{"id":1027,"date":"2017-03-21T20:25:46","date_gmt":"2017-03-21T20:25:46","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=1027"},"modified":"2019-04-15T15:29:47","modified_gmt":"2019-04-15T20:29:47","slug":"visual-content-capabilities","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/visual-content-capabilities\/","title":{"rendered":"PowerReviews Bolsters Visual Content Capabilities"},"content":{"rendered":"


\nBrands and Retailers Can Increase Engagement and Conversion\u00a0<\/i><\/b>69 percent with User Generated Photos and Videos <\/i><\/b><\/p>\n

CHICAGO – March 21, 2017 – PowerReviews, <\/span>a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, announced expanded capabilities to collect user generated visual content<\/a>, which supports the company\u2019s broader strategy to increase native content collection.<\/span> Retailers and brands can now showcase images in a gallery on their product pages\u2019 review display and consumers can submit and view videos directly on retailer and brand sites.<\/span><\/p>\n

\u201cNearly three quarters (72 percent) of shoppers say they are more likely to buy a product that has reviews featuring photos and videos in addition to written text,\u201d said Matt Moog, chief executive officer, PowerReviews. \u201cBy collecting and displaying user-generated images and videos directly on the product page, our expanded visual content capabilities keep shoppers from navigating off the product page to third-party sites like YouTube to contribute or view video reviews. This increased engagement with visual content is increasing sales across the PowerReviews Open Network.\u201d<\/span><\/p>\n

PowerReviews is the only ratings and reviews provider that allows consumers to submit and view video directly on retailer and brand sites from mobile devices, without having to go to a third-party site like YouTube. When products with reviews include visual content, PowerReviews clients saw a 88% order lift and 69% conversion lift. In addition, clients saw more traffic<\/a>, with 18% more impressions for product pages with visual content compared to those without.<\/span><\/p>\n

Of shoppers, 65 percent are more likely to trust products that have user-generated photos or videos in their reviews<\/a>. <\/span><\/p>\n

\u201cVisual content is becoming increasingly important for today\u2019s consumers and in turn influences their purchasing behavior. Being able to feature photos and videos directly in our review displays helps meet shoppers expectations, increase transparency and establish a community where our customers can trade information,\u201d said Chad Kulig, digital strategy manager, <\/span>Speedway Motors<\/span><\/a>.<\/span><\/p>\n

Visual content capabilities include Native Video and the Image Gallery. <\/span>All videos and images benefit from PowerReviews\u2019 advanced anti-fraud technology and human moderation to ensure authenticity and appropriateness.<\/span><\/p>\n