{"id":10395,"date":"2015-12-02T21:50:46","date_gmt":"2015-12-02T21:50:46","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10395"},"modified":"2019-02-15T15:31:20","modified_gmt":"2019-02-15T15:31:20","slug":"centennials-in-store-shopping","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/centennials-in-store-shopping\/","title":{"rendered":"PowerReviews Study Shows Centennials Prefer to Shop In-Store, Research Online"},"content":{"rendered":"

<\/b>PowerReviews releases study on Generation Z shopping habits, statistics show how retailers can win over the cautious Centennial shopper.<\/strong><\/p>\n

December 2 – Chicago- The next generation of shoppers could be leading a return to in-store shopping, according to new research from\u00a0<\/span>PowerReviews<\/span><\/a>, a leading provider of ratings and reviews and Q&A technology to more than 1,000 global brands and retailers.<\/span><\/p>\n

Surveying the shopping habits of more than 1,700 Centennials (ages 13-18) and Millennials (ages 19-34) in the U.S., the \u201c<\/span>Centennial Shopper Study<\/span><\/a>\u201d revealed that when researching and browsing products, an overwhelming majority of Centennials, 94 percent, prefer do so online. However, when it comes to purchasing, Centennials prefer to buy in-store (46 percent) versus 37 percent of Millennials.<\/span><\/p>\n

\u201cThere is no longer distinction between ecommerce and commerce. These results reflect the growing blurring of lines between online and in-store, particularly to our latest generation,\u201d said Matt Moog, CEO of PowerReviews. \u00a0\u201cThis study demonstrates that Centennial engagement is ongoing and omnichannel. Retailers need to be equipped to reach Centennials at any stage of their shopping journey.\u201d<\/p>\n

The PowerReviews report also found that Centennials\u2019 24-hour access to technology has made this generation impatient when it comes to receiving product information. If they can\u2019t get their questions answered immediately, they\u2019ll walk away \u2013 most likely directly to a competitor. Over a third of Centennials said they wouldn\u2019t purchase a product if they couldn\u2019t ask a question about it directly on the product\u2019s page, with 79% heading straight to another retailer or to Amazon.<\/span><\/p>\n

In addition to their purchasing behavior, the survey also revealed a dependency on reviews:<\/span><\/p>\n