{"id":11261,"date":"2019-02-21T19:11:42","date_gmt":"2019-02-21T19:11:42","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=11261"},"modified":"2019-06-17T16:14:46","modified_gmt":"2019-06-17T21:14:46","slug":"product-pulse","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/product-pulse\/","title":{"rendered":"Introducing Product Pulse: An Advanced Product Review Analysis Solution"},"content":{"rendered":"

At this point, everyone knows the value of authentic user-generated content (UGC). We know that UGC\u2013including ratings and reviews<\/a>, photos and videos\u2013drives trust, sales and traffic for brands and retailers. But they also do much more than that.<\/p>\n

Reviews provide you with a goldmine of insights into how customers truly feel about your products and what they value most. This means UGC can also impact a brand\u2019s product, SEO and marketing efforts<\/a> in a major way.<\/p>\n

Ratings provide guidance around the overall sentiment toward a product, but what about your in-depth comments consumers leave within their reviews? More often than not, these comments uncover hidden insights that significantly help product managers, SEOs or a director of marketing to optimize messaging, improve organic rankings or make data-backed product decisions.<\/p>\n

It\u2019s no secret these insights are embedded in the feedback brands and retailers receive on a daily basis. It\u2019s really difficult and time consuming to properly distill that information and then use it to fuel actions within an organization.<\/p>\n

Content Analysis for Reviews: The Old Way<\/h2>\n

Here\u2019s how review content analysis currently happens:<\/p>\n

Your team reads dozens, hundreds or even thousands of reviews and then <\/i>spends countless hours pinpointing trends and drawing conclusions derived from this qualitative information.<\/p>\n

Even if you have the resources to read every review, it\u2019s impossible to do so without bringing preconceived notions, internal assumptions or natural biases into your analysis. And even if<\/em> you overcome both of these obstacles, how do you get these insights to colleagues across your organization to drive consumer-backed decisions?<\/p>\n

Nobody\u2019s got time for that!<\/p>\n

But there’s good news. We heard these challenges and made it our mission to help solve them. To truly unlock the full value of reviews, they must be easily leveraged.<\/p>\n

And not only as a mechanism for driving traffic, but as an essential source of consumer feedback. We wanted to create a review analytics solution that was intuitive, digestible, trustworthy and didn\u2019t require countless resources.<\/p>\n

<\/p>\n

Meet Product Pulse: The New Path to Easier Review Content Analysis<\/h2>\n

Product Pulse <\/b>is the first advanced-analytics solution using natural language processing and sentiment analysis<\/a> to surface actionable insights and deliver them to you in an intuitive, unbiased report at a product or category level.<\/p>\n

So, how does it work?<\/p>\n

Product Pulse is powered by our Intelligence Engine, which has processed more than 40 million consumer product reviews <\/b>(and counting) to help brands and retailers uncover more than 2 million<\/b> unique topics with 5 million<\/b> unique opinions.<\/p>\n

<\/p>\n

Whether you want to optimize the messaging on your site, make data-backed product decisions or identify new keywords for SEO efforts, Product Pulse makes it simple to leverage incredibly detailed insights across your organization.<\/p>\n

<\/p>\n

Product Pulse is the first of many PowerReviews products to be powered by the Intelligence Engine and leverage consumer reviews as a key source for decision making. Be on the lookout for more solutions coming soon!<\/p>\n

Learn more about Product Pulse in our Launch Announcement<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Meet our new and advanced product reviews analysis solution, Product Pulse. <\/p>\n","protected":false},"author":29,"featured_media":11263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"yst_prominent_words":[3399,267,216,16,3395,3396,3393,758,21,3373,166,3397,3163,3398,249,208,400,3394,176,496],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/review-analysis-solution-featured-image-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/11261"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=11261"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/11261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/11263"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=11261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=11261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=11261"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=11261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}