{"id":25538,"date":"2021-01-27T04:48:00","date_gmt":"2021-01-27T10:48:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=25538"},"modified":"2022-03-08T12:22:41","modified_gmt":"2022-03-08T18:22:41","slug":"why-do-consumers-provide-product-ratings-reviews","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/why-do-consumers-provide-product-ratings-reviews\/","title":{"rendered":"Why Do Consumers Provide Product Ratings &#038; Reviews?"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25538\" class=\"elementor elementor-25538\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3760acd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3760acd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f11a2c\" data-id=\"9f11a2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19352de elementor-widget elementor-widget-heading\" data-id=\"19352de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content.\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9672d77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9672d77\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a489f41 elementor-widget elementor-widget-text-editor\" data-id=\"a489f41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">User-Generated Content (UGC) &#8211; ratings and reviews, and consumer submitted video, imagery and Q&amp;A content &#8211; is typically a core pillar of any successful ecommerce strategy. And with good reason: it\u2019s proven that the more UGC you have on your website, the more sales you generate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, PowerReviews data from across more than 1,000 brand and retailer websites highlights how consumers who interact with reviews convert at 115% the rate of those who don\u2019t. The same figures for Q&amp;A content and imagery are 153% and 81% respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, one question we get asked a lot by brands and retailers is: how can we generate more of this content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a wide range of theories behind why consumers opt to provide UGC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there isn\u2019t a huge volume of concrete data-driven information examining specific reasons. This survey was conceived to change that. It provides a deep dive into exactly what motivates shoppers to submit all types of User-Generated Content (ratings and reviews, and consumer submitted video, imagery and Q&amp;A content) by exploring the opinions of a total of 10,486 active consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also dig into whether generational differences affect review submission preferences and behaviors. Does age impact whether consumers are more likely to provide review content? And do different factors motivate different age groups?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout, we offer some tips to optimize UGC collection based on the survey results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3818f85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3818f85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-531ec95\" data-id=\"531ec95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86562d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a86562d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.3.0, SVG Export Plug-In . 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We ran the survey in October 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get an idea of how these consumers approach UGC, we first wanted to understand how frequently our participants typically provide ratings and reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-31074e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31074e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4155ea9\" data-id=\"4155ea9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2026d7e elementor-widget elementor-widget-heading\" data-id=\"2026d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Review submission frequency\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4e0bb elementor-widget elementor-widget-image\" data-id=\"6a4e0bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"572\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-1024x915.png\" class=\"attachment-large size-large wp-image-25548\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-1024x915.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-300x268.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-768x686.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-1536x1372.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-2048x1830.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_O-610x545.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76fa3f2\" data-id=\"76fa3f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a3371 elementor-widget elementor-widget-heading\" data-id=\"70a3371\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Number of times consumers need to be asked for a rating\/review<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba9e7 elementor-widget elementor-widget-image\" data-id=\"38ba9e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/elementor\/thumbs\/times-asked-review-pu59kteaf298ghmc3l7i0g9kqmjknv5t76jilgjxcw.png\" title=\"times-asked-review\" alt=\"times-asked-review\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92353e elementor-widget elementor-widget-text-editor\" data-id=\"b92353e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More than half of our respondents claim they provide a product rating or review more than once a month. And almost nine in ten (89%) say they do so at least once every six months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than two-thirds say they only need to be asked to leave a review once to submit one, while 96% claim they will do so by the second request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These results show that our survey panel is highly engaged with User-Generated Content (UGC). They submit ratings and reviews in significant volumes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means the subsequent findings we highlight are critical for brands and retailers trying to understand how to generate more UGC. Our survey provides crucial insights into how to motivate consumers to provide reviews who are among the most inclined to do so.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020e222 elementor-widget elementor-widget-heading\" data-id=\"020e222\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review submission frequency<br>\n(Generation Comparison)<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-066b2df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"066b2df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a0eeac\" data-id=\"2a0eeac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e33f138 elementor-widget elementor-widget-image\" data-id=\"e33f138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1e84f elementor-widget elementor-widget-heading\" data-id=\"2e1e84f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Baby Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a8cc64\" data-id=\"0a8cc64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61af436 elementor-widget elementor-widget-image\" data-id=\"61af436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"549\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-1024x879.png\" class=\"attachment-large size-large wp-image-25544\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-1024x879.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-300x258.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-768x659.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-1536x1318.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-2048x1758.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_B-610x524.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5377610 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5377610\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286a364\" data-id=\"286a364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf5a8b9 elementor-widget elementor-widget-image\" data-id=\"cf5a8b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-1024x917.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-300x269.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-768x688.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-1536x1375.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-610x546.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X.webp 1565w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-1024x917.png\" height=\"573\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-1024x917.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-300x269.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-768x688.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-1536x1375.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X-610x546.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_X.png 1565w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25545 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f110604\" data-id=\"f110604\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a2610 elementor-widget elementor-widget-image\" data-id=\"26a2610\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e696ff elementor-widget elementor-widget-heading\" data-id=\"2e696ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-18a02e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18a02e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d26eed9\" data-id=\"d26eed9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5837cb2 elementor-widget elementor-widget-image\" data-id=\"5837cb2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6cd167 elementor-widget elementor-widget-heading\" data-id=\"b6cd167\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18f393e\" data-id=\"18f393e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50ef4ff elementor-widget elementor-widget-image\" data-id=\"50ef4ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-1024x904.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-768x678.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-610x538.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747.webp 1133w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-1024x904.png\" height=\"565\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-1024x904.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-768x678.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-610x538.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747.png 1133w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25546 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d15471f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d15471f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0362348\" data-id=\"0362348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02af6c6 elementor-widget elementor-widget-image\" data-id=\"02af6c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"552\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-1024x883.png\" class=\"attachment-large size-large wp-image-25547\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-1024x883.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-300x259.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-768x662.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-1536x1324.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-2048x1766.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Multiple-Times-per-Month-47-610x526.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e33a87c\" data-id=\"e33a87c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75842c8 elementor-widget elementor-widget-image\" data-id=\"75842c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3210c34 elementor-widget elementor-widget-heading\" data-id=\"3210c34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0895ec1 elementor-widget elementor-widget-heading\" data-id=\"0895ec1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Number of times consumers typically need to be asked before leaving a product rating and review\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f344fd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f344fd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6061bd\" data-id=\"d6061bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c303769 elementor-widget elementor-widget-heading\" data-id=\"c303769\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec673c6 elementor-widget elementor-widget-image\" data-id=\"ec673c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-B-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25553 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0eebec5\" data-id=\"0eebec5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc94ffe elementor-widget elementor-widget-heading\" data-id=\"dc94ffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a0d80 elementor-widget elementor-widget-image\" data-id=\"13a0d80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-X-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25554 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6625364 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6625364\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-638744a\" data-id=\"638744a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baea23b elementor-widget elementor-widget-heading\" data-id=\"baea23b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5eb4b elementor-widget elementor-widget-image\" data-id=\"5e5eb4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25555 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bad7c8\" data-id=\"7bad7c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26da098 elementor-widget elementor-widget-heading\" data-id=\"26da098\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa594b elementor-widget elementor-widget-image\" data-id=\"7aa594b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-Z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25556 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e1cde elementor-widget elementor-widget-text-editor\" data-id=\"c2e1cde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When comparing review submission behaviors according to age, younger generations are more prolific review writers and contributors. 47% of Baby Boomers submit reviews more than once per month, compared to 54% of Gen Xers, 53% of Millennials and 56% of Gen Zers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, younger generations also need to be asked to provide this content on more occasions before they do so. 61% of Gen Zers say they will submit a review on the first request, compared to 62% of Millennials, 70% of Gen Xers and 74% of Baby Boomers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on our results, younger generations are overall more committed to providing reviews but less immediately responsive to initial requests.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6999e elementor-widget elementor-widget-alert\" data-id=\"dd6999e\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">If you are a brand that targets younger generations (or are able to segment out your customer base in this way), always send at least two communications requesting review content. It\u2019s well worth your while given their willingness to provide UGC.\n<br><br>In reality, this should be the case regardless of the demographic make-up of your ideal customer profile. But it\u2019s clear younger generations particularly respond to this approach.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6209b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6209b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c05a1\" data-id=\"f0c05a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c441ab8 elementor-widget elementor-widget-heading\" data-id=\"c441ab8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primary motivators for providing review content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeb01d elementor-widget elementor-widget-text-editor\" data-id=\"3aeb01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a starting point, we wanted to understand the main motivating factors for consumers to provide product ratings and reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We based the response options on our experience of working on UGC programs for a number of years at more than 1,200 brands and retailers. In other words: this is what we and our own customers believe to be the main reasons that their customers offer up this content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0315a elementor-widget elementor-widget-heading\" data-id=\"6f0315a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that motivate consumers to leave a rating\/review\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc7e7a elementor-widget elementor-widget-image\" data-id=\"2bc7e7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-1024x583.png\" class=\"attachment-large size-large wp-image-25551\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-1024x583.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-300x171.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-768x437.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-1536x875.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-2048x1166.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_O-610x347.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7882e07 elementor-widget elementor-widget-text-editor\" data-id=\"7882e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our responses provide an easy-to-rank list of the most important motivating factors for consumers. Our top ranking result shows there is simply no substitute for a good experience. More than nine in ten say this is the primary reason they choose to provide this content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the same token, a negative experience also leads more than three quarters to leave a product rating and review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that being said, incentives clearly &#8211; if employed correctly &#8211; can stimulate review content. A free sample of the product is a critical motivating factor for a massive 86% of respondents. Incentives are also important for 76% of the consumers surveyed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28076a1 elementor-widget elementor-widget-alert\" data-id=\"28076a1\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">The best way to generate review content is by providing a great experience through your product and interactions with your customers. On the flip side, negative experiences WILL generate negative reviews. So overall experience should always be a focus.\n<br><br>\nHowever, a close second is offering up free samples. This is clearly the most effective method if you are looking to generate ratings and reviews for a particular product quickly.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e40b79 elementor-widget elementor-widget-heading\" data-id=\"1e40b79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that motivate consumers to leave a rating\/review\n<br>(Generation comparison)\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1fd6f elementor-widget elementor-widget-image\" data-id=\"5e1fd6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"365\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-1024x584.png\" class=\"attachment-large size-large wp-image-25550\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-1024x584.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-300x171.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-768x438.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-1536x876.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-2048x1168.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers_G-610x348.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc12864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc12864\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7c68a3d\" data-id=\"7c68a3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab1a4e elementor-widget elementor-widget-image\" data-id=\"9ab1a4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4234e elementor-widget elementor-widget-heading\" data-id=\"7b4234e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ce3e789\" data-id=\"ce3e789\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c99b81 elementor-widget elementor-widget-image\" data-id=\"8c99b81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d29de elementor-widget elementor-widget-heading\" data-id=\"b4d29de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ff8feb3\" data-id=\"ff8feb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-112384a elementor-widget elementor-widget-image\" data-id=\"112384a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0ace4 elementor-widget elementor-widget-heading\" data-id=\"cd0ace4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d5dcece\" data-id=\"d5dcece\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd1996 elementor-widget elementor-widget-image\" data-id=\"bcd1996\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d868816 elementor-widget elementor-widget-heading\" data-id=\"d868816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-184e376 elementor-widget elementor-widget-text-editor\" data-id=\"184e376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In terms of reasons consumers provide review content, there are not too many cross-generational differences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of age, a similar volume of respondents feel compelled to submit ratings and reviews if they:<\/span><\/p>\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">have a positive experience<\/span><\/li>\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">receive free samples (or are incentivized in some other way)<\/span><\/li>\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">are looking to help the brand improve the product<\/span><\/li>\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">want to be part of a review community.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The one factor where we identified a clear trend was a desire to help and guide others &#8211; younger generations are significantly more motivated to provide reviews for this reason (77% of Gen Zers, compared to 68% of millennials, 68% of Gen Xers and 58% of Baby Boomers).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa54cf elementor-widget elementor-widget-alert\" data-id=\"6aa54cf\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Lean into community power of UGC in combination with incentives when requesting review content for younger demographics. Focus more on incentives for older demographics.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f34b540 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f34b540\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c868c4\" data-id=\"4c868c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfc21ca elementor-widget elementor-widget-heading\" data-id=\"dfc21ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What incentives are reviewers looking for?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6ca04 elementor-widget elementor-widget-text-editor\" data-id=\"2b6ca04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With consumers seeking incentives in exchange for submitting ratings and reviews, it begs the question: what incentives particularly motivate them to do so?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204cc52 elementor-widget elementor-widget-heading\" data-id=\"204cc52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Incentives leading to review submission<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56c5bc elementor-widget elementor-widget-image\" data-id=\"a56c5bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"196\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-1024x313.png\" class=\"attachment-large size-large wp-image-25557\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-1024x313.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-300x92.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-768x234.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-1536x469.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-2048x625.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-O-610x186.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc2d83 elementor-widget elementor-widget-text-editor\" data-id=\"9cc2d83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unsurprisingly perhaps, any incentive can be used to generate more review content. But two particularly stand out: receiving the product to be reviewed free or before it officially hits the shelves (digital or physical).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1ee0 elementor-widget elementor-widget-alert\" data-id=\"4bf1ee0\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Product sampling - while requiring an initial outlay - is the single most effective method to boost review volumes, especially for product launches. These projects are typically highly complex to manage, so <a href=\"https:\/\/www.powerreviews.com\/insights\/the-definitive-guide-to-product-sampling\/\">check out our Guide<\/a> if you could use some help.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0e81d elementor-widget elementor-widget-heading\" data-id=\"4d0e81d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Incentives leading to review submission <br>(Generation Comparison)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8435364 elementor-widget elementor-widget-image\" data-id=\"8435364\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"193\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-1024x309.png\" class=\"attachment-large size-large wp-image-25558\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-1024x309.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-300x91.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-768x232.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-1536x464.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-2048x618.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/incentives-G-610x184.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d5cbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d5cbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-49e85dc\" data-id=\"49e85dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd890a elementor-widget elementor-widget-image\" data-id=\"8bd890a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcfa0d elementor-widget elementor-widget-heading\" data-id=\"adcfa0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9967677\" data-id=\"9967677\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0587d6 elementor-widget elementor-widget-image\" data-id=\"a0587d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f705c35 elementor-widget elementor-widget-heading\" data-id=\"f705c35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5fe6821\" data-id=\"5fe6821\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5687c1 elementor-widget elementor-widget-image\" data-id=\"a5687c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441ceb7 elementor-widget elementor-widget-heading\" data-id=\"441ceb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8983c8d\" data-id=\"8983c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43e5eb1 elementor-widget elementor-widget-image\" data-id=\"43e5eb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7442c17 elementor-widget elementor-widget-heading\" data-id=\"7442c17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa44e9e elementor-widget elementor-widget-alert\" data-id=\"aa44e9e\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Product sampling stands alone as the single biggest motivating factor, regardless of generation.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e212592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e212592\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-632a105\" data-id=\"632a105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bfca7a elementor-widget elementor-widget-heading\" data-id=\"2bfca7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influence of existing review content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c441db elementor-widget elementor-widget-text-editor\" data-id=\"6c441db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although near the bottom of the rankings in the list of motivating factors (only 42% claimed this would lead them to submit a review), reading existing ratings and reviews content does still have an impact.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-901595c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"901595c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa638e0\" data-id=\"aa638e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-966d835 elementor-widget elementor-widget-heading\" data-id=\"966d835\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">More or less likely to submit a product rating and review if it has low review volumes<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9245f30 elementor-widget elementor-widget-image\" data-id=\"9245f30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-1024x1024.png\" class=\"attachment-large size-large wp-image-25559\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-volumes-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-201b70d\" data-id=\"201b70d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-897abae elementor-widget elementor-widget-heading\" data-id=\"897abae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">More or less likely to provide a product rating and review after reading ratings and reviews from others<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76bc3f elementor-widget elementor-widget-image\" data-id=\"f76bc3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-1024x1024.png\" class=\"attachment-large size-large wp-image-25560\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-after-reading-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e7992 elementor-widget elementor-widget-text-editor\" data-id=\"71e7992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In fact, these results show that 1) reading reviews from others and 2) low review volumes is still a significant motivator.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dd01a elementor-widget elementor-widget-alert\" data-id=\"c1dd01a\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Incorporate UGC throughout your own marketing. Our survey shows that this actually has a dual purpose: 1) it creates more buyer confidence, generating more conversions and sales and 2) it leads your customers to submit more ratings and reviews. <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH3\">Get some ideas of how with our Guide.<\/a>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2739b67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2739b67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b115e\" data-id=\"17b115e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223a11e elementor-widget elementor-widget-heading\" data-id=\"223a11e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Timing of review submission<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3494d3a elementor-widget elementor-widget-text-editor\" data-id=\"3494d3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One question we get asked a lot: how long after asking for a review is it likely to be generated? We explored this topic with our respondents, also questioning them about typical product usage before submitting this content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b71b196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b71b196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fb8117\" data-id=\"1fb8117\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0601b1f elementor-widget elementor-widget-heading\" data-id=\"0601b1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Average length of time taken after first using\/receiving product to submit review<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6173f00 elementor-widget elementor-widget-image\" data-id=\"6173f00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/days-after-using-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25562 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9561aef\" data-id=\"9561aef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d563d4 elementor-widget elementor-widget-heading\" data-id=\"4d563d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Number of times product used before review submission\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cad05d elementor-widget elementor-widget-image\" data-id=\"1cad05d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25563 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f28be8b\" data-id=\"f28be8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1397300 elementor-widget elementor-widget-heading\" data-id=\"1397300\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Likelihood to provide a rating or review after using product more than once\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68bb022 elementor-widget elementor-widget-image\" data-id=\"68bb022\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/more-than-once-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25564 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-328e95c elementor-widget elementor-widget-text-editor\" data-id=\"328e95c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The vast majority of respondents submit review content within a week of receiving the product (76%) or within the third usage (86%) of the product. Few do so immediately but a surprisingly high third of all consumers surveyed will provide a review after only using the product once.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6245fa3 elementor-widget elementor-widget-alert\" data-id=\"6245fa3\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Consumers don't wait long before delivering their verdict, so your products need to deliver a great initial impression. With this being the case, you should also make sure you focus your proactive outbound review generation efforts within the first week of the product being received by your customer. Need some help generating review content? <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH2\">Check out our Guide.\n<\/a><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b7c55 elementor-widget elementor-widget-heading\" data-id=\"d4b7c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Average length of time taken after first using\/receiving product to submit review\n\n<br>(Generation comparison)\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e46587 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e46587\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ebe9c0\" data-id=\"5ebe9c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5486916 elementor-widget elementor-widget-heading\" data-id=\"5486916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888eb93 elementor-widget elementor-widget-image\" data-id=\"888eb93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"553\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-1024x884.png\" class=\"attachment-large size-large wp-image-25599\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-1024x884.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-300x259.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-768x663.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-1536x1326.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-2048x1768.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-B-610x527.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4837af3\" data-id=\"4837af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf11fc elementor-widget elementor-widget-heading\" data-id=\"1cf11fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b0ffe elementor-widget elementor-widget-image\" data-id=\"35b0ffe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"532\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-1024x851.png\" class=\"attachment-large size-large wp-image-25600\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-1024x851.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-300x249.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-768x639.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-1536x1277.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-2048x1703.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-x-610x507.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4bfb51e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bfb51e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-adfd9ad\" data-id=\"adfd9ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cb35 elementor-widget elementor-widget-heading\" data-id=\"207cb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4257d74 elementor-widget elementor-widget-image\" data-id=\"4257d74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"580\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-1024x928.png\" class=\"attachment-large size-large wp-image-25601\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-1024x928.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-300x272.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-768x696.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-1536x1392.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-2048x1855.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-610x553.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65948f1\" data-id=\"65948f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b34606c elementor-widget elementor-widget-heading\" data-id=\"b34606c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea1a95 elementor-widget elementor-widget-image\" data-id=\"8ea1a95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"534\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-1024x854.png\" class=\"attachment-large size-large wp-image-25602\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-1024x854.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-300x250.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-768x640.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-1536x1281.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-2048x1708.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-z-610x509.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6be692 elementor-widget elementor-widget-heading\" data-id=\"b6be692\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Number of times product used before review submission\n\n<br>(Generation comparison)\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-66aa91a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66aa91a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09f38ad\" data-id=\"09f38ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7caa36b elementor-widget elementor-widget-heading\" data-id=\"7caa36b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a4227 elementor-widget elementor-widget-image\" data-id=\"52a4227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"546\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-1024x874.png\" class=\"attachment-large size-large wp-image-25603\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-1024x874.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-300x256.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-768x655.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-1536x1311.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-2048x1747.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-b-610x520.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e38bb97\" data-id=\"e38bb97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fd3c60 elementor-widget elementor-widget-heading\" data-id=\"8fd3c60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385d2f1 elementor-widget elementor-widget-image\" data-id=\"385d2f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"567\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-1024x907.png\" class=\"attachment-large size-large wp-image-25604\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-1024x907.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-300x266.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-768x680.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-1536x1360.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-2048x1813.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-x-610x540.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f11439e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f11439e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-afbd7a3\" data-id=\"afbd7a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bb2d31 elementor-widget elementor-widget-heading\" data-id=\"7bb2d31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22d7bf elementor-widget elementor-widget-image\" data-id=\"a22d7bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"563\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-1024x901.png\" class=\"attachment-large size-large wp-image-25605\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-1024x901.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-300x264.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-768x676.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-1536x1352.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-2048x1803.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-610x537.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8dce710\" data-id=\"8dce710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e996d41 elementor-widget elementor-widget-heading\" data-id=\"e996d41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdfb8a elementor-widget elementor-widget-image\" data-id=\"7bdfb8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"548\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-1024x876.png\" class=\"attachment-large size-large wp-image-25606\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-1024x876.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-300x257.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-768x657.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-1536x1314.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-2048x1752.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-z-610x522.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-79693c5 elementor-widget elementor-widget-heading\" data-id=\"79693c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">More likely to provide a product rating and review if used product more than once\n\n<br>(Generation comparison)\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5dd59 elementor-widget elementor-widget-image\" data-id=\"2f5dd59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen.webp 1000w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen-300x135.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen-768x346.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen-610x275.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen.png\" height=\"288\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen-300x135.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen-768x346.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivation-based-on-use-gen-610x275.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25607 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa8dd1 elementor-widget elementor-widget-text-editor\" data-id=\"caa8dd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Likelihood to provide a rating and review after only one use increases with age: 40% of Baby Boomers submit reviews after one use, compared to 27% of Gen Zers. It appears that younger consumers like to more robustly road test products before delivering their verdict.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcce73 elementor-widget elementor-widget-alert\" data-id=\"bbcce73\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Here\u2019s yet another reason why more than one review request is required. Make sure you make the ask at least more than once.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0072c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0072c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-018df17\" data-id=\"018df17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e3c3cf elementor-widget elementor-widget-heading\" data-id=\"3e3c3cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact of pricing\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b734c39 elementor-widget elementor-widget-text-editor\" data-id=\"b734c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We wanted to explore whether product price point has an impact on the likelihood to submit review content. We know more expensive products typically require higher buyer consideration, so we wanted to see if this was reflected in motivation to submit reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ed88d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ed88d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-51212d9\" data-id=\"51212d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-173fafa elementor-widget elementor-widget-heading\" data-id=\"173fafa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of respondents who have left reviews for products by price point<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3215c5b elementor-widget elementor-widget-image\" data-id=\"3215c5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-1024x681.png.webp 1024w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-300x200.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-768x511.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-610x406.png.webp 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price.webp 1503w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-1024x681.png\" height=\"426\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-1024x681.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-300x200.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-768x511.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-610x406.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price.png 1503w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25608 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e934017\" data-id=\"e934017\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602473a elementor-widget elementor-widget-heading\" data-id=\"602473a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Whether a more expensive product makes a rating and review submission any more likely\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f64787 elementor-widget elementor-widget-image\" data-id=\"3f64787\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price.webp 1000w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-300x300.png.webp 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-768x768.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-610x610.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/likely-to-review-price-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25609 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7458f64 elementor-widget elementor-widget-text-editor\" data-id=\"7458f64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our results show that price does not have a notable impact on review submission likelihood. In fact, around eight in ten respondents explicitly stated this to be the case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the sweet spot for actual review generation by price point is &#8211; according to our results &#8211; between $6 and $50. Fewer consumers have left product reviews at the higher ranges ($101+) but this can be explained simply by fewer purchases at this level.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c53c84b elementor-widget elementor-widget-alert\" data-id=\"c53c84b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Generating review content on cheaper items is seemingly relatively easy. However, brands and retailers perhaps could and maybe should be putting more of an emphasis on higher priced products. With consumers no less motivated to provide content at this price level (although fewer do so), the same review generation methodologies employed at lower price points are likely to be equally effective (<a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH2\">check out our Guide for some tips<\/a>).\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a03d7 elementor-widget elementor-widget-heading\" data-id=\"24a03d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Whether a more expensive product makes a rating and review submission any more likely\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729e2d9 elementor-widget elementor-widget-image\" data-id=\"729e2d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-1024x494.png.webp 1024w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-300x145.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-768x371.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-1536x741.png.webp 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-2048x988.png.webp 2048w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-610x294.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-1024x494.png\" height=\"309\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-1024x494.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-300x145.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-768x371.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-1536x741.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-2048x988.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-based-on-price-gen-610x294.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25610 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09273e elementor-widget elementor-widget-text-editor\" data-id=\"a09273e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Younger generations are clearly more compelled to provide a rating and review as the price of the product increases. In fact, 32% of Gen Zers say this has an impact (compared to 28% of Millennials, 19% of Gen Xers and 16% of Baby Boomers).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166ee2b elementor-widget elementor-widget-alert\" data-id=\"166ee2b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Put extra focus on cultivating review content on more expensive items from younger demographics.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5220a08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5220a08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48b2ed9\" data-id=\"48b2ed9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09adc22 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"09adc22\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.3.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n\t x=\"0px\" y=\"0px\" viewBox=\"0 0 640 640\" style=\"enable-background:new 0 0 640 640;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{opacity:0.4;enable-background:new    ;}\n<\/style>\n<g>\n\t<path class=\"st0\" d=\"M608,9.5H160c-17.7,0-32,20-32,44.7v134h160V98.8h192v446.7h128c17.7,0,32-20,32-44.7V54.1\n\t\tC640,29.5,625.7,9.5,608,9.5z M232,142.4c0,5.5-4,9.9-9,9.9l0,0h-30c-5,0-9-4.4-9-9.9l0,0v-32.9c0-5.5,4-9.9,9-9.9h30\n\t\tc5,0,9,4.4,9,9.9V142.4z M584,489.6c0,5.5-4,9.9-9,9.9h-30c-5,0-9-4.4-9-9.9v-32.9c0-5.5,4-9.9,9-9.9h30c5,0,9,4.4,9,9.9V489.6z\n\t\t M584,320.3c0,5.5-4,9.9-9,9.9h-30c-5,0-9-4.4-9-9.9v-32.9c0-5.5,4-9.9,9-9.9h30c5,0,9,4.4,9,9.9V320.3z M584,142.4\n\t\tc0,5.5-4,9.9-9,9.9l0,0h-30c-5,0-9-4.4-9-9.9l0,0v-32.9c0-5.5,4-9.9,9-9.9h30c5,0,9,4.4,9,9.9V142.4z\"\/>\n\t<path d=\"M416,226H32c-17.7,0-32,16.5-32,36.8v330.9c0,20.3,14.3,36.8,32,36.8h384c17.7,0,32-16.5,32-36.8V262.8\n\t\tC448,242.5,433.7,226,416,226z M96,296.2c17.7,0,32,15.7,32,35.1s-14.3,35.1-32,35.1s-32-15.7-32-35.1S78.3,296.2,96,296.2z\n\t\t M384,573.1H64V538l64-70.2l32,35.1l128-140.5l96,105.4V573.1z\"\/>\n<\/g>\n<\/svg>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4d4f34\" data-id=\"e4d4f34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fdf5d8 elementor-widget elementor-widget-heading\" data-id=\"2fdf5d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Visual Media<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0be492 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d0be492\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d08dab1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d08dab1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e14b7e9\" data-id=\"e14b7e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c309121 elementor-widget elementor-widget-text-editor\" data-id=\"c309121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While ratings and reviews are the bread and butter when it comes to UGC, they are also just a piece in a bigger overall puzzle. A best practice UGC strategy will also include many other elements, such as imagery and video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we outline above, <\/span><span style=\"font-weight: 400;\">data from across more than 1,000 brand and retailer websites we work with highlights how website visitors who interact with imagery are 81% more likely to convert than those who don\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why many brands and retailers incorporate visual media &#8211; either collected within the review itself or on social media &#8211; throughout their digital experiences (i.e. on their product pages, category pages, homepages, in email marketing and within social media campaigns etc.). It\u2019s proven to drive purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this being such an impactful and important element, we wanted to see what makes shoppers feel compelled to leave this specific type of content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9f3ff1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3ff1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2b840\" data-id=\"5c2b840\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac80dfe elementor-widget elementor-widget-heading\" data-id=\"ac80dfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual media within reviews\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73811eb elementor-widget elementor-widget-heading\" data-id=\"73811eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors motivating consumers to post an image with a product review\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6cb39 elementor-widget elementor-widget-image\" data-id=\"2a6cb39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations.webp 1000w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-300x133.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-768x341.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-610x271.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations.png\" height=\"284\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-300x133.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-768x341.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-610x271.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25611 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c03212 elementor-widget elementor-widget-heading\" data-id=\"0c03212\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors motivating consumers to post a video with a product review\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6696a68 elementor-widget elementor-widget-image\" data-id=\"6696a68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations.webp 1000w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations-300x132.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations-768x337.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations-610x268.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations.png\" height=\"281\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations-300x132.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations-768x337.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivations-610x268.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25612 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d6804 elementor-widget elementor-widget-text-editor\" data-id=\"69d6804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Incentivizing consumers to submit images and videos within their reviews is clearly &#8211; according to our survey results &#8211; the single most likely factor to drive this outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, however, it\u2019s impossible to ignore product quality and demonstration of real-life use cases as a motivator (the main reasons visual media has such an impact on conversions).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is simply no hiding place for a product perceived to be poor quality when it comes to UGC.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728ee60 elementor-widget elementor-widget-alert\" data-id=\"728ee60\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">If you do run a product sampling campaign as a review generation mechanism, encourage consumers to provide imagery and video as part of their submission in your outreach. Everyone\u2019s a photographer and videographer nowadays so it\u2019s not a huge effort for your customers. We learned earlier in the survey the types of incentives that have the biggest impact on UGC submission (i.e. free product, early exposure to product, reward points, discounts etc).<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d305a38 elementor-widget elementor-widget-text-editor\" data-id=\"d305a38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With respect specifically to product quality, this can be managed by appropriately setting expectations up front &#8211; primarily through messaging\/positioning and pricing. Outlining any features that have potential to be perceived as weaknesses and then adjusting price as necessary goes a long way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdf6e5 elementor-widget elementor-widget-heading\" data-id=\"7fdf6e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors motivating consumers to post an image with a product review\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaff7c elementor-widget elementor-widget-image\" data-id=\"1eaff7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen.webp 1000w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen-300x131.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen-768x336.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen-610x267.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen.png\" height=\"280\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen-300x131.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen-768x336.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-motivations-gen-610x267.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25614 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-86bffa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86bffa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a88e01c\" data-id=\"a88e01c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6705e69 elementor-widget elementor-widget-image\" data-id=\"6705e69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eff252 elementor-widget elementor-widget-heading\" data-id=\"5eff252\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-55fe42d\" data-id=\"55fe42d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e16dc9d elementor-widget elementor-widget-image\" data-id=\"e16dc9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27cc412 elementor-widget elementor-widget-heading\" data-id=\"27cc412\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9d79b2b\" data-id=\"9d79b2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4daaad elementor-widget elementor-widget-image\" data-id=\"d4daaad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03570 elementor-widget elementor-widget-heading\" data-id=\"cd03570\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-73e076d\" data-id=\"73e076d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a964302 elementor-widget elementor-widget-image\" data-id=\"a964302\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d751401 elementor-widget elementor-widget-heading\" data-id=\"d751401\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-540e6fe elementor-widget elementor-widget-heading\" data-id=\"540e6fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors motivating consumers to post a video with a product review\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f48817 elementor-widget elementor-widget-image\" data-id=\"0f48817\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen.webp 1000w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen-300x134.png.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen-768x343.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen-610x272.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen.png\" height=\"285\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen-300x134.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen-768x343.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/video-motivation-gen-610x272.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25613 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8c7cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8c7cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-654618a\" data-id=\"654618a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3065bdf elementor-widget elementor-widget-image\" data-id=\"3065bdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374eb8c elementor-widget elementor-widget-heading\" data-id=\"374eb8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-416f008\" data-id=\"416f008\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5091c04 elementor-widget elementor-widget-image\" data-id=\"5091c04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2507fa elementor-widget elementor-widget-heading\" data-id=\"c2507fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3be6a35\" data-id=\"3be6a35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9741e0 elementor-widget elementor-widget-image\" data-id=\"f9741e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7f3d1 elementor-widget elementor-widget-heading\" data-id=\"4b7f3d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4d2883f\" data-id=\"4d2883f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1404802 elementor-widget elementor-widget-image\" data-id=\"1404802\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c416e93 elementor-widget elementor-widget-heading\" data-id=\"c416e93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8835c58 elementor-widget elementor-widget-text-editor\" data-id=\"8835c58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Baby boomers are the least compelled to share user generated imagery and video overall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The percentage figures for the<\/span><i><span style=\"font-weight: 400;\"> reasons<\/span><\/i><span style=\"font-weight: 400;\"> more senior generations would share this type of content are consistently lower than younger respondents &#8211; which highlights a relatively less appetite to submit it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned, incentives to submit imagery and video are big motivators regardless of age. But the biggest age-related difference in what compels consumers to provide this content is whether a brand subsequently shares it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trend is clear. The younger the consumer, the more this excites them. 32% of Gen Yers say they are motivated to provide product video content if it\u2019s shared by the brand (40% of Gen Yers say the same for imagery), compared to 13% of Baby Boomers (15% say the same for imagery).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is perhaps unsurprising given the popularity of visual social-media focused platforms like Instagram, TikTok and so on among this demographic.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bab40 elementor-widget elementor-widget-alert\" data-id=\"21bab40\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Target younger demographics to provide video and imagery with contest-style invitations focused on including the content they submit in your own marketing. They are more inspired by this than older generations.\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9bbea86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bbea86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba94a80\" data-id=\"ba94a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da6b82c elementor-widget elementor-widget-heading\" data-id=\"da6b82c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Posting about products on social media\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac32b2b elementor-widget elementor-widget-heading\" data-id=\"ac32b2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers who have ever posted on social media about a product or brand<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797feab elementor-widget elementor-widget-image\" data-id=\"797feab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media-300x272.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media-768x696.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media-610x553.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media.png\" height=\"580\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media-300x272.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media-768x696.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/posted-on-social-media-610x553.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25590 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a46ab1 elementor-widget elementor-widget-heading\" data-id=\"7a46ab1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that motivate consumers to post on social media about a product or brand\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e69045 elementor-widget elementor-widget-image\" data-id=\"2e69045\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-1024x521.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-300x153.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-768x391.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-1536x781.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-610x310.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media.webp 1966w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-1024x521.png\" height=\"326\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-1024x521.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-300x153.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-768x391.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-1536x781.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media-610x310.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-media.png 1966w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25591 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcfebb elementor-widget elementor-widget-text-editor\" data-id=\"8bcfebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nearly all the consumers we surveyed have posted about product experiences on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, why they are motivated to do so is slightly different to the reasons they provide imagery and videos within review content &#8211; with product and brand experience typically being the primary factor. This is demonstrated with 80% saying they do so to express gratitude (for a good experience) and 70% to help and guide others.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce507a4 elementor-widget elementor-widget-alert\" data-id=\"ce507a4\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">As we mention above, managing consumer expectations pre-purchase is absolutely critical. This can define the experience they end up having, and as our survey shows: a positive experience is highly likely to result in imagery and video of your products being posted on social media.\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2341a5 elementor-widget elementor-widget-heading\" data-id=\"b2341a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers who have ever posted on social media about a product or brand\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ba3145 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ba3145\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9db909\" data-id=\"f9db909\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0b616a elementor-widget elementor-widget-heading\" data-id=\"d0b616a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223bcb6 elementor-widget elementor-widget-image\" data-id=\"223bcb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25592 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fab7fa4\" data-id=\"fab7fa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7412c85 elementor-widget elementor-widget-heading\" data-id=\"7412c85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6012d37 elementor-widget elementor-widget-image\" data-id=\"6012d37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-x-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25593 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-debaf12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"debaf12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09f65e3\" data-id=\"09f65e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfb8f65 elementor-widget elementor-widget-heading\" data-id=\"cfb8f65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6d71d elementor-widget elementor-widget-image\" data-id=\"3e6d71d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25594 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4048d2e\" data-id=\"4048d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8679e08 elementor-widget elementor-widget-heading\" data-id=\"8679e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4b9a0 elementor-widget elementor-widget-image\" data-id=\"7c4b9a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/have-posted-social-z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25595 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-63001a2 elementor-widget elementor-widget-heading\" data-id=\"63001a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that motivate consumers to post on social media about a product or brand\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3346533 elementor-widget elementor-widget-image\" data-id=\"3346533\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-1024x521.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-300x153.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-768x391.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-1536x781.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-610x310.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen.webp 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-1024x521.png\" height=\"326\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-1024x521.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-300x153.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-768x391.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-1536x781.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen-610x310.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motivate-consumers-to-post-on-social-gen.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25596 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ec5639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ec5639\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-909397b\" data-id=\"909397b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7101299 elementor-widget elementor-widget-image\" data-id=\"7101299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a49da elementor-widget elementor-widget-heading\" data-id=\"35a49da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-745a0e6\" data-id=\"745a0e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55c2255 elementor-widget elementor-widget-image\" data-id=\"55c2255\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9b3e8 elementor-widget elementor-widget-heading\" data-id=\"3a9b3e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e05f071\" data-id=\"e05f071\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d21390 elementor-widget elementor-widget-image\" data-id=\"5d21390\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1759ef5 elementor-widget elementor-widget-heading\" data-id=\"1759ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5d0b742\" data-id=\"5d0b742\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc5894 elementor-widget elementor-widget-image\" data-id=\"ecc5894\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d39cb3 elementor-widget elementor-widget-heading\" data-id=\"2d39cb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-447b44f elementor-widget elementor-widget-text-editor\" data-id=\"447b44f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Similar to the trends identified directly above, the engagement element of social media really inspires younger generations to share content there about your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141cbca elementor-widget elementor-widget-alert\" data-id=\"141cbca\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Target younger demographics to provide social media content about your brand with contest-style invitations and broader marketing campaigns. They are more open to this than older generations.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-881cedd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"881cedd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd1c408\" data-id=\"bd1c408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd3b2b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6dd3b2b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.3.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n\t x=\"0px\" y=\"0px\" viewBox=\"0 0 576 576\" style=\"enable-background:new 0 0 576 576;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{opacity:0.4;enable-background:new    ;}\n<\/style>\n<g>\n\t<path class=\"st0\" d=\"M352,324.5H162.3l-82.8,69.1c-4.3,3.6-10.4,2.6-13.6-2.2c-1.3-1.9-1.9-4.1-1.9-6.5v-60.3\n\t\tc-35.3,0-64-31.9-64-71.2V75.2C0,35.9,28.7,4,64,4h288c35.3,0,64,31.9,64,71.2v178.1C416,292.7,387.4,324.5,352,324.5\n\t\tC352.1,324.5,352,324.5,352,324.5z\"\/>\n\t<path d=\"M576,253.4v178.1c0,39.3-28.7,71.2-64,71.2h-32v60.5c0,6-4.3,10.8-9.7,10.8c-2.1,0-4.1-0.7-5.8-2.1l-82.8-69.1H256\n\t\tc-35.3,0-64-31.9-64-71.2v-71.2h160c53-0.1,95.9-47.9,96-106.9v-71.2h64C547.3,182.2,576,214,576,253.4z\"\/>\n<\/g>\n<\/svg>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bda5c4d\" data-id=\"bda5c4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afaee2f elementor-widget elementor-widget-heading\" data-id=\"afaee2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Questions & Answers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1daa47b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1daa47b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-002b6bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"002b6bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac4a1b8\" data-id=\"ac4a1b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb5668c elementor-widget elementor-widget-text-editor\" data-id=\"cb5668c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer questions and answers on product pages are a tactic used by many brands and retailers to address consumer concerns. Essentially, both the questions and answers can be customer or brand-submitted but their purpose is to get right to the heart of known barriers to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this content is really effective: as we highlight above, <\/span><span style=\"font-weight: 400;\">consumers who interact with Q&amp;A content are 153% more likely to convert than those who don\u2019t. This makes it the single most impactful type of UGC.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86098d elementor-widget elementor-widget-heading\" data-id=\"b86098d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of consumers surveyed who have:\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fe565 elementor-widget elementor-widget-image\" data-id=\"44fe565\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"226\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-1024x362.png\" class=\"attachment-large size-large wp-image-25582\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-1024x362.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-300x106.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-768x272.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-1536x543.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-2048x725.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-percentages-610x216.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9541a elementor-widget elementor-widget-heading\" data-id=\"ac9541a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that would motivate\/has motivated you to provide answers to questions asked by other customers on online product pages<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1adda9 elementor-widget elementor-widget-image\" data-id=\"a1adda9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"283\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-1024x453.png\" class=\"attachment-large size-large wp-image-25585\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-1024x453.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-300x133.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-768x340.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-1536x680.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-2048x907.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/motives-to-answer-questions-610x270.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717a332 elementor-widget elementor-widget-text-editor\" data-id=\"717a332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our survey results reiterate the importance of Q&amp;A content. Almost nine in ten consumers have read Q&amp;A on product pages as they consider a purchase decision. Fewer have posted this content, but a healthy volume of shoppers claim to have done so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with visual media, the main motivation for submitting either questions or answers is a desire to guide others in the event of either a positive or negative product experience. However, the fact that more than half do so to improve the product highlights strong personal brand attachment and investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critically, consumers are very open to providing Q&amp;A content. Only 6% are not (which &#8211; to state the obvious &#8211; means 94% are). So there is a definite opportunity to tap into this appetite for brands and retailers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a492c18 elementor-widget elementor-widget-heading\" data-id=\"a492c18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Interaction with Q&A\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689da0b elementor-widget elementor-widget-image\" data-id=\"689da0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"230\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-1024x368.png\" class=\"attachment-large size-large wp-image-25589\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-1024x368.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-300x108.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-768x276.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-1536x552.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-2048x736.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/qa-gen-610x219.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-47080bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47080bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e1ec669\" data-id=\"e1ec669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-813c604 elementor-widget elementor-widget-image\" data-id=\"813c604\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc347d5 elementor-widget elementor-widget-heading\" data-id=\"cc347d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b59649f\" data-id=\"b59649f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9427add elementor-widget elementor-widget-image\" data-id=\"9427add\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8083e34 elementor-widget elementor-widget-heading\" data-id=\"8083e34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3596b04\" data-id=\"3596b04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10821d4 elementor-widget elementor-widget-image\" data-id=\"10821d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64ffd8 elementor-widget elementor-widget-heading\" data-id=\"e64ffd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d9b0965\" data-id=\"d9b0965\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8754ad7 elementor-widget elementor-widget-image\" data-id=\"8754ad7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe74a6 elementor-widget elementor-widget-heading\" data-id=\"6fe74a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c115586 elementor-widget elementor-widget-heading\" data-id=\"c115586\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that would motivate\/has motivated you to provide answers to questions asked by other customers on online product pages\n<br>(Generation comparison)\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1f60f elementor-widget elementor-widget-image\" data-id=\"5e1f60f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"284\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-1024x455.png\" class=\"attachment-large size-large wp-image-25588\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-1024x455.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-300x133.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-768x342.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-1536x683.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-2048x911.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/provide-answers-generation-motive-610x271.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-74e40a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74e40a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0316a47\" data-id=\"0316a47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6ee094 elementor-widget elementor-widget-image\" data-id=\"d6ee094\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a977a elementor-widget elementor-widget-heading\" data-id=\"03a977a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-355a85c\" data-id=\"355a85c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb21e7 elementor-widget elementor-widget-image\" data-id=\"0fb21e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1252a elementor-widget elementor-widget-heading\" data-id=\"6e1252a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d9ef917\" data-id=\"d9ef917\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f1974 elementor-widget elementor-widget-image\" data-id=\"15f1974\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6486bf5 elementor-widget elementor-widget-heading\" data-id=\"6486bf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millenials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-32b17a8\" data-id=\"32b17a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d8dc4b elementor-widget elementor-widget-image\" data-id=\"0d8dc4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3885f20 elementor-widget elementor-widget-heading\" data-id=\"3885f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad14ea elementor-widget elementor-widget-text-editor\" data-id=\"cad14ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Similar themes evident throughout the rest of the survey are clear in responses to the questions we asked around Q&amp;A content. Again, younger generations are motivated mostly by a desire to help and guide others in their purchase decisions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1539338 elementor-widget elementor-widget-alert\" data-id=\"1539338\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">First and foremost, Q&A content is seriously impactful in turning browsers to purchasers. It should be an integral component of your overall UGC program for this reason alone.\n<br><br>\nIn addition, 52% of respondents submit Q&A content to guide product development. The same figure for ratings and reviews is 65%. What this means: above and beyond it\u2019s obvious conversion power, you should also look for the analytics value of this content. It\u2019s a highly valuable form of customer feedback that can be used to drive tangible business improvements. To find out more about how to analyze your UGC, <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH8\">check out our Guide.<\/a>\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-803b477 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"803b477\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10a71d6\" data-id=\"10a71d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23942e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e23942e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f4ed7e0\" data-id=\"f4ed7e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd963f9 elementor-widget elementor-widget-heading\" data-id=\"dd963f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Key takeaways & recommendations<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ba85d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d7ba85d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-22f8861 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22f8861\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd31824\" data-id=\"dd31824\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb04160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb04160\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10c7f4e\" data-id=\"10c7f4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d7772 elementor-widget elementor-widget-heading\" data-id=\"c6d7772\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-986d21f\" data-id=\"986d21f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00c494e elementor-widget elementor-widget-heading\" data-id=\"00c494e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Incentives and freebies lead to more review content<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6cf27 elementor-widget elementor-widget-text-editor\" data-id=\"6d6cf27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s no getting away from it: consumers are most likely to provide review content if they are incentivized to do so. Offering a free sample of the product is the single most effective way to generate a ton of fresh UGC.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6374860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6374860\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1992ac1\" data-id=\"1992ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d70721 elementor-widget elementor-widget-heading\" data-id=\"9d70721\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61747a3\" data-id=\"61747a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78946f6 elementor-widget elementor-widget-heading\" data-id=\"78946f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deliver great experiences to generate great ratings and reviews\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-359e6b1 elementor-widget elementor-widget-text-editor\" data-id=\"359e6b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ultimately, the UGC you generate is a reflection of the quality of your products. However, you should do everything you can to manage expectations up front by educating shoppers with accurate product descriptions and imagery.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4fa2c06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa2c06\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2755fa1\" data-id=\"2755fa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e544f elementor-widget elementor-widget-heading\" data-id=\"91e544f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9748fa\" data-id=\"b9748fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87af9d5 elementor-widget elementor-widget-heading\" data-id=\"87af9d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">That great experience needs to be delivered from the get go\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80fe53 elementor-widget elementor-widget-text-editor\" data-id=\"f80fe53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not only does the overall experience your product delivers need to be great, it needs to be great from the very first use. The overwhelming majority of consumers leave a review within the first week of receiving the item, often after a single use.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b42f5e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b42f5e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1790443\" data-id=\"1790443\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03baa84 elementor-widget elementor-widget-heading\" data-id=\"03baa84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-881f9a5\" data-id=\"881f9a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a676e02 elementor-widget elementor-widget-heading\" data-id=\"a676e02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">UGC is more than just ratings and reviews\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ae96a elementor-widget elementor-widget-text-editor\" data-id=\"f2ae96a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Q&amp;A and user-generated video and imagery is extremely impactful in providing buyer confidence and driving sales online. And your ability to generate this content is dictated more by a great experience than ratings and reviews (which, as we explain, relies more on incentives). A best-in-class UGC program will incorporate all these elements.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d30c1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d30c1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e887d3\" data-id=\"5e887d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5643494 elementor-widget elementor-widget-heading\" data-id=\"5643494\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">5<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64d878e\" data-id=\"64d878e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f35945f elementor-widget elementor-widget-heading\" data-id=\"f35945f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consider your UGC a valuable source of customer feedback data to help improve your business\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8984c2c elementor-widget elementor-widget-text-editor\" data-id=\"8984c2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sure, the primary reason you have a UGC program is to create buyer confidence at the moment of truth. But it also includes a goldmine of customer feedback that can significantly help improve your product experience, customer experience and overall marketing and messaging efforts. Make sure you make use of this insight to drive your business forward.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d1da42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d1da42\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b7cf7a\" data-id=\"9b7cf7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdae12d elementor-widget elementor-widget-heading\" data-id=\"bdae12d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">6<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91f3424\" data-id=\"91f3424\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba05bf7 elementor-widget elementor-widget-heading\" data-id=\"ba05bf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consider adapting your UGC collection strategies according to age demographics\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00bcec elementor-widget elementor-widget-text-editor\" data-id=\"a00bcec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Different generations clearly have slightly different preferences and motivations to provide UGC. If you have products focused on different age groups or are able to segment your database by generation, consider adapting the nature of your collection outreach and requests.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f09c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0f09c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bbb6a9\" data-id=\"2bbb6a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d2a0fd elementor-widget elementor-widget-alert\" data-id=\"8d2a0fd\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Research Methodology<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">This PowerReviews survey draws on responses from 10,486 active shoppers across the United States who have opted in to offers and discounts from retailers. The survey took place in October 2020.\n<br>\n<br>\nThroughout the survey, we defined Baby Boomers as born in the years 1946 to 1964 (aged 56 - 74 on Dec 31, 2020), Gen X as born in the years 1965 to 1980 (aged 40 - 55 on Dec 31, 2020), Millennials as born between 1981 - 1996 (aged 23 - 38 on Dec 31, 2020) and Gen Z born in or after 1997 (ages 22 and younger on Dec 31, 2020).<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content.<\/p>\n","protected":false},"author":12,"featured_media":25539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,325],"tags":[],"yst_prominent_words":[216,30,16,1353,166,197,208,400,6920,584],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/review-motives-survey-300x200.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/25538"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=25538"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/25538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/25539"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=25538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=25538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=25538"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=25538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}