{"id":23601,"date":"2020-05-01T07:00:00","date_gmt":"2020-05-01T12:00:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=23601"},"modified":"2020-04-30T12:01:03","modified_gmt":"2020-04-30T17:01:03","slug":"ecommerce-sales-volumes-triple-in-last-two-months","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ecommerce-sales-volumes-triple-in-last-two-months\/","title":{"rendered":"eCommerce Sales Volumes Triple in Last Two Months"},"content":{"rendered":"<div id=\"modal-ready\"><p><b>MAY 1, 2020 CHICAGO, ILLINOIS\u2014<\/b><span style=\"font-weight: 400;\"> PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The May edition of the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/market-trends-snapshot-may-2020\/\"><i><span style=\"font-weight: 400;\">PowerReviews Market Trends Snapshot<\/span><\/i><\/a> <span style=\"font-weight: 400;\">is based on analysis of consumer activity across more than 1.5MM review product pages from the websites of more than 1,200 brands. It reveals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skyrocketing digital sales levels, with an increase of 210% in order volumes between February 2020 and April 2020<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A leap of 63% in eCommerce web traffic between February 2020 and April 2020<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumer engagement with reviews up 105% between February 2020 and April 2020<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review submission levels and length rise in April 2020, while overall consumer sentiment (in the form of average product rating) remains steady<\/span><\/li>\n<\/ul>\n<p><b>Carol Krakowski &#8211; Director, Insights at PowerReviews, states:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUnsurprisingly and as reported widely elsewhere, our data reveals that digital consumer transactions have surged during these times of self-quarantine and \u201cstay at home\u201d orders. However, the numbers are still staggering. Online sales volumes surged 210% between February 24 and April 15. This continued the trend we saw <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/impact-consumer-ratings-covid-19\/\"><span style=\"font-weight: 400;\">in last month\u2019s snapshot<\/span><\/a><span style=\"font-weight: 400;\">, when we reported an increase of 101%. That seemed a massive increase but proved to be a sign of what has subsequently followed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhile product page traffic had been relatively stable in March, this also began to climb in April. However, these increases have not been at the same rate as order volumes &#8211; meaning shoppers are becoming even more decisive as conversion rates have also continued to increase. We again attribute these trends to consumers buying lower consideration products so spending less time browsing and comparing products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cConsumers continue to rely on ratings and reviews content to justify purchase decisions, providing the validation and social proof necessary to drive sales. Engagement with reviews among consumers who purchase continues to be at around double the level of more typical times, while total review engagement has soared over the past two months.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.powerreviews.com\/events\/webinar-powerreviews-market-snapshot-may-2020\/\"><span style=\"font-weight: 400;\">PowerReviews will be hosting a webinar on Thursday May 7th<\/span><\/a><span style=\"font-weight: 400;\"> offering a deepdive into these findings, including an exploration of the trends among brands and retailers from health and beauty.<\/span><\/p>\n<\/p>\n<p><b>Online shopping volumes continue to climb relentlessly<\/b><\/p>\n<p><span style=\"font-weight: 400;\">eCommerce web traffic also begins to rise in April after staying steady through March.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23596 size-large\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Traffic-also-begins-to-rise-in-April-after-staying-steady-through-March-1024x562.png\" alt=\"\" width=\"640\" height=\"351\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Traffic-also-begins-to-rise-in-April-after-staying-steady-through-March-1024x562.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Traffic-also-begins-to-rise-in-April-after-staying-steady-through-March-300x165.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Traffic-also-begins-to-rise-in-April-after-staying-steady-through-March-768x422.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Traffic-also-begins-to-rise-in-April-after-staying-steady-through-March-610x335.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Traffic-also-begins-to-rise-in-April-after-staying-steady-through-March.png 1351w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<\/p>\n<p><b>Review engagement remains skyhigh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consumer interactions with online reviews more than doubles in COVID-19 period<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23599 size-large\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Consumer-interactions-with-online-reviews-more-than-doubles-in-COVID-19-period-1024x586.png\" alt=\"\" width=\"640\" height=\"366\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Consumer-interactions-with-online-reviews-more-than-doubles-in-COVID-19-period-1024x586.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Consumer-interactions-with-online-reviews-more-than-doubles-in-COVID-19-period-300x172.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Consumer-interactions-with-online-reviews-more-than-doubles-in-COVID-19-period-768x440.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Consumer-interactions-with-online-reviews-more-than-doubles-in-COVID-19-period-610x349.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Consumer-interactions-with-online-reviews-more-than-doubles-in-COVID-19-period.png 1279w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><b>NOTE: This chart outlines review engagement of consumers who purchase. Given online order volumes are up 210% in the past two months, total review engagement has also increased significantly<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Read the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/market-trends-snapshot-may-2020\/\"><span style=\"font-weight: 400;\">full research findings<\/span><\/a><span style=\"font-weight: 400;\"> on the <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/\"><span style=\"font-weight: 400;\">PowerReviews blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p>\n<p><b>Research Methodology<\/b><\/p>\n<p><span style=\"font-weight: 400;\">PowerReviews research is based on analysis of activity across more than 1.5MM product pages from more than 1,200 retail\/brand sites between February 24, 2020 and April 24, 2020.<\/span><\/p>\n<hr \/>\n<p><b>FURTHER INQUIRIES<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Andrew Smith<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing Director<\/span><\/p>\n<p><a href=\"mailto:andrew.smith@powerreviews.com\"><span style=\"font-weight: 400;\">andrew.smith@powerreviews.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">312-802-9846<\/span><\/p>\n<\/p>\n<p><b>ABOUT POWERREVIEWS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">PowerReviews (<\/span><a href=\"https:\/\/www.powerreviews.com\/\"><span style=\"font-weight: 400;\">PowerReviews.com<\/span><\/a><span style=\"font-weight: 400;\">) is a software and data company that works with 1000+ leading brands and retailers to bring authenticity and transparency to commerce.\u00a0 The <\/span><span style=\"font-weight: 400;\">PowerReviews Customer Content Platform has four solutions that help our customers collect and manage customer-generated content to improve the product and customer experience across the customer journey. <\/span><span style=\"font-weight: 400;\">We help clients meet the evolving need for social proof, accelerating the path to purchase and brand advocacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PowerReviews is known for innovation, consultative partnership, and actionable insights, supported by our open platform and approach.\u00a0 Our dedicated team of experts provides thoughtful analysis and turn-key service. PowerReviews is headquartered in Chicago, IL, USA.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period.<\/p>\n","protected":false},"author":12,"featured_media":23602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[326],"tags":[],"yst_prominent_words":[6612,7141,7140,7143,216,7147,7142,7146,7145,7139,7138,6929,7144,20,242,197,6922,7137,7126,7148],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-30-at-11.57.48-AM-300x142.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/23601"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=23601"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/23601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/23602"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=23601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=23601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=23601"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=23601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}