{"id":10471,"date":"2017-02-13T01:06:18","date_gmt":"2017-02-13T01:06:18","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10471"},"modified":"2019-02-08T01:09:10","modified_gmt":"2019-02-08T01:09:10","slug":"state-of-retail-post-holiday-2016","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/state-of-retail-post-holiday-2016\/","title":{"rendered":"State of Retail \u2013 Post Holiday 2016"},"content":{"rendered":"

Amazon captures half of holiday sales, half of growth
\n<\/b>Many retailers are regrouping after disappointing holiday sales. While the numbers were lower for many traditional retailers, that only paints half of the picture. E-commerce sites are continuing to gain market share as shoppers move from the store to the computer. According to the Census Bureau of the Department of Commerce, U.S. retail e-commerce sales increased 15.6% in Q3 2016 over Q2 2016. One of the biggest sites to capitalize on this trend is Amazon. According to <\/span>Internet Retailer, <\/span><\/i>Amazon captured more than half of 2016 holiday sales. Retailers are seeing a shift in how and when consumers shop and what they expect from sites. Half of web traffic and 30% of purchases came from mobile devices. <\/span><\/p>\n

How Amazon changed shopper expectations
\n<\/b>When it comes to e-commerce it seems to be Amazon vs. everyone else. Amazon\u2019s dominance is well documented; they have more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon\u2019s customers have come to expect free and fast shipping, detailed product descriptions and thorough customer reviews. Traditional e-commerce sites are struggling to compete and match the high bar Amazon set. While traditional retailers have an uphill battle, there are several ways that brands can entice shoppers and gain an edge.<\/span><\/p>\n

PowerReviews recently conducted a survey of more than 1,000 U.S. shoppers to understand the factors that contribute to Amazon\u2019s dominance; here are some of the key findings.<\/span><\/p>\n

Thicker than blood?
\n<\/b>Every month more people visit Amazon than their families; 85% of people visit Amazon monthly versus 40% who visit family. And it makes sense <\/span>\u2014<\/span> while families may be dispersed across the country, Amazon is as close as your mobile device. And with thousands of products, thorough product descriptions and ample ratings and reviews, consumers know what to expect and, in turn, trust Amazon.<\/span><\/p>\n

Of shoppers, 71% make at least one Amazon purchase a month. Shoppers cite the following reasons:<\/span><\/p>\n