{"id":10814,"date":"2016-02-15T17:16:26","date_gmt":"2016-02-15T17:16:26","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10814"},"modified":"2019-02-14T23:15:36","modified_gmt":"2019-02-14T23:15:36","slug":"northwestern-study-self-motivated-versus-prompted-reviews","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/northwestern-study-self-motivated-versus-prompted-reviews\/","title":{"rendered":"Northwestern Guide Vol. 2: Reviews for Apparel Brands &#038; Retailers"},"content":{"rendered":"<div id=\"modal-ready\"><h3>How Reviewer Self Selection Impacts Star Ratings<\/h3>\n<p>Reviews originate from two sources: verified buyers and anonymous consumers. While reviews from verified buyers can be tied back to a specific transaction, reviews from anonymous consumers cannot. How do the characteristics of these two types of reviews vary? <\/p>\n<p>PowerReviews partnered with Northwestern University\u2019s Spiegel Digital and Database Research Center to examine how reviews differ based on who writes them, and how this impacts sales. Download volume 2 of our guide to learn:<\/p>\n<ul>\n<li>How reviews vary: written by verified buyers or anonymous consumers<\/li>\n<li>How reviews from verified buyers influence purchase<\/li>\n<li>How brands and retailers can preserve credibility of reviews<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Our second edition of research from Northwestern University looks at different types of reviews.<\/p>\n","protected":false},"author":12,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[2775,2097,2107,30,2776,1345,176,2094,2093,2774,2777,2104,2095],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/Stocksy_txp93f6c97akmo000_Original_710520-1-e1474293856882-300x169.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10814"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=10814"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/850"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=10814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=10814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=10814"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=10814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}