{"id":10809,"date":"2016-06-26T16:58:39","date_gmt":"2016-06-26T16:58:39","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10809"},"modified":"2019-02-14T23:12:53","modified_gmt":"2019-02-14T23:12:53","slug":"guide-to-reviews-for-apparel","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/guide-to-reviews-for-apparel\/","title":{"rendered":"Northwestern Guide Vol. 1: Reviews for Apparel Brands &#038; Retailers"},"content":{"rendered":"<div id=\"modal-ready\"><h3>The Importance of User-Generated Content for Apparel Businesses<\/h3>\n<p>Forrester Research found only 15% of apparel is purchased online. But this number will only grow as more consumers crave convenience and the ability to shop online. Download this report to understand how apparel brands and retailers can leverage reviews to:<\/p>\n<ul>\n<li>Attract more shoppers<\/li>\n<li>Convert browsers to buyers<\/li>\n<li>Reduce return rates<\/li>\n<li>Identify opportunities to improve products and services<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In research with Northwestern University, we look at apparel brands and retailers leveraging reviews.<\/p>\n","protected":false},"author":12,"featured_media":7443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[535,297,1345],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2016\/06\/Stocksy_txpa1f391796p2100_Large_567381-e1467233600401-300x169.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10809"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=10809"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/7443"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=10809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=10809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=10809"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=10809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}