{"id":12978,"date":"2019-08-26T18:27:34","date_gmt":"2019-08-26T23:27:34","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=12978"},"modified":"2020-05-08T16:38:52","modified_gmt":"2020-05-08T21:38:52","slug":"health-and-beauty-whitepaper","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/health-and-beauty-whitepaper\/","title":{"rendered":"Major Influences Driving Change in Beauty Buyer Behaviors"},"content":{"rendered":"<div id=\"modal-ready\"><h3>Win in all channels across the omnichannel journey<\/h3>\n<p><span style=\"font-weight: 400;\">The health and beauty industry is quickly changing. What was once considered \u201cgood enough\u201d doesn\u2019t cut it anymore. This means shoppers\u2019 demands are even more complex.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s even more challenging is the growing skepticism of brands and their products. Consumers want health and beauty products to be personalized, match their skin types and advertised specifically to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you go up against ecommerce giants like Amazon <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">keep your customers happy? It all starts with trust.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We surveyed more than 2,000 U.S. health and beauty shoppers to understand the changing behaviors of shoppers and how to increase buyer confidence in-store and online. In this report, learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How shoppers research, discover and make purchases&nbsp; both in-store and online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What drives the decision to buy new or habitual products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How mass retailers actually beat Amazon at repeat purchases<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The influence of visuals from friends, family and other shoppers<\/span><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Get the latest research on health and beauty shoppers.<\/p>\n","protected":false},"author":12,"featured_media":23653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[495,2543,5358,5547,906,497,6281,297,55,2874,572],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/08\/shutterstock_741676102-1-300x173.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/12978"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=12978"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/12978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/23653"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=12978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=12978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=12978"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=12978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}