion lift when consumers shopping for apparel interact with user-generated imagery. And those who interact with imagery when shopping for home and garden products convert at a rate that\u2019s 149.9% higher than average. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a6a27 elementor-widget elementor-widget-heading\" data-id=\"a7a6a27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Different Imagery Interactions Drive Conversion \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c601d1 elementor-widget elementor-widget-text-editor\" data-id=\"8c601d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that those who interact with user-generated photos and videos convert at a higher level than average. Now, let\u2019s take a closer look at different times of imagery interactions and how they impact conversion.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62df70f elementor-widget elementor-widget-heading\" data-id=\"62df70f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Impact of Imagery Features on Shopper Behavior\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1890010 elementor-widget elementor-widget-heading\" data-id=\"1890010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion lift among visitors that engaged with each imagery feature \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e445954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e445954\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4748377\" data-id=\"4748377\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297daf1 elementor-widget elementor-widget-progress\" data-id=\"297daf1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImage Gallery\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\" aria-valuetext=\"94% (94.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\">94.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2922d7 elementor-widget elementor-widget-progress\" data-id=\"d2922d7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImage Gallery Next\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (91.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">91.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79094f0 elementor-widget elementor-widget-progress\" data-id=\"79094f0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImage Gallery Previous\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"79\" aria-valuetext=\"79% (79.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"79\">\n\t\t\t\t<span class=\"elementor-progress-text\">79.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-472d13a elementor-widget elementor-widget-heading\" data-id=\"472d13a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image Gallery <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf71e9 elementor-widget elementor-widget-text-editor\" data-id=\"ecf71e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a best practice to display photos and videos submitted by shoppers in a gallery on the appropriate product page. Our analysis tells us there\u2019s a 94.1% conversion lift among shoppers who click on any image within that gallery.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee2d93 elementor-widget elementor-widget-image\" data-id=\"7ee2d93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-1024x810.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-300x237.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-768x607.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-610x482.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery.webp 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-1024x810.png\" height=\"506\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-1024x810.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-300x237.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-768x607.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery-610x482.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-lamb-img-gallery.png 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26105 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2194150 elementor-widget elementor-widget-heading\" data-id=\"2194150\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image Gallery Navigation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c893084 elementor-widget elementor-widget-text-editor\" data-id=\"c893084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once a shopper has enlarged an image or video in the gallery by clicking on it, then can then navigate to other imagery by clicking on the arrows on either side of the image. Those who click to see the next image convert at a rate that\u2019s <\/span><i><span style=\"font-weight: 400;\">91.2% than average. And there\u2019s a 79.4% conversion lift among shoppers who click the \u201cprevious image\u201d arrow.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43ffd9 elementor-widget elementor-widget-image\" data-id=\"c43ffd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"334\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-1024x535.png\" class=\"attachment-large size-large wp-image-26106\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-1024x535.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-300x157.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-768x402.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-1536x803.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-2048x1071.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-610x319.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-531fabb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"531fabb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8c80fa\" data-id=\"f8c80fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8da31b3 elementor-widget elementor-widget-heading\" data-id=\"8da31b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Convert More Shoppers with User-Generated Imagery \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982693f elementor-widget elementor-widget-text-editor\" data-id=\"982693f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">User-submitted photos and videos can help you convert more browsers to buyers. This is especially true for categories that are highly visually in nature &#8212; such as apparel and home and garden &#8212; just to name a few.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not already, start collecting <\/span><span style=\"font-weight: 400;\">photos and videos<\/span><span style=\"font-weight: 400;\"> from your shoppers. Then, display the imagery you collect in galleries on your product pages and elsewhere on your website to boost shopper confidence and conversion. Finally, be sure to measure the performance of different imagery features &#8212; and make data-based optimizations to improve performance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dc9741d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc9741d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11dad19\" data-id=\"11dad19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-999252a elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"999252a\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cYou never want a customer to leave your website, hoping to find the information they need somewhere else. Customer content builds confidence, and PowerReviews has allowed us to showcase that social proof on our site, facilitating the path to purchase for our customers.\u201d\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dena Childs<\/span><span class=\"elementor-testimonial__title\">ECommerce Manager, WEBS -- America\u2019s Yarn Store<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-16-at-1.01.36-PM-300x300.png\" alt=\"Dena Childs\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f92614e\" data-id=\"f92614e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e008e elementor-widget elementor-widget-heading\" data-id=\"17e008e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\nFind out how WEBS has natively collected and displayed over 4,000 images on their site since partnering with PowerReviews. \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b495dc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0b495dc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.powerreviews.com\/success-stories\/webs-americas-yarn-store\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb6bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb6bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3161c6\" data-id=\"c3161c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10df01 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f10df01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57e91e elementor-widget elementor-widget-menu-anchor\" data-id=\"c57e91e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH6\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45dbaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45dbaf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224e5c9\" data-id=\"224e5c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a8654 elementor-widget elementor-widget-spacer\" data-id=\"c2a8654\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-da477a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da477a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd8750\" data-id=\"9bd8750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9f923 elementor-widget elementor-widget-image\" data-id=\"5c9f923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-large size-large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5de18f3\" data-id=\"5de18f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c809b39 elementor-widget elementor-widget-heading\" data-id=\"c809b39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4 Tips for Boosting Conversion with UGC<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b51d138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51d138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09331ac\" data-id=\"09331ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19d603 elementor-widget elementor-widget-text-editor\" data-id=\"a19d603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s undisputable: shoppers who interact with user-generated content convert at higher than average levels. And certain features of UGC displays drive even larger conversion impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember: there\u2019s not a one size fits all display that\u2019ll work for every business. That\u2019s why it\u2019s critical to continuously measure the performance of your UGC displays &#8212; and then use that data to make optimizations that\u2019ll drive an even bigger impact on conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for four recommendations for converting more shoppers with UGC, based on the findings of this analysis.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca3b7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee0d027\" data-id=\"ee0d027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-69f1e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"69f1e6b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310b430\" data-id=\"310b430\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad410c elementor-widget elementor-widget-heading\" data-id=\"3ad410c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54d0f4b\" data-id=\"54d0f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdd92d2 elementor-widget elementor-widget-heading\" data-id=\"fdd92d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prominently Display Reviews<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c541bcd elementor-widget elementor-widget-text-editor\" data-id=\"c541bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nearly all consumers read reviews. And there\u2019s a <\/span><span style=\"font-weight: 400;\">120.3% conversion lift among visitors who interact with this content. <\/span><span style=\"font-weight: 400;\">Make it easy for shoppers to find and consume the reviews that are most relevant to them. And consider adding features to your display that are proven to boost conversion, such as the ability to filter by star rating or search existing content. But don\u2019t focus solely on creating an aesthetically pleasing display. Instead, continuously measure the performance of each feature of your display and use that data to drive impactful optimizations. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c990ff4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c990ff4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53eaee6\" data-id=\"53eaee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bde542 elementor-widget elementor-widget-heading\" data-id=\"8bde542\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Empower Shoppers to Get Quick Answers to Purchase Blocking Questions<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29587fe elementor-widget elementor-widget-text-editor\" data-id=\"29587fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Q&amp;A is the most impactful form of UGC, driving a 157.1% lift in conversion. So enable your shoppers to read the answers to questions that have already been asked &#8212; and submit their own questions too. Consider adding features to your Q&amp;A display that have positively impacted conversion rates for other businesses. Then, measure the performance of these features on your own conversion rate, and use the data to further optimize your display and drive more sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d93536f\" data-id=\"d93536f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a64777 elementor-widget elementor-widget-heading\" data-id=\"4a64777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a051757 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a051757\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2535234\" data-id=\"2535234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e57c46c elementor-widget elementor-widget-heading\" data-id=\"e57c46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d705362\" data-id=\"d705362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10b572 elementor-widget elementor-widget-heading\" data-id=\"a10b572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Showcase Visual Content from Your Shoppers<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6eb47 elementor-widget elementor-widget-text-editor\" data-id=\"4b6eb47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">88% of shoppers seek out photos and videos from others like them before making a purchase. And there\u2019s an<\/span> <span style=\"font-weight: 400;\">91.4%<\/span><span style=\"font-weight: 400;\"> lift in conversion when visitors interact with user-generated imagery on a product page. Ask shoppers to share photos and videos of your products in action. Then, feature this content on your product pages where it\u2019s easy for shoppers to find and consume and elsewhere on your site. Measure the performance of your display, and follow the data to make changes that\u2019ll impact conversion.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbe772e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cbe772e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bab0172\" data-id=\"bab0172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fa5e0 elementor-widget elementor-widget-heading\" data-id=\"75fa5e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Become Data-Led and Conversion-First<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4351a11 elementor-widget elementor-widget-text-editor\" data-id=\"4351a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember: there\u2019s no one UGC display that\u2019ll work well for all businesses. In fact, features that drive conversion for one brand may have little to no impact for another. That\u2019s why it\u2019s critical to continuously measure the performance of your UGC program. Your UGC partner should make it easy for you to see which display components are driving conversion &#8212; and which are falling flat. And then you can use that data to make changes to your display that\u2019ll yield even better results.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e35ac9a\" data-id=\"e35ac9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9178206 elementor-widget elementor-widget-heading\" data-id=\"9178206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400311\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f88c5\" data-id=\"33f88c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24ee7e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e24ee7e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.<\/p>\n","protected":false},"author":12,"featured_media":26083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,325],"tags":[],"yst_prominent_words":[929,3047,762,3337,7247,391,166,208,176,572,193],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-300x218.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26081"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26081"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26083"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26081"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}