{"id":24217,"date":"2020-06-30T17:02:50","date_gmt":"2020-06-30T22:02:50","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&#038;p=24217"},"modified":"2021-07-14T15:08:12","modified_gmt":"2021-07-14T20:08:12","slug":"gardeners-supply-company","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/gardeners-supply-company\/","title":{"rendered":"Gardener\u2019s Supply Company"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24217\" class=\"elementor elementor-24217\" data-elementor-post-type=\"success-story\">\n\t\t\t\t\t\t\t\t\t<article data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62c5596 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c5596\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73ae68d8\" data-id=\"73ae68d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43591478 elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"43591478\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gardener\u2019s Supply\nCompany Sows\nInspired Commerce\nwith Customer\nContent<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677cfde8 elementor-widget elementor-widget-spacer\" data-id=\"677cfde8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dde4ea9 elementor-widget elementor-widget-heading\" data-id=\"7dde4ea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a08e01 elementor-widget elementor-widget-text-editor\" data-id=\"57a08e01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">As a PowerReviews customer for more than ten years, Gardener\u2019s Supply had long understood the value of ratings and reviews content in driving ecommerce sales and revenue. However, the company recently began using PowerReviews solutions to amplify authentic social media content on its own digital channels with excellent results. Following this success, the company also started leveraging PowerReviews UGC Analytics platform. This has identified some extremely actionable nuggets focused on improving product quality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7739fd elementor-widget elementor-widget-spacer\" data-id=\"3a7739fd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<aside class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56d019d9\" data-id=\"56d019d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:13,&quot;end&quot;:58}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e5e57ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e5e57ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62eeaccd\" data-id=\"62eeaccd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457ed3d3 elementor-widget elementor-widget-image\" data-id=\"457ed3d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"47\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/gardeners-logo.png\" class=\"attachment-medium size-medium wp-image-24219\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-42a0c135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a0c135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-615358e1\" data-id=\"615358e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3b820d elementor-widget elementor-widget-heading\" data-id=\"4b3b820d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c681f98 elementor-widget elementor-widget-text-editor\" data-id=\"3c681f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Home &amp; Garden<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed932aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed932aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fdf5fce\" data-id=\"fdf5fce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-747e9ccc elementor-widget elementor-widget-heading\" data-id=\"747e9ccc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aadc93 elementor-widget elementor-widget-text-editor\" data-id=\"10aadc93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">Create a more inspired, holistic experience for customers to generate increased sales volumes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a8706 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8706\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-18c861e1\" data-id=\"18c861e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a85ac8 elementor-widget elementor-widget-heading\" data-id=\"79a85ac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16eb4dc5 elementor-widget elementor-widget-text-editor\" data-id=\"16eb4dc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">Use PowerReviews to amplify authentic social media content on Gardener\u2019s own digital channels, and leverage UGC Analytics to gain deeper insights on its product catalog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e3420a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3420a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d4c912b\" data-id=\"d4c912b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e335ad elementor-widget elementor-widget-heading\" data-id=\"5e335ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085e2d0 elementor-widget elementor-widget-text-editor\" data-id=\"085e2d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">A more inspired and holistic experience for its customers, actionable insights, and a greater uplift in sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61769c13\" data-id=\"61769c13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d10021 elementor-widget elementor-widget-spacer\" data-id=\"47d10021\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-40c5e77a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40c5e77a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab38c93\" data-id=\"4ab38c93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-54fba806 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54fba806\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-133e9fc7\" data-id=\"133e9fc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dafd793 elementor-widget elementor-widget-heading\" data-id=\"3dafd793\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685cfe4d elementor-widget elementor-widget-text-editor\" data-id=\"685cfe4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">Gardener\u2019s understood the importance of ratings and reviews for its overall customer experience and sales strategy, as well as the impact on Search Engine Optimization (SEO). However, it noticed its customers were increasingly sharing the bountiful visual harvests of their gardening pursuits with Gardener\u2019s products, via social media.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p class=\"p2\">While copious, this content was not amplified beyond the social media channel it was created in. This represented a missed opportunity: it was not being integrated into the Gardener\u2019s website, where it could have a tangible impact on customer purchasing decisions. While the goal was to weave this rich user-generated content into Gardener\u2019s website\u2019s product detail pages, the team struggled to accomplish this with its existing social media discovery platform.<\/p>\n<p>\u00a0<\/p>\n<p class=\"p2\">When PowerReviews introduced its social collection capabilities, featuring ease-of-use and streamlined integration with Gardener\u2019s website, the team was sold.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-797c6876\" data-id=\"797c6876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57874026 elementor-widget elementor-widget-image\" data-id=\"57874026\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"818\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-e1593552360237-768x981.png\" class=\"attachment-medium_large size-medium_large wp-image-24220\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-e1593552360237-768x981.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-e1593552360237-235x300.png 235w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-e1593552360237-610x779.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-e1593552360237.png 778w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7aaf1f26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aaf1f26\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac92f14\" data-id=\"3ac92f14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da7111a elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"2da7111a\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"PowerReviews has given us the\npower to embed customer feedback\ninto our product detail pages to help\nour customers make informed and\nempowered purchasing decisions. We\nhave seen significant uplift in how\nGoogle views the authority of our site\ndue to the high percentage of highquality\nand well displayed reviews as\nwell as higher conversion rates.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Amanda Everse<\/span><span class=\"elementor-testimonial__title\">SEO Manager, Gardener\u2019s Supply Company<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Amanda-Everse-300x300.jpg\" alt=\"Amanda Everse\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-94036d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94036d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60becb98\" data-id=\"60becb98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-44b6cd3f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b6cd3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-253160a8\" data-id=\"253160a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ac060a elementor-widget elementor-widget-heading\" data-id=\"73ac060a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhancing\nProcurement\nStrategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2820e4d2 elementor-widget elementor-widget-text-editor\" data-id=\"2820e4d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Working with PowerReviews, Gardeners has collected and displayed over 14,000 reviews and 1,500 images over the last year on its website.<\/p>\n<p>\u00a0<\/p>\n<p>In just a few months, the team has also amplified hundreds of images from Instagram by tapping into this large pool of visual content that many customers were already creating and sharing. The images are added to galleries displayed on Gardener\u2019s product detail pages, enriching the shopping experience with color and context from users\u2019 unique experiences. A summary at the top of each product detail page shows the total number of product reviews collected, the average review rating, and a distinct call out such as, \u201c96% of respondents would recommend this to a friend.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7e13365e\" data-id=\"7e13365e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2557a2cb elementor-widget elementor-widget-image\" data-id=\"2557a2cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/zktvpxt1ctdc8oemy6hs.jpg\" class=\"attachment-large size-large wp-image-24218\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/zktvpxt1ctdc8oemy6hs.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/zktvpxt1ctdc8oemy6hs-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/zktvpxt1ctdc8oemy6hs-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/zktvpxt1ctdc8oemy6hs-610x610.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bec4e8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bec4e8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-463f5573\" data-id=\"463f5573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d656579 elementor-widget elementor-widget-image\" data-id=\"4d656579\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"849\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-05-19-at-3.33.45-PM-copy-768x1019.png\" class=\"attachment-medium_large size-medium_large wp-image-24223\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-05-19-at-3.33.45-PM-copy-768x1019.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-05-19-at-3.33.45-PM-copy-226x300.png 226w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-05-19-at-3.33.45-PM-copy-772x1024.png 772w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-05-19-at-3.33.45-PM-copy-610x809.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-05-19-at-3.33.45-PM-copy.png 881w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e4cde47\" data-id=\"6e4cde47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dbc6b4a elementor-widget elementor-widget-heading\" data-id=\"6dbc6b4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Launch\nSuccess<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373f6d89 elementor-widget elementor-widget-text-editor\" data-id=\"373f6d89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p2\">Gardener\u2019s noticed that in instances where customer reviews were collected prior to the peak sales season, new products experienced a marketable boost in overall sales.<\/p>\n<p>\u00a0<\/p>\n<p>Curated customer content has also helped fuel the company\u2019s new procurement strategy. Recently, the company started adding \u201cmarket available products,\u201d warehoused and drop-shipped from other vendors, to expand its offerings while reducing the risk of carrying additional inventory.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe have been pleasantly surprised by the significant return on investment of this initiative as we have not had to design promotions or develop custom copy. This merchandise has been selling well and we know the customer feedback has made all the difference \u2013 helping [shoppers] feel confident in purchasing from us and distinguishing our offering via first-hand positive experiences,\u201d said Everse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e78fed elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e78fed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7141690\" data-id=\"7141690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4cba6 elementor-widget elementor-widget-heading\" data-id=\"3d4cba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actionable Intelligence Delivering\nCritical Product Insight<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38ea55 elementor-widget elementor-widget-text-editor\" data-id=\"e38ea55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gardeners has also recently started leveraging the PowerReviews analytics suite UGC Analytics &#8211; to gain deeper insights on its product catalog. Immediately, it started offering significant value.<\/p>\n<p>\u00a0<\/p>\n<p class=\"p2\">&#8220;Our products generate five-star ratings even when they include a description of a problem. We, therefore, need extra analytics capabilities to identify very specific improvements that will make a big difference overall, even when at the raw star data level you wouldn\u2019t think there are any issues.\u201d<\/p>\n<p>\u00a0<\/p>\n<p class=\"p2\">This is game-changing evidence to not only optimize the product catalog and drive improved customer experiences but also to take to merchants for product improvements.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p class=\"p3\">This is just one example of many. Analysis of Gardeners\u2019 review content is enabling the company to elevate &#8211; not only the way it leverages its UGC but also &#8211; product experiences across its entire catalog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f81a464\" data-id=\"f81a464\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dea4398 elementor-widget elementor-widget-image\" data-id=\"dea4398\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"853\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-768x1024.png\" class=\"attachment-large size-large wp-image-24222\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-768x1024.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-225x300.png 225w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-610x813.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/pasted-image-0-2.png 840w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44057c93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44057c93\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ec5cee0\" data-id=\"1ec5cee0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-258d4e23 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"258d4e23\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cUGC Analytics enables me to aggregate our customers\u2019 opinion. I can go to our merchant and say \u2018look at what our customers are saying, you need to fix this\u2019. This insight is such a time saver for us.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Amanda Everse<\/span><span class=\"elementor-testimonial__title\">SEO Manager, Gardener\u2019s Supply Company<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/Amanda-Everse-300x300.jpg\" alt=\"Amanda Everse\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gardener&#8217;s Supply Company is amplifying customer social content to enhance social proof and increase sales.<\/p>\n","protected":false},"featured_media":24221,"template":"","acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/kelly-clarkson-e1593553905635-300x300.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/24217"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/success-story"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/24217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/24221"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=24217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}