{"id":25715,"date":"2021-02-16T10:34:33","date_gmt":"2021-02-16T16:34:33","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=25715"},"modified":"2022-06-03T11:59:24","modified_gmt":"2022-06-03T16:59:24","slug":"2021-beauty-industry-consumer-report","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/2021-beauty-industry-consumer-report\/","title":{"rendered":"The Changing Face of the Beauty Shopper"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25715\" class=\"elementor elementor-25715\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0f66cab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f66cab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b418e7\" data-id=\"5b418e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1942bc9 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1942bc9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.powerreviews.com\/?p=28177\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b73c4f\" data-id=\"3b73c4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b862cb3 elementor-widget elementor-widget-heading\" data-id=\"b862cb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/?p=28177\">An updated version of this report is now available <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b51e7a6 elementor-widget elementor-widget-heading\" data-id=\"b51e7a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/?p=28177\">Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0aa033 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0aa033\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33909c2\" data-id=\"33909c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070a9e5 elementor-widget elementor-widget-heading\" data-id=\"070a9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How today\u2019s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to responses of 10,000+ shoppers.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d839d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d839d98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-915bd29\" data-id=\"915bd29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5046a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b5046a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5257b34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5257b34\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d5289\" data-id=\"42d5289\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c5eea9 elementor-widget elementor-widget-heading\" data-id=\"9c5eea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Survey at a Glance:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416c03a elementor-widget elementor-widget-text-editor\" data-id=\"416c03a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <em>PowerReviews Changing Face of the Beauty Shopper Study<\/em> draws on survey responses from 10,646 active beauty consumers across the country. Key findings include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ece759c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ece759c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99b9c8f\" data-id=\"99b9c8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a71559e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a71559e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-phone-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0af330f\" data-id=\"0af330f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-808600a elementor-widget elementor-widget-heading\" data-id=\"808600a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty spending has shifted online<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8a85b elementor-widget elementor-widget-text-editor\" data-id=\"4f8a85b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">87% say they spend more or the same online than before Covid<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">49% say they now spend more than $50 online on beauty products; compared to 16% than when we asked this same question in 2019<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">57% of shoppers say that they had never tried more of a quarter of the beauty products they bought online in 2020 (i.e. they were first time purchases)<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">However, in-store beauty spending at this level has also increased: 41% say they now spend more than $50 in store, compared to 21% in 2019; 55% also say they use curbside pick-up more than before the pandemic<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-21eb5f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21eb5f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f4b27d\" data-id=\"4f4b27d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0417e41 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0417e41\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-star\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286c7e8\" data-id=\"286c7e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9445e3e elementor-widget elementor-widget-heading\" data-id=\"9445e3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">User Generated Content (i.e. Ratings & Reviews) is CRITICAL regardless of shopping channel and has increased in importance<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b43032 elementor-widget elementor-widget-text-editor\" data-id=\"2b43032\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">99% always or sometimes read ratings and reviews when shopping for beauty products online, same figure for in-store shoppers is 85%<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">79% focus on average star rating, 58% care about overall volume of reviews and 49% say they look for recent review content.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">41% say they rely on reviews more than they did pre-Covid. This is most prominently the case among younger generations, with 58% of Gen Zers claiming this to be the case.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">User-generated imagery and video is also key, with 38% saying it&#8217;s more important than before the pandemic (again this figure is highest among Gen Zers at 53%)<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a48122 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a48122\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-51490ce\" data-id=\"51490ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff9fc7b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ff9fc7b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-recycle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4228d01\" data-id=\"4228d01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f80459d elementor-widget elementor-widget-heading\" data-id=\"f80459d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Social and political issues are also now significantly impacting shopping behaviors:\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-986c6bf elementor-widget elementor-widget-text-editor\" data-id=\"986c6bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">76% focusing on buying products that are sustainably made<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">50% actively seek out products made by Black-owned beauty brands.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773d81f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773d81f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-016efe5\" data-id=\"016efe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1832c86 elementor-widget elementor-widget-menu-anchor\" data-id=\"1832c86\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contents\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e238c1 elementor-widget elementor-widget-heading\" data-id=\"7e238c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-90e6ebd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90e6ebd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-683d810\" data-id=\"683d810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e5641 elementor-widget elementor-widget-image\" data-id=\"69e5641\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#intro\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1.png\" class=\"attachment-medium_large size-medium_large wp-image-25717\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff4789 elementor-widget elementor-widget-heading\" data-id=\"eff4789\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#intro\">Introduction<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf8e786\" data-id=\"cf8e786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ef320 elementor-widget elementor-widget-image\" data-id=\"c9ef320\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#sample-group\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2.png\" class=\"attachment-medium_large size-medium_large wp-image-25718\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1fdb6 elementor-widget elementor-widget-heading\" data-id=\"fa1fdb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#sample-group\">Who We Surveyed<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f89a707 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f89a707\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24a2638\" data-id=\"24a2638\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb86bca elementor-widget elementor-widget-image\" data-id=\"fb86bca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#covid-changes\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3.png\" class=\"attachment-medium_large size-medium_large wp-image-25719\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f49b0 elementor-widget elementor-widget-heading\" data-id=\"d6f49b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#covid-changes\">How COVID Has Impacted Beauty Habits<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f4eb39\" data-id=\"6f4eb39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2319ed0 elementor-widget elementor-widget-image\" data-id=\"2319ed0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#shopping-destination\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4.png\" class=\"attachment-medium_large size-medium_large wp-image-25720\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd54fb6 elementor-widget elementor-widget-heading\" data-id=\"dd54fb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#shopping-destination\">Where Modern Consumers Shop for Beauty Products<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bea62e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bea62e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-98e46de\" data-id=\"98e46de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866118f elementor-widget elementor-widget-image\" data-id=\"866118f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#role-of-ugc\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5.png\" class=\"attachment-medium_large size-medium_large wp-image-25721\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c97cb elementor-widget elementor-widget-heading\" data-id=\"d6c97cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#role-of-ugc\">The Role of User-Generated Content\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0edd039\" data-id=\"0edd039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0108b4 elementor-widget elementor-widget-image\" data-id=\"a0108b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#restocking\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6.png\" class=\"attachment-medium_large size-medium_large wp-image-25722\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea02b0 elementor-widget elementor-widget-heading\" data-id=\"eea02b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#restocking\">How Shoppers Restock on Tried-and-True Beauty Products\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6592589 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6592589\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1def3a2\" data-id=\"1def3a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcda50c elementor-widget elementor-widget-image\" data-id=\"bcda50c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#new-products\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7.png\" class=\"attachment-medium_large size-medium_large wp-image-25723\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb4b73 elementor-widget elementor-widget-heading\" data-id=\"dcb4b73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#new-products\">How Consumers Discover New Beauty Products \n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f64fea8\" data-id=\"f64fea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab55edf elementor-widget elementor-widget-image\" data-id=\"ab55edf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#influencer-impact\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8.png\" class=\"attachment-medium_large size-medium_large wp-image-25724\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f5a10 elementor-widget elementor-widget-heading\" data-id=\"96f5a10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#influencer-impact\">The Impact of Influencers\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e642f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e642f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b7c106\" data-id=\"3b7c106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee25f0 elementor-widget elementor-widget-image\" data-id=\"dee25f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#new-priorities\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9.png\" class=\"attachment-medium_large size-medium_large wp-image-25725\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d22130 elementor-widget elementor-widget-heading\" data-id=\"1d22130\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#new-priorities\">The Changing Priorities of Today\u2019s Beauty Shoppers\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-791b9d8\" data-id=\"791b9d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeed1f elementor-widget elementor-widget-image\" data-id=\"4eeed1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6-tips\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10.png\" class=\"attachment-medium_large size-medium_large wp-image-25726\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373af01 elementor-widget elementor-widget-heading\" data-id=\"373af01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#6-tips\">Six Recommendations for Beauty Brands and Retailers\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d94dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d94dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e99a1f\" data-id=\"3e99a1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6832af4 elementor-widget elementor-widget-menu-anchor\" data-id=\"6832af4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"intro\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d309e elementor-widget elementor-widget-spacer\" data-id=\"a1d309e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1139f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1139f5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df42cad\" data-id=\"df42cad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5958812 elementor-widget elementor-widget-image\" data-id=\"5958812\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1.png\" class=\"attachment-large size-large wp-image-25717\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-1-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-749015e\" data-id=\"749015e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4588367 elementor-widget elementor-widget-heading\" data-id=\"4588367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Introduction<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c66ebbc elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c66ebbc\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd7264d\" data-id=\"cd7264d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233e17b elementor-widget elementor-widget-heading\" data-id=\"233e17b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beauty Shopping is at an Inflection Point \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1523bd0 elementor-widget elementor-widget-text-editor\" data-id=\"1523bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the past, when a shopper was in the market for a beauty product such as lipstick, mascara or moisturizer, they\u2019d drive to their neighborhood drug store or pay a visit to a beauty counter at a local department store. And when they did, they\u2019d find shelves dominated by products manufactured by a relatively small number of legacy brands.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s no longer the case. The way consumers shop for beauty products is constantly evolving &#8212; a process supercharged by the Covid pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A growing number of consumers now purchase beauty products online. This has inevitably led to an increased dependence on user-generated content as shoppers seek validation for their purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, new beauty brands and products seem to emerge daily. And the criteria shoppers use to make purchase decisions is evolving; increasingly, shoppers seek out brands and products that align with their values.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54aa67f elementor-widget elementor-widget-heading\" data-id=\"54aa67f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Covid Pandemic Has Impacted Beauty Shopping Habits -- Perhaps for Good<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25b2ef elementor-widget elementor-widget-text-editor\" data-id=\"d25b2ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Just when it seemed businesses finally had a handle on the shopping habits and preferences of beauty shoppers, Covid hit. The global health crisis has had a huge (and lasting) impact on just about every facet of life &#8212; including the way we shop.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10805d1 elementor-widget elementor-widget-heading\" data-id=\"10805d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">There\u2019s Plenty of Opportunity for Customer-Centric Beauty Businesses\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f540146 elementor-widget elementor-widget-text-editor\" data-id=\"f540146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Beauty brands and retailers must adapt their plans and strategies to effectively reach and convert today\u2019s shoppers. And there\u2019s plenty of opportunity for those that do. According to a report from Fior Markets, the global beauty and personal care products market was $493 billion in 2018. By 2026, it\u2019s expected to reach $756 billion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e60a6 elementor-widget elementor-widget-heading\" data-id=\"e8e60a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">By 2026, the global beauty and personal care products market is expected to reach $756 billion.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac1039 elementor-widget elementor-widget-text-editor\" data-id=\"8ac1039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In order to develop effective strategies, though, brands and retailers must first understand how consumers are shopping for beauty products &#8212; and how the global health crisis has shaped these habits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874460 elementor-widget elementor-widget-heading\" data-id=\"a874460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adjust Your Strategy to Attract and Convert More Beauty Shoppers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e806367 elementor-widget elementor-widget-text-editor\" data-id=\"e806367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recently, PowerReviews surveyed 10,646 consumers to shed light on the shopping habits and preferences of those purchasing beauty products &#8212; specifically makeup and skincare items. We also aimed to understand how beauty shopping habits have changed since 2019, <\/span><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/09\/HB_Whitepaper_Final_Sep_2019.pdf\"><span style=\"font-weight: 400;\">when we fielded a similar survey<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This report will share the key findings of our research &#8212; as well as practical, impactful actions beauty brands and retailers can take to meet (and exceed) the expectations of today\u2019s beauty shoppers&#8230;and boost their bottom line.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4321 elementor-widget elementor-widget-heading\" data-id=\"f8a4321\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">For the purposes of this report, \u201cbeauty\u201d is defined as products in the makeup and skincare categories.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12ef67 elementor-widget elementor-widget-spacer\" data-id=\"b12ef67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-538c657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"538c657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3cdce5\" data-id=\"a3cdce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d31161f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d31161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942e780 elementor-widget elementor-widget-menu-anchor\" data-id=\"942e780\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sample-group\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773768c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdf9cde\" data-id=\"bdf9cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f0a78 elementor-widget elementor-widget-spacer\" data-id=\"56f0a78\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ecfe7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecfe7b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1b5ea3\" data-id=\"a1b5ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b548ec elementor-widget elementor-widget-image\" data-id=\"2b548ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2.png\" class=\"attachment-large size-large wp-image-25718\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-2-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb42c2e\" data-id=\"fb42c2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf6e0d elementor-widget elementor-widget-heading\" data-id=\"bdf6e0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Who We Surveyed\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e89a85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e89a85\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-012ad1e\" data-id=\"012ad1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe34de elementor-widget elementor-widget-heading\" data-id=\"4fe34de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e1fe9a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1fe9a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-40f22cf\" data-id=\"40f22cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77dd643 elementor-widget elementor-widget-heading\" data-id=\"77dd643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z  <br>(1997-present)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e55b5a elementor-widget elementor-widget-image\" data-id=\"8e55b5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a3d36 elementor-widget elementor-widget-heading\" data-id=\"29a3d36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6b99ba9\" data-id=\"6b99ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ea80a0 elementor-widget elementor-widget-heading\" data-id=\"2ea80a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<br>(1981-1996)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875c578 elementor-widget elementor-widget-image\" data-id=\"875c578\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1ae92 elementor-widget elementor-widget-heading\" data-id=\"3a1ae92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">49%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-77a4532\" data-id=\"77a4532\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e24e52 elementor-widget elementor-widget-heading\" data-id=\"8e24e52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X <br>(1965-1980)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe35ca elementor-widget elementor-widget-image\" data-id=\"afe35ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635e088 elementor-widget elementor-widget-heading\" data-id=\"635e088\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">36%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0f75e5b\" data-id=\"0f75e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ca67bc elementor-widget elementor-widget-heading\" data-id=\"7ca67bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Baby Boomers <br>(1946-1964)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95518fc elementor-widget elementor-widget-image\" data-id=\"95518fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df36bf elementor-widget elementor-widget-heading\" data-id=\"8df36bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">12%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29859e elementor-widget elementor-widget-heading\" data-id=\"e29859e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Type of Beauty Shopper<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e48a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e48a9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e720cc9\" data-id=\"e720cc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7012db5 elementor-widget elementor-widget-heading\" data-id=\"7012db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Novice<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4532da9 elementor-widget elementor-widget-heading\" data-id=\"4532da9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Just getting into the beauty space and curious what\u2019s out there.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7676599 elementor-widget elementor-widget-image\" data-id=\"7676599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/novice.png\" class=\"attachment-large size-large wp-image-25727\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/novice.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/novice-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/novice-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bfdb0 elementor-widget elementor-widget-heading\" data-id=\"65bfdb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">15%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-678faa8\" data-id=\"678faa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58975b0 elementor-widget elementor-widget-heading\" data-id=\"58975b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand Loyalist<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913ab87 elementor-widget elementor-widget-heading\" data-id=\"913ab87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Mostly sticks to the products and brands that are tried and true. <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7eba9 elementor-widget elementor-widget-image\" data-id=\"4f7eba9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/loyalist.png\" class=\"attachment-large size-large wp-image-25728\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/loyalist.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/loyalist-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/loyalist-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e305c elementor-widget elementor-widget-heading\" data-id=\"97e305c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">19%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-531fcfd\" data-id=\"531fcfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-179abda elementor-widget elementor-widget-heading\" data-id=\"179abda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Enthusiast<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b45a1 elementor-widget elementor-widget-heading\" data-id=\"c6b45a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Always searching for the next best beauty products and brands. <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f8fba elementor-widget elementor-widget-image\" data-id=\"02f8fba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/enthusiast.png\" class=\"attachment-large size-large wp-image-25729\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/enthusiast.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/enthusiast-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/enthusiast-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab54075 elementor-widget elementor-widget-heading\" data-id=\"ab54075\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">66%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acd7024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acd7024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e36a34\" data-id=\"2e36a34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d90ca elementor-widget elementor-widget-heading\" data-id=\"95d90ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shopper Type by Generation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7de6c24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de6c24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d685607\" data-id=\"d685607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9126784 elementor-widget elementor-widget-heading\" data-id=\"9126784\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42edb90 elementor-widget elementor-widget-image\" data-id=\"42edb90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"412\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-1024x659.png\" class=\"attachment-large size-large wp-image-25733\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-1024x659.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-300x193.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-768x495.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-1536x989.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-2048x1319.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-z-610x393.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1561417\" data-id=\"1561417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4de182d elementor-widget elementor-widget-heading\" data-id=\"4de182d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4916dec elementor-widget elementor-widget-image\" data-id=\"4916dec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"403\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-1024x644.png\" class=\"attachment-large size-large wp-image-25731\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-1024x644.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-300x189.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-768x483.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-1536x966.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-2048x1288.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-m-610x384.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e8f24a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e8f24a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed13d3a\" data-id=\"ed13d3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d83dd9f elementor-widget elementor-widget-heading\" data-id=\"d83dd9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47807f2 elementor-widget elementor-widget-image\" data-id=\"47807f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"404\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-1024x647.png\" class=\"attachment-large size-large wp-image-25732\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-1024x647.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-300x189.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-768x485.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-1536x970.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-2048x1293.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-x-610x385.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bda7d0\" data-id=\"2bda7d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-576d463 elementor-widget elementor-widget-heading\" data-id=\"576d463\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937b1df elementor-widget elementor-widget-image\" data-id=\"937b1df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"397\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-1024x635.png\" class=\"attachment-large size-large wp-image-25730\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-1024x635.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-300x186.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-768x476.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-1536x953.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-2048x1270.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-type-b-610x378.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4724428 elementor-widget elementor-widget-heading\" data-id=\"4724428\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Gen Z is the generation most likely to identify as beauty enthusiasts.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-93cad63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93cad63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b44d786\" data-id=\"b44d786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f6a1aa elementor-widget elementor-widget-heading\" data-id=\"2f6a1aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Household Income<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9712bee elementor-widget elementor-widget-image\" data-id=\"9712bee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-1024x683.png\" class=\"attachment-large size-large wp-image-25734\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-1024x683.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-300x200.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-768x512.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-1536x1024.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-2048x1365.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Household-Income-610x407.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e587df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e587df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5c973\" data-id=\"3d5c973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dee3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d8dee3b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060e33c elementor-widget elementor-widget-menu-anchor\" data-id=\"060e33c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"covid-changes\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-83ee6c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83ee6c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51a1451\" data-id=\"51a1451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d30c8e0 elementor-widget elementor-widget-spacer\" data-id=\"d30c8e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ede048d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ede048d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb9b80\" data-id=\"3eb9b80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9c7d21 elementor-widget elementor-widget-image\" data-id=\"d9c7d21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3.png\" class=\"attachment-large size-large wp-image-25719\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9d32e1\" data-id=\"e9d32e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b51bb30 elementor-widget elementor-widget-heading\" data-id=\"b51bb30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Impact of Covid on Consumers\u2019 Beauty Habits<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c857ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c857ee4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a44bfbf\" data-id=\"a44bfbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a7f1a elementor-widget elementor-widget-text-editor\" data-id=\"10a7f1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The pandemic has turned peoples\u2019 lives upside down. Many people are working from home &#8212; while simultaneously supervising their childrens\u2019 eLearning. And the vast majority of vacations and events have been cancelled &#8212; at least for the time being.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa8630 elementor-widget elementor-widget-heading\" data-id=\"efa8630\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beauty Habits Have Evolved<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b58af elementor-widget elementor-widget-text-editor\" data-id=\"32b58af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These lifestyle changes have led to changes in beauty habits, too. For example, many consumers are cutting back on makeup use, likely because they\u2019re not leaving the house as much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, our survey found that more than half (54%) of consumers indicate they wear less makeup now than pre-COVID.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, it seems many consumers are making skincare a priority. More than half (56%) indicate they\u2019re more focused on skincare now than they were before the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are spending more time at home, which means they may have more time to devote to more thoroughly caring for their skin.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2599644 elementor-widget elementor-widget-heading\" data-id=\"2599644\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers are Focusing Less on Makeup, and More on Skincare\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571e79a elementor-widget elementor-widget-image\" data-id=\"571e79a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"355\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-1024x568.png\" class=\"attachment-large size-large wp-image-25737\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-1024x568.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-300x167.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-768x426.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-1536x853.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-2048x1137.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/makeup-skincare-focus-610x339.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309f269 elementor-widget elementor-widget-heading\" data-id=\"309f269\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beauty Spending Has Changed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8dfe2 elementor-widget elementor-widget-text-editor\" data-id=\"0d8dfe2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The pandemic has had a negative financial impact for many consumers. According to the Department of Labor, the U.S. unemployment rate was 6.7% in December 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many unemployed (and underemployed) people, it\u2019s not surprising that 41% of consumers say they spend less money on beauty products now than before COVID. Over a third (38%) indicate their beauty spending hasn\u2019t been impacted by COVID, and the remaining 21% say their beauty spending has actually <\/span><i><span style=\"font-weight: 400;\">increased<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd96a84 elementor-widget elementor-widget-heading\" data-id=\"dd96a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Effect of COVID on Beauty Spending\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa2765 elementor-widget elementor-widget-image\" data-id=\"5fa2765\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-1024x1024.png\" class=\"attachment-large size-large wp-image-25738\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/COVID-on-Beauty-Spending-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18bd315 elementor-widget elementor-widget-text-editor\" data-id=\"18bd315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beauty enthusiasts are the least likely to have decreased their beauty in the midst of COVID (and most likely to have increased spending), when compared to beauty brand loyalists and beauty novices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a2bd1 elementor-widget elementor-widget-heading\" data-id=\"70a2bd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact on Spending Habits for Different Types of Beauty Shoppers <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec0b6da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec0b6da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1180604\" data-id=\"1180604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114567f elementor-widget elementor-widget-heading\" data-id=\"114567f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Novice<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56beefe elementor-widget elementor-widget-image\" data-id=\"56beefe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"451\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-n-1536x1081-1-1024x721.png\" class=\"attachment-large size-large wp-image-25802\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-n-1536x1081-1-1024x721.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-n-1536x1081-1-300x211.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-n-1536x1081-1-768x541.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-n-1536x1081-1-610x429.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-n-1536x1081-1.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a607d7e elementor-widget elementor-widget-heading\" data-id=\"a607d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Brand Loyalist<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14680ac elementor-widget elementor-widget-image\" data-id=\"14680ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"464\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-l-1536x1115-1-1024x743.png\" class=\"attachment-large size-large wp-image-25803\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-l-1536x1115-1-1024x743.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-l-1536x1115-1-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-l-1536x1115-1-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-l-1536x1115-1-610x443.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-l-1536x1115-1.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a45949 elementor-widget elementor-widget-heading\" data-id=\"0a45949\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Enthusiast <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182aaa0 elementor-widget elementor-widget-image\" data-id=\"182aaa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"461\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-e-1536x1105-1-1024x737.png\" class=\"attachment-large size-large wp-image-25804\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-e-1536x1105-1-1024x737.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-e-1536x1105-1-300x216.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-e-1536x1105-1-768x553.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-e-1536x1105-1-610x439.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-e-1536x1105-1.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-667bce2 elementor-widget elementor-widget-text-editor\" data-id=\"667bce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Income also seems to impact whether shoppers have decreased their beauty spending &#8212; but perhaps not as much as expected. Those making higher incomes are just slightly less likely to have cut beauty spending post-COVID than those with smaller incomes. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427883b elementor-widget elementor-widget-heading\" data-id=\"427883b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Income on Post-COVID Beauty Spending<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143fe50 elementor-widget elementor-widget-text-editor\" data-id=\"143fe50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\" aligncenter\" style=\"height: 528px; width: 100%; border-collapse: collapse; border-style: solid; border-color: #ffffff;\">\n<thead>\n<tr style=\"height: 160px; background-color: #5bc2e7;\">\n<td style=\"width: 15.8565%; height: 160px;\">\u00a0<\/td>\n<td style=\"width: 28.0003%; height: 160px;\"><span style=\"color: #ffffff;\">I spend less money on beauty products now than before COVID<\/span><\/td>\n<td style=\"width: 27.6469%; height: 160px;\"><span style=\"color: #ffffff;\">I spend more money on beauty products now than before COVID<\/span><\/td>\n<td style=\"width: 28.4963%; height: 160px;\"><span style=\"color: #ffffff;\">The amount of money I spend on beauty products has not changed<\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 48px;\">\n<td style=\"width: 15.8565%; height: 48px;\">$0 &#8211; $25,000<\/td>\n<td style=\"width: 28.0003%; height: 48px; text-align: center;\"><span style=\"color: #000000;\">44%<\/span><\/td>\n<td style=\"width: 27.6469%; height: 48px; text-align: center;\"><span style=\"color: #000000;\">18%<\/span><\/td>\n<td style=\"width: 28.4963%; height: 48px; text-align: center;\"><span style=\"color: #000000;\">38%<\/span><\/td>\n<\/tr>\n<tr style=\"height: 72px; background-color: #f4f4f4;\">\n<td style=\"width: 15.8565%; height: 72px;\">$26,000 &#8211; $50,000<\/td>\n<td style=\"width: 28.0003%; height: 72px; text-align: center;\">42%<\/td>\n<td style=\"width: 27.6469%; height: 72px; text-align: center;\">20%<\/td>\n<td style=\"width: 28.4963%; height: 72px; text-align: center;\">38%<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 15.8565%; height: 48px;\">$51,000 &#8211; $75,000<\/td>\n<td style=\"width: 28.0003%; height: 48px; text-align: center;\">39%<\/td>\n<td style=\"width: 27.6469%; height: 48px; text-align: center;\">21%<\/td>\n<td style=\"width: 28.4963%; height: 48px; text-align: center;\">40%<\/td>\n<\/tr>\n<tr style=\"height: 72px; background-color: #f4f4f4;\">\n<td style=\"width: 15.8565%; height: 72px;\">$76,000 &#8211; $100,000<\/td>\n<td style=\"width: 28.0003%; height: 72px; text-align: center;\">38%<\/td>\n<td style=\"width: 27.6469%; height: 72px; text-align: center;\">23%<\/td>\n<td style=\"width: 28.4963%; height: 72px; text-align: center;\">39%<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 15.8565%; height: 24px;\">\n<p>$100,000+<\/p>\n<\/td>\n<td style=\"width: 28.0003%; height: 24px; text-align: center;\">38%<\/td>\n<td style=\"width: 27.6469%; height: 24px; text-align: center;\">24%<\/td>\n<td style=\"width: 28.4963%; height: 24px; text-align: center;\">38%<\/td>\n<\/tr>\n<tr style=\"height: 24px; background-color: #f4f4f4;\">\n<td style=\"width: 15.8565%; height: 24px;\">Prefer not to say<\/td>\n<td style=\"width: 28.0003%; height: 24px; text-align: center;\">43%<\/td>\n<td style=\"width: 27.6469%; height: 24px; text-align: center;\">16%<\/td>\n<td style=\"width: 28.4963%; height: 24px; text-align: center;\">41%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0d305 elementor-widget elementor-widget-spacer\" data-id=\"df0d305\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-20aa25e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20aa25e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68c1868\" data-id=\"68c1868\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc22e8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bc22e8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dc67a elementor-widget elementor-widget-menu-anchor\" data-id=\"b4dc67a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"shopping-destination\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8c410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8c410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6508459\" data-id=\"6508459\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ae907 elementor-widget elementor-widget-spacer\" data-id=\"34ae907\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0bfac0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bfac0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c93634\" data-id=\"9c93634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a514d9 elementor-widget elementor-widget-image\" data-id=\"5a514d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4.png\" class=\"attachment-large size-large wp-image-25720\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c67c75\" data-id=\"6c67c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb7635f elementor-widget elementor-widget-heading\" data-id=\"cb7635f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Where Consumers Shop for Beauty Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-536179e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"536179e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc6bd5a\" data-id=\"dc6bd5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3aefe elementor-widget elementor-widget-heading\" data-id=\"3d3aefe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online Beauty Shopping is Growing \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253e317 elementor-widget elementor-widget-text-editor\" data-id=\"253e317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There\u2019s been a well-reported uptick in eCommerce shopping since the start of the COVID-19 pandemic. So it\u2019s probably no surprise that a growing number of shoppers are purchasing beauty products online, too.<\/p>\n<p>More than half of shoppers (53%) buy more beauty products online now, compared to pre-COVID. This number is even higher among younger consumers. 66% of Gen Z shoppers and 58% of Millennials say they spend more online on beauty products now than they did before the pandemic.<\/p>\n<p>Also of note, 60% beauty enthusiasts are spending more online now, compared to 39% of beauty brand loyalists. What\u2019s more, those with incomes of $100,000 or higher are more likely to have increased online beauty spending than their lower-income counterparts. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb04642 elementor-widget elementor-widget-heading\" data-id=\"cb04642\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of COVID-19 on Online Beauty Spending<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7123ff8 elementor-widget elementor-widget-image\" data-id=\"7123ff8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-1024x1024.png\" class=\"attachment-large size-large wp-image-25746\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-Beauty-Spending-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39ac28 elementor-widget elementor-widget-heading\" data-id=\"f39ac28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Change in Online Spending by Beauty Shopper Type<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e42addb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e42addb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-17804f2\" data-id=\"17804f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd01487 elementor-widget elementor-widget-heading\" data-id=\"cd01487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Novice<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015a93b elementor-widget elementor-widget-image\" data-id=\"015a93b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"491\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-1024x786.png\" class=\"attachment-large size-large wp-image-25743\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-1024x786.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-300x230.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-768x590.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-1536x1180.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-2048x1573.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-n-610x468.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beca8ce elementor-widget elementor-widget-heading\" data-id=\"beca8ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Brand Loyalist<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c089b4f elementor-widget elementor-widget-image\" data-id=\"c089b4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"495\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-1024x792.png\" class=\"attachment-large size-large wp-image-25744\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-1024x792.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-300x232.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-768x594.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-1536x1189.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-2048x1585.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-l-610x472.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464b767 elementor-widget elementor-widget-heading\" data-id=\"464b767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Enthusiast <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585415b elementor-widget elementor-widget-image\" data-id=\"585415b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"509\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-1024x814.png\" class=\"attachment-large size-large wp-image-25745\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-1024x814.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-300x238.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-768x610.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-1536x1220.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-2048x1627.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/spending-change-e-610x485.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae7697 elementor-widget elementor-widget-heading\" data-id=\"bae7697\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Change in Online Beauty Spending by Income\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e971f4b elementor-widget elementor-widget-text-editor\" data-id=\"e971f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\" aligncenter\" style=\"height: 528px; width: 100%; border-collapse: collapse; border-style: solid; border-color: #ffffff;\">\n<thead>\n<tr style=\"height: 160px; background-color: #e03c31;\">\n<td style=\"width: 15.8565%; height: 160px;\">\u00a0<\/td>\n<td style=\"width: 29.3765%; height: 160px;\"><span style=\"color: #ffffff;\">I buy less beauty products online now compared to before COVID<\/span><\/td>\n<td style=\"width: 28.5643%; height: 160px;\"><span style=\"color: #ffffff;\">I buy more beauty products online now compared to before COVID<\/span><\/td>\n<td style=\"width: 26.2027%; height: 160px;\"><span style=\"color: #ffffff;\">My beauty purchasing habits have not changed<\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 48px;\">\n<td style=\"width: 15.8565%; height: 48px;\">$0 &#8211; $25,000<\/td>\n<td style=\"width: 29.3765%; height: 48px; text-align: center;\"><span style=\"color: #000000;\">18%<\/span><\/td>\n<td style=\"width: 28.5643%; height: 48px; text-align: center;\"><span style=\"color: #000000;\">43%<\/span><\/td>\n<td style=\"width: 26.2027%; height: 48px; text-align: center;\"><span style=\"color: #000000;\">39%<\/span><\/td>\n<\/tr>\n<tr style=\"height: 72px; background-color: #f4f4f4;\">\n<td style=\"width: 15.8565%; height: 72px;\">$26,000 &#8211; $50,000<\/td>\n<td style=\"width: 29.3765%; height: 72px; text-align: center;\">13%<\/td>\n<td style=\"width: 28.5643%; height: 72px; text-align: center;\">50%<\/td>\n<td style=\"width: 26.2027%; height: 72px; text-align: center;\">37%<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 15.8565%; height: 48px;\">$51,000 &#8211; $75,000<\/td>\n<td style=\"width: 29.3765%; height: 48px; text-align: center;\">11%<\/td>\n<td style=\"width: 28.5643%; height: 48px; text-align: center;\">56%<\/td>\n<td style=\"width: 26.2027%; height: 48px; text-align: center;\">33%<\/td>\n<\/tr>\n<tr style=\"height: 72px; background-color: #f4f4f4;\">\n<td style=\"width: 15.8565%; height: 72px;\">$76,000 &#8211; $100,000<\/td>\n<td style=\"width: 29.3765%; height: 72px; text-align: center;\">11%<\/td>\n<td style=\"width: 28.5643%; height: 72px; text-align: center;\">49%<\/td>\n<td style=\"width: 26.2027%; height: 72px; text-align: center;\">40%<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 15.8565%; height: 24px;\">\n<p>$100,000+<\/p>\n<\/td>\n<td style=\"width: 29.3765%; height: 24px; text-align: center;\">11%<\/td>\n<td style=\"width: 28.5643%; height: 24px; text-align: center;\">62%<\/td>\n<td style=\"width: 26.2027%; height: 24px; text-align: center;\">27%<\/td>\n<\/tr>\n<tr style=\"height: 24px; background-color: #f4f4f4;\">\n<td style=\"width: 15.8565%; height: 24px;\">Prefer not to say<\/td>\n<td style=\"width: 29.3765%; height: 24px; text-align: center;\">14%<\/td>\n<td style=\"width: 28.5643%; height: 24px; text-align: center;\">47%<\/td>\n<td style=\"width: 26.2027%; height: 24px; text-align: center;\">39%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0495dbf elementor-widget elementor-widget-text-editor\" data-id=\"0495dbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We also asked consumers to indicate how much they spend each month on online beauty purchases. And as it turns out, they\u2019re spending significantly more each month compared to just a few years ago when we asked consumers the same question. For example, in 2019, just 2% of respondents indicated they spent more than $101 per month on online beauty purchases. In 2021, that number has grown to 23%!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2324f9 elementor-widget elementor-widget-heading\" data-id=\"c2324f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Spending on Beauty Products Purchased Online\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7015b elementor-widget elementor-widget-heading\" data-id=\"3c7015b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Roughly how much money did you spend per month on online beauty purchases?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-275129c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"275129c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ea4cb4\" data-id=\"7ea4cb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bc4f26 elementor-widget elementor-widget-heading\" data-id=\"8bc4f26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2019<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238313f elementor-widget elementor-widget-image\" data-id=\"238313f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-1024x1024.png\" class=\"attachment-large size-large wp-image-25747\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2019-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfc05f2\" data-id=\"cfc05f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9934722 elementor-widget elementor-widget-heading\" data-id=\"9934722\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2229c99 elementor-widget elementor-widget-image\" data-id=\"2229c99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-1024x1024.png\" class=\"attachment-large size-large wp-image-25749\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/monthly-spend-2021-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff0b486 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff0b486\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f1299\" data-id=\"41f1299\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f61491 elementor-widget elementor-widget-heading\" data-id=\"7f61491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Amazon is Actually Declining in Importance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730fcd7 elementor-widget elementor-widget-text-editor\" data-id=\"730fcd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to online shopping, there are nearly endless options. So where do online shoppers most often start the purchase journey for beauty products?<\/p>\n<p>The starting point of nearly half (44%) of shoppers is a beauty retailer\u2019s website &#8212; think Ulta.com or Sephora.com. Amazon is a distant second, with 22% of shoppers indicating its where they start the online purchase journey for beauty products.<\/p>\n<p>It\u2019s worth noting that when we asked this same question just two years ago, 47% of shoppers indicated they typically start shopping on Amazon. This suggests that Amazon has become less of a threat to beauty retailers.<\/p>\n<p>And by providing great online shopping experiences, it\u2019s very much possible for beauty businesses to compete (and win) against the eCommerce giant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9751b59 elementor-widget elementor-widget-heading\" data-id=\"9751b59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Retailer Websites Reign<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c0a5f elementor-widget elementor-widget-heading\" data-id=\"70c0a5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Where beauty shoppers most often start shopping online\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0468d96 elementor-widget elementor-widget-image\" data-id=\"0468d96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"391\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-1024x625.png\" class=\"attachment-large size-large wp-image-25753\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-1024x625.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-300x183.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-768x469.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-1536x938.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-2048x1251.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/beauty-websites-610x373.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a61c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a61c92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fba4bf4\" data-id=\"fba4bf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004c134 elementor-widget elementor-widget-heading\" data-id=\"004c134\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In-Store Beauty Shopping Continues to Thrive\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cda7c elementor-widget elementor-widget-text-editor\" data-id=\"b8cda7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make no mistake: the rise in beauty eCommerce doesn\u2019t mean stores are dead.<\/p>\n<p>In fact, our data tells us that the amount consumers spend on beauty products in stores each month has actually increased from 2019.<\/p>\n<p>For example, in 2019, during any given month, just 3% of consumers spent more than $101 in a store on beauty products. In 2021, that number grew to 18%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38df156 elementor-widget elementor-widget-heading\" data-id=\"38df156\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Spending on Beauty Products Purchased in a Brick-and-Mortar Store<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f6d5f elementor-widget elementor-widget-image\" data-id=\"b9f6d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"296\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-1024x473.png\" class=\"attachment-large size-large wp-image-25754\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-1024x473.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-300x139.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-768x355.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-1536x709.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-2048x945.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Purchased-in-a-Brick-and-Mortar-Store-610x282.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62693cb elementor-widget elementor-widget-text-editor\" data-id=\"62693cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A key finding of this research is that stores remain a popular place to buy tried-and-true products &#8212; and discover new ones. We\u2019ll explore this in more detail <a href=\"#restocking\">later in this report.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d055bb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d055bb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af05b9e\" data-id=\"af05b9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe9cb4f elementor-widget elementor-widget-image\" data-id=\"fe9cb4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"719\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis-912x1024.png\" class=\"attachment-large size-large wp-image-25756\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis-912x1024.png 912w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis-267x300.png 267w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis-768x863.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis-1367x1536.png 1367w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis-610x685.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-bopis.png 1394w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ec20d elementor-widget elementor-widget-heading\" data-id=\"f5ec20d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stores Serve as Fulfillment Centers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7504ad6 elementor-widget elementor-widget-text-editor\" data-id=\"7504ad6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Curbside pickup &#8212; also known as Buy Online Pick up in Store (BOPIS) offers shoppers the best of both worlds. They can browse online and minimize in-person contact &#8212; but still enjoy the (nearly) instant gratification of in-store shopping.<\/p>\n<p>The popularity of BOPIS has grown significantly among beauty shoppers. In fact, 55% say they use curbside pickup for beauty products more now than they did pre-pandemic.<\/p>\n<p>Younger generations are taking advantage of curbside pickup even more. 60% of Millennials and 58% of Gen Z shoppers say they\u2019ve ramped up their use of BOPIS services for beauty products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615bc15 elementor-widget elementor-widget-heading\" data-id=\"615bc15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">BOPIS is Growing for Beauty Shoppers \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a89f0d elementor-widget elementor-widget-heading\" data-id=\"6a89f0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you use curbside pickup more now than pre-pandemic? \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c5413 elementor-widget elementor-widget-image\" data-id=\"e2c5413\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-1024x1024.png\" class=\"attachment-large size-large wp-image-25755\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/curbside-pickup-more-now-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a250dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a250dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1624e4\" data-id=\"b1624e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8e0b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ae8e0b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79b2c elementor-widget elementor-widget-menu-anchor\" data-id=\"7d79b2c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"role-of-ugc\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-29c0e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c0e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54af956\" data-id=\"54af956\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01833af elementor-widget elementor-widget-spacer\" data-id=\"01833af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-da8c251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da8c251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-871bb2b\" data-id=\"871bb2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-064f3cb elementor-widget elementor-widget-image\" data-id=\"064f3cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5.png\" class=\"attachment-large size-large wp-image-25721\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-5-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f2fc53\" data-id=\"1f2fc53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b360cc elementor-widget elementor-widget-heading\" data-id=\"7b360cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Role of UGC in Beauty Shopping<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-645a947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"645a947\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10abe6a\" data-id=\"10abe6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e0a2f7 elementor-widget elementor-widget-text-editor\" data-id=\"6e0a2f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>User-generated content &#8212; including reviews, Q&amp;A, photos, and videos &#8212; has a big impact on purchase decisions. That\u2019s not exactly news.<\/p>\n<p>But thanks to this survey, we can now clearly see that for beauty shoppers, this content has never been more important.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8647b5 elementor-widget elementor-widget-heading\" data-id=\"d8647b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Fuel Smart Beauty Purchase Decisions Online and In Store<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44878f1 elementor-widget elementor-widget-text-editor\" data-id=\"44878f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our research found that all shoppers (99%) read reviews at least sometimes when shopping online for beauty products, with 54% saying they always do so.<\/p>\n<p>Reviews matter for in store shoppers, too. 85% say they read reviews at least sometimes when shopping for beauty products within the four walls of a brick and mortar store.<\/p>\n<p>How do they want to access reviews when shopping in a store? Nearly half (45%) prefer to find reviews by visiting the brand or retailer\u2019s website on their phones.<\/p>\n<p>The message here? Ensure your reviews are easy for shoppers to find and consume &#8212; regardless of device.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4674518 elementor-widget elementor-widget-heading\" data-id=\"4674518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Online and In Store Shoppers Read Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e386d elementor-widget elementor-widget-image\" data-id=\"f0e386d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"246\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-1024x393.png\" class=\"attachment-large size-large wp-image-25800\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-1024x393.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-300x115.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-768x295.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-1536x590.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-2048x787.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Online-and-In-Store-Shoppers-Read-Reviews-1-610x234.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f2ba5 elementor-widget elementor-widget-heading\" data-id=\"83f2ba5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Where In-Store Shoppers Want to Find Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9f5af elementor-widget elementor-widget-image\" data-id=\"ce9f5af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"613\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-1024x981.png\" class=\"attachment-large size-large wp-image-25758\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-1024x981.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-768x736.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-1536x1471.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-2048x1962.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-In-Store-Shoppers-Want-to-Find-Reviews-610x584.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368b563 elementor-widget elementor-widget-text-editor\" data-id=\"368b563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What elements of reviews do beauty shoppers value when making purchase decisions?<\/p>\n<p>79% say the average star rating is important. More than half (58%) care about the overall number of reviews for a product. And 49% say the number of recent reviews is important. Note: respondents could select all that applied.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8d230 elementor-widget elementor-widget-heading\" data-id=\"8d8d230\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Review Elements that Matter to Beauty Shoppers\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df935b2 elementor-widget elementor-widget-image\" data-id=\"df935b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"193\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-1024x308.png\" class=\"attachment-large size-large wp-image-25759\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-1024x308.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-300x90.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-768x231.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-1536x463.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-2048x617.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Review-Elements-610x184.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7541f elementor-widget elementor-widget-text-editor\" data-id=\"df7541f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This highlights the importance of consistently generating a steady stream of great reviews.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc3f5b elementor-widget elementor-widget-heading\" data-id=\"8fc3f5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Helpful Hint: Recency, quantity and quality of reviews all matter to beauty shoppers! So make it a priority to collect plenty of great reviews on an ongoing basis.\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cce9eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce9eb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e82165f\" data-id=\"e82165f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa38a6 elementor-widget elementor-widget-heading\" data-id=\"7fa38a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">During the Pandemic, Dependence on Reviews Has Increased \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ac1e5 elementor-widget elementor-widget-text-editor\" data-id=\"f4ac1e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It seems shopper dependence on reviews has only grown in the midst of the COVID-19 pandemic. 41% of beauty shoppers indicate they\u2019re more reliant on ratings and reviews now than they were before the start of the global health crisis. This number is even higher &#8212; 58% &#8212; among Gen Z shoppers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3579081 elementor-widget elementor-widget-heading\" data-id=\"3579081\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">41% of beauty shoppers are more reliant on ratings and reviews now than pre-pandemic. This number increases to 58% for Gen Z shoppers. <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb5dea elementor-widget elementor-widget-heading\" data-id=\"7eb5dea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Increased Dependence on Reviews by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51864c9 elementor-widget elementor-widget-heading\" data-id=\"51864c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you more reliant on reviews now than  before COVID?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee137c elementor-widget elementor-widget-image\" data-id=\"4ee137c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"253\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-1024x404.png\" class=\"attachment-large size-large wp-image-25760\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-1024x404.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-300x118.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-768x303.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-1536x606.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-2048x808.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-Reviews-610x241.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb52f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb52f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dcd11b\" data-id=\"5dcd11b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c32af08 elementor-widget elementor-widget-heading\" data-id=\"c32af08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beauty Shoppers Rely on User-Generated Visual Content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a4273 elementor-widget elementor-widget-text-editor\" data-id=\"00a4273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beauty products are highly personal purchases. While a children\u2019s toy will look the same regardless of who buys it, a makeup item will look different on every person.<\/p>\n<p>Customer-submitted photos and videos help shoppers understand what a beauty product will look like on someone like them. During Covid, user-submitted visual content has become even more important.<\/p>\n<p>Just over a third (38%) of those we surveyed say they are more reliant on user-submitted visual content now, compared to pre-Covid. This number soars to 53% among Gen Z shoppers. Clearly, these younger consumers have an appetite for user-submitted photos and videos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22faa0 elementor-widget elementor-widget-heading\" data-id=\"c22faa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">38% of beauty shoppers are now more reliant on user-submitted visual content than they were pre-COVID. This number increases to 53% among Gen Z shoppers.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172f051 elementor-widget elementor-widget-heading\" data-id=\"172f051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Increased Dependence on User-Submitted Visual Content by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6ddc1 elementor-widget elementor-widget-heading\" data-id=\"4d6ddc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you more reliant on user-submitted photos and videos now than before COVID?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae85e9 elementor-widget elementor-widget-image\" data-id=\"8ae85e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"246\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-1024x394.png\" class=\"attachment-large size-large wp-image-25761\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-1024x394.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-300x115.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-768x295.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-1536x591.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-2048x787.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Increased-Dependence-on-User-Submitted-Visuals-610x235.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc17766 elementor-widget elementor-widget-heading\" data-id=\"cc17766\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Helpful Hint: User-generated photos and videos help beauty shoppers get realistic expectations of products -- especially when they can\u2019t try them out in person first! Be sure to collect plenty of photos and videos from your shoppers.\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd9acd elementor-widget elementor-widget-image\" data-id=\"acd9acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-1024x458.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-300x134.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-768x344.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-610x273.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow.webp 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-1024x458.png\" height=\"286\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-1024x458.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-300x134.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-768x344.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow-610x273.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/juvia-eyeshadow.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25469 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-daa7cd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa7cd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fef3811\" data-id=\"fef3811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb93c63 elementor-widget elementor-widget-heading\" data-id=\"fb93c63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For Online Beauty Shoppers, Q&A Replaces the In-Store Associate <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36805ba elementor-widget elementor-widget-text-editor\" data-id=\"36805ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When a consumer is shopping in a brick-and-mortar store and has a question about a beauty product, they can ask an in-store associate. But when they\u2019re shopping online, they often turn to the product\u2019s Q&amp;A (and as we mentioned earlier, consumers are shopping online a whole lot more these days).<\/p>\n<p>So it\u2019s probably not surprising that over a third (36%) of beauty shoppers say they\u2019re more reliant on Q&amp;A now than pre-COVID. Gen Z is the generation with the largest increase in dependence on Q&amp;A. Nearly half (46%) say they depend on this content more now than they did before COVID.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f036c8 elementor-widget elementor-widget-heading\" data-id=\"8f036c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">36% of beauty shoppers are now more reliant on Q&A  than they were pre-COVID. At 46%, this number is significantly higher for Gen Z shoppers. \n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3c799 elementor-widget elementor-widget-heading\" data-id=\"1b3c799\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Increased Dependence on Q&A by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28dfa9 elementor-widget elementor-widget-heading\" data-id=\"b28dfa9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you more reliant on Q&A now than before COVID?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925e040 elementor-widget elementor-widget-image\" data-id=\"925e040\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"249\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-1024x398.png\" class=\"attachment-large size-large wp-image-25762\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-1024x398.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-300x117.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-768x298.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-1536x597.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-2048x796.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Dependence-on-QA-610x237.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d79ed9 elementor-widget elementor-widget-image\" data-id=\"5d79ed9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1024x1001.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-300x293.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-768x751.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1536x1502.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-610x596.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa.webp 1841w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1024x1001.png\" height=\"626\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1024x1001.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-300x293.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-768x751.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-1536x1502.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa-610x596.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/10\/ulta-foundation-qa.png 1841w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24702 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-423f57e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423f57e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-228bab1\" data-id=\"228bab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1819b8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a1819b8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ed646 elementor-widget elementor-widget-menu-anchor\" data-id=\"b0ed646\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"restocking\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-deb1bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb1bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03c0d82\" data-id=\"03c0d82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d807d40 elementor-widget elementor-widget-spacer\" data-id=\"d807d40\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa6e2ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa6e2ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79de6a1\" data-id=\"79de6a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd6b0e1 elementor-widget elementor-widget-image\" data-id=\"dd6b0e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6.png\" class=\"attachment-large size-large wp-image-25722\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f25ec4a\" data-id=\"f25ec4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6515e elementor-widget elementor-widget-heading\" data-id=\"df6515e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Shoppers Restock on Tried-and-True Beauty Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e33c1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e33c1a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f831d8c\" data-id=\"f831d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8716ec elementor-widget elementor-widget-text-editor\" data-id=\"d8716ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are beauty products that a given consumer will turn to time and time again. Perhaps it\u2019s a foundation that perfectly matches a shopper\u2019s skin tone &#8212; or maybe it\u2019s an eye cream that instantly makes them look like they got a solid eight hours of sleep.<\/p>\n<p>Let\u2019s take a closer look at how consumers shop for these tried-and-true beauty products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38be59 elementor-widget elementor-widget-heading\" data-id=\"d38be59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beauty Brands and Retailers are Gaining Traction <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc066bc elementor-widget elementor-widget-text-editor\" data-id=\"cc066bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consumers have countless shopping options. But when it comes to shopping for beauty products they\u2019ve tried before, a few of those options rise to the top.<\/p>\n<p>Nearly a quarter (22%) will buy on a specialty beauty retailer\u2019s website, and 21% will opt for a mass retailer\u2019s store &#8212; such as Walmart or Target. Another 18% will purchase at a specialty beauty retailer\u2019s store and 17% will buy on Amazon.<\/p>\n<p>Other less popular spots for stocking up on tried-and-true beauty products include mass retailers\u2019 websites (12%) and brands\u2019 websites (10%).<\/p>\n<p>Interestingly, the popularity of speciality beauty retailer stores and websites &#8212; as well as brand websites &#8212; has soared since the last time we surveyed beauty shoppers.<\/p>\n<p>On the other hand, the popularity of Amazon and mass retailers seems to have waned &#8212; at least when it comes to beauty products. Cleary, it\u2019s very much possible for beauty brands and retailers to compete and win.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c58c00 elementor-widget elementor-widget-heading\" data-id=\"6c58c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Where Consumers Shop for Tried-and-True Beauty Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f08f9 elementor-widget elementor-widget-image\" data-id=\"d1f08f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"386\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-1024x618.png\" class=\"attachment-large size-large wp-image-25805\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-1024x618.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-300x181.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-768x463.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-1536x927.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-2048x1236.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shop-fav-610x368.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990f3b4 elementor-widget elementor-widget-text-editor\" data-id=\"990f3b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When stocking up on tried-and-true products, what makes a shopper choose one store or website over another? Some of the top reasons include convenience, low prices, free shipping, fast delivery and loyalty points.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d095039 elementor-widget elementor-widget-heading\" data-id=\"d095039\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A Variety of Factors Attract Beauty Shoppers Stocking up on Habitual Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce30a9 elementor-widget elementor-widget-heading\" data-id=\"fce30a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why do you choose one store or website over another?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fe510 elementor-widget elementor-widget-image\" data-id=\"99fe510\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-1024x683.png\" class=\"attachment-large size-large wp-image-25764\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-1024x683.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-300x200.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-768x512.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-1536x1024.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-2048x1365.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Factors-Attract-Beauty-Shoppers-610x407.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd67e71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd67e71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b658657\" data-id=\"b658657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f477c elementor-widget elementor-widget-heading\" data-id=\"19f477c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Purchase Habitual and New Beauty Products at the Same Time\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e6dc3 elementor-widget elementor-widget-text-editor\" data-id=\"49e6dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When consumers are stocking up on their go-to beauty products, they don\u2019t just grab what they need and head for the checkout.<\/p>\n<p>Instead, 94% of consumers say that when they\u2019re purchasing a habitual product, they\u2019re at least somewhat likely to also buy a new product during the same transaction. This is up from 82% when we asked the same question just a couple years ago.<\/p>\n<p>It seems today\u2019s beauty shoppers are more willing to try something new than they were just a few years ago &#8212; which we\u2019ll explore more in the next section.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2733bfd elementor-widget elementor-widget-heading\" data-id=\"2733bfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Shoppers More Likely to Try Something New<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037a266 elementor-widget elementor-widget-heading\" data-id=\"037a266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When purchasing a habitual product, how likely are you to also buy a new product during the same transaction?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6ecbe elementor-widget elementor-widget-image\" data-id=\"7e6ecbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"241\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-1024x385.png\" class=\"attachment-large size-large wp-image-25765\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-1024x385.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-300x113.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-768x289.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-1536x578.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-2048x770.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/also-buy-a-new-product-610x229.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-743fe65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743fe65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d9d2e\" data-id=\"20d9d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb1c093 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb1c093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c54632 elementor-widget elementor-widget-menu-anchor\" data-id=\"7c54632\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"new-products\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a27c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a27c98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae81fd\" data-id=\"bae81fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67648b4 elementor-widget elementor-widget-spacer\" data-id=\"67648b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f29308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f29308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53c0867\" data-id=\"53c0867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa52ad elementor-widget elementor-widget-image\" data-id=\"baa52ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7.png\" class=\"attachment-large size-large wp-image-25723\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d13654\" data-id=\"4d13654\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb1eb49 elementor-widget elementor-widget-heading\" data-id=\"bb1eb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Consumers Discover New Beauty Products\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7d400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7d400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-435fb20\" data-id=\"435fb20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5bb9e elementor-widget elementor-widget-text-editor\" data-id=\"8a5bb9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, consumers are spending more time at home. Many are using this as an opportunity to do things they didn\u2019t have the time for before &#8212; like trying out new beauty products.<\/p>\n<p>In fact, two in five (40%) of those we surveyed said they\u2019re more likely to try new-to-them beauty products now than pre-Covid. This number is even higher for Millennials (46%) and Gen Z (53%). What\u2019s more, beauty enthusiasts are more likely to try new beauty products (45%) than those who identify as beauty brand loyalists (26%) and beauty novices (36%). <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2f86f elementor-widget elementor-widget-heading\" data-id=\"9d2f86f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Enthusiasts are Trying New Products Post-COVID<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf044a elementor-widget elementor-widget-heading\" data-id=\"aaf044a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you more likely to try new-to-you beauty products now than pre-Covid?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7ce76 elementor-widget elementor-widget-image\" data-id=\"df7ce76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"236\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-1024x377.png\" class=\"attachment-large size-large wp-image-25766\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-1024x377.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-300x110.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-768x282.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-1536x565.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-2048x753.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Trying-New-Products-Post-COVID-610x224.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0932c elementor-widget elementor-widget-text-editor\" data-id=\"fc0932c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Where are they shopping for these products? And what information do they depend on to make confident purchase decisions? Let\u2019s take a closer look.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdfb5a elementor-widget elementor-widget-heading\" data-id=\"1bdfb5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Purchase New Beauty Products From a Variety of Sources\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be313e5 elementor-widget elementor-widget-text-editor\" data-id=\"be313e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether they\u2019re shopping online or in-store, beauty shoppers are spending a good chunk of their budget on products they\u2019ve never tried before.<\/p>\n<p>Of note, online shoppers are slightly more likely to spend 51-100% of their budget on new products than those shopping in-store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b9c95 elementor-widget elementor-widget-heading\" data-id=\"76b9c95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">What Percentage of Your 2020 Beauty Purchases Were For Products You\u2019d Never Tried Before?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c767db elementor-widget elementor-widget-heading\" data-id=\"8c767db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Online vs In Store<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac7965 elementor-widget elementor-widget-image\" data-id=\"8ac7965\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"291\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-1024x465.png\" class=\"attachment-large size-large wp-image-25767\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-1024x465.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-300x136.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-768x349.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-1536x697.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-2048x929.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/online-instore-610x277.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b125230 elementor-widget elementor-widget-text-editor\" data-id=\"b125230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Where are consumers shopping for these new-to-them beauty products? The top five destinations for purchasing new beauty products are a specialty beauty retailer\u2019s website (24%), Amazon (18%), a speciality beauty retailer\u2019s store (17%), a mass retailer\u2019s store (15%) and a brand website (11%).<\/p>\n<p>Consistent with other findings in this survey, brand and specialty beauty retailer stores and websites are gaining traction when compared to our results from 2019 &#8212; with Amazon losing favor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9dc3f elementor-widget elementor-widget-heading\" data-id=\"8e9dc3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Where Do Consumers Shop for New-to-Them Beauty Products?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d123645 elementor-widget elementor-widget-heading\" data-id=\"d123645\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2019 vs 2021<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b6f0f elementor-widget elementor-widget-image\" data-id=\"45b6f0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-1024x683.png\" class=\"attachment-large size-large wp-image-25768\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-1024x683.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-300x200.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-768x512.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-1536x1024.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-2048x1365.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Where-Consumers-Shop-for-New-to-Them-Beauty-Products-610x407.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c64a3d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c64a3d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-577a44a\" data-id=\"577a44a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdc5459 elementor-widget elementor-widget-heading\" data-id=\"fdc5459\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Motivate Beauty Shoppers to Try New Products \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24aa214 elementor-widget elementor-widget-text-editor\" data-id=\"24aa214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There\u2019s a certain level of risk associated with purchasing a product you\u2019ve never bought before. So how do shoppers gain the confidence they need to purchase new-to-them beauty products?<\/p>\n<p>Three-quarters (74%) say ratings and reviews motivate them to try new beauty products. This number jumps to 79% for both Millennial and Gen Z beauty shoppers.<\/p>\n<p>In fact, for all age groups, it seems this content is significantly more impactful than recommendations from family and friends (47%) and price (37%)!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863bf0c elementor-widget elementor-widget-heading\" data-id=\"863bf0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Top 5 Motivators for Trying New Beauty Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9f67c elementor-widget elementor-widget-image\" data-id=\"7f9f67c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"255\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-1024x408.png\" class=\"attachment-large size-large wp-image-25771\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-1024x408.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-300x120.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-768x306.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-1536x613.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-2048x817.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Motivators-for-Trying-New-Beauty-Products-610x243.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb6bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb6bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3161c6\" data-id=\"c3161c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10df01 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f10df01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57e91e elementor-widget elementor-widget-menu-anchor\" data-id=\"c57e91e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"influencer-impact\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-383d16b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"383d16b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70be43a\" data-id=\"70be43a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f5e02 elementor-widget elementor-widget-spacer\" data-id=\"58f5e02\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-07c9805 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07c9805\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9c4616\" data-id=\"e9c4616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803d80d elementor-widget elementor-widget-image\" data-id=\"803d80d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8.png\" class=\"attachment-large size-large wp-image-25724\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-8-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d36725d\" data-id=\"d36725d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c300899 elementor-widget elementor-widget-heading\" data-id=\"c300899\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Influencers on Shopping Behavior<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-426cc39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"426cc39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37c9814\" data-id=\"37c9814\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b11d4f elementor-widget elementor-widget-text-editor\" data-id=\"0b11d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our survey found that nearly half (45%) of shoppers are motivated by social media to try new beauty products. This number is even higher for Millennials (52%) and Gen Z (63%).<\/p>\n<p>So it makes sense that a growing number of brands are investing in influencer marketing. MediaKix predicts that brands will spend up to $15 billion on influencer marketing by 2022.<\/p>\n<p>But how exactly are beauty shoppers swayed by influencers? Let\u2019s explore.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ce61a elementor-widget elementor-widget-heading\" data-id=\"83ce61a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers of all Ages are Swayed by Beauty Influencers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdc99c elementor-widget elementor-widget-text-editor\" data-id=\"0cdc99c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over half (56%) of consumers say they are swayed by the influencers they follow to purchase beauty products. And younger shoppers are even more likely to be influenced.<\/p>\n<p>Three-quarters (74%) of Gen Z shoppers and 66% of Millennials say they are swayed to purchase beauty products by influencers they follow.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7799f elementor-widget elementor-widget-heading\" data-id=\"fa7799f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Influencers Sway Beauty Shoppers of All Generations\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66aa387 elementor-widget elementor-widget-heading\" data-id=\"66aa387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you swayed by influencers to buy beauty products? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926c6c3 elementor-widget elementor-widget-image\" data-id=\"926c6c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"289\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-1024x463.png\" class=\"attachment-large size-large wp-image-25772\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-1024x463.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-300x136.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-768x347.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-1536x694.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-2048x926.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-gen-610x276.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0417c elementor-widget elementor-widget-text-editor\" data-id=\"7a0417c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What\u2019s more, beauty enthusiasts are much more likely to be swayed by influencers than other types of beauty shoppers. This makes sense, as those who identify as beauty enthusiasts are always on the lookout for the next big thing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0433e99 elementor-widget elementor-widget-heading\" data-id=\"0433e99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Power of Influencers by Shopper Type<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3d82c elementor-widget elementor-widget-heading\" data-id=\"9a3d82c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you swayed by influencers to buy beauty products? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111445f elementor-widget elementor-widget-image\" data-id=\"111445f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"218\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-1024x349.png\" class=\"attachment-large size-large wp-image-25773\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-1024x349.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-300x102.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-768x262.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-1536x524.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-2048x698.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Multiple-Times-per-Month-47-610x208.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff1323f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff1323f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90bfe56\" data-id=\"90bfe56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c79deb elementor-widget elementor-widget-heading\" data-id=\"5c79deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beauty Shoppers are Loyal to Their Trusted Influencers\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b9863 elementor-widget elementor-widget-text-editor\" data-id=\"d7b9863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Does the number of followers an influencer has impact how much beauty shoppers trust them? For many, it doesn\u2019t.<\/p>\n<p>Over half (52%) of consumers say they trust the influencers they\u2019re loyal to no matter their follow count.<\/p>\n<p>A third (32%) say they\u2019re more willing to trust beauty suggestions from influencers they personally know, and 11% indicate they\u2019re more likely to trust micro-influencers with less than 100,000 followers.<\/p>\n<p>Just 5% of beauty shoppers say they most trust macro-influencers with more than 100,000 followers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66cda0 elementor-widget elementor-widget-heading\" data-id=\"b66cda0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Shoppers Trust Influencers of all Kinds<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d66cc elementor-widget elementor-widget-heading\" data-id=\"95d66cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Which type of influencer are you most willing to trust when they recommend products? \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03e1dc elementor-widget elementor-widget-image\" data-id=\"b03e1dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"605\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-1024x968.png\" class=\"attachment-large size-large wp-image-25774\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-1024x968.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-300x284.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-768x726.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-1536x1452.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-2048x1936.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/influencer-type-610x577.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-df2d65e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df2d65e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f202d48\" data-id=\"f202d48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc503f2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bc503f2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e35f5 elementor-widget elementor-widget-menu-anchor\" data-id=\"e6e35f5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"new-priorities\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e931ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e931ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dc9465\" data-id=\"5dc9465\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6879e07 elementor-widget elementor-widget-spacer\" data-id=\"6879e07\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-93cf534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93cf534\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6616e7\" data-id=\"c6616e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3e417 elementor-widget elementor-widget-image\" data-id=\"ee3e417\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9.png\" class=\"attachment-large size-large wp-image-25725\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-9-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aced830\" data-id=\"aced830\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-266bf2c elementor-widget elementor-widget-heading\" data-id=\"266bf2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Changing Priorities of Today\u2019s Beauty Shoppers <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-91b5e22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91b5e22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f671c53\" data-id=\"f671c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c76be7 elementor-widget elementor-widget-text-editor\" data-id=\"5c76be7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the past, shoppers weighed factors like price, brand and quality when choosing beauty products. Of course, these factors still matter. But increasingly, beauty shoppers also seek out products and brands that align with their values. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10bb61 elementor-widget elementor-widget-heading\" data-id=\"a10bb61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Majority of Shoppers Plan to Purchase Eco-Friendly Products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecfcf2 elementor-widget elementor-widget-text-editor\" data-id=\"6ecfcf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For many, the state of the environment is a growing concern. As such, an increasing number of shoppers are seeking out eco-friendly products and brands.<\/p>\n<p>Beauty shoppers are no exception. More than three-quarters (76%) of shoppers plan to buy beauty products in the future that are made sustainably.<\/p>\n<p>Gen Z shoppers (86%) and Millennials (80%) are even more likely to purchase sustainable beauty products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e48aa elementor-widget elementor-widget-heading\" data-id=\"94e48aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Shoppers Across All Generations will Seek Out Sustainable Products<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b00348 elementor-widget elementor-widget-image\" data-id=\"8b00348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"204\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-1024x327.png\" class=\"attachment-large size-large wp-image-25775\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-1024x327.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-300x96.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-768x245.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-1536x490.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-2048x653.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Sustainable-Products-gen-610x195.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-37b4108 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37b4108\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-409782e\" data-id=\"409782e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777867b elementor-widget elementor-widget-heading\" data-id=\"777867b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Half of Shoppers Plan to Support Black-Owned Beauty Brands<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ff174 elementor-widget elementor-widget-text-editor\" data-id=\"38ff174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2020, a growing number of consumers took action in the fight for racial justice. One way consumers chose to support this cause was by seeking out and buying from Black-owned businesses.<\/p>\n<p>According to Yelp, from May 25 to July 10, 2020 there were more than 2,500,000 searches for Black-owned businesses &#8212; up 7,043% from the same period in 2019.<\/p>\n<p>So it may come as no surprise that half (50%) of consumers say they plan to actively seek out beauty products made by Black-owned beauty brands. This number is even higher among Gen Z (75%) and Millennials (58%). <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5519cff elementor-widget elementor-widget-heading\" data-id=\"5519cff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Younger Consumers Plan to Seek Out Black-Owned Beauty Brands \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22117a5 elementor-widget elementor-widget-image\" data-id=\"22117a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"204\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-1024x327.png\" class=\"attachment-large size-large wp-image-25776\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-1024x327.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-300x96.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-768x245.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-1536x490.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-2048x654.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Black-Owned-Beauty-Brands-610x195.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e764a elementor-widget elementor-widget-text-editor\" data-id=\"35e764a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition, beauty enthusiasts are much more likely to seek out Black-owned beauty brands (55%) than beauty brand loyalists (38%) and novices (45%). That makes sense, as these shoppers are typically more open to trying out new products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6df05 elementor-widget elementor-widget-heading\" data-id=\"3d6df05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beauty Enthusiasts Most Likely to Seek Out Black-Owned Beauty Brands<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f9f68 elementor-widget elementor-widget-image\" data-id=\"f0f9f68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"156\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-1024x250.png\" class=\"attachment-large size-large wp-image-25777\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-1024x250.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-300x73.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-768x187.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-1536x374.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-2048x499.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/shopper-Black-Owned-Beauty-Brands-610x149.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f14f68f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f14f68f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b75cad7\" data-id=\"b75cad7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-593b4a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"593b4a3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b5881 elementor-widget elementor-widget-menu-anchor\" data-id=\"e2b5881\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"6-tips\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45dbaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45dbaf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224e5c9\" data-id=\"224e5c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a8654 elementor-widget elementor-widget-spacer\" data-id=\"c2a8654\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-da477a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da477a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd8750\" data-id=\"9bd8750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9f923 elementor-widget elementor-widget-image\" data-id=\"5c9f923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10.png\" class=\"attachment-large size-large wp-image-25726\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/Asset-10-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5de18f3\" data-id=\"5de18f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c809b39 elementor-widget elementor-widget-heading\" data-id=\"c809b39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">6 Recommendations for Beauty Brands and Retailers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b51d138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51d138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09331ac\" data-id=\"09331ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19d603 elementor-widget elementor-widget-text-editor\" data-id=\"a19d603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The way consumers shop for beauty products is evolving. And the COVID-19 pandemic has only sped up this evolution. Brands and retailers must adapt to meet and exceed the expectations of beauty shoppers &#8212; or risk losing them for good.<\/p>\n<p>Read on for six practical, impactful actions to take, based on the key findings of this report.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca3b7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee0d027\" data-id=\"ee0d027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-69f1e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"69f1e6b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310b430\" data-id=\"310b430\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad410c elementor-widget elementor-widget-heading\" data-id=\"3ad410c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54d0f4b\" data-id=\"54d0f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdd92d2 elementor-widget elementor-widget-heading\" data-id=\"fdd92d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Provide great shopping experiences across channels. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c541bcd elementor-widget elementor-widget-text-editor\" data-id=\"c541bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A growing number of consumers are shopping for beauty products online, especially in the midst of the COVID-19 pandemic. But at the same time, brick-and-mortar retail is still very much alive and well. Be sure you\u2019re providing great, seamless shopping experiences across channels. <strong>Remember: your shoppers should be able to find all of the information they need to make smart purchase decisions<\/strong> &#8212; regardless of whether they\u2019re shopping online or in-store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c990ff4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c990ff4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53eaee6\" data-id=\"53eaee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bde542 elementor-widget elementor-widget-heading\" data-id=\"8bde542\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Collect and display ratings and reviews.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29587fe elementor-widget elementor-widget-text-editor\" data-id=\"29587fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Shoppers depend on reviews to make informed purchase decisions both online and in-store. And 41% of beauty shoppers rely on this content even more now than pre-COVID. This number is even higher among younger shoppers. <strong>Recency, quantity and star rating all matter &#8212; so be sure to collect a steady stream of reviews on an ongoing basis.<\/strong> Finally, remember that reviews motivate three-quarters of shoppers to try new beauty products. So if you\u2019re launching new products in the coming year, consider sending out free samples in exchange for honest reviews.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d93536f\" data-id=\"d93536f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a64777 elementor-widget elementor-widget-heading\" data-id=\"4a64777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a051757 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a051757\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2535234\" data-id=\"2535234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e57c46c elementor-widget elementor-widget-heading\" data-id=\"e57c46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d705362\" data-id=\"d705362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10b572 elementor-widget elementor-widget-heading\" data-id=\"a10b572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Showcase visual content from your shoppers.\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6eb47 elementor-widget elementor-widget-text-editor\" data-id=\"4b6eb47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beauty products are highly personal. As such, <strong>shoppers want to see how a product works (or doesn\u2019t) for someone with similar characteristics<\/strong>. User-submitted photos and videos allow them to do that. And over a third of beauty shoppers are more reliant on user-submitted visual content now than they were pre-COVID. This number is even higher for younger shoppers. So be sure to collect and display photos and videos of your shoppers using your products \u201cin real life.\u201d Collect this content both natively and where it already lives: on social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbe772e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cbe772e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bab0172\" data-id=\"bab0172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fa5e0 elementor-widget elementor-widget-heading\" data-id=\"75fa5e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Empower online shoppers to ask questions. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4351a11 elementor-widget elementor-widget-text-editor\" data-id=\"4351a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>A third of shoppers (and an even greater number of younger shoppers) rely on Q&amp;A more now than they did pre-COVID<\/strong>. If you don\u2019t have Q&amp;A software on your product pages, now\u2019s the time to add it. It\u2019ll help shoppers make smarter purchase decisions &#8212; which will lead to happier customers and fewer returns. Also, consider allowing previous customers to answer shopper questions. After all, consumers trust the opinions of others like them!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e35ac9a\" data-id=\"e35ac9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9178206 elementor-widget elementor-widget-heading\" data-id=\"9178206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f9e577 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2f9e577\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7965511\" data-id=\"7965511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0c12f elementor-widget elementor-widget-heading\" data-id=\"2a0c12f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">5<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-700c3e4\" data-id=\"700c3e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f989c54 elementor-widget elementor-widget-heading\" data-id=\"f989c54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Leverage everyday influencers. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f34792 elementor-widget elementor-widget-text-editor\" data-id=\"3f34792\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers have the power to sway beauty shoppers. But <strong>over half of beauty shoppers consider the number of followers an influencer has to be irrelevant<\/strong>. So think about ways to leverage the micro-influencers who love your brand and products. For example, send samples to these everyday influencers, and in exchange, ask them to write an honest review. Or, ask them to post a photo of your product in action on their Instagram account &#8212; and then repurpose that content on your website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8180ab elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d8180ab\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e141d8\" data-id=\"9e141d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98dfdfb elementor-widget elementor-widget-heading\" data-id=\"98dfdfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Showcase your key differentiators.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee8249 elementor-widget elementor-widget-text-editor\" data-id=\"4ee8249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Factors like price and packaging are still important. But today, a growing number of beauty shoppers also want to purchase products that align with their values. Specifically, we found that many <strong>shoppers are actively seeking out products that are sustainably made and created by Black-owned businesses<\/strong>.<\/p>\n<p>If there\u2019s something unique about your brand or products, be sure to showcase it. Or if you\u2019re a beauty retailer, make it easy for shoppers to find products that align to the things that matter most to them. For example, Ulta features sections on their website that make it easy for shoppers to find products from Black-owned brands &#8212; and those that are eco-friendly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c1bd39\" data-id=\"1c1bd39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ef5ce elementor-widget elementor-widget-heading\" data-id=\"26ef5ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">6<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81bd682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81bd682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8db77c6\" data-id=\"8db77c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff083b3 elementor-widget elementor-widget-image\" data-id=\"ff083b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"694\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned-944x1024.png\" class=\"attachment-large size-large wp-image-25778\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned-944x1024.png 944w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned-277x300.png 277w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned-768x833.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned-1417x1536.png 1417w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned-610x661.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-black-owned.png 1577w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd8b4b8\" data-id=\"cd8b4b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-429275d elementor-widget elementor-widget-image\" data-id=\"429275d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"548\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco-1024x877.png\" class=\"attachment-large size-large wp-image-25779\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco-1024x877.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco-300x257.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco-768x658.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco-1536x1316.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco-610x523.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/ulta-eco.png 1541w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400311\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f88c5\" data-id=\"33f88c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24ee7e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e24ee7e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How today\u2019s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.<\/p>\n","protected":false},"author":12,"featured_media":25716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,325],"tags":[],"yst_prominent_words":[5542,5552,216,30,1353,1352,391,55,572],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/02\/changing-face-of-beauty-300x175.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/25715"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=25715"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/25715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/25716"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=25715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=25715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=25715"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=25715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}