{"id":24963,"date":"2020-11-20T16:43:59","date_gmt":"2020-11-20T22:43:59","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&#038;p=24963"},"modified":"2020-11-25T11:57:37","modified_gmt":"2020-11-25T17:57:37","slug":"loreal-kerastase","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/loreal-kerastase\/","title":{"rendered":"L\u2019Or\u00e9al K\u00e9rastase"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24963\" class=\"elementor elementor-24963\" data-elementor-post-type=\"success-story\">\n\t\t\t\t\t\t\t\t\t<article data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62c5596 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c5596\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73ae68d8\" data-id=\"73ae68d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677cfde8 elementor-widget elementor-widget-spacer\" data-id=\"677cfde8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dde4ea9 elementor-widget elementor-widget-heading\" data-id=\"7dde4ea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a08e01 elementor-widget elementor-widget-text-editor\" data-id=\"57a08e01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Founded in 1964 by scientists at L\u2019Or\u00e9al Advanced Research, K\u00e9rastase is now the #1 professional haircare brand in the world, selling their luxurious products in over 37,000 salons in 65 countries. K\u00e9rastase invented care for hair, but not just any care \u2013 professional luxury care. Its Paris labs innovate tirelessly to deliver personalized solutions to every hair challenge.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>With the help of K\u00e9rastase\u2019s unique hair diagnosis and prescriptive approach, hairdressers are able to understand the particular needs of all scalps and hair types and create a bespoke regimen for each client that delivers results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7739fd elementor-widget elementor-widget-spacer\" data-id=\"3a7739fd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<aside class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56d019d9\" data-id=\"56d019d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:13,&quot;end&quot;:58}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e5e57ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e5e57ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62eeaccd\" data-id=\"62eeaccd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457ed3d3 elementor-widget elementor-widget-image\" data-id=\"457ed3d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-768x217.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-300x85.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-1024x290.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-1536x434.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-610x172.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo.webp 1620w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-768x217.png\" height=\"181\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-768x217.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-300x85.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-1024x290.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-1536x434.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo-610x172.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-logo.png 1620w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-24965 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-42a0c135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a0c135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-615358e1\" data-id=\"615358e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3b820d elementor-widget elementor-widget-heading\" data-id=\"4b3b820d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c681f98 elementor-widget elementor-widget-text-editor\" data-id=\"3c681f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beauty<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed932aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed932aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fdf5fce\" data-id=\"fdf5fce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-747e9ccc elementor-widget elementor-widget-heading\" data-id=\"747e9ccc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Challenge\">Challenge<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aadc93 elementor-widget elementor-widget-text-editor\" data-id=\"10aadc93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Generate more ratings and reviews for new and existing products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a8706 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8706\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-18c861e1\" data-id=\"18c861e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a85ac8 elementor-widget elementor-widget-heading\" data-id=\"79a85ac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Solution\">Solution<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16eb4dc5 elementor-widget elementor-widget-text-editor\" data-id=\"16eb4dc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Execute turnkey sampling programs to capture large volumes of authentic feedback.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-23630893 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23630893\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-34f563b4\" data-id=\"34f563b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269451b7 elementor-widget elementor-widget-heading\" data-id=\"269451b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Results\">Results<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cdc4c elementor-widget elementor-widget-text-editor\" data-id=\"37cdc4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>88% review completion rate and an average rating of 4.46 out of 5 stars (including 95% of the brand&#8217;s 5-star ratings).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61769c13\" data-id=\"61769c13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d10021 elementor-widget elementor-widget-spacer\" data-id=\"47d10021\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-40c5e77a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40c5e77a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab38c93\" data-id=\"4ab38c93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-54fba806 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54fba806\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-133e9fc7\" data-id=\"133e9fc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dafd793 elementor-widget elementor-widget-heading\" data-id=\"3dafd793\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685cfe4d elementor-widget elementor-widget-text-editor\" data-id=\"685cfe4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The K\u00e9rastase product line is sold online at kerastase.com and through Sephora, its exclusive retail partner. The digital marketing team is accountable for driving sales and acquiring new customers. The brand endeavors to provide all the information customers need to make confident online purchasing decisions.<\/p>\n<p>\u00a0<\/p>\n<p>Leading K\u00e9rastase digital marketing efforts alongside a small but mighty \u201cDream Team\u201d is Mitchell Steinberg, Director of ECommerce and Digital Marketing for L\u2019Or\u00e9al, overseeing the K\u00e9rastase and Shu Uemura brands.<\/p>\n<p>\u00a0<\/p>\n<p>Mr. Steinberg and team recognized the value of product reviews in driving incremental conversions. They also knew sampling was a solid strategy to encourage reviews. However, existing efforts weren\u2019t delivering so the team decided to revamp its sampling program.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-797c6876\" data-id=\"797c6876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57874026 elementor-widget elementor-widget-image\" data-id=\"57874026\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-768x765.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-1024x1020.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-610x608.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM.webp 1377w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-768x765.png\" height=\"638\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-768x765.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-1024x1020.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM-610x608.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-20-at-3.27.24-PM.png 1377w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-24966 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7aaf1f26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aaf1f26\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac92f14\" data-id=\"3ac92f14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da7111a elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"2da7111a\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWhen it comes to the sampling campaign execution, PowerReviews handles all the details and it\u2019s really a \u2018hands off\u2019 process once I submit the order. It\u2019s remarkably simple and streamlined, which I appreciate.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Mitchell Steinberg<\/span><span class=\"elementor-testimonial__title\">Director of eCommerce & Digital Marketing, L\u2019Or\u00e9al<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/MITCHELL-STEINBERG-300x300.jpg\" alt=\"Mitchell Steinberg\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-94036d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94036d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60becb98\" data-id=\"60becb98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-44b6cd3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b6cd3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7e13365e\" data-id=\"7e13365e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2557a2cb elementor-widget elementor-widget-image\" data-id=\"2557a2cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-1024x862.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-300x253.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-768x647.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-1536x1294.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-610x514.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review.webp 1875w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-1024x862.png\" height=\"539\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-1024x862.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-300x253.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-768x647.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-1536x1294.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review-610x514.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/kerastase-ig-review.png 1875w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24968 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-253160a8\" data-id=\"253160a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ac060a elementor-widget elementor-widget-heading\" data-id=\"73ac060a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2820e4d2 elementor-widget elementor-widget-text-editor\" data-id=\"2820e4d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cSampling has always been a key strategy for K\u00e9rastase,\u201d said Mr. Steinberg. \u201cPreviously, we were conducting sampling campaigns through influencers and beauty product discovery services such as Birchbox. However, we realized the content stemming from these reviews was not being captured and leveraged on our own website.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Mr. Steinberg was briefed on PowerReviews\u2019 Product Sampling offering. Average review completion rates of 85% certainly piqued his interest. The program\u2019s turnkey nature added further appeal. Mr. Steinberg decided to give the PowerReviews Product Sampling program a whirl and never looked back.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bec4e8d elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bec4e8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e4cde47\" data-id=\"6e4cde47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dbc6b4a elementor-widget elementor-widget-heading\" data-id=\"6dbc6b4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Potent Power of Product Sampling <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373f6d89 elementor-widget elementor-widget-text-editor\" data-id=\"373f6d89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over a 15 month period, K\u00e9rastase and the PowerReviews team conducted sampling campaigns for 15 K\u00e9rastase products. In total, PowerReviews sent out 1,165 products to reviewers, achieving an 88% review completion rate and an average rating of 4.46 out of 5 stars. Particularly of note, an impressive 95% of 5-star reviews generated have stemmed from the sampling campaigns.<\/p>\n<p><br \/>The K\u00e9rastase team has found PowerReviews\u2019 sampling campaigns to be so pivotal to its success that it continues to increase its investment in the program \u2013 up 130% in recent years.<\/p>\n<p><br \/>The brand has been so impressed that K\u00e9rastase will shortly be running a joint campaign with its retail go-to-market partner Sephora, leveraging the PowerReviews Sampling for Reviews program.<\/p>\n<p><br \/>\u201cMoving forward, all new product launches will incorporate a sampling campaign. Our ultimate goal is to have reviews already prepopulated on our website once the product is introduced,\u201d said Mr. Steinberg. \u201cWe\u2019re also looking at doing an additional key round of sampling to boost our best-selling products and in scenarios where we see reviews are lacking or dated.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-463f5573\" data-id=\"463f5573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d656579 elementor-widget elementor-widget-image\" data-id=\"4d656579\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-819x1024.jpg 819w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-240x300.jpg 240w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-768x960.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-610x763.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n.webp 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-819x1024.jpg\" height=\"800\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-819x1024.jpg 819w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-240x300.jpg 240w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-768x960.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n-610x763.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/112709193_378562733116865_3537738664697073543_n.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-24970 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b6a1661 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6a1661\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a57207\" data-id=\"6a57207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0da0b0 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"d0da0b0\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cThe PowerReviews Product Sampling program is now a 360-degree part of our business. The company wholeheartedly believes in the power of our product sampling program and in the results that we\u2019ve shown.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Mitchell Steinberg<\/span><span class=\"elementor-testimonial__title\">Director of eCommerce & Digital Marketing, L\u2019Or\u00e9al<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/MITCHELL-STEINBERG-300x300.jpg\" alt=\"Mitchell Steinberg\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d129557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d129557\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-214bf7d\" data-id=\"214bf7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4459a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4459a59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ccae004\" data-id=\"ccae004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a3c07 elementor-widget elementor-widget-image\" data-id=\"b0a3c07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/ezgif-3-1e6be8f943e3.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/ezgif-3-1e6be8f943e3.gif\" height=\"600\" width=\"600\" class=\"attachment-large size-large wp-image-24971 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-5e68164\" data-id=\"5e68164\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34977bb elementor-widget elementor-widget-heading\" data-id=\"34977bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic Decision Guidance\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0025e elementor-widget elementor-widget-text-editor\" data-id=\"9f0025e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mr. Steinberg says the PowerReviews dashboard makes it easy to visualize the data and make determinations as to the best areas for additional sampling program investment for greatest impact. And PowerReviews full-year volume discounts make broad-scale sampling programs budget-friendly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1dd1eb1e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dd1eb1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a0b12b\" data-id=\"29a0b12b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d7f965a elementor-widget elementor-widget-heading\" data-id=\"5d7f965a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PowerReviews: Product Sampling That\u2019s \u2018Incredibly Strategic\u2019\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-46eebf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46eebf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3cb2d09e\" data-id=\"3cb2d09e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17d1fc86 elementor-widget elementor-widget-counter\" data-id=\"17d1fc86\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1165\" data-from-value=\"100\" data-delimiter=\",\">100<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">samples sent to reviewers<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3812a50a\" data-id=\"3812a50a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c236dc elementor-widget elementor-widget-counter\" data-id=\"79c236dc\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"88\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">review completion rate from product sampling campaign<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-27788ecf\" data-id=\"27788ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6847fe elementor-widget elementor-widget-counter\" data-id=\"6f6847fe\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4.46\" data-from-value=\"1\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">average star rating<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-63cf3c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63cf3c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba2655a\" data-id=\"ba2655a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33390fd elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"33390fd\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cThanks to the support from PowerReviews, the K\u00e9rastase product sampling program has evolved to become incredibly strategic. It\u2019s one of the key successes that I personally continue to tout as I feel it\u2019s a resounding high-value digital marketing strategy.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Mitchell Steinberg<\/span><span class=\"elementor-testimonial__title\">Director of eCommerce & Digital Marketing, L\u2019Or\u00e9al<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/MITCHELL-STEINBERG-300x300.jpg\" alt=\"Mitchell Steinberg\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Long-Term K\u00e9rastase Sampling Strategy Delivers Full-Bodied Reviews: \u201cIncredibly Strategic\u201d Sampling Program Delivers 88% Review Submission Rate and 95% of 5-Star Ratings<\/p>\n","protected":false},"featured_media":24964,"template":"","acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/126104733_2898436350385014_4741337710140963057_n-300x300.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/24963"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/success-story"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/24963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/24964"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=24963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}