{"id":10822,"date":"2015-11-23T17:53:56","date_gmt":"2015-11-23T17:53:56","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10822"},"modified":"2019-02-14T23:17:41","modified_gmt":"2019-02-14T23:17:41","slug":"centennial-shopper-study","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/centennial-shopper-study\/","title":{"rendered":"Understanding the Centennial Shopper: A Study"},"content":{"rendered":"<div id=\"modal-ready\"><h3>Connecting With the Next Generation of Consumers<\/h3>\n<p>Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. Age 13-18 and born around the turn of the century, they already make up nearly a quarter of the population. And by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?<\/p>\n<p>PowerReviews surveyed 1,000+ Centennials to understand where, when and how they\u2019re spending (or how they plan to spend). Download the study to understand: <\/p>\n<ul>\n<li>The Centennial personality<\/li>\n<li>The truth about Centennials and reviews<\/li>\n<li>How you can get Generation Z shoppers to engage with your brand<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how Centennials are changing the ways brands and retailers connect to consumers.<\/p>\n","protected":false},"author":12,"featured_media":966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[567,2976,30,571,568,1345,1617],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/Group_of_Centennials-e1467391519825-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10822"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=10822"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=10822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=10822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=10822"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=10822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}